Marketing news

• ‘Game meets glam’: Jordan and Vogue announce landmark women’s-only footwear collaboration

  12-07-2018 23:10
  Jordan Brand announced on Twitter today the launch of its first-ever women’s-only collaboration.
  Game meets glam.
  Two iconic silhouettes get a stamp of approval from Vogue's editor-in-chief, Anna Wintour, in Jordan's first women's-only collaboration.
  — Jordan (@Jumpman23) July 12, 2018In a video promoting the sneaker, called the AWOK (shorthand for Anna Wintour Okay, the affirmative signal to publish a piece for the Conde Nast Imprint), the editor-in-chief and artistic director of Co
  
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• NFL’s Watt brothers give some tips on how to beat the heat for Gatorade

  12-07-2018 22:39
  J.J. Watt is one of the NFL’s best defensive players, and his two younger brothers are also pro players, so they know a thing or two about how to stay hydrated for optimal performance. That’s the inspiration for a new vintage-style public service announcement campaign by Gatorade to help people through tough workouts in the heat.
  Just in time for summer football practice, the Watt Brothers – J.J. (Houston), Derek (Los Angeles) and T.J. (Pittsburgh) – have a message for at
  
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• Build-A-Bear shutters ‘Pay Your Age’ event after chaos ensues

  12-07-2018 21:41
  Toy maker Build-A-Bear has been forced to shut down its one-day ‘Pay Your Age’ event due to crowd safety concerns.
  The one-day deal, which was announced earlier this week, let guests pay their current age in dollars (or pounds at UK locations) for any of its make-your-own stuffed animals. The event was created to promote the store’s new ‘Count Your Candles’ program, which lets kids 14 and under pay their age for Build-A-Bear’s Birthday Treat Bear - which norma
  
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• Uptight German race car driver slowly warms up to Infiniti SUVs in new campaign

  12-07-2018 21:12
  Infiniti pokes fun at the German automobile superiority complex in the latest campaign for its family of SUVs and crossover vehicles.
  In the ‘Start Your Own Legacy’ campaign, we meet Konrad Gunther, a fictional, yet legendary, German racer who grew up and still drives on the Blister Berg track – a Nürburgring-like testing track where they “prove German luxury cars are the best in the world,” according to Gunther.
  When the Infiniti QX50, QX60 and QX80 models sho
  
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• Diet Madison Avenue defamation case moves forward

  12-07-2018 20:25 via campaignlive.com
  The Instagram account is being sued alongside MDC Partners after Crispin Porter & Bogusky's former CCO claims he was unfairly fired.
  
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• McCann Health global CCO Jeremy Perrott fired due to code of conduct violation

  12-07-2018 19:58
  McCann Health has fired global chief creative officer Jeremy Perrott for violating its code of conduct.
  “We received a complaint about a violation of our Code of Conduct by McCann Health’s Jeremy Perrott. As a result, following an investigation, he is no longer with the company,” said McCann in a statement. “Our foremost priority is to foster a workplace where people are respected and valued, and importantly, an environment where people feel safe and protected to com
  
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• Ex-Sparks & Honey strategy head McKendrick joins Canvas8’s expansion as US managing partner

  12-07-2018 18:57
  Canvas8, a London-based behavioral insights consultancy, has hired Clyde McKendrick in a managing partner role for the US, and as its global chief innovation officer.
  McKendrick’s last role was at Sparks & Honey as its chief strategy officer. In the role, which Sparks filled a couple of days ago with Camilo La Cruz, McKendrick had responsibility over leading the agency’s forecasting platforms. He also held leadership positions at CP+B, TBWA\Chiat\Day and Possible. He also la
  
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• Casper is offering $25 naps at its ‘Dreamery’ storefront in NYC

  12-07-2018 18:18
  Mastress brand Casper has opened the doors to The Dreamery, a space it hopes will offer some rest and respite to frazzled New Yorkers who typically rely on copious amounts of coffee to stay awake.
  Located in NYC, the storefront is offering 45-minute nap sessions for $25 a pop. In each of it nine sleeping nooks, guests will find a freshly made bed complete with a Casper mattress, pillow and sheets.
  “The Dreamery is about making sleep and rest a part of our regular wellness routines —
  
