Marketing news

• Local Now and Yelp look to bring restaurant reviews to hyper-local streaming service

  19-07-2018 23:08
  A new partnership announced between The Weather Group and recommendation service Yelp looked provide Local Now users with recommendations, reviews, images, and videos of the best local restaurants and bars in their area.
  Powered by The Weather Channel television network and content partners, Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business, and traffic to hundreds of markets across the U.S. Through this new partnership with Yelp, Loca
  
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• Mars, Kellogg’s, Pepsi line up to ride with Uber for new in-car commerce deal

  19-07-2018 22:09
  Kellogg’s, Mars and Pepsi have been named as selected vendors looking to take advantage of a deal Uber worked out with in-car commerce startup Cargo in news announced today (July 19).
  The partnership came as Cargo has expanded its operations to San Francisco and Los Angeles, to provide snacks, beverages, electronics and beauty products to riders. Drivers have registered with the year-old company starting today to pick up Cargo boxes at Uber Greenlight Hubs in the two California cities.
  Lau
  
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• AMC Theatres, Facebook announce in-platform ticket buying partnership

  19-07-2018 21:25
  AMC Theatres and Facebook announced today (July 19) the launch of a partnership, allowing customers to purchase movie tickets directly through the social platform.
  According to Variety, this partnership was made possible through the launch of a ticket purchasing app built into Facebook. AMC Theatres claimed to be the first movie theater chain to sign up to this service, although ticket vendors Fandango and Atom Tickets have also signed partnerships.
  In the AMC-specific deal, Facebook users who p
  
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• Ads We Like: Cazar DDB sketches in ideas from Shutterstock photos to spark and ‘rescue’ creativity

  19-07-2018 21:16
  Creatives and media alike utilize the stock photography from Shutterstock on a daily basis to highlight and enhance their work, but a new print campaign from Cazar DDB in the Dominican Republic is helping those creatives realize that they can go beyond the photo.
  The poster campaign features three scenarios where a stock photo is the catalyst for an entire scene, which is sketched out below and around the original image. The Shutterstock crosshairs are still visible in the three photos, while th
  
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• Chance the Rapper announces purchase Chicagoist in media-scathing rap to run ‘racists out of business’

  19-07-2018 19:44
  Chance the Rapper today (July 19) announced the purchase of recently-shuttered and revived local news outlet Chicagoist from New York Public Media.
  Chicagoist, which was part of local news trio Gothamist and LAist, was closed down by TD Ameritrade founder Joe Ricketts after the journalists decided to unionize and join the Writers Guild of America. New York Public Radio, which has affiliate stations in Los Angeles and Chicago decided to revive the publications as other local publications like DNA
  
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• Reprise chooses Renee Marquardt as its general manager for US offices

  19-07-2018 18:58
  Reprise, the recently-relaunched agency under IPG Mediabrands, today (July 19) the appointment of Renee Marquardt as its general manager for the US.
  This newly created role became official after Reprise’s recent relaunch, which united sister agencies Society and Ansible under the Reprise banner to offer a full suite of digital media services. In this position, Marquardt has oversight of Reprise’s core agency operations across offices in New York, Los Angeles, San Francisco,
  
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• Yakult creates vending machine that teaches Japanese words

  19-07-2018 17:11
  Yakult, the Japanese dairy brand, has created an AI vending machine which rewards visitors with a drink if they are able to learn words in the Nippon language.
  
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• Brewers launch £9m campaign to help save ‘the local’

  19-07-2018 16:18
  Britain’s Beer Alliance, a cross-industry group of brewers and pub groups has launched a new marketing campaign that aims to promote pubs and reduce beer duty. ‘Long Live the Local’ will focus on celebrating the role of the pub and what it encompasses against the backdrop of three pub closures a day.
  Data from the British Beer & Pub Association shows that British beer sales in the first quarter of 2018 were 1.7% down on the same period in 2017. The statistics also reveal t
  
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• Connecting brand to business strategy is the next big step for B2B marketers

  19-07-2018 16:13
  For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Gleaned from more than 1,100 participants around the world, this year’s research, in partnership with Marketing Week, reveals key insights about a critical topic for marketing leaders: the strategic brand.
  Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing o
  
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• Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

  19-07-2018 15:49
  Heinz is making a direct comparison with arch-rival Hellmann's in a new outdoor and print campaign for Seriously Good Mayonnaise.
  
