Marketing news

• MillerCoors CMO David Kroll set to leave as brewer struggles to grow

  09-07-2018 23:47
  David Kroll is leaving his post as marketing head at MillerCoors, according to a memo sent to distributors and employees by chief executive Gavin Hattersley.
  MillerCoors, maker of beers including Coors Light and Miller Lite, has started searching for Kroll’s replacement. In the memo, Hattersley said he “won’t sacrifice finding the right person to satisfy an arbitrary timeline.” Kroll’s team will report directly to Hattersley in the interim.
  According to the company,
  
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• Sparks & Honey reconfigures as strategy consultancy, elevating Camilo La Cruz to build strategic vision

  09-07-2018 23:17
  Sparks & Honey has announced a shift in its offerings from cultural intelligence firm to a consultancy and named a chief strategist to oversee its transformation.
  The Omnicom shop, which has specialized in consulting clients for years over cultural insights and intelligence, has now formalized what it calls itself in the wake of shifting agency tides and the emergence of competitors in the business consultancy space.
  Chief executive Terry Young spoke to The Drum, conceding when asked if
  
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• Matt Hancock leaves as culture secretary after only six months to take health role

  09-07-2018 22:38
  Culture secretary Matt Hancock has been named as the new health secretary, just six months into the job as Prime Minister Theresa May fills gaps in her Government caused by the resignations of Boris Johnson and David Davis. 
   
  Amidst a fall out within her Government following the agreement of May’s Brexit proposals, foreign secretary Johnson has resigned to be replaced by health secretary (and former culture minister) Jeremy Hunt. In turn, Hunt will be succeeded by Hancock w
  
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• Adams+Fairway donates billboard space to artists to promote positivity

  09-07-2018 22:20
  Adams Outdoor Advertising and Fairway Outdoor Advertising are donating more than 700 billboards in 21 states to promote lettering artists’ renderings of positive messages. 
  The designs came from Goodtype’s #goodtypetuesday challenge, where lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to Goodtype’s Instagram page, a place where nearly one&nbs
  
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• Ideas that scale: how to create a global TV format

  09-07-2018 21:01
  Imagine a single advertising campaign, so powerful that it lasted for over a decade, worked in more than 50 countries, was successful across TV, digital and social media and won multiple awards.
  And now imagine that the brand did not need to pay for the campaign because broadcasters around the world funded every cent of it. And the more the campaign travelled, the more money it recouped, making it a highly profitable business.
  Do I sound like a raving lunatic? This is the business of internation
  
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• Brand Safety: The importance of quality media, fake news and staying vigilant

  09-07-2018 20:45
  Recent issues have seen advertisers accused of directly funding, or at minimum not taking sufficient responsibility to avoid funding, socially damaging content including fake news, gang violence and terrorism. No brand plans for their carefully budgeted and planned advertising investment to support such content.
  Contextual brand safety is clearly a subjective issue which remains a challenge for many advertisers and ad platforms.
  At GroupM, we recognise that there is a brand safety trade-off betw
  
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• Spanish LGBT community brings ‘hidden flag’ to Russia to celebrate Pride

  09-07-2018 20:14
  In 2013, the Russian government enacted a federal law criminalizing the promotion and distribution of materials in support of non-traditional sexual relationships to minors, but a group from Spain managed to skirt what many say are anti-LGBT laws and bring a human Pride flag to the streets of Russia.
  The European Court of Human Rights, in a 6-to-1 decision last year, ruled that the propaganda law reinforces stigma, encourages homophobia, and discriminates against a vulnerable mino
  
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• Evian ditches babies in US market as part of refreshed ad push

  09-07-2018 20:10
  Evian is bidding adieu to the babies who’ve been a staple of its advertising over the past 10 years as it looks to move in a different direction within the US.
  While it’s unclear whether or not the babies will remain in Evian’s global advertising efforts, they’ll be replaced in the US with tennis stars Maria Sharapova and Madison Keys as well as Luka Sabbat, a self-described “young creative entrepreneur” who stars in the Freeform series ‘Grown-ish’
  
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• Martin Sorrell on verge of £266m MediaMonks takeover

  09-07-2018 18:36
  Move will escalate hostilities with WPP, the advertising firm he founded but left in AprilSir Martin Sorrell is on the verge of a €300m (£266m) takeover that will escalate hostilities with WPP, the advertising group he founded before sensationally resigning after 30 years at the helm.The acquisition by Sorrell of Dutch agency MediaMonks, which could be announced as soon as Tuesday, comes after WPP told its former chief executive it would withhold up to £20m in future bonus payme
  
