Marketing news

• ASPCA picks Laughlin Constable as digital agency of record

  11-07-2018 22:44
  Laughlin Constable announced today (July 11) that the ASPCA has selected it as digital agency of record.
  The first animal welfare organization in North America has asked Laughlin Constable to manage all digital campaigns and analytics.
  The non-profit was in search of an agency to help it increase its online fundraising, by acquiring new donors, improving media buying and planning efforts, and develop a ‘comprehensive’ analytics system. To help the ASPCA® reach its goal of growing
  
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• Papa John’s founder apologizes for saying N-word during call with creative agency

  11-07-2018 22:35
  Papa John’s founder John Schnatter has found himself in hot water once again: the company’s former chief executive apologized on Wednesday for using the N-word during a conference call in May.
  According to Forbes, Schnatter – who stepped down from his role as chief executive late last year but still remains chairman of the board – said the word during a call that was arranged between Papa John’s executives and Laundry Service, which was named the pizza cha
  
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• Cyclists encouraged to 'start doping' by athletic performance materials maker 37.5

  11-07-2018 22:01
  The team behind the Cannes Lions-winning 'Welcome to the Cliffside Shop' is again looking to gain some notoriety for its athletic performance fabric, but this time with a decidedly different marketing angle.
  37.5 is encouraging cyclists in particular, during this Tour de France season, to 'Start Doping' with its own doping kit. But rather than trying to hide illegal performance enhancers, the company, working with the agency WorkInProgress, is featuring a dopin
  
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• Unilever CMO Keith Weed applauds Twitter for cracking down on fake followers

  11-07-2018 21:10
  Unilever’s chief marketing and communications officer Keith Weed has commended Twitter for taking steps to eliminate fake accounts on the social platform.
  On Wednesday, he tweeted that he is pleased to see Twitter “taking a big stand against the fake followers polluting the digital ecosystem.”
  Pleased to see @twitter taking a big stand against the fake followers polluting the digital ecosystem. Great step forward which strengthens the industry - I hope to see more following. ht
  
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• Ogilvy CCO Tham Khai Meng fired following internal complaints on ‘behavior’

  11-07-2018 21:01
  Ogilvy announced in a memo from worldwide CEO John Siefert the firing of Tham Khai Meng, its longtime chief creative officer and co-chairman.
  Meng had held the role at the WPP firm since 2009, a role that effectively ended after a two-week investigation memo Seifert sent to his staffers globally.
  In the letter, Siefert announced that a number of complaints regarding Meng's behavior came to his attention, and launched an investigation into the dealings.
  "I have decided to terminate Khai's em
  
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• Ads We Like: humorous new ‘Got Milk?’ ads focus on younger, more diverse audience

  11-07-2018 20:36
  The California Milk Processor Board (CMPB), which owns the iconic ‘Got Milk?’ trademark, is launching a new phase of the long-running campaign, ‘You Can Always Count on Milk’ that utilizes kids to great effect and is designed to appeal to millennial families throughout California.
  The CMPB, together with lead agency-of-record Gallegos United, today (July 11) is launching the new $16m, statewide advertising initiative. The campaign, with both English and Spanish-speaking s
  
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• Ogilvy Worldwide creative chief fired after internal investigation

  11-07-2018 20:13 via campaignlive.com
  Tham Khai Meng has been with Ogilvy since 1999.
  
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• US Creative Work of the Week: honesty of Honest Tea founder powers campaign

  11-07-2018 19:15
  Sometimes, having the owner of the company state why they do what they do is the best marketing tactic, especially when the company has the word 'honest' in the name.
  The new spots for Honest Tea feature co-founder and 'TEO Emeritus' Seth Goldman in a United Nilgiri Tea Estate garden in Korakundah, India. There he discusses the 20-year history of the brand and its commitment to providing organic, 'just a tad sweet' beverages. It's the first time Goldman has appeared in a commercial for the brand
  
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• Oprah invests in health-driven chain True Food Kitchen

  11-07-2018 19:14
  Oprah Winfrey has made an undisclosed investment in True Food Kitchen, a 10-year-old health food chain with 23 locations across the country.
  In addition to the investment, Winfrey will “extend her strategic insight to support the brand’s national expansion” and join its board of directors, according to the company.
  “I love bringing people together over a good meal,” Winfrey said in a statement. “When I first dined at True Food Kitchen, I was so impressed with
  
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• What agency will Martin Sorrell scoop up next?

