Marketing news

• Second quarter Netflix subscription numbers disappoint

  16-07-2018 22:51
  Netflix’s latest earnings report shows signs of stagnation: the streaming giant added 5.2 million subscribers during its second quarter this year, the same amount it gained a year earlier.
  The company added 670,000 subscribers in the US and 4.5 million internationally in its second quarter. Revenue came in at $3.9bn, up from last year’s $2.8bn, while net income for the quarter was $384m, and increase from $66m the year prior.
  The subscriber numbers failed to meet analyst expectations
  
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• Amazon crashes just minutes into Prime Day

  16-07-2018 22:02
  Amazon Prime's extended Prime Day (really 36 hours), didn't get off to the start the online retail giant may have expected. According to several reports, the website either crashed or had trouble loading pages.
  DownDetector.com reported over 24,000 problems just minutes into the sale. It noted that website problems accounted for 46% while log-ins affected 34% of those reporting, and check out had a 19% problem. The site said stated that problems started at 3:04 pm ET, four minutes into the sale.
  
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• LG’s ‘B&Binge’ campaign gives bingers the opportunity to watch Netflix series in show-themed locations

  16-07-2018 21:23
  LG Electronics USA is offering serious TV watchers unique opportunities to watch the latest season of their favorite Netflix series in detailed show-themed settings with the LG ‘B&Binge’ contest.
  LG is recreating iconic locations from The Crown, Arrested Development and a surprise mystery show, and offering an unforgettable two-night stay within true-to-show atmospheres for selected winners. Each location will be outfitted with critically-acclaimed 2018 LG OLED 4K TVs.
  The LG &ls
  
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• Finnish newspaper welcomes Donald Trump and Vladimir Putin to ‘Land of Free Press’

  16-07-2018 19:41
  As Donald Trump and Vladimir Putin arrived in Helsinki for their summit, they were greeted by billboards, posters and transport shelter signs touting Finland as the ‘land of free press.’
  TBWA\Helsinki and Helsingin Sanomat, the largest newspaper in the Nordics, greeted presidents Putin and Trump with a reminder of press freedom during their summit in Helsinki, since both leaders are notoriously trying to control the media in their respective countries.
  The timely outdoor campaig
  
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• Reebok's star-studded push asks fans to 'donate in sweat' to women's charities

  16-07-2018 19:24
  Reebok has unveiled a campaign celebrating female artists and athletes who bring "positive change" to the world, including singer Ariana Grande and Icelandic CrossFit star Katrin Davidsdottir. 
  The latest iteration of the brand's longstanding 'Be More Human' push – which aims to remind people what makes them 'human' in terms of physicality, community and adaptability – comprises a series of films, and will support two women's charities: The Movemeant Foundati
  
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• Salesforce inks deal to acquire Datorama for a reported $800m

  16-07-2018 19:00
  Salesforce has agreed to acquire Datorama for a reported $800m in a bid to further insights available to brands via its marketing could in the latest round of M&A in the adtech and martech sector. 
  The purchase amount was not officially disclosed, but local media reports citing sources familiar with the deal  claim that Israel-based Datorama will sell for $800m as Salesforce attempts to ramp-up competition with rival marketing cloud providers such as Adobe and Oracle.   
  
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• USA Today names A+E Networks exec Kate Gutman head of content ventures division

  16-07-2018 18:30
  The USA Today Network today (July 16) named Kate Gutman head of content ventures, effective immediately.
  This new role has Gutman overseeing the growth of the company’s content brands and experiences that extend the portfolio beyond USA Today and 109 local news brands. She also has oversight of the portfolio of the publisher’s niche brands such as Grateful, Reviewed.com and HumanKind.
  Gutman previously served as vice president of strategy and digital media at A+E
  
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• Versace claims to have created the longest-ever advertising image

  16-07-2018 17:51
  Italian fashion house Versace has released what it claims is the ‘longest-ever advertising image’ featuring 54 models posing side by side.
  Shot by photographer Steven Meisel, the image from the brand’s AW18 campaign comprises models of varying genders and ethnicities.
  Versace hopes the casting will symbolise inclusion and diversity, two values that vice president and chief designer Donatella Versace believes are important to the future of the brand. A few familiar names are nes
  