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• SMPTE publishes audio watermark standard to bolster ad attribution on TV, set tops and mobile

  09-07-2018 18:32
  The Society of Motion Picture and Television Engineers (SMPTE) has published a new standard, which uses audio watermarking technology created by Kantar Media to bind Ad-IDs to commercials and EIDR codes to pieces of programming content.
  The announcement came four years after the Coalition for Innovative Media Measurement (CIMM) launched a joint initiative to create an identification standard and months after a call by marketers on brand, agency, and media sides to find w
  
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• Starbucks announces plans to go strawless by 2020

  09-07-2018 17:40
  Starbucks has pledged to rid its more than 28,000 locations of plastic straws by 2020 in a bid to become more eco-friendly.
  The coffee purveyor will replace single-use plastic straws with a “strawless lid” that it says will become the standard for iced coffee, tea and espresso beverages. The lid, which was designed by Starbucks, is already available in more than 8,000 stores in the US and Canada for select beverages.
  In addition to the lid, Starbucks will offer straws made from alter
  
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• UK heatwave inspires WaterAid to design Spotify playlist for four-minute showers

  09-07-2018 17:31
  WaterAid has partnered with Y&R to create a Spotify shower playlist designed to help the UK save water through the summer heatwave.
  Water companies across the country have begun to encourage showers of four minutes or less as water supplies hit peak demand thanks to weeks of unbroken sunshine and temperatures of 33C.
  To encourage this routine of thrifty cleanliness, WaterAid has released a Spotify playlist of 40 songs that all run for four minutes precisely. Songs on offer include Madon
  
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• How TBWA NY transformed Thomson Reuters into ‘The Answer Company’

  09-07-2018 16:58
  In 2015, Thomson Reuters had a conundrum. It needed to find a way to clarify what exactly the company does to customers, a problem consistently faced by many in the world of B2B marketing. 
  It turned to TBWA New York to help figure out how to communicate its purpose as a company, a tricky brief considering Thomson Reuters has roughly 500 products and services under its name, all of which are tailored to specific industries. As a company that offers an array of databases,
  
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• Sorrell reveals 'very different approach' with €300m MediaMonks deal

  09-07-2018 15:35 via campaignlive.co.uk
  Sir Martin Sorrell's S4 Capital has agreed to buy Dutch content business MediaMonks in a deal that is strikingly different from how he structured acquisitions at WPP.
  
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• How to get your Pride marketing right as rain

  09-07-2018 14:43
  As a gay man, summer is one of my favourite times of the year; not just because of the weather, but because it’s the time of year when the LGBT+ community and their allies celebrate Pride all around the world. Rainbow regalia springs up absolutely everywhere you look.
  It’s worth just interjecting here. For those who don’t know, Wikipedia explains LGBT+ as “a loosely defined grouping of lesbian, gay, bisexual, transgender, LGBT organisations, and subcultures, united by a c
  
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• Strava thumbs down Facebook Likes & explains why sweating for a Kudos is better

  09-07-2018 14:30
  Fitness-tracking social media app Strava is taking aim at Facebook in its latest marketing 'Give Kudos', its vice president of marketing claims the company is making a push to become the global home of athletes because he believes that Facebook, Twitter and Instagram “don’t feel like the best place to do it”.
  The San Francisco company, founded back in 2009, hosted 110m comments and 2.3bn Kudos (its Like) in 2017. Globally it claims to have 31 million users growing at
  
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• Digital transformation, inflation and email marketing: 5 killer stats to start your week

  09-07-2018 14:28
  1. Quality online environments 42% more cost effective for advertisers
  Ads that appear in quality environments are 42% more cost effective for advertisers based on levels of engagement, viewability, above-the-fold placement and dwell time.
  According to the research by GroupM and Newsworks, a premium exposure is 58% more likely to be 100% in view for at least five seconds. In quality digital environments – defined as a website where consumers have a deeper relationship or affinity with the
  
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• Amazon's ECD departs to ‘throw gas on the e-marketing brand fire’ with startup agency

  09-07-2018 13:47
  Anthony Reeves, executive creative director of Amazon, has quit. But the web giant shouldn’t expect to see the back of him for good – he’ll be back as he helps clients of his new startup navigate the plains where ecommerce meets advertising.
  Reeves found this year’s Cannes to be one of the hardest to decompress from. The Aussie ad man, who has built a varied resume via Grey, Ogilvy, Y&R, FCB and almost everywhere else in between, was still surprised at the c
  
