Marketing news

• Cox makes open call for suitors as it looks into strategic opportunities for TV network roster

  24-07-2018 22:57
  Cox Enterprises, which owns broadcaster Cox Media Group has announced the exploration of strategic options for the ownership status of the 14 broadcast television stations in its stable.
  Those fourteen stations have been part of either ABC, NBC, CBS, Fox, and independent affiliates in nine different states and markets that have included Atlanta, Seattle, Boston, Orlando, Charlotte, and Tulsa. Cox has launched this exploration to see if it can partner with a larger network or bundle them all into
  
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• Ryan Reynolds, 'performance marketer' joins Peak Games ‘first-ever' mobile ad campaign

  24-07-2018 21:51
  Mobile game developer Peak Games has launched what they call the first ‘celebrity-driven’ performance marketing campaign starring Ryan Reynolds.
  “For the first time in advertising history,” a statement said, “the audience will see a celebrity/brand partnership with many different perspectives and creatives that allows advertisers to calculate the effectiveness of each video through deep analytical knowledge.”
  TBWA\Chiat\Day used nine unique scripts for a total
  
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• Madison Square Garden Company and PepsiCo announce exclusive partnership

  24-07-2018 21:35
  The Madison Square Garden Company (MSG), which owns multiple venues in New York, Los Angeles and Chicago, and PepsiCo have announced a new, multifaceted partnership, making the beverage and food company one of MSG’s official signature marketing partners, beginning Sept. 1.
  PepsiCo will become the exclusive non-alcoholic beverage and salty snack partner across various MSG properties, including New York’s Madison Square Garden, the Hulu Theater at Madison Square Garden, Radio City Musi
  
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• Mission Impossible: Fallout gets moviegoers behind the scenes through 360° VR ad

  24-07-2018 20:46
  Paramount Pictures launched a 360° VR advertising campaign to help promote the upcoming film Mission Impossible: Fallout.
  With the help of virtual reality ad platform Omnivirt, Paramount distributed a series of banner ads that, with a click, turn into full 360° video experiences. The video ad gives audiences a behind-the-scenes look at Tom Cruise as his superspy character Ethan Hunt pilots a helicopter through narrow passageways and provides commentary on the experience with the film&rsq
  
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• Rosario Dawson shows the versatility of Tumi bags in lifestyle ads

  24-07-2018 19:51
  Actor Rosario Dawson is more than just a screen presence, and her multiple professional and personal roles are on display in a campaign for Tumi bags.
  The travel lifestyle brand has launched a female-driven global campaign to coincide with the introduction of its newest women’s collections.
  Creatively led by EP+Co, the digital campaign is anchored around content created by director Allen Coulter, edited by Cut+Run’s Gary Knight and featuring actor and activist Dawson. The videos foll
  
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• Mr President selected by Plan International for 'multi-year' girls' empowerment campaign

  24-07-2018 19:32
  Plan International has selected Mr President as its creative agency for a new global girls’ rights initiative.
  The campaign has been slated to start on International Day of the Girl (11 October), replacing its current ‘Because I am a Girl’ series. The focus for the agency, said a statement, will be to highlight the power and leadership of young girls, through challenging oppressive gender norms and smashing stereotypes that hinder them.
  The statement added: “The work will
  
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• Which mobile brand is doing the best job of engaging customers online?

  24-07-2018 18:30
  Carphone Warehouse has actively set out to compete online with the leading mobile telcos to capture customers (and their data) and act as an aggregator in the market.
  In response O2, Three, EE, and Vodafone along with many of the challenger brands have responded by keeping their most popular SIM-only products in their own channels and invested heavily in trying to attract and engage customers directly into their sales funnels. 
  So who is engaging the customer and who is left hanging on?Traf
  
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• The Guardian halves losses as digital out-earns print for the first time

  24-07-2018 17:55
  Guardian Media Group (GMG), the publisher of The Guardian and the Observer has reported its yearly financials, showing that it has halved its losses, a sign that its cost-cutting efforts are paying off.
  The news and media wing of the company reported earnings before interest, taxes, depreciation and amortization (EBITDA) of a £18.6m loss, down 52% from 2017 (£38.9m). Costs were down 7% to £240.1m, and revenues were up 1% to £217m.
  A notable milestone  is the fact tha
  
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• Recommended reading: Fostering better communication and the truth about startup culture

  24-07-2018 16:20
  Lost & Founder
  Rand Fishkin
  Having turned a once debt-ridden mother-and-son business into a multi-million pound SEO company, Rand Fishkin, founder and former CEO of Moz, reveals the mostly awful, sometimes awesome truth about startup culture with transparency and humour. His hard-won lessons, as told in this book, are applicable to all kinds of business environments, with Lost & Founder promising to help solve readers’ problems and make them feel less alone for having them.
  Beyond
  