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• London is one of the most diverse cities in the world – its advertising must reflect that

  16-07-2018 17:42
  London is one of the most diverse cities in the world, and our diversity is one of our greatest strengths. I want women and girls from all backgrounds to feel empowered and valued when travelling around our great city. 
  That’s why, as part of the #BehindEveryGreatCity campaign, City Hall and Transport for London (TfL) is launching a competition, inviting brands to create campaigns that increase diversity and challenge the representation of women in ads.
  And we want to work w
  
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• StubHub enlists Future and sports stars in new campaign from 72andSunny

  16-07-2018 17:18
  In a new campaign for ticket sales site StubHub, rapper Future is a sommelier, running back Todd Gurley is in a pottery class and baseball player Albert Pujols works at a hardware store, all reminding people to buy tickets on StubHub.
  In their first work with 72andSunny Los Angeles, StubHub’s humorous ‘Be There’ campaign centers around the emotional connection people gets from attending live concerts, sporting events and theater. Utilizing the star-studded cast, each
  
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• Lenovo hires Publicis Media for global media business

  16-07-2018 17:04 via campaignlive.com
  Publicis has created a dedicated unit for the account called Lenovo One Media.
  
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• How to get the most out of paid and organic search

  16-07-2018 16:44
  I’m often challenged by clients on how to do more with less. Particularly, how to grow their brand and performance online while spending less money. We’re always looking for efficiencies within paid search – dropping the CPCs over here, improving the ads over there – but to drive true efficiency, organic and paid channels need to be integrated. We find step changes in efficiency by working together, not against each other. So how can two channels that should work hand in
  
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• Hellmann's launches UK food tour selling sandwiches

  16-07-2018 16:34 via campaignlive.co.uk
  Hellmann's, the Unilever-owned mayonnaise brand, is kicking off a six-month food tour across the UK.
  
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• Should brands banish fear and embrace sex as a marketing tool?

  16-07-2018 16:18 via campaignlive.com
  It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.
  
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• Adidas' World Cup campaign foiled by Nike, survey shows

  16-07-2018 16:05 via campaignlive.co.uk
  Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament sponsor, according to a study commissioned by Campaign.
  
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• Last throes of football fever bring 11 million viewers to TV

  16-07-2018 15:56 via campaignlive.co.uk
  A total of 11 million viewers watched the World Cup Final on the BBC and ITV on Sunday, while ITV's exclusive screening of England's third-place play-off match on Saturday brought in an average 6.8 million.
  
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• Former Saatchis chairman Alan Bishop takes helm at Creative Industries Federation

  16-07-2018 15:11 via campaignlive.co.uk
  Former Saatchi & Saatchi global chairman Alan Bishop is today taking over the leadership of the lobby group Creative Industries Federation from its founding chief executive John Kampfner.
  
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• ClearScore on its plan to disrupt the finance world for a second time

  16-07-2018 14:58
  ClearScore disrupted the credit check market when it launched in 2015 by offering the service for free, and it is looking to do the same thing as it unveils what it claims is a “world-first” service that allows consumers to take full control of their financial health.
  Dubbed ‘OneScore’, the new service uses multiple datasets to give people a more accurate view of their spending, assets, debts, savings and protection. It is made possible by the Open Banking initiative, wh
  
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• ClearScore looks to disrupt the finance world again as it launches tool to help people take control of their money

  16-07-2018 14:58
  ClearScore disrupted the credit check market when it launched in 2015 by offering the service for free, and it is looking to do the same thing as it unveils what it claims is a “world-first” service that allows consumers to take full control of their financial health.
  Dubbed ‘OneScore’, the new service uses multiple datasets to give people a more accurate view of their spending, assets, debts, savings and protection. It is made possible by the Open Banking initiative, wh
  
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• Weber Shandwick buys London agency co-founded by comedian and social star David Schneider

  16-07-2018 14:45 via campaignlive.co.uk
  Weber Shandwick has acquired That Lot, the London-based social creative agency co-founded by British comedian, actor, writer and director David Schneider.
  
