Marketing news

• Ads We Like: England manager Gareth Southgate’s Pizza Hut advert

  07-07-2018 14:19
  England manager Gareth Southgate is proving his credentials at the 2018 World Cup and growing in stature game-by-game as perhaps the country’s favourite boss in years.
  But this Pizza Hut ad from over 20 years ago is a reminder of darker days for Southgate’s career after he missed THAT penalty against Germany in 1996 to deny England a place in the final of the European championships.
  And he was visibly devastated by not scoring that evening, which showed how much it affected him.
  Howe
  
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• US Department of State terms Russia's decision to ban RFE/RL as 'selective targeting'

  07-07-2018 12:39
  US funded news outlet Radio Free Europe/Radio Liberty (RFE/RL) has been fined around $1,600 for not complying with Russian foreign agent laws.
  RFE/RL along with Voice of America (VOA) were designated as foreign agents under the law signed last year by Russian president Vladmir Putin which allowed Russia's Justice Ministry to brand media outlets that receive foreign funding as "foreign agents."
  However, RFE/RL and VOA are the only two organisations to be termed as "foreign agents".
  RFE/RL pr
  
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• Twitter suspends over 70 million bots in two months to combat fake news

  07-07-2018 11:19
  Twitter has suspended more than 70 million accounts in May and June to combat fake news according to the Washington Post.
  The data was provided to the Washington Post by a person with access to one of Twitter’s “Firehose” products, which organizations buy to track tweets and social media metrics.
  Twitter's move comes after it faced heavy backlash from U.S lawmakers and international regulators for US presidential election meddling. It then further banned ads from Russia Today a
  
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• Advertisers should target female audience for the Fifa world cup, says Nielsen

  07-07-2018 08:27
  Nielsen has advised advertisers to formulate strategies targeting female audiences as the Fifa World Cup 2018 has seen a record growth of the fanbase globally.
  According to Nielsen, 58% of women found the women’s World Cup ‘very appealing’ while the number rising to 70% for the men’s World Cup. 
  In a survey with female audiences, Neilsen found that nearly a third of women (31%) were interested across 18 markets in 2017. Nielsen Digital Ad Ratings also found that
  
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• Dugout form distribution partnersship with Mailman to expand in China with localised content

  07-07-2018 07:43
  Football site Dugout has partnered with digital sports consultancy Mailman to distribute its original and branded content in China and expand its global presence.
  Mailman will localise, customise and distribute Dugout content to Chinese audiences across platforms including Weibo and Douyin. Mailman will use its platform, technology, studio and network throughout China to promote Dugout across the country.
  Andrew Collins, CEO and founder of Mailman, said: “We’re very proud t
  
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• Dugout form distribution partnership with Mailman to expand in China with localised content

  07-07-2018 07:43
  Football site Dugout has partnered with digital sports consultancy Mailman to distribute its original and branded content in China and expand its global presence.
  Mailman will localise, customise and distribute Dugout content to Chinese audiences across platforms including Weibo and Douyin. Mailman will use its platform, technology, studio and network throughout China to promote Dugout across the country.
  Andrew Collins, CEO and founder of Mailman, said: “We’re very proud t
  
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