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• How Tesco’s new discount chain can compete with Aldi and Lidl

  24-07-2018 16:11
  Tesco is reportedly set to launch its own discount supermarket chain in the UK as early as September as it looks to rival the German discounters Aldi and Lidl and shore up its market share.
  Speculation arose after it was discovered this week that the retailer is currently advertising for staff for a new format at a number of locations in the UK. It then surfaced that it had recently registered the chain ‘Jack’s’ as a retail trademark, after Tesco’s founder Jack Cohen.
  At
  
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• Watchdog bins Heinz beans ad for second time

  24-07-2018 16:00 via campaignlive.co.uk
  Kraft Heinz has been left with beans on its face after tweaking an ad that had previously been banned by the ASA, only to end up with a second caution for the same offence.
  
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• Brands 'unaware' of how their demands impact agency cultures

  24-07-2018 15:40 via campaignlive.co.uk
  Over two-thirds of agency executives believe that brands are unaware of the impact they are having on agency working cultures, according to a new study.
  
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• Superdrug partners with influencer The Plastic Boy on make-up pop-up

  24-07-2018 15:13 via campaignlive.co.uk
  Superdrug is opening a make-up only pop-up store in Shoreditch to illustrate how its ranges have "embraced diversity and inclusivity" and has partnered with influencers to choose its stock.
  
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• IPG raises growth target for 2018 amid strong Q2 results

  24-07-2018 15:13 via campaignlive.com
  The holding company's net revenue jumped 5.6 percent organically in the second quarter.
  
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• Noel Edmonds on Lloyds Bank: 'These are not advertisements in the true sense of the word'

  24-07-2018 14:08 via campaignlive.co.uk
  After a survey found the public believe Lloyds Bank should be prevented from using its ad slogan, Noel Edmonds spoke to Campaign about why he sees the bank's campaign as "propaganda".
  
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• Guardian chief Pemsel: We aren't 'complacent' after halving losses to £18.6m

  24-07-2018 14:03 via campaignlive.co.uk
  The publisher of The Guardian has claimed a 1% rise in annual revenues to £217m and a halving of losses to £18.6m is proof that it is "winning".
  
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• Meet the iGen - 'mini marketing directors with a flair for channel-specific comms'

  24-07-2018 13:50 via campaignlive.co.uk
  A new study on the 'iGen' - those born between 1995 and 2002 - calls them "mini marketing directors with a flair for channel-specific communications".
  
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• Roll of honour: what it takes to win a Social Buzz award

  24-07-2018 11:23
  The Drum Social Buzz Awards celebrates the best individuals, agencies, companies, brands and organisations across the social media spectrum. 
  By rewarding effective social media campaigns and strategies, these awards give recognition to those who are using social media to communicate in exciting and innovative ways. But what makes a winner?
  The following six examples showcase some of the best work awarded in 2017.
  Virgin Media BAFTA 2017
  Best Social Event
  Show
  
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• Roll of honour: how to win at The Drum Experience Awards 2018

  24-07-2018 11:23
  The Drum Experience Awards identifies the cleverest, boldest and most original events from around the UK. But what makes a winner? How do you shout from the rooftops that your events and campaigns are brilliant?
  Following are five examples of the best of the best of the 2017 winners.
  Virtual Aurality: The Bose and Mercedes AMG F1 Team Virtual Garage - Synergy
  Sponsorship Activation/Event of the Year
  Video of Bose - F1 Garage Experience 
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  Synergy worked wit
  
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• 'Fearless Girl' lands permanent job at McCann Bristol

  24-07-2018 11:03 via campaignlive.co.uk
  Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency.
  
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• Tanqueray develops 'UK's first' Negroni fountain

  24-07-2018 10:40 via campaignlive.co.uk
  Tanqueray, the gin brand owned by Diageo, has created what it's calling the UK's first Negroni fountain.
  
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• Marketoonist on lifestyle brands

  24-07-2018 10:25
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on lifestyle brands appeared first on Marketing Week.
  
