Marketing news

• Dietz & Watson unveils hot dogs for every MLB team city in time for All-Star game

  13-07-2018 22:08
  Every city has a certain style, and for deli foods company Dietz & Watson, every city with a Major League Baseball team has an all-star hot dog style all its own, just in time for the All-Star break.
  ‘All-Star Dogs’ is a new campaign from Dietz & Watson in partnership with its agency of record, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P). They note that in the summer, baseball, hot dogs and family go together pretty perfec
  
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• Did Toys “R” Us deserve its fate?

  13-07-2018 21:21
  If you strip away the nostalgia associated with a company like Toys “R” Us, its demise becomes inevitable in hindsight. Behind the overwhelming charm of toy shopping lies a harsh truth: retailers like Toys “R” Us have failed because they simply couldn’t keep up. The most successful modern retailers are continually evolving to meet customer needs and expectations as they arise. Call it survival of the fittest – or the fastest – but today, it takes a capac
  
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• Young athletes train to the fun extremes in Nike and Dick’s ad

  13-07-2018 20:30
  A batch of young athletes take their training to extreme lengths in the latest spot from Nike and Dick’s Sporting Goods by Wieden+Kennedy.
  The spot, ‘Play Like You Own It,’ shows several different kids taking the reins for their own training, going to the limits but having fun while doing it. According to a release, the ad shows viewers that somewhere along the line, sport became too specialized and standardized. It stopped being play and became work, and in doing so, lost some
  
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• Gatorade celebrates Serena Williams ‘like a mother’ as she gears up for Wimbledon final

  13-07-2018 19:56
  Nodbody disputes that Serena Williams is one of the best tennis players of all time, but in case you needed a reminder that she is preparing for her potential 24th major championship at Wimbledon, less than a year after giving birth, Gatorade has made an inspiring video tribute.
  The film, ‘Like a Mother,” shows why Williams’ post-partum journey back to competing at the highest level is an inspiration for all. The tribute highlights some of Williams’ best matches and
  
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• Ads We Like: Aerie features women with health issues and disabilities in latest campaign

  13-07-2018 19:19
  Aerie has released a campaign that is resonating with women across America, many of whom are lauding the lingerie brand for featuring models that look just like them.
  The brand’s ‘Aerie Bras Make You Feel Real Good’ effort features un-retouched photos of models who live with various health issues and disabilities. One of the models is shown sporting a bra and underwear set along with her ostomy bag, while another is seen posing in her wheelchair. The campaign also includes phot
  
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• The New York Times debuts first campaign for ‘The Daily’ audio show

  13-07-2018 19:17
  'The Daily,' the flagship audio show for the New York Times, is getting its first promotional campaign as the show continues to grow. The campaign will feature out of home (OOH) and broadcast ads.
  The OOH campaign will roll out Sunday, July 15, and will span three US cities. In Los Angeles, the campaign will feature highway billboards and a wallscape domination. In Portland, Oregon, a light rail wraparound will be highlighted, and Chicago will see a complete takeover of the Ogilvie Transportatio
  
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• TV Ad Spend Weekly: ‘Pooh, is that you?’ Disney begins Christopher Robin ad push

  13-07-2018 18:31
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
  Overall ad spend on national TV was $902m the week of July 2, a decrease of 10% from the previous week, however expenditures for new commercials were up 12% reaching a total of $145m. World Cup games co
  
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• The culture of male entitlement & The President's Club: SheSays Says episode 2

  13-07-2018 17:48
  As the Charity Commission finds Presidents Club trustees 'failed to protect female staff', in episode 2 of SheSays Say, The Drum talks with previous club hostess and entrepreneur Alexandra Prinze about her experience.
  Earlier this year, an undercover investigation from Madison Marriage and the Financial Times exposed alleged instances of sexual harassment at the Presidents Club, a controversial (and male-only) black-tie event held at the Dorchester Hotel.  
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• 50 Cent, Ashton Kutcher and Nicki Minaj biggest losers in Twitter purge

  13-07-2018 17:29
  Celebs and influencers were left with bruised egos on Thursday after Twitter officially began eliminating suspect accounts from its platform, a move that’s led to decreased follower counts for users.
  According to data culled by Socialbakers, Twitter itself took the biggest hit. Following the purge, Twitter’s own account lost 7.8 million followers, a 12.4% decrease.
  But Hollywood’s biggest names were not spared: rapper 50 Cent lost more than 650,000 followers, a 6.3% drop.
  