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• Meet the brand with more retail locations than Subway, Starbucks and McDonald’s combined

  12-07-2018 18:06
  It should be hard to escape the Western Union brand. With more than half a million retail locations all over the world – more than Subway, Starbucks and McDonald’s combined – it is the largest money transfer and global payments company in the world, facilitating payments ranging from transfers between family members to servicing major NGOs.
  Across its business, 32 cross-border transactions were made every second last year in 130 currencies, helping it to generate revenue of $5
  
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• Are brands primed for Amazon Prime Day?

  12-07-2018 17:03 via campaignlive.com
  A guide for how companies can capitalize on the sales day that's more successful than Black Friday.
  
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• Campaign newscast: football drama, the latest Brexit crisis and questions about Sorrell's MediaMonks deal

  12-07-2018 16:42 via campaignlive.co.uk
  It's been a major week for news as two football teams, the English World Cup squad and a group of Thai boys trapped underground, and two Cabinet ministers who quit over Brexit fuelled a surge in online traffic.
  
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• One luxury brand on why retailers must do ‘less, but better’

  12-07-2018 16:09
  The Rebecca Minkoff store in LA. Image courtesy of Rebecca Minkoff.With closures on the high street and the exponential growth of online shopping, the viability of physical retail in 2018 has never come under so much scrutiny.
  However, the shift from product-heavy showrooms to spaces, dedicated as much to experience and culture as they are to selling clothes, is nothing new in the luxury sector.
  The direction of luxury retail is all about a philosophy of ‘less, but better’ explains A
  
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• McCann Health terminates global CCO following employee complaint

  12-07-2018 16:09 via campaignlive.com
  Jeremy Perrott violated the agency's code of conduct.
  
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• One-word answers with Accenture Interactive's Brian Whipple

  12-07-2018 16:01 via campaignlive.com
  The global CEO explains how Accenture Interactive differs from other digital agencies.
  
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• The ‘father of modern marketing’ on avoiding brand decay and preparing for disruption

  12-07-2018 16:00
  Illustration: Peter StrainPhilip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority.
  As an author, consultant and professor, Kotler has been one of the leading voices in marketing for the past 50 years. And despite recently celebrating his 87th birthday he doesn’t appear to be slowing down. He published his most recent book last year and is currently the SC Johnson & Son distinguish
  
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• ‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption

  12-07-2018 16:00
  Illustration: Peter StrainPhilip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority.
  As an author, consultant and professor, Kotler has been one of the leading voices in marketing for the past 50 years. And despite recently celebrating his 87th birthday he doesn’t appear to be slowing down. He published his most recent book last year and is currently the SC Johnson & Son distinguish
  
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• P&G's Marc Pritchard: age is the 'next frontier' for advertising

  12-07-2018 15:42 via campaignlive.co.uk
  Age will be next on the agenda for advertisers to address as the industry moves to unpick the stereotypes it has helped perpetuate, Procter & Gamble chief brand officer Mark Pritchard predicts.
  
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• Unilever commits to UK creative hub despite Rotterdam corporate switch

  12-07-2018 15:15 via campaignlive.co.uk
  Unilever has said it remains committed to UK marketing talent, despite the Anglo-Dutch company selecting Rotterdam over London as the location of its company headquarters.
  
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• BMB fills CEO role with Publicis and BBH veteran Jason Cobbold

  12-07-2018 15:00 via campaignlive.co.uk
  BMB has filled the last vacancy in its management team with the appointment of Jason Cobbold as chief executive.
  
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• Challenger brand People's Energy gets all sweary in debut campaign

  12-07-2018 14:46 via campaignlive.co.uk
  An energy brand founded by a husband and wife from East Lothian, Scotland is aiming to tap into public anger at corporate wrongdoing in its (sort of) foul-mouthed debut campaign.
  