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• Ditch the Pitch: The Apprentice 2017 winner on informal meetings and scrapping the PowerPoint

  09-07-2018 13:40
  Pitching can be brutal and it’s always a lot of hard work. But is the process archaic and obsolete?
  In the lead up to the annual Pitch Perfect conference, ‘Ditch the Pitch’ is a new series exploring what brands and agencies think of the pitching process and if substantial change needs to happen.
  To kick start the series, The Drum spoke to The Apprentice 2017 winner and Sweets in the City founder, Sarah Lynn, on the hardest pitch she has had to do and why she thinks the day
  
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• Technology can power the next surge in creativity : Facebook 'Cannected' event

  09-07-2018 12:53
  Facebook’s recent Cannected event was a celebration of the creativity of the UK’s digital advertising industry, showcasing some of the great work that has appeared on the social media giant’s platforms in the past year.
  The event was timed to coincide with the Cannes Lions Festival, where one of the campaigns showcased had already won three awards. But it was about connection in another way too, as it also emphasised the link between creativity and technology, and showed how mu
  
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• Ads We Like: Apple uses dramatic quiz show to bring attention to the ease of its Face ID feature

  09-07-2018 12:44
  Apple, known for utilizing drama in its ads – think ‘1984’ – has again brought grandeur and tension to its latest film, ‘Memory’ to promote its Face ID on the iPhone X.
  ‘Memory’ dramatizes the struggle users have to recall each password using the metaphor of a high stakes game show.
  In it, a man sits at the end of a long, wide table on stage at a grand old theater, packed with people awaiting his every word. At the other end of the table is a quiz
  
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• Ex-Design Council CEO John Mathers co-founds charity agency to offset sector's 'limp' creative

  09-07-2018 12:32
  Former Design Council chief executive John Mathers has teamed up with creative director Bill Wallsgrove to launch a dedicated branding consultancy for charities and social enterprises. 
  The agency, titled Mathers & Wallsgrove, will advise charities on strategy and creative that enables them to "think more like brand owners". 
  Mathers, who stepped down from the Design Council in 2016, said the new venture was an opportunity to tackle the fact that some
  
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• Out to Lunch with David Emin and Camilla Harrisson

  09-07-2018 12:21 via campaignlive.co.uk
  Out to Lunch with David Emin is back, with guest Camilla Harrisson, chief executive of Anomaly.
  
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• Has the industry turned a corner towards gender balance?

  09-07-2018 12:20 via campaignlive.co.uk
  Years of campaigning for better gender balance in advertising and marketing is finally bearing fruit, observers have suggested, following a succession of high-profile appointments of women.
  
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• Has the industry has turned a corner towards gender balance?

  09-07-2018 12:20 via campaignlive.co.uk
  Years of campaigning for better gender balance in advertising and marketing is finally bearing fruit, observers have suggested, following a succession of high-profile appointments of women.
  
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• BT eyes £5 more per month from customers with TV Extra app

  09-07-2018 11:54 via campaignlive.co.uk
  BT is upgrading its mobile app line-up to give customers the ability to relay its TV content to smart TVs and internet-connected devices - for an extra £5 per month.
  
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• Sign up to our webinar on how two of the UK’s biggest brands are driving customer experience innovation

  09-07-2018 11:47
  Under pressure from audience fragmentation and new disruptive entrants, media brands have had to reinvent themselves to stay relevant. Although many have established and trusted brands, they have had to innovate to meet increasing customer expectations.
  Join Marketing Week’s editor Russell Parsons, The Guardian’s marketing director Sonia Sudhakar and ITV consumer marketing director Steve Forde on Thursday 12 July at 10am GMT for an exclusive video webinar as they discuss how they ar
  
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• How two of the UK’s biggest brands are driving customer experience innovation

  09-07-2018 11:47
  Under pressure from audience fragmentation and new disruptive entrants, media brands have had to reinvent themselves to stay relevant. Although many have established and trusted brands, they have had to innovate to meet increasing customer expectations.
  Join Marketing Week’s editor Russell Parsons, The Guardian’s marketing director Sonia Sudhakar and ITV consumer marketing director Steve Forde on Thursday 12 July at 10am GMT for an exclusive video webinar as they discuss how they ar
  
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• Roll of honor: what makes a Grand Prix at The Drum Awards

  09-07-2018 11:30
  Award-winning work takes time and consideration — and the best-of-the-best from your agency or company could be earning well-deserved accolades and trophies. Here are eleven examples of companies and agencies who have wowed and amazed The Drum Awards panel of judges in 2017.
  Paint New Happiness: Nippon Paint Malaysia
  The Drum Digital Trading Awards APAC
  Video of Nippon Paint_Paint New Happiness 
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  Nippon Paint faced the challenges of a slow economy and low consumer confi
  
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• Aperol's 20-feet wide sundial returns to South Bank

  09-07-2018 11:16 via campaignlive.co.uk
  Aperol is installing its 20-feet wide sundial on London's South Bank to encourage people to get together over a drink at the end of the day.
  
