Marketing news

• UM to close 60-plus offices across 40 countries for Impact Day

  18-07-2018 19:22 via campaignlive.com
  The effort is part of UM's Better World philanthropic initiative.
  
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• Brands urged to spend more on people than tech

  18-07-2018 18:21
  Brands that invest considerably more in technology than in people who have the insight necessary to exploit the opportunity will fail, according to IBM chief strategy officer Jeremy Waite.
  Speaking at an event hosted by Marketing Week’s sister brand Oystercatchers, Waite said technology such as its own AI platform offers many opportunities to marketers and society but that the potential will only be realised if people are prioritised. “The companies that win are the ones that spend 1
  
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• Marketing through the ages: The 1990s and the calm before the digital storm

  18-07-2018 18:11
  The abrupt departure of WPP CEO Sir Martin Sorrell earlier this year had, in truth, little to do with a grubby scandal. The reality was a tanking share price – down 35% on the previous year – and, behind it, the perception of shareholders and board directors alike that the sands had run out. The business model that had once made WPP great was irredeemably broken.
  That model was in its prime during the 1990s, when Sorrell blazed a marketing services acquisition trail that brought him
  
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• Patagonia on why brands ‘can’t reverse into purpose’ through marketing

  18-07-2018 16:09
  For its latest campaign Patagonia is raising awareness of the threat being posed to wild rivers in the Balkans.Patagonia has staked its entire reputation on being a brand that lives its purpose – from its products and company culture all the way to its support of more than 1,000 grassroots environmental organisations around the world.
  Since 1985, the outdoor wear brand has donated 1% of sales to the preservation and restoration of natural environments, awarding more than of $89m to causes.
  
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• Marketers’ hiring plans fall to lowest level yet as economic concerns bite

  18-07-2018 16:00
  The jobs market for the marketing industry took another hit in the second quarter of 2018, with mounting concerns about rising prices and increasing competitiveness resulting in the weakest degree of optimism towards job creation in the series’ history.
  According to the latest IPA Bellwether Report, the proportion of businesses reporting plans to recruit extra staff stood at 26% compared to just under 15% anticipating job cuts.
  While this indicates that marketers were largely optimistic t
  
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• Havas works with brewers and pub companies to create £9m campaign to save pubs

  18-07-2018 15:28 via campaignlive.co.uk
  Britain's Beer Alliance, the cross-industry group made up of brewers and pub companies, has launched a £9m campaign over three years to help save "the local".
  
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• Huawei lures photographers to phone brand with AI-judged competition

  18-07-2018 15:20 via campaignlive.co.uk
  An algorithm and a human will judge a photography contest in Huawei's latest push to get prospects to consider its P20 Pro smartphone.
  
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• Brainlabs to help Vodafone to take digital media-buying in-house

  18-07-2018 13:37 via campaignlive.co.uk
  Brainlabs has won a brief to help Vodafone to take its digital media-buying in-house globally.
  
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• Shell's global winners: VCCP, Dentsu, Mediacom, Doremus

  18-07-2018 12:04 via campaignlive.com
  The global review kicked off in January for creative and media.
  
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• Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

  18-07-2018 12:04 via campaignlive.com
  The global review kicked off in January for creative and media.
  
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• Patrick Affleck takes the helm at Fetch UK from 360i New York

  18-07-2018 11:44
  Fetch has named Patrick Affleck as its new UK chief executive, following the exit of Jo Sutherland to Carat earlier this year.
  Affleck joins after a two-year stint at 360i New York, where he was managing director.
  Reporting into Matthew Platts, chief executive of Media Brands at Dentsu Aegis Network, will now lead the agency team of around 100 working across digital and mobile media out of the business’s Shoreditch headquarters. 
  Affleck commented: “After three years away i
  
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• BBC News unveils streaming service on Yahoo Japan to expand its online reach

  18-07-2018 11:42
  BBC News has introduced a live news streaming service on Yahoo Japan to expand its online reach in the region.
  Users can access the service via the news section of the Yahoo Japan's website. The service offers five hours of live news and four hours of documentaries selected from the BBC’s 24 hour international news channel, BBC World News, with Japanese Japanese subtitles, available from 7am to 4pm on weekdays.
  BBC's News Day and Asia Business Report, documentary and feature programme
  
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• Pick of the week: Women's Equality Party 'thanks' Trump in protest campaign

  18-07-2018 11:31 via campaignlive.co.uk
  As the Trump baby balloon took flight over London, the Women's Equality Party had its own defiant answer to the American president's controversial UK visit.
  