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• Why event TV is still a ratings winner

  13-07-2018 17:14
  With the 2018 World Cup final in sight, and the wait almost over to see who will lift the iconic Jules Rimet trophy, everyone is vying for the best seat in the house – the one right in front of the TV screen.
  There are those who believe TV’s role in major live events is declining, and that engagement with this year’s World Cup has been about media snacking – watching goal replays on YouTube via smartphones or viewing video clips of players in their hotel rooms posted on s
  
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• Think B2B marketing is less interesting than consumer projects? That's bullshit

  13-07-2018 17:00
  B2B is too often an afterthought in the marketing industry.
  Particularly in the media and in education, B2B still feels ‘tacked on’. Token efforts are made. We’ll give it a module at the end of the course. We’ll throw in a B2B example or two. We’ll give it a dedicated stage, tucked away nicely at the back of our event and hope that keeps the grey-suits and never-quite-made-it-in-adland-folks happy.
  Occasionally, we’ll even indulge them with an op-ed to vent th
  
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• Total football can inspire content marketing in the omni-channel era

  13-07-2018 16:58
  Football in the 1970s was a simple game. Goalkeepers kept goal, defenders defended, attackers attacked and midfielders did the bit in the middle.
  As an analogy for the way in which many corporations structure their marketing operations, it’s surprisingly relevant. PR people do PR, brand people do branding, social media people do the social and the SEO team does the Google-related stuff.
  But when Rinus Michels was given the job of leading the Netherlands into the 1974 World Cup, he didn&rsq
  
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• Sausage dogs, swing dancers and cheerleaders – BBC One unveils its latest idents

  13-07-2018 16:53
  The BBC has released a fresh series of its on-air idents, building upon its longstanding theme of 'Oneness' with short videos designed to reflect different communities from around the UK that have a shared passion.
  Where previous iterations have featured wheelchair rugby team The Ospreys and a group of hippos swimming in harmony, the latest between-show images include a group of sausage dog walkers from Newcastle and steel drummers from Plymouth. 
  Show me entity :: 21416
  For
  
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• How Asian publishers are supporting quality journalism - the last bastion

  13-07-2018 16:45
  In an era of fake news, publishers face a consistent friction when it comes to quality journalism and the dissemination of trusted information and yet the business models to support this are constantly in flux. To get a picture of the challenges facing Asian publishers, and the measures they are putting in place to survive, The Drum partnered with AppNexus to host a discussion.
  Publishers including Singapore’s Mediacorp and Singapore Press Holdings, Thailand’s Kaidee, Malaysia’
  
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• Sign up to our webinar on measuring influencer marketing

  13-07-2018 16:19
  In the webinar, you will learn how to:Measure influencer marketing
  Leverage the creator economy
  Utilise user generated content for both your online and offline marketing strategies
  Get branded content at scale, speed and a fraction of the cost
  Join us on Thursday 26 July at 3pm GMT.
  Register below.The post Sign up to our webinar on measuring influencer marketing appeared first on Marketing Week.
  
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• Pepsi, P&G, World Cup: Five things that mattered this week and why

  13-07-2018 16:17
  Pepsi puts focus on innovation
  The fizzy drinks industry is facing a tough time at the moment as consumers move away from products high in sugar and governments look to tackle the obesity problem. One way to counter that is to look for new products and innovations, and that’s what Pepsi is doing.
  For some time it has had an innovation hub in Europe responsible for fostering smaller brands and developing new ones; that’s how Drinkfinity was launched. And now it is taking the strategy
  
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• Maltesers launches Buttons brand extension with digital campaign

  13-07-2018 16:16 via campaignlive.co.uk
  Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product in the bitesize chocolate brand that arrives in shops this month.
  
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• Undercurrent, Ministry of Sound and Hearst Live join The Drum Experience Awards 2018 judging panel: enter now

  13-07-2018 16:10
  Formula 1, Kodak and UNICEF have all previously scooped the Grand Prix at The Drum Experience Awards, formerly The Drum UK Event Awards.
  These global awards recognise the power of experiential and celebrate the noteworthy and effective campaigns.
  The 2018 judging panel includes Undercurrent’s managing director, Damian Clarke; Hearst Live’s director of events and sponsorship, Victoria Archbold; Geometry Global’s head of experiential and growth, Andy Dougan; Identity’s
  
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• Why Adaptive Persuasion is the future of customer experience

  13-07-2018 15:46
  Marketers need to target the right people, with the right message, at the right time, in the right place. We need to gauge how they might change day-to-day and frame our messaging accordingly.
  At Rapp, we call this Adaptive Persuasion, the ability to adapt our marketing approach on the fly according to the context of our customer, their personal make-up right down to their personality profile and their personal heuristics at that moment.
  Many of the ground-breaking techniques in AI that dri
  
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• Zenith: cost of online video ads 'down substantially'

  13-07-2018 15:39 via campaignlive.co.uk
  The cost of online video advertising fell at a global level between 2015 and 2017 as audiences grew ahead of advertiser demand, Zenith's annual Online Video Forecasts report has revealed.
  