  11-07-2018 17:49 via campaignlive.com
  Industry insiders weigh in on which shops may be on the former WPP CEO's radar.
  
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• The Players’ Tribune on its viral formula and critics: ‘we’re not here to polish reputations’

  11-07-2018 17:37
  Is the real Raheem Sterling the gun tattoo-toting bad influence of tabloid caricature or the sensitive family man pouring his heart out to The Players’ Tribune? It was telling that when England’s most talked about footballer wanted to set the record straight after months of media criticism, he chose to tell his story on a US-based sports website that few people in his homeland have ever heard of – until he helped change all that.
  “You know… it’s sad that
  
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• Q&A: DAC chief executive Norm Hagarty chats about rebranding

  11-07-2018 17:25
  With a history spanning four decades, DAC Group is one of the largest independent digital media agencies in North America and a growing international presence with offices in the US, Canada and Europe. Having recently announced a rebrand, The Drum spoke to Norm Hagarty, chief executive officer and managing partner of DAC to find out more.
   
  The company has a 40-year history – what prompted the rebrand now?
  In a word, growth. We look at growth in four different ways. The first is
  
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• BrewDog hands out beer to 'place faceless megabreweries on notice'

  11-07-2018 16:50 via campaignlive.co.uk
  BrewDog, the independent craft brewer, is touring the country in an attempt to "place faceless megabreweries on notice".
  
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• Twitter purge of locked accounts welcomed by Unilever's Keith Weed

  11-07-2018 16:11 via campaignlive.co.uk
  Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.
  
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• Deutsche Telekom: Brands could switch spend back to traditional channels if digital doesn’t clean up its act

  11-07-2018 15:58
  Advertisers could switch budgets back to TV unless urgent action is taken to address serious issues in the digital media ecosystem, according to Deutsche Telekom’s head of international media management Gerhard Louw.
  Speaking to Marketing Week following the unveiling of the World Federation of Advertisers’ (WFA) Global Media Charter, Louw says tolerance among advertisers for the buck passing among those in the ecosystem is disappearing to the point where budgets could be reallocated
  
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• Deutche Telekom: Brands could switch spend back to traditional channels if digital doesn’t clean up its act

  11-07-2018 15:58
  Advertisers could switch budgets back to TV unless urgent action is taken to address serious issues in the digital media ecosystem, according to Deutsche Telekom’s head of international media management Gerhard Louw.
  Speaking to Marketing Week following the unveiling of the World Federation of Advertisers’ (WFA) Global Media Charter, Louw says tolerance among advertisers for the buck passing among those in the ecosystem is disappearing to the point where budgets could be reallocated
  
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• Deutche Telekom: Advertisers could switch spend back to traditional channels if digital doesn’t clean up its act

  11-07-2018 15:58
  Advertisers could switch budgets back to TV unless urgent action is taken to address serious issues in the digital media ecosystem, according to Deutsche Telekom’s head of international media management Gerhard Louw.
  Speaking to Marketing Week following the unveiling of the World Federation of Advertisers’ (WFA) Global Media Charter, Louw says tolerance among advertisers for the buck passing among those in the ecosystem is disappearing to the point where budgets could be reallocated
  
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• What is the future of loyalty?

  11-07-2018 15:50
  Loyalty schemes are facing widespread upheaval, and as such brands and retailers are scrambling to find the magic formula to keep people coming back time and time again.
  In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and reporter Ellen Hammett look at the different ways brands are rewarding people for their loyalty.
  Is recognising longevity now the answer to incentivising profitable customer relationships? Or is building a community the answer? Hear what brands incl
  
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• MediaMonks: the lowdown on the company that topped Sorrell's shopping list

  11-07-2018 15:35 via campaignlive.co.uk
  If you were unfamiliar with MediaMonks and want to know more about the company that Sir Martin Sorrell has made his first capture, read on.
  
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• Bombay Sapphire creates live art experience to celebrate creativity in cocktail-making

  11-07-2018 15:23 via campaignlive.co.uk
  Bombay Sapphire, the Bacardi-owned gin brand, is creating a live art experience to celebrate the creativity involved in making cocktails.
  
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• Final deadline for Campaign Big Awards is 19 July

  11-07-2018 15:11 via campaignlive.co.uk
  The deadline for final entries to the Campaign Big Awards has been extended until 11.50pm on Thursday 19 July.
  
