• May I have a word… about marketing speak | Jonathan Bouquet

    Partnerings and outcries stalk the land. Be afraid, be very afraid…I’m not sure quite who to blame, but I suspect the culprit is some overpaid, underpowered “high-flyer” in marketing land, but someone must be responsible for the recent outbreak of monstrous couplings afflicting the media.Take the following: “BAE Systems, Leonardo, MBDA and Rolls-Royce are partnering with the Ministry of Defence to create ‘Team Tempest’ to deliver the project.” Fea

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