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• John Lewis/Waitrose '& Partners' rebrand splits opinion

  12-07-2018 14:21 via campaignlive.co.uk
  Brand experts have warned that the forthcoming rebrands of John Lewis and Waitrose will be lost on consumers unless they demonstrate their points of difference through effective marketing.
  
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• Publicis Groupe expands country model to eight key markets

  12-07-2018 13:23 via campaignlive.co.uk
  Publicis Groupe has expanded its "country model" to eight key global markets as the French ad giant's restructure continues.
  
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• Cannes Lions boss Jose Papa made redundant

  12-07-2018 13:10
  Jose Papa, the managing director of Cannes Lions International Festival of Creativity, is to depart from the role after just under two years in the job.
  The Drum understands that Cannes Lions' parent firm Ascential is to retire the festival's managing director role entirely, and that staff at were informed of the decision this week.
  Papa's exit comes as attendance at the company's flagship festival was rumoured to be down by "20 to 25%" on last year, despite Pa
  
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• Scottish Friendly turns 'dinosaur keeper' with new online game to promote Junior ISAs

  12-07-2018 13:07
  Financial services group Scottish Friendly, in collaboration with its longstanding agency partner, Signal, has created an interactive online game, designed to raise awareness of their Junior ISA scheme.
  Now live and playable on the Scottish Friendly site, the game - which was developed in just four weeks - encourages site visitors to practice their ‘Dinosaur Keeping’ skills by watching over their dinosaur eggs and stopping them from getting too cold.
  Almost every department at S
  
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• Ellen Hammett: Beware the ‘subvertisers’ if your deeds don’t match your message

  12-07-2018 12:59
  You might think they creep around in the dead of night, dressed head-to-toe in black, but most of them operate in broad daylight, disguised in high-vis jackets that make them look official.
  The really committed ones have even ironed on an outdoor company’s logo that they’ve downloaded from an online manual, which is also where they learn how to ‘hack’ bus stops and other outdoor sites.
  They are ‘subvertisers’, ‘brandalists’ – an ‘
  
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• Cannes Lions owner makes MD Jose Papa redundant

  12-07-2018 12:22 via campaignlive.co.uk
  Jose Papa, who had the job of running the Cannes Lions ad festival for the past two years, is being made redundant by the festival's owner Ascential.
  
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• Publicis Groupe reorganises into country models to support 'Power of One'

  12-07-2018 12:13
  Publicis Groupe has expanded its country model management structure in order to organize the business into eight sectors.
  The model was tested in France and the UK over the last few months. Now, it will be expanded to reorganize North America, UK, France, DACH (Germany, Switzerland and Austria), Northern and Central Europe, Southern Europe, Asia Pacific and Middle East/Africa, and Latin America.
  Each sector will be run by a leadership team that will look to cross-pollinate talent in these region
  
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• Everyone needs to play a bigger role in defining best practice for digital trading says IAS MD

  12-07-2018 12:05
  Following a tirade of barriers for digital and and programmatic advertising over the past couple of years, where brand safety took a pivotal role in the boxing ring along with clarity, transparency and viewability, confidence in data-driven advertising took a nose dive. 
  But is this lack of confidence just an illusion, rather than the reality, as many markets will see significant increases in digital ad spend?
  Ahead of his judging role at The Drum Digital Trading Aw
  
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• It’s not the end of TV advertising – new research shows it’s not just surviving, but thriving

  12-07-2018 12:00
  The industry has been predicting the demise of TV advertising for the last decade, or at least, that’s what it feels like. 
  But despite the death knells ringing, perhaps from those in the digital industry who want it to be dead, new research from RTL AdConnect suggests that far from being on its last legs, TV is alive, kicking and evolving. 
  The 2018 TV Key Facts study is RTL AdConnect’s in depth analysis on TV and advertising, due out in full in September.  The study
  
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• Business on the Move: Chambord, The Macallan, Sport England, and more

  12-07-2018 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Account wins
  French liqueur brand Chambordhas appointed Brave as its creative agency following a review run through Creativebrief. Brave has been directed to creating a new through-the-line campaign across multiple channels.
  Design brand Made.com has chosen Likefriends as a content partner. Likefriends will create specialist video content for Made.co
  
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• ITV claims highest ever football audience after 24.3m watch England vs Croatia

  12-07-2018 11:57 via campaignlive.co.uk
  ITV has claimed to have reaped the highest ever audience for a football match on a single channel when 24.3 million viewers watched England's loss in the World Cup semi-final on Wednesday night.
  