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• Wildlife charity Born Free tasks A&E/DDB with zoo reform campaign

  11-07-2018 14:50 via campaignlive.co.uk
  International wildlife charity Born Free has appointed Adam & Eve/DDB to its creative account, as it switches focus to highlight the plight animals in UK zoos.
  
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• Clare Donald to leave Ogilvy UK

  11-07-2018 14:43 via campaignlive.co.uk
  Clare Donald, the chief production officer at Ogilvy UK and a member of its senior management team, is leaving the agency.
  
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• BA pays tribute to Southgate with M&S waistcoat giveaway on flights to Moscow

  11-07-2018 14:32 via campaignlive.co.uk
  Around 300 passengers bound to Moscow on British Airways flights from London have picked up free waistcoats in tribute to England football coach and fashion icon Gareth Southgate.
  
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• Beats, Apple, Nintendo: The top 10 YouTube ads in June

  11-07-2018 13:44
  1. Beats by Dre: Made Defiant – The Mixtape feat. Neymar Jr., Kane, Ozil and Mendy
  Beats by Dre has recruited four of football’s biggest stars and one of the world’s best-known film directors for its 2018 World Cup ad.
  Continuing the brand’s ‘Made Defiant’ campaign, the short film titled ‘Defiant Mixtape, volume 1′, follows the story of young Russian prodigy Andre who is dealing with local bullies. He is seen kicking a football around his kitchen w
  
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• Chief makes stars of its directors with new video series

  11-07-2018 12:42
  Manchester production company Chief has released the first in a series of videos, profiling talent from its roster of directors. A total of 14 directors are represented by Chief, with a further 10 represented via its sister company, you are here, based in London.
  The first video focuses on Charlie Watts, the youngest director on Chief’s roster.
  Explaining the motivation behind the videos, Chief’s managing director Colin Offland said: “For me, the d
  
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• TVC bolsters senior team with director of client services appointment

  11-07-2018 12:35
  TVC Group has boosted its senior team with the appointment of Wayne Nguyen as director of client services (Integrated).
  Reporting to group managing director James Myers, Nguyen joins the TVC Group Board and will head up the content marketing team working with clients including. 
  Nguyen was most recently client partner at design agency The Chase. He has also held roles within J.Walter Thompson and TBWA networks in London and internationally.
  Nguyen said: “I'm really looking forward to
  
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• The next frontier for tech giants: unleashing sports broadcasting potential

  11-07-2018 12:28
  We’re at the precipice of a watershed moment in broadcasting. Over the past two years, Amazon, Facebook, Twitter, YouTube, Verizon and Yahoo have all picked up smaller nonexclusive rights to live sports packages. However recent indicators suggest tech players are now ready to expand rapidly. 
  Amazon and Facebook are both circling Premier League rights packages, with the former successfully locking 20 matches to air live online next season. 
  
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• Diageo delves behind the scenes of Johnnie Walker production to explore its heritage

  11-07-2018 11:42
  Drinks giant Diageo has mounted a major Johnnie Walker push with the release of a short film detailing the people and places which bring the popular whisky brand to life.
  Scotch: From Scotland to the World, showcases the two century history of the established tipple, paying tribute to the craftspeople and expert blenders tasked with maintaining that proud pedigree in the modern era.
  Dominic Redfearn, global brand and communications director for Diageo said: “We produce some of the best gra
  
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• How Gareth Southgate’s lucky waistcoat has given M&S a World Cup boost

  11-07-2018 11:35
  There have been a lot of unlikely twists and turns during this World Cup: defending champs Germany getting knocked out in the group stages; Three Lions' potential return to number one in the UK charts; and Gareth Southgate’s newfound reputation as a sartorial icon – all thanks to a trusty (and some may even say lucky) Marks & Spencer waistcoat.
  Throughout the tournament, Southgate has been loyally sporting an M&S official FA waistcoat on the sidelines. Retailing at &poun
  
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• Beam Suntory global CMO on taking lessons from Coke to build a billion-dollar bourbon brand

  11-07-2018 10:35
  Beam Suntory’s global chief marketing officer arrived in 2016 after more than two decades at Coca-Cola. She tells The Drum how she’s shaken up the marketing team – and strategy – to build a billion-dollar bourbon whisky brand.
  Rebecca Messina was, perhaps, a surprising choice to fill the vacant top marketing role at Beam Suntory, which counts Jim Beam and Maker’s Mark among its flagship brands. She had spent her entire career at soft-drinks giant Coca-Cola, joining
  