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• Extensions available now for The Drum DADI Awards 2018

  09-07-2018 11:05
  The deadline for The Drum DADI Awards 2018 has passed but you can still enter by applying for an extension.
  Our judging panel include brands from LNER, Red Bull Racing, Barclays, Sainsbury's, TSB, Canon Europe and Head, as well as industry experts from agencies like AKQA, GSK, 360i and more. 
  Alex Bubb, marketing and sales excellence, Canon Europe wants to see data from entrants that shows how each project delivered impact while keeping things beautifully
  
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• Discover Delicious TV campaign turns the spotlight on Welsh food and drink producers

  09-07-2018 10:58
  Video of AUK | Discover Delicious TV Ad 
  Loading...
  The launch of www.DiscoverDelicious.wales, a new online market place for high quality food and drink produced in Wales, has kicked off with a new TV campaign.
  The 30-second TV ad showcases some of the Welsh producers featured on the site, including Halen Mon Seasalt (which is now famed by many a celebrity chef), Pant Mawr Cheese, Bluestone Brewery and Wickedly Welsh Chocolate.
  The ad concept, storyboard a
  
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• William Hill cut from #ItsComingHome hashtag on Twitter amid concerns ads reach kids

  09-07-2018 10:50
  Twitter has detached bookmaker William Hill's branding from the #ItsComingHome hashtag following England's victory over Sweden amid concerns the social network is delivering gambling ads to children.
  William Hill had sponsored the hashtag since the start of the tournament, but its usage has greatly increased due to England's progression into the semi finals with thousands of memes referencing the hit song appearing on the social network.
  With its attachment to the hashtag, which looks to ha
  
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• Cunard sets sail with digital campaign from PHD UK

  09-07-2018 10:36
  Cunard has launched a nationwide digital, out of home campaign using social media influencer content by PHD UK as the shipping line aims to drive awareness to the brand.
  The campaign will promote the maiden ‘photographic journey’ of the line’s news cruise ship, the Queen Elizabeth, to the Arctic Circle. Social media posts from influencers will be created via the indaHash platform and integrated into digital out of home ads across Clear Channel’s UK malls network. PHD UK w
  
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• Creative Works EMEA featuring Snap London, WCRS, JWT Folk and more

  09-07-2018 10:30
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• Agency helps Citroën create and market £90 travel sickness glasses

  09-07-2018 10:28 via campaignlive.co.uk
  French car manufacturer Citroën is bidding for a bit of extra brand love by selling a cure for travel sickness in the form of "glasses" designed by its lead agency Traction, part of BETC.
  
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• In defense of Lush’s #Spycops campaign and other cause marketing!

  09-07-2018 09:41
  Recently, Lush has been taken to task for its #Spycops campaign, which drew attention to a UK investigation into undercover police officers infiltrating the lives of activists. The campaign included a menacing video depicting the alleged tactics and Lush stores across the UK installing window dressings featuring officers with the words ‘paid to lie’ stamped on them.
  Leaving aside the merits of this particular campaign for a moment, some people’s criticism ignores the specifics
  
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• Want the best ad in every UK national newspaper in one go? That's £375,000

  09-07-2018 09:25 via campaignlive.co.uk
  Hold the front page! Advertisers will be able to buy the top ad in every national newspaper in print and online in one go for the first time.
  
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• World Cup viewing figures deflate 'TV is dead' narrative, say analysts

  09-07-2018 09:11 via campaignlive.co.uk
  Television is on course to attract 20 million viewers for the third time this month when ITV screens England's World Cup semi-final clash with Croatia in two days' time.
  
