Marketing news

• Almost 20m tune in to England quarter-final win

  08-07-2018 14:32
  Almost 20 million people tuned in to watch England’s 2-0 World Cup win over Sweden on Saturday (7 July). 
  Figures suggest the match attracted an average audience of 15.8m, with a peak of 19.9m watching the action. 
  Despite taking England to the World Cup semi-finals for the first time since 1990, figures were down from the record audience numbers recorded for England’s match against Colombia on Tuesday 3 July which clocked a one-minute peak of 24.4m on ITV. 
  It’s
  
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• Android puts app makers at the heart of #IMakeApps campaign

  08-07-2018 13:36
  Android is shining a light on its app and game makers around the world with its new campaign, #IMakeApps. 
  Created by Grammafilm, #IMakeApps shares the stories, dreams and passions of the people behind the apps, showcasing what they do when they step away from their computers. 
  The first set of unique stories features an American artist, a Dutch adventurer, a chair restorer from Denmark and a Spanish acrobat. App makers worldwide are invited to share their stories using the hashtag #IM
  
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• Facebook moves on from data scandal as stock reaches all-time high

  08-07-2018 12:59
  Facebook appears to have emerged from the Cambridge Analytica scandal relatively unscathed as stock reached a record high this Friday (6 July). 
  Shares in the social network gained 5% to reach an all-time peak of $203.64 a share, before closing just below that price. 
  The gains mark a recovery from March, when Facebook shares hit a low of $149.02 per share, at the height of the data storm. 
  Roughly translated, Facebook’s market value is close to $590bn, with chief executive
  
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• Volvo celebrates modern families with updated 'family parking' icons

  08-07-2018 11:55
  Volvo has joined forces with Grey London to redesign the traditional family parking space icons. 
  Marking the launch of the Volvo V60 family estate car, the new signage looks to celebrate the diversity of modern families. 
  “According to the Office of National Statistics, 65% of UK families are non-traditional. But the family iconography we see every day still doesn’t reflect this,” explained Grey London creative director, Joseph Ernst. 
  “To launch Volvo&rsq
  
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• Figleaves recruits body positive models for inclusive #beautyhasnobounds push

  08-07-2018 11:14
  Lingerie brand Figleaves has recruited 12 body positive ambassadors to represent the brand in its new #beautyhasnobounds campaign. 
  Collaborating with Milk Management, the campaign features 59-year-old Nicky Griffin alongside plus size model Felicity Hayward and disabled model Kelly Knox, who was born without a left forearm. 
  “The concept behind this shoot was diversity,” explained Milk managing director, Anna Shillinglaw. “I wanted something really strong and strikin
  
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