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• Wieden+Kennedy poaches Flo Heiss for creative director role

  11-07-2018 10:15
  Flo Heiss has departed the Studio of Art & Commerce, the agency he co-founded, to join Wieden+Kennedy London as creative director.
  The German-born Heiss was installed as creative partner at the Studio of Art & Commerce for just shy of three years, however he is best known perhaps for leading Dare’s creative from 2000 until 2015.
  When he departed to launch Studio alongside Dare colleagues Mark Cramphorn and Gavin Bell, he stated he was as not interested in creating adverts for brand
  
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• Pitch Perfect: The Apprentice winner Sarah Lynn to offer business insights from Sweets in the City

  11-07-2018 10:15
  Last year's series of The Apprentice saw Lord Alan Sugar name two winners – James White and Sarah Lynn. The latter is the founder of Sweets in the City and is set to join a fireside chat at The Drum’s annual Pitch Perfect conference in September.
  Lynn will tell the story of her personalised sweet gifts business, explore how she plans for growth, discuss how she finds new opportunities and reveal how the show and Lord Sugar are helping her along the way.
  In an
  
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• Unlimited Group promotes Sarah Shilling to group chief marketing officer

  11-07-2018 09:59
  Agency network Unlimited Group has marked the promotion of Sarah Shilling from managing partner to group chief marketing officer.
  With over two decades experience in brand marketing, Shilling will play a pivotal role in its marketing outreach efforts while making a strong statement about its gender equality drive.
  A communications and brand specialist with experience in corporate, B2B, consumer and integrated communications Shilling first arrived at Unlimited Group in 2013 following a move from
  
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• Information Commissioner lines up £500k data fine for Facebook

  11-07-2018 09:42 via campaignlive.co.uk
  The UK Information Commissioner has served Facebook with notice of its intent to levy a maximum £500,000 fine to punish its failures to protect the personal data of UK users as part of the Cambridge Analytica affair.
  
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• Fox ups bid for Sky to 12% over Comcast offer

  11-07-2018 09:40 via campaignlive.co.uk
  Rupert Murdoch's 20th Century Fox has taken the lead in the bidding war for Sky with an offer that values the whole company at £24.5 billion.
  
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• Facebook docked £500m for its role in Cambridge Analytica data breach

  11-07-2018 09:32
  Facebook has been handed the maximum available fine available to the UK’s information commissioner for two breaches of the Data Protection Act in relation to its role in the Cambridge Analytica data scandal.
  A total of £500,000 will be docked from the business in punishment for its failure to safeguard user data and an absence of transparency in how it allowed that information to be used by others. This sum is unlikely to give much cause for alarm to Facebook’s accountants howe
  
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• Facebook docked £500k for its role in Cambridge Analytica data breach

  11-07-2018 09:32
  Facebook has been handed the maximum available fine available to the UK’s information commissioner for two breaches of the Data Protection Act in relation to its role in the Cambridge Analytica data scandal.
  A total of £500,000 will be docked from the business in punishment for its failure to safeguard user data and an absence of transparency in how it allowed that information to be used by others. This sum is unlikely to give much cause for alarm to Facebook’s accountants howe
  
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• Copywriting: a choose your own adventure story

  11-07-2018 09:30
  You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you’re busy. Do you say…
  A) Absolutely stacked. You’d better give it to Sean.
  B) I’ve always got time for more work, how can I help?
  You try to fob the work off on Sean, but Sean’s got in there first and sent them your way. So now, you’re stuck with it. The account manager gives you the client’s brief. It looks a little like several unrelated sheets of pa
  
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• Turkey of the week: Transaction declined on Visa's World Cup receipt ad

  11-07-2018 09:19 via campaignlive.co.uk
  Visa UK's quick turnaround tribute to Gareth Southgate hits the credit limit.
  
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• Turkey of the week: PG Tips' Craig Revel Horwood ad is a weak brew

  11-07-2018 09:19 via campaignlive.co.uk
  PG Tips' ad starring Strictly judge Craig Revel Horwood gets a 0.
  