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• Sorrell's MediaMonks raid shows he's learned lesson from former employer, says ex-WPP exec

  13-07-2018 15:30
  Earlier this week Sir Martin Sorrell snapped up digital production group Media Monks, an independent Dutch outfit with offices in 11 countries, against competition from his former employer WPP.
  And former WPP man James Morris, global chief executive of Stink, an independent digitally-focused creative agency, believes Sorrell can build an agile group around MediaMonks that he could not have achieved within his former network. He said Sorrell has "learned the lessons" about the need
  
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• The World Cup marketing that could have been

  13-07-2018 15:19
  World Cup 2018 will have started for many marketers after the final whistle blew in Rio in 2014. I know it did for our BBC Sport marketing team. For the BBC it’s such an important event for us to get right for so many audiences and for our brand, so the planning that goes into it starts pretty far out. One tournament ends, the next one begins, with important diversions for the Olympics, FA Cup, Euro’s, Wimbledon and 6 Nations along the way.
  In the words of our new national oracle, G
  
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• ‘Marketers must swap tactics for strategy to remain relevant in the board room’

  13-07-2018 15:14
  The dawn of my career was with Heinz. I sold baked beans during the day and studied at night. My first lesson: the original Mr Heinz took dried horseradish (added value) to market (where he got instant feedback) and returned to his home town, not with an empty wagon, but a pay load (extra margin) of other goods.
  I then had the joy of serving customers by bringing their voices into the boardroom while working for Nestlé, Prudential, NatWest and Shell. I have been working longer than Marke
  
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• #TrumpBaby takes flight – and proves the brand-building case for crowdfunding

  13-07-2018 14:37
  Today (13 July) saw a rotund orange pocket of air fly above London’s Parliament Square in protest of Donald Trump’s visit to the UK. The huge media interest in the event has proven that crowdfunding a creative idea can not only work but can build a solid brand for the project in the process.
  The six-metre-high balloon was devised by a group of friends looking to bruise Trump’s ego with an airborne, small-handed caricature of the president. Instead of taking the idea to an agenc
  
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• SapientRazorfish makes US redundancies amid claims the brand will be axed

  13-07-2018 14:28 via campaignlive.co.uk
  Publicis Groupe agency SapientRazorfish has made in the region of 100 redundancies in the US this week and the Razorfish brand is reportedly tipped for retirement.
  
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• Marketing Week to host Strategy Stage at Festival of Marketing

  13-07-2018 14:02
  New for 2018, the Marketing Week Strategy Stage will bring to life some of the biggest strategic challenges for marketers, at the Festival of Marketing in October.
  Marketing Week columnist and presenter of the Mini MBA in Marketing, Mark Ritson will deliver a session in his signature style on day one of the two-day festival. Elsewhere on the first day, marketing legends Sir John Hegarty and RBS CMO David Wheldon will be answering questions on the past, present and future of marketing in a very
  
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• Why Generation Z understand the world of social media far better than any other group

  13-07-2018 13:46
  To those of us in our late twenties and thirties, the introduction of data was valuable, interesting and new. We could use it to make informed decisions about our online lives, like what types of Instagram photo are going to get the most likes. But for the next generation this culture of data is not new, but instead, an overwhelming wave of numbers for every step, sleep, heartbeat, post and broadcast.
  It’s worth following any of these new global stars, if only to see a refreshing snapshot
  
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• Omnicom Media Group launches marketing and insights platform

  13-07-2018 13:33 via campaignlive.co.uk
  Omnicom Group has launched a marketing and insights platform, aiming to make mass personalisation a reality.
  