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• Cyclist Peter Sagan races a grandmother in Specialized electric bike ad

  16-07-2018 14:18
  Peter Sagan is currently sprinting to the front of the pack at the Tour de France, but his toughest race may have been the one he filmed for a commercial for bike brand Specialized in San Francisco.
  The three-time world champion cycling star, who is sponsored by the company, is seen in the spot lining up at the start of a hill climb in San Francisco against Grandma Joan, an 81-year-old woman on the third generation of the Specialized Turbo electric bike. It pits the world’s fastest cyclist
  
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• Transparency, digital transformation, luxury purchases: 5 killer stats to start your week

  16-07-2018 14:12
  1. Majority of UK consumers want transparency from retailers about AI
  Most UK consumers (80%) want transparency from retailers about the use of AI and are less willing to give retailers their personal data compared to their European counterparts.
  For instance, 32% of UK customers are unwilling to hand over more data to retailers, compared with 31% in France and 25% in Germany.
  Such privacy fears could be based on a lack of understanding, as only 25% of UK consumers say they’re familiar wi
  
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• Virgin Group's Lisa Thomas & AMV BBDO's Dame Cilla Snowball to share new business experience at Pitch Perfect

  16-07-2018 14:03
  Virgin Group’s marketing chief Lisa Thomas and AMV BBDO’s chairman and chief executive, Dame Cilla Snowball will unite on stage at The Drum’s Pitch Perfect to discuss their various experiences when it comes to new business and building relationships between clients and agency partners.
  The discussion, which will see Thomas, formerly group chief executive of M&C Saatchi, who is the global head of brand and managing director of Virgin Enterprises, and Dame Cilla take on
  
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• London women feel sexualised and ignored by brands, so TfL is offering free ads to drive change

  16-07-2018 13:48
  Women in London feel ignored, sexualised and under-represented by advertisers, so City Hall and Transport for London (TfL) have launched a competition inviting brands to create ads that reflect the capital in all its glorious diversity.
  'The Women We See' contest will give advertisers the chance to pitch for £500,000 worth of free digital and out-of-home (OOH) ad space across London’s transport network – be it on the tube, buses or bus stops. 
  To be in with a chance of win
  
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• Creative Works EMEA featuring BBC Creative, McCann, Mission Media and more

  16-07-2018 13:37
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• Behind the Havas pen that lets you tune in on the sly

  16-07-2018 12:57 via campaignlive.co.uk
  The World Cup may be over so it's now safe for Havas to reveal the secret piece of tech it created that allowed football fans to listen to the tournament in meetings and at work without their colleagues ever knowing.
  
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• TfL offers brands £500k of free ad space to give women the ‘representation they deserve’

  16-07-2018 12:17
  Transport for London (TfL) and City Hall have launched a competition for brands to create adverts that better reflect women in London.
  Sponsored by TfL advertising agencies Exterion Media and JCDecaux, the winning brand will win £500,000 worth of free advertising space across the TfL network, where 31 million journeys take place every day. The two runner-up campaigns will also receive £50,000 worth of digital advertising.
  The competition, which has the same theme as this year&r
  
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• TfL dangles £500,000 prize for ads reflecting female diversity

  16-07-2018 12:07 via campaignlive.co.uk
  One brand could win £500,000 of free media space on Transport for London's tube, rail and bus network in early 2019 as first prize in a new competition for ads that represent the diversity of London's female population.
  
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• Former M&S marketer Patrick Bousquet-Chavanne joins Dubai mall operator as CEO

  16-07-2018 10:28 via campaignlive.co.uk
  Patrick Bousquet-Chavanne, who left Marks & Spencer in May following a business restructure, has been appointed chief executive at Dubai-based Emaar Malls.
  