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• US Business on the Move: the latest account wins, reviews, launches and acquisitions

  12-07-2018 11:45
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions for the US market. We'll be updating this page regularly, so make sure to check back for the latest updates.
  07/12/2018
  The American Society for the Prevention of Cruelty to Animals (ASPCA) has selected Laughlin Constableas its digital agency-of-record. The agency has been asked to manage all digital campaigns for the charity, which was the first animal we
  
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• Meme culture has stepped up a gear this World Cup, but brands should still tread with caution

  12-07-2018 11:39
  Meme culture is as old as the internet itself, but at the start it was limited to the bearded basement dweller. The 4Chan anarchist and the Reddit keyboard warriors.
  Over the years, meme culture has been democratised. As the social networks grew in popularity, consumers gradually started to understand how the algorithms powering these social channels worked. As a result meme culture has gone mainstream. To the point where the definition of a meme itself has been hijacked and morphed into simply
  
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• NMPi launches comparison shopping service in partnership with DQ&A

  12-07-2018 11:27
  Digital media and technology specialists NMPi has joined forces with DQ&A platform and the official Google Comparison Shopping Partner, By Buy Bye to add a unique Comparison Shopping Service (CSS) to its suite of solutions.
  NMPi will be running the Google Shopping strategy through By Buy Bye, allowing advertisers and agencies to take advantage of Google’s newest partnership and run shopping campaigns at the 20% discount rate. This will enable brands to run more successful campaigns on
  
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• Papa John’s chairman John Schnatter resigns after N-word apology

  12-07-2018 11:23
  John Schnatter, face of the Papa John’s pizza chain, has resigned hours after publicly apologising for using the N-word during a conference call with Laundry Service, the marketing agency.
  The racial slur was spoken during a reported role-playing exercise designed to give Schnatter experience of handling difficult situations but which instead prompted Schnatter to draw comparison with KFC founder Colonel Sanders - whom he claimed had never drawn criticism for use of the N-word.
  In a statem
  
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• BBC claims it has 'created a new editorial resource’ as cache of 11,000 stories is unearthed

  12-07-2018 11:15
  The BBC has widened its definitions of national news to include such apparently mundane themes as potholes in the road, bus timetables and school dinners, after stories from a new £8m-a-year reporting project have highlighted the value of public interest journalism.
  The deadly threat to cyclists caused by potholes in Britain’s 37,000km of neglected roads recently made it to the BBC Six O’Clock News, while the revelation that Britain has lost 134 million miles of bus network and
  
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• Bacardi forms plastic partnership with Lonely Whale

  12-07-2018 10:52
  Spirits brand Bacardi has teamed up with ocean charity Lonely Whale to champion the removal of one billion plastic single-use plastic straws from general circulation by 2020, playing its part in a growing movement to tackle aquatic plastic pollution.
  Bacardi has committed to a full review of its supply chain to hit the target, eliminating their use where possible while developing recyclable and biodegradable alternatives.
  The drinks giant will also take the fight direct to consumers by organisin
  
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• Sony slashes 5% of marketing & distribution posts in efficiency drive

  12-07-2018 10:16
  Sony Pictures Entertainment has placed its marketing and distribution employees on notice after announcing that it will slash its total workforce in these areas by 5% as part of an efficiency drive.
  An internal memo cited by Bloomberg News justifies the losses in terms of a migration to a more global and digitally focussed business, necessitating the merger of international and domestic teams.
  In tandem with this reorganisation Paul Noble has been named co-president of international marketing, a
  
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• Who's in, who's out? England's sponsor line-up in the Southgate era

  12-07-2018 10:08 via campaignlive.co.uk
  England are out of the men's World Cup but with pride restored and a new era ahead of them. So which sponsors are coming along for the ride? We track the departures and arrivals from their line-up and analyse where the new-look England might lead them.
  