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• P&G appoints Katharine Newby-Grant to top UK marketing job

  19-07-2018 14:53
  Procter & Gamble has promoted Katharine Newby-Grant to marketing director for Northern Europe, while incumbent Stefan Feitoza is returning to Latin America.
  
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• Campaign's Best Places to Work 2019 open for entries

  19-07-2018 14:45
  The industry's leading brands, agencies and media companies are being invited to enter Campaign's second annual Best Places to Work survey.
  
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• Comcast drops interest in taking over rival Sky suitor Fox

  19-07-2018 14:13
  The US cable company trying to beat Rupert Murdoch's Fox to buy Sky has said it is dropping its interest in beating Disney to buy Fox's entertainment assets, and will focus on its Sky bid.
  
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• Unilever CEO: Brands are stupid not to be forerunners on purpose

  19-07-2018 13:21
  Unilever CEO, Paul Polman, says that businesses would be “stupid” not to lead on purpose-driven products and campaigns and those who don’t “won’t make it”.
  Speaking on a media call this morning (19 July) following the company’s quarterly results, he explained: “In all our launches purpose is becoming more important. If you look at plastics, consumers led that. You would be stupid to not be a forerunner [on the need to be responsible].
  “If yo
  
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• Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA's Leila Siddiqi

  19-07-2018 13:01
  Leila Siddiqi, head of diversity at the IPA and a judge of Transport for London's newly announced diversity ad competition, is getting annoyed by talk of "transparency".
  
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• Bayer awards global Companion Animal account to Proximity and BBDO

  19-07-2018 13:00
  The agencies will fuse to provide all of brand's creative work.
  
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• Zuckerberg defends free speech on Facebook with Holocaust denial example

  19-07-2018 12:42
  Chief executive Mark Zuckerberg has said the platform will not ban users from engaging in Holocaust denial or other content he finds offensive but Facebook does stop such content from appearing in other users' news feeds.
  
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• Unilever's CEO pledges sustainability will stay at heart of business after leadership change

  19-07-2018 11:14
  There is little risk of a future chief executive of Unilever abandoning the company's sustainability-driven approach, incumbent Paul Polman said.
  
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• Publicis.Sapient's Sturgeon departs agency scene with doubts about current model

  19-07-2018 11:04
  Ewen Sturgeon has resigned as chief operating officer at Publicis.Sapient International in order to pursue opportunities outside the marketing industry after 26 years of agency life.
  
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• NHS organ donation campaign partners with Global's PopBuzz

  19-07-2018 10:17
  NHS Blood and Transplant has agreed a two-month content partnership with Global's PopBuzz online property to help its organ-donation campaign reach 16- to 24-year-olds.
  
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• Publicis Groupe shares slide 7% amid fall in organic growth

  19-07-2018 09:46
  The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 7% this morning.
  
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• Pitch update: Experian, Direct Line, Shell, Vodafone and more

  19-07-2018 08:38
  Experian and Direct Line are meeting agencies about the below-the-line accounts, while Pablo and UM London are new entrants to the new-business rankings.
  
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• Media Week 30 Under 30 2018 winners announced

  19-07-2018 08:33
  Women strongly outweigh men for the third year in a row in the Media Week 30 Under 30 2018, run in partnership with Hearst UK.
  
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• Dana Anderson on life after Mondelēz and why ‘rule-bound’ FMCG is changing

  19-07-2018 08:00
  Marketers must lead the charge for diversity of thought and innovation, according to chief transformation officer at consultancy MediaLink, and former Mondelēz CMO, Dana Anderson.
  “Marketers should be the weavers of everybody. They should be bringing in those [different] points of view, and make this disparate thing into a whole piece of cloth,” she says. “People need to belong and when they feel like they belong they want to play more and work more.”
  When it comes
  
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