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• Tesco discount division to challenge Aldi and Lidl at their own game

  24-07-2018 09:59
  Tesco is leaving all options on the table as it responds to the growing challenge faced by discounters Aldi and Lidl with reports suggesting it is prepared to open a ‘new retail format’ backed by an initial contingent of 60 stores.
  It is suggested that the cut price subdivision could be branded Jack’s, in reference to Tesco founder Jack Cohen, with the trial likely to get underway as early as September.
  Speculation has reached fever pitch following the appearance of online adve
  
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• Ebiquity expected to miss annual revenue target through under-performing Intel division

  24-07-2018 09:26
  Media and marketing consultancy Ebiquity has revealed that it expects to miss full-year expectations despite its plans to offload its Intel segment, which represents over a fifth of the business.
  Ebiquity Intel, the part of the business that aims to generate insights about advertising, has seen sales impacted during the half of the year, down by 9% year on year. This has been blamed on ‘uncertainty’ arising from the UK Competition and Markets Authority investigation ahead of its plan
  
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• Google ad revenues surge 24% in latest quarter

  24-07-2018 09:25 via campaignlive.co.uk
  Google helped its parent company Alphabet to a higher-than-expected 26% rise in revenues to $32.66bn (£25.9bn), although its profits were hit by the European Commission's planned fine for anti-competitive behaviour.
  
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• Singapore e-commerce marketing startup blacklisted by schools after director accused of misconduct

  24-07-2018 09:22
  E-commerce marketing startup Apps Authority has been blacklisted from hiring interns by Singapore-based education institutions after a director of the company was flagged for misconduct.
  Local media broke the news that the National University of Singapore (NUS) had removed a ‘local tech company’ from its internship portal when it found out that the director had offered a female student twice the usual internship allowance if she accompanied him on a business trip without telling the
  
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• ITV under pressure to drop Love Island surgery ads as 40% of women say it harms body image

  24-07-2018 09:03
  ITV is facing pressure to stop airing ads for diet supplements and cosmetic surgery during Love Island, with research from feminist campaign group Level Up finding that 40% of women who watch the show feel more self-conscious about their body image afterwards.
  In recent weeks, the channel has come under fire from both the NHS and the British Association of Aesthetic Plastic Surgeons for broadcasting "damaging" surgery ads from the likes of Transform, which campaigners say could impact
  
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• Roll of honour: how to win at The Drum Content Awards 2018

  24-07-2018 09:00
  The Drum Content Awards 2018 are now open to entries, but what makes an award winner?
  These awards continue to seek the top talent in content marketing to reward those who are showing excellence and innovation.
  Following are six examples of the best campaign winners of 2017. 
  ITV: The heatwave of 2017 - how Love Island fired up social media
  Best Use of Content on Social Platform
  Show me entity :: 20089
  ITV​ ​Digital​ ​Studios​ ​were​
  
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• Ads We Like: Underwear brand Bonds takes to the Australian bushland in sassy campaign

  24-07-2018 09:00
  Bonds, the iconic Australian underwear brand, has taken to the bushland in search of Queendom, a sassy take on Kingdom, to promote its women’s only range of products.
  The campaign, which was shot in New South Wales’ Blue Mountains, follows a young woman in her search for The Queendom, a community of strong women who chop wood, crack nuts and nonchalantly deal with large spiders.
  The ad, which is promoting the Bonds Originals underwear, aims to serve as an empowering message to young
  
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• Facebook commits to London with huge King's Cross office lease

  24-07-2018 08:48 via campaignlive.co.uk
  Facebook is planning to open offices in King's Cross capable of holding 6,000 employees in 2021 as it called the UK "one of the best places in the world to be a technology company".
  
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• Australia Post captures stories of Australians in 'Everybody Matters' campaign

  24-07-2018 07:04
  Australia Post emphasizes how every individual matters to them in its latest campaign.
  The campaign, titled 'Everyone Matters' and created by The Monkeys, part of Accenture Interactive, features five stories of everyday Australians and is directed by Derin Seale of Finch. One of the spots features a voice narrating how Bruce from Braidwood Post Office, which he has been running for 20 years, helped different individuals.
  The print campaign will feature portraits of everyday Australians capt
  
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• Paris Saint-Germain to hold inaugural eSports tournament in Singapore as part of Asia summer tour

  24-07-2018 05:05
  As part of its summer tour in Singapore for the 2018 International Champions Cup (ICC), Paris Saint-Germain (PSG) will be holding its inaugural eSports Challenge 2018 in collaboration with Team Flash, a Singaporean eSports outfit.
  To be held in Clarke Quay, Singapore’s entertainment enclave on 29 July, two players from the reigning French Ligue 1 champions eSports’ FIFA team, Lucas Cuillerier and Johan Simon, will pit their skills against Team Flash, as well as the regional champions
  
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• Subway rethinks loyalty, brand and product in global repositioning

  24-07-2018 01:01
  Subway is launching three new products and an accompanying marketing campaign that are “like nothing currently in the on-the-go market” as it looks to differentiate its offering in an increasingly competitive market and reposition the brand.
  The Signature Loaded Wraps launch tomorrow (25 July) and will be available until 6 November. There are three new flavour combinations: chipotle southwest steak & cheese; turkey, bacon and guacamole; and rotisserie-style chicken caesar. Plus,
  
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