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• Visa renames Southgate tube station 'Gareth' to welcome England football team home

  16-07-2018 10:10 via campaignlive.co.uk
  Visa has arranged for Transport for London to rename Southgate tube station in North London as "Gareth Southgate" for two days as one of two tributes to the performance of England's football team.
  
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• Sun Bingo kicks off Jeremy Kyle sponsorship on ITV

  16-07-2018 09:43 via campaignlive.co.uk
  Sun Bingo has brought back Jayde Adams, the face of its recent "Are you gonna Bingo?" campaign, to appear in idents for its new Jeremy Kyle Show sponsorship.
  
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• Unilever, Debenhams, Adidas: Everything that matters this morning

  16-07-2018 08:30
  Unilever begins talks with shareholders over HQ move
  Unilever is said to have begun talks with one of its most important shareholders over plans to move its British headquarters.
  The FMCG giant is said to be speaking to the Leverhulme Trust — which is the second biggest holder of its UK-listed shares and is overseen by a number of former Unilever grandees— Sky News reported.
  Unilever is currently based in both the Netherlands and the UK but announced it would base itself in Rotterda
  
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• M&S, Netflix, Uber: Everything that matters this morning

  16-07-2018 08:30
  M&S plans to cut more jobs
  Marks & Spencer looks set to cut a further 350 jobs in stores around the country in an effort to streamline the struggling business.
  According to documents seen by the Guardian, the retailer has been consulting on redundancies across a range of roles and is planning to reduce store, commercial and operations managers by 115, make 182 section managers redundant and reduce the number of visual managers by 54.
  While sales activity across M&S stores has fallen
  
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• Google, Unilever, Sports Direct: Everything that matters this morning

  16-07-2018 08:30
  Google hit with record €4.34bn fine by EU
  Google has been fined a record €4.34bn (£3.9bn) by the European Commission, which claims the company used its Android mobile operating system to illegally “cement its dominant position” in search.
  Parent company Alphabet plans to appeal the sentence, which gives the organisation 90 days to change its business practices or face further penalties of up to 5% of its average global daily turnover.
  Competition commissioner Margret
  
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• Diageo, Direct Line, alcohol ads: Everything that matters this morning

  16-07-2018 08:30
  Subscriptions for UK streaming services leapfrog pay TV
  UK streaming services such as Amazon, Netflix and Sky’s NowTV has overtaken pay TV services for the first time, marking a major shift in the TV industry.
  According to a new report by Ofcom, the number of UK subscriptions to the three most popular online streaming services – Netflix, Amazon Prime and Sky’s NOW TV – reached 15.4 million in the first three months of this year.
  During the same period the number of subsc
  
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• Cadbury, Microsoft, Heinz: Everything that matters this morning

  16-07-2018 08:30
  Cadbury unveils ‘healthier’ Dairy Milk with 30% less sugar
  Cadbury is set to introduce a version of its classic Dairy Milk bar with 30% less sugar, as it looks to offer consumers a healthier alternative.
  The brand, which is owned by Mondelez, will not be removing the original bar from shelves, though; the ‘diet’ version will be sold alongside the existing recipe when it hits shelves next year.
  The bar includes more fibre in place of some of the sugar, rather than sweeten
  
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• Marketoonist on 40 years of marketing

  16-07-2018 08:17
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on 40 years of marketing appeared first on Marketing Week.
  
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• Diet Coke sales overtake classic Coke as the soft drinks giant navigates the sugar tax

  16-07-2018 08:00
  Diet Coke sales have overtaken classic Coca-Cola with sales figures showing that the low-sugar variant’s rebrand has had an impact, although the company still faces the challenge of returning to long-term growth.
  The soft drinks giant saw an instant boost in Diet Coke sales in the week after the rebrand, with sales hitting £10.9m in the week ending 24 February 2018, ahead of sales of classic Coca-Cola at £10.76m, according to figures from market research company, IRI.
  Compare
  
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• Facial detection tech makes dyslexic experience real

  16-07-2018 07:46 via campaignlive.co.uk
  Leo Burnett London is using out-of-home tech to show what it's like to have dyslexia.
  
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