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• ITV creates Love Island fan event

  18-07-2018 11:27 via campaignlive.co.uk
  ITV is creating an official fan event for its summer reality show Love Island following the success of the third series.
  
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• Seedlip launches alcohol-free cocktail bar

  18-07-2018 10:57 via campaignlive.co.uk
  Seedlip, the Diageo's non-alcoholic brand, is creating a cocktail bar that focuses on flavours and ingredients.
  
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• Streaming subscriptions overtake pay TV for first time in the UK

  18-07-2018 10:39
  Streaming services have overtaken pay-TV broadcasters for subscribers for the first time in the UK.
  The UK's three most popular streaming providers, Netflix, Amazon Prime and Now TV (from Sky) hit 15.4m subscriptions during the first quarter of 2018, leapfrogging the 15.1m subscriptions to traditional pay TV suppliers such as Sky, BT and Virgin Media.
  The findings come from Ofcom's Media Nations Report which also reveals that people are watching less TV, down an average of nine minutes in t
  
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• Britvic appoints Bruce Dallas as GB marketing director as Kevin McNair departs

  18-07-2018 10:26 via campaignlive.co.uk
  Britvic has promoted its GB brand director for carbonates, Bruce Dallas, to national marketing director.
  
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• Endeavor acquires UK-based sport and entertainment marketing firm Clifford French

  18-07-2018 10:00
  Endeavor Global Marketing, the cultural marketing agency within Endeavor, today announced the acquisition of UK-based sport and entertainment communications agency Clifford French.
  The 20-person staff has worked with a client roster that includes Electronic Arts, Puma, NFL, Carlsberg, San Miguel and William Hill. The new asset to the Endeavor group has now added PR, influencer marketing, digital, talent and sponsorship activation to the offerings the company currently provides. The staffers have
  
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• What brands can learn from the way Netflix dealt with Spaceygate

  18-07-2018 09:55
  Managing the reputation of a company or brand has long been one of the founding principles of public relations, highlighted in the case of Kevin Spacey and House of Cards.
  The trailer for the sixth season of the show has just dropped with Spacey’s key character being left off the star billing following a slew of sexual harassment allegations last year.
  House of Cards will now focus on Claire Underwood stepping into her newly appointed role as President of the United States, as the producer
  
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• Pay TV revenue falls for first time in UK, Ofcom report reveals

  18-07-2018 09:40 via campaignlive.co.uk
  Revenue from pay TV has fallen for the first time in the UK, while subscriptions have fallen behind streaming services such as Netflix, Ofcom has revealed.
  
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• If 25% of brands disappeared overnight, nobody would give a FCK

  18-07-2018 09:30
  Do you know how the dinosaurs were doing the day before they got wiped out?
  They were flourishing. Mooching around eating ferns and each other, happy as Larry. To all intents and purposes everything was good. Then boom, it suddenly wasn't.
  That's the thing about seismic change. It happens at pace, you often don't see it coming and the impact can be immense. It happened to the big beasts of the music industry, it happened to the film distributors via the double asteroid of Netflix and Amazon. And
  
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• Adam & Eve founder Jon Forsyth resurfaces at UK-US agency combo

  18-07-2018 09:26 via campaignlive.co.uk
  Jon Forsyth, one of the four Adam & Eve founders, has resurfaced as strategy partner at UK and US agency combination Troika/Mission Group.
  