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• Why retailers can no longer ignore Progressive Web Apps (PWAs) as they start to revolutionise mobile retail

  13-07-2018 12:52
  Mobile has been at the forefront of retailer’s minds for many years, and with good reason. Back in 2016 research from IMRG highlighted that for the first time over half of online sales were made through mobile devices in the UK over three months (November 2015 - January 2016). Also, Google and PayPal have released a report that predicts two-thirds of ecommerce purchases in the UK will be made by a smartphone in 2020.
  There is no question that in this mobile world retailers continually need
  
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• How marketers became infatuated by wishful thinking

  13-07-2018 12:25
  The idea that what we perceive is not an objective reflection of the physical world stretches back to the 1940s and the New Look school of psychology.
  Jerome Bruner and Cecile Goodman, psychologists at Harvard University, ran an experiment in 1947 that suggested that what we saw partly reflected our desires.
  They showed children five denominations of coins, one at a time. After each one the children had to adjust a projector until the beam of light was the same size as the coin. The experimenter
  
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• Next 15 secures content and marketing specialists Technical Associates Group for £6.3m

  13-07-2018 11:54
  Digital Communications specialists Next 15 are poised for significant expansion after agreeing to purchase content and marketing business Technical Associates Group for £6.3m.
  This sum comprises an initial payment of £2.2m consisting of a mix of shares and cash with a further installment of £0.6m payable in April 2020.
  A further £3.6m payment will come due by April 2020 subject to earnings performance through to that stage.
  Next 15 has been on an acquisitions spree of lat
  
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• RedPill Influencer Marketing Barometer: Software Special

  13-07-2018 11:43
  As influencer content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, RedPill, using its ratings system for such content, reviews three influencer videos and assesses the reasons behind their social performance.
  It goes without saying that technology is making our lives simpler, opening up more opportunities and shifting societal pillars to give everyone a fairer shot at success. For this review, we wanted to focus on a small selection
  
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• The seriously silly Audi approach to social advertising

  13-07-2018 11:06
  The post The seriously silly Audi approach to social advertising appeared first on Marketing Week.
  
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• Chiquita is taking a banana as payment for a taxi ride

  13-07-2018 10:06 via campaignlive.co.uk
  Chiquita Brands International, the global produce company, is giving Londoners a chance to pay for a taxi ride with a banana.
  
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• Senior ad and media figures absent from Trump business banquet

  13-07-2018 09:56 via campaignlive.co.uk
  The likes of WPP, Google and Sir Martin Sorrell were all absent as 150 UK business leaders got the chance to rub shoulders with US president Donald Trump at Blenheim Palace last night.
  
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• Ofcom calls for Facebook and Google to be independently regulated over fake news

  13-07-2018 09:51 via campaignlive.co.uk
  Facebook and Google should be subject to independent regulation to tackle the spread of misleading information online, the head of Ofcom has argued.
  
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• How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed

  13-07-2018 08:17 via campaignlive.co.uk
  At the 25th Goodwood Festival of Speed car brands and tech brands are creating spaces to target both petrolheads and families. Campaign rounds up some of the top activations.
  
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• Helen Tupper: Our need for speed is impeding long-term success

  13-07-2018 08:10
  Does your day look anything like mine? Email. Meeting. Reading email in meeting. Eating in meeting. Grab coffee. Check email in queue. Need I go on? I hazard a guess that many of us are seemingly trapped in this cycle of ‘doing’.
  As work mounts up and time flies by, our addiction to back-to-back working and multitasking has us operating at an unsustainable and unhealthy pace. To some extent, we’re fighting our own biology, as each time we tick off that small to-do task or fire
  
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• How JWT silenced World Cup chatter with the broken bodies of domestic violence victims

  13-07-2018 08:00
  J Walter Thompson London’s visceral posters portraying country flags as the wounds of domestic abuse have been shared well beyond their media plan, shocking and educating the public on the link between football and violence in the home. But if it hadn’t been for the confidence of its creators, the work may not have been seen by anyone.
  ‘The Not-So-Beautiful Game’ is a true piece of proactive, reactionary work. Maya Halilovic, a creative at JWT, was flicking through t
  
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• NowThis content head Exarhos on flagship series Mane and crossover potential with linear TV

  13-07-2018 01:28
  NowThis, the news-centric division of new media company Group Nine, had one of the more intriguing showings at during the IAB NewFronts in New York this spring.
  Upon announcement of its first-ever Edward R. Murrow award and sponsorship by haircare brand Shea Moisture of the season two of its flagship series Mane, chief content officer Tina Exarhos talks with The Drum on the rise of the show and where the digital publisher is heading in the evolving video and TV space.
  Mane: NowThis’ deep-c
  
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• HSBC top marketer unveils why airports are an underestimated media space

  13-07-2018 01:00
  HSBC is refreshing its branded OOH execution in 17 airports – some 1,500 jet bridges spanning 94 km (or 846 football fields). The group’s top marketer unveiled how this mammoth undertaking is worth any immediate headaches. Airports are one of the few media spaces projected to grow in the coming years.
  Leanne Cutts, head of marketing at HSBC told The Drum that this summer, some 900 million passengers will see the new work from the ‘Together We Thrive’ campaign wh
  
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