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• Google unveils Measurement Partners scheme as part of its adtech overhaul

  11-07-2018 08:30
  As part of its flagship product conference Google Marketing Platform overhaul, the online advertising behemoth has unveiled Google Measurement Partners, a roster of third-party measurement partners brands can use to verify the performance of their media spend. 
  The Google Measurement Partners program consists of a roster of 23 companies, including ComScore, Nielsen, Oracle Data Cloud (and its martech platform Moat) and is geared towards helping advertisers verify that their ads are delivere
  
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• ‘The retail-pocalypse is over’: Facebook unwraps holiday-ready AR, Instagram tools for merchants

  11-07-2018 08:03
  Facebook yesterday announced a group of new tools for retailers to cater to shoppers this holiday season.
  In a blog post and accompanying presser at its NYC headquarters, the social platform gave brands a 123-day head start on reaching shoppers before, during, and after the holiday season. The Drum selected some of the highlights from Facebook’s new product offerings for retailers of all kinds.
  Augmented reality has become the new fitting room
  Facebook has been testing out an augmented rea
  
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• Top marketers say data fuels brand safety, transparent media but there are challenges in knowledge

  11-07-2018 08:02
  Marketers from Coca-Cola, Lazada, Zuji, Johnson & Johnson, Income, Fonterra and Skyscanner, agreed that data was key to making smart decisions, fuelling outcome-based metrics and driving the charge for brand safe and transparent media.
  The brands came together to discuss the opportunities and challenges for digitally-savvy marketers, alongside Integral Ad Science and Datorama and, while the marketers were unanimous in agreeing the ability of data to power modern marketing decisions, many cha
  
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• ‘Gone were derogatory comments about old ads’ – TMW on reinventing Lynx for the new era of masculinity

  11-07-2018 06:40
  The stripped back feel of Lynx’s ‘Men in Progress’, the chairman's award winner at The Drum’s Marketing Can Change The World Awards 2017, established the deodorant as a brand that understands men – without pitching them against the sexy women of campaigns past.
  When TMW Unlimited was invited to pitch for Lynx’s new campaign as a rostered agency, the brand was at a crossroads. Since 2014 it had slowly been phasing out of its creative the thing it was
  
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• Vice appoints Serene Lee as head of sales for Asia Pacific

  11-07-2018 05:25
  Vice continues its APAC expansion by appointing Serene Lee as head of sales APAC.
  In her new role, Lee will oversee sales in all territories in the region, working closely with Vice’s existing commercial teams across North Asia, South East Asia, Australia/NZ and India, and will also establish a commercial team in Singapore. She's one of the most senior hires to come from the organisation, since it set up its regional headquarters in Singapore last year.
  Prior to this, Lee served as senior
  
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• Ikea unveils its first campaign in India

  11-07-2018 05:01
  Swedish brand Ikea has unveiled its first Indian campaign to mark its foray into the Indian market.
  The campaign titled 'Make Everyday Brighter', created by Dentsu Impact, features Ikea products and announces the opening of its first store in Hyderabad on 19 July.
  According to Ulf Smedberg, country marketing manager, Ikea India, the campaign aims to inspire, surprise and engage Ikea's future customers.
  He added: "Everything we do comes from our belief to create a better everyday life a
  
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• Singtel unveils eSports tournament to grow its digital business

  11-07-2018 04:44
  The Singtel Group has unveiled a regional eSports championship to expand its digital business in APAC and engage millennials.
  The Singtel Group will work together with Optus and regional associates Airtel, AIS, Globe and Telkomsel. Singtel will further partner with other eSports properties such as Razer, Blizzard, Garena and the Mineski Group for more regional leagues.
  PVP eSports Championship, with a prize pool of US$300,000, will be held in Singapore from 5 to 7 October. 
  Arthur Lang, CEO
  
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• Unsung Heroes - the media buyer: Melisa Sim, PHD Singapore

  11-07-2018 02:00
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
  As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
  Even though Melisa Sim works extremely long hours as a senior media buyer at PHD Singapore due to constant changes in the media landscape, which is unpredictable and keep her on my toes, she enjoys explaining her rol
  
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• Alibaba tops list of Chinese retailers but faces competition from small, niche players

  11-07-2018 01:00
  Alibaba continues to dominate e-commerce retail sales in China with a 58% share of the market but it faces increasing competition from rivals, according to research by eMarketer.
  A list of the top ten e-commerce retailers in China found Alibaba continued to occupy the top spot, followed by JD.com which secured a 16.3% share of all retail e-commerce sales.
  Together the two e-commerce giants account for three-quarters of the market, however, the report reveals they are facing fresh competition fro
  
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