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• Private equity investment in marcomms M&A doubles in 2018

  18-07-2018 09:00
  Private equity investment in marcomms M&As doubled year-on-year in the first half of 2018.
  Findings from Results International claimed there were 89 PE-backed deals this year in marcomms, double the 46 clocked in 2017. 
  There were 397 M&A deals in place in the first half of 2018, 22% of which was backed by PE.
  The research outlines that May was the quietest month of the sector – and June was the busiest with 80 deals being processed.
  The group points to some of the most p
  
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• Half of UK marketers believe they are not receiving vital training, finds IDM

  18-07-2018 09:00
  A lack of training in the marketing industry may prove to be a major hurdle in the coming years, half of marketers polled by the Institute of Digital and Direct Marketing (IDM) claimed they did not have the required skillset to develop their careers or keep up with new tech.
  The group’s Professional Skills census of 377 marketers identified 13 skills gaps that may need to be addressed if the industry is to be on its feet for coming changes.
  Of the respondents, a fifth said they need to bui
  
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• Could a robot ever replace you? Predictions from LinkedIn, Kemosabe, Quantcast, and more

  18-07-2018 09:00
  Artificial intelligence and machine learning have the potential to radically improve productivity in our industry, or make the humans involved redundant. We asked a set of industry experts whether we should looking ahead to the robot renaissance, or looking over our shoulders.
  Matt Barrie, chief executive officer, Freelancer.com
  Whatever you do, AI and robots will eventually do it better. They’ve beaten the best human players at checkers, chess, Go and Jeopardy, while companies such as Bos
  
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• Unsung Heroes - the premium marketplace manager: Carlton de Souza, Amnet

  18-07-2018 02:00
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
  As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
  Known as the 'PMP Guy' by his colleagues, Carlton de Souza is a publisher operations manager at Amnet, taking care of publishers' programmatic needs in the agency's premium marketplace. His only w
  
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• Commitment to the cause: why brands need to make a stand, not a social stink

  18-07-2018 02:00
  Everyone in the media and marketing world knows how easy it is for brands to make gaffes, as they clumsily try to align themselves with the latest cause célèbre, usually via a ham-fisted social post.
  And instead of receiving respect, they quite rightly receive nothing more than ridicule.
  But this doesn’t mean that brands can get away with sitting on fence.
  For those that do, splinters will be the least of their concerns. Instead, they risk becoming irrelevant.
  People have nev
  
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• A new direction for Digitas: how it hopes fresh leadership and perspective will drive growth

  18-07-2018 02:00
  No agency or network is immune from the seismic change happening in the industry but, being a digital specialist, there’s a foundation to build a story around digital transformation. For Digitas the new story is around ‘Truth, Connection, Wonder’, which it hopes also translates its creative and purpose-led DNA too.
  After Digitas chief creative office Chris Clark departed the business in April this year, Ronald Ng stepped into his place. In Asia Pacific, the agency has forged st
  
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• ‘Relentless’ digital growth boosts UK marketing budgets but pace remains weak

  18-07-2018 01:01
  UK marketers revised their internet budgets up to the joint-strongest levels in 11 years during the second quarter of 2018, according to the IPA’s latest Bellwether report, marking nine years of consecutive upward revisions to this category and boosting overall growth to marketing budgets.
  Marketers displayed a noticeable drive towards digital-based advertising in Q2, with the net balance of firms (+22.7%) reporting upward revisions to their internet marketing budgets – a signi
  
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• ‘Relentless’ digital growth boosts UK marketing budgets

  18-07-2018 01:01
  UK marketers revised their internet budgets up to the joint-strongest levels in 11 years during the second quarter of 2018, according to the IPA’s latest Bellwether report, marking nine years of consecutive upward revisions to this category and boosting overall growth to marketing budgets.
  Marketers displayed a noticeable drive towards digital-based advertising in Q2, with the net balance of firms (+22.7%) reporting upward revisions to their internet marketing budgets – a signi
  
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