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• Hitting its prime: why brands like Amazon chase the subscription model

  09-07-2018 08:19
  Amazon Prime day is just around the corner on 16th July. Each year, amazon tries to keep the faith among its loyal subscribers by unleashing never before deals available only to Prime Members, and gets the most sign ups for its Prime Subscription. 
  Prime promises free and fast delivery of selected products, regardless of order value and gives you access to movies and music. Every year you do the mental math if you should renew it, and guess what, you do renew it. 
  But why subscribe to
  
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• Unilever, Sky, Ryanair: Everything that matters this morning

  09-07-2018 08:16
  Industry leaders praise Brexit white paper but call for more detail
  Advertising industry groups have responded to the government’s Brexit white paper with cautious optimism, however the financial sector has been left disappointed.
  “There are some positive signals in this white paper but also some areas for concern where more detail is urgently required,” says Stephen Woodford, chief executive of the Advertising Association.
  The advertising industry is concerned that Britain&rs
  
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• Tesco, Burberry, Cambridge Analytica: Everything that matters this morning

  09-07-2018 08:16
  Tesco faces £4bn compensation bill over equal pay
  Tesco could face a £4bn compensation bill as a law firm lodges 1,000 unequal pay claims against the supermarket, with many more to come.
  The claims come after it was revealed in February that staff in its distribution centres, who are predominantly male, get paid “considerably” more than team members working in stores.
  Leigh Day, the law firm bringing the claims, says people working in distribution centres can earn more th
  
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• Sorrell, Twitter, Tesco: Everything that matters this morning

  09-07-2018 08:16
  Sorrell defies WPP by sealing MediaMonks takeover
  Sir Martin Sorrell has completed the purchase of Dutch digital production company MediaMonks in clear defiance of WPP’s claims that the acquisition is “unlawful”.
  The first takeover made by Sorrell’s new advertising company S4 Capital is thought to be worth €300m (£266m) and will comprise a mix of cash and shares, according to BBC reports.
  In a statement S4 Capital described the merger as representing its first
  
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• Facebook, M&S, Sky: Everything that matters this morning

  09-07-2018 08:16
  Facebook fined £500,000 over Cambridge Analytica scandal
  Facebook has been fined £500,000 – the maximum amount possible – for its part in the Cambridge Analytica scandal, with the UK’s data regulator the ICO criticising the social network for failing to safeguard users’ information and failing to be transparent about how data was used by third parties.
  The fine is for two breaches of the Data Protection Act – data laws that were in place at the time of t
  
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• Asda, Mastercard, Philips: Everything that matters this morning

  09-07-2018 08:16
  Asda boss warns hard Brexit will result in food waste
  Asda’s chief executive Roger Burnley says there will be “significant consequences” from a hard Brexit that could see food left to waste at the border.
  “What would be scary is the prospect of any holdup at the border. Any prospect of a holdup – that includes the Ireland border – would have very significant consequences,” Burnley says.
  “You’d be eating into the life of products with all sort
  
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• Rethinking loyalty: Why brands are starting to reward the right type of behaviour over spend

  09-07-2018 08:00
  Dogs have been known to stay by their owners’ sides even after they have died. Give them food, shelter and treats when they’re good and it’s almost guaranteed they’ll be loyal for life. Unfortunately for marketers, people aren’t like dogs.
  The success of Tesco Clubcard in the 1990s and 2000s quickly created an established model for discount-based brand loyalty in the UK, but increased competition has since made it more difficult for loyalty schemes to cut through, w
  
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• University of Queensland encourages graduates to overcome the unknown

  09-07-2018 07:55
  University of Queensland (UQ) is encouraging students to not fear the uncertainties which they may face as they finish studies in its latest campaign.
  The campaign titled 'Own the unknown' conceptualised by Ogilvy Brisbane showcases a man diving into the ocean with a background voice narrating how students face similar feeling when its time to finish studies and enter the real world. 
  UQ will further spread the ‘Own the unknown’ message on social channels, tools and ev
  
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• Hack your commute: Discover new news sources

  09-07-2018 07:30
  Marketers often point out the dangers of mistaking one’s own personal views and experiences for universal consumer truths, and with good reason. Assuming that everyone likes the same TV programmes, ice cream flavours or holidays as you is a recipe for a wayward brand strategy.
  But in the search for different perspectives, how often do you go out of your way to find news sources outside your usual, habitual destinations?
  A US-based estimate by Nielsen from 2013 claimed internet users visit
  
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• Australian consumers value price ahead of brands, according to new research

  09-07-2018 06:54
  Price is the main factor driving Australian customer loyalty with 85% of consumers looking for good value and competitive pricing, according to a report by Salmat.
  The second annual Salmat Marketing Report (SMR) found creating customer loyalty remains a significant challenge to marketers with 40% of Australian consumers ignoring brands while shopping.
  The research revealed one in five consumers claims to be loyal to only one or two specific brands, while two in five consumers ‘buy the
  
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