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• Comcast returns with £26bn offer for Sky as govt approves Fox bid

  12-07-2018 09:55 via campaignlive.co.uk
  Comcast has upped its offer to buy for Sky to £26bn, a day after Rupert Murdoch's 21st Century upped the ante in the bidding war.
  
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• Comcast returns with £26bn offer for Sky

  12-07-2018 09:55 via campaignlive.co.uk
  Comcast has upped its offer to buy for Sky to £26bn, a day after Rupert Murdoch's 21st Century upped the ante in the bidding war.
  
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• IAB SG Rolling Heavies: Mindshare’s Sanchit Sanga on being accessible, always learning and why millennials will rule the world

  12-07-2018 09:51
  The IAB Singapore’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.
  As the saying goes, if it ain’t broke, don’t fix it. So, as with the prior series, The Drum is proud to exclusively host the series in which IAB Singapore CEO and ambassador to Southeast Asia Miranda Dimopoulos asks senior industry leaders about their ride to success, while riding successfully down Singapore’s E
  
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• Comcast raises stakes in Sky bidding war with $34bn counteroffer

  12-07-2018 09:36
  Comcast has raised the stakes further amidst an escalating bidding war with 21st Century Fox to wrest control of Sky, by putting forward a $34bn counteroffer of its own.
  The all-cash offer comfortably exceeds the revised bid of $32.5bn made by Fox, placing the ball squarely back in Rupert Murdoch’s court as the media tycoon contemplates his next move.
  Unless he acts fast to raise Fox’s offer once more, the prize is likely to fall into Comcast’s hands after its latest bid was re
  
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• Singtel encourages Singaporeans to close the gap in relationships on National Day

  12-07-2018 09:33
  Singtel is encouraging Singaporeans to celebrate family values to commemorate National Day.
  The campaign, titled 'The Drive Home', showcases a how a teenager is visiting his grandfather (Ah Gong in Singlish) in Singapore after having lived and studied in Australia. At first, both share a strained conversation where the teenager calls everything about his trip as 'lame' to his father.
  His grandfather accidentally hears him speak with his father and then tells him that he requested his father
  
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• HSBC reinvents airport ads with biggest global campaign to date

  12-07-2018 09:07 via campaignlive.co.uk
  HSBC's airport advertising has been a key strand of its global marketing strategy since it pioneered the concept of jet bridge ads at London's Heathrow in 2001.
  
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• Huawei is creating a space to smash up a smartphone

  12-07-2018 08:02 via campaignlive.co.uk
  Huawei, the Chinese tech company, is giving Londoners a chance to smash a smartphone with weaponsincluding a mallet, axe or frying pan.
  
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• Deliveroo on its ambition to become the ‘definitive food company’

  12-07-2018 08:00
  Ambitious growth targets are nothing new at Deliveroo. The five-year-old online food delivery company is on target to hit six million UK customers by the end of 2018 and grow its roster of 10,000 restaurants by 50%, expanding to 50 new towns and cities nationwide.
  This follows the decision in June to open up its platform to 5,000 eateries by allowing them to use their own fleets rather than its network of 15,000 riders, putting the business in direct competition with rival Just Eat.
  Deliveroo, w
  
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• AppNexus posts connected TV market growth of 748% year-on-year

  12-07-2018 08:00
  AppNexus has claimed that advertiser spend on its connected TV marketplace grew 748%  year-over-year in the second quarter of 2018, and grew 69% quarter-over-quarter in the second quarter of the year.
  The adtech firm, which is poised to be purchased by telecom giant (and TimeWarner merger partner) AT&T, found itself a favorite for adoption in the connected TV marketplace, with clients reportedly including five of the world’s largest sports and news broadcasters, fiv
  
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