Marketing news

• British Airways writes a ticket home for 'Football' in advance of World Cup quarter final

  06-07-2018 23:46
  British Airways is doing a little proactive wishful thinking with its latest social media post, hoping for an England win in its quarter final World Cup match with Sweden.
  The air carrier printed up a ticket for a passenger named 'Football' and added some hidden gems in the ticket vocabulary for die hard England team fans.
  The first clues are obvious. 'Football' is booked from Moscow to Home, the hope being that England will bring the cup home. It's also a reference to the 'football's coming hom
  
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• Bacardi makes IGTV debut with real-time direction from fans and slick moves by Les Twins

  06-07-2018 20:38
  Bacardi has been playing to the dance crowd and a younger, music-fueled audience with its #DoWhatMovesYou campaign. With its latest effort, the rum maker went to its fans to help direct a music video in real time.
  'Live Moves' was directed in real-time entirely by fans through Instagram Stories and premiered exclusively on the new IGTV.
  Featuring the World of Dance winning duo, Les Twins, with music by Grammy-nominated DJ A-Trak, the live dance event took place over nine
  
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• KFC South Africa pokes fun of Neymar’s infamous diving with epic roll to get chicken

  06-07-2018 19:50
  Neymar may be the world’s best player left in the World Cup, but he’s become more known for his overly dramatic dives he takes trying to draw penalties. KFC South Africa is having a bit of fun at Neymar’s expense with a solidly funny ad that shows a player taking a dive all the way to KFC for some chicken.
  In the 60-second spot, we see a player go down during a match, holding his knee and rolling in alleged pain, much like Neymar has done. But rather than get up and keep playin
  
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• KFC’s Colonel celebrates National Fried Chicken Day with ‘General Hospital’ appearance

  06-07-2018 18:32
  George Hamilton is stepping into his role as KFC’s Extra Crispy Colonel to celebrate National Fried Chicken Day this year.
  To celebrate the “holiday,” the Colonel is making a guest appearance in ABC’s long-running soap opera ‘General Hospital’ today, Friday, July 6. According to KFC, Colonel Sanders “flexes his computer coding skills and asks longtime friend Maxie for a favor involving his 11 secret herbs and spices” in the episode. KFC shared an &
  
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• Whatsapp, Facebook turn to academics to help deter ‘misinformation' issues post-election scandals

  06-07-2018 18:09
  Whatsapp announced via Facebook’s blog yesterday the launch of what it calls a “social science and misinformation request for proposals” for a Whatsapp Research Awards.
  These research awards, Whatsapp said, will provide ‘unrestricted’ monetary awards for independent research proposals that are designed to be shared with WhatsApp, Facebook, and wider scholarly and policy communities.
  The messaging platform has opened up an application portal for individuals with esta
  
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• Ads We Like: Gok Wan makeover takes a serious twist to highlight LGBTQ+ persecution

  06-07-2018 17:53
  Gay Times and LGBTQ+ movement All Out have enlisted Gok Wan to dish out his fashion tips in a video released the weekend of Pride in London. However, instead of florals and headdresses, the fashion guru recommends make-up wipes, disposable phones and beanie hats to represent the series of recent attacks on the gay community throughout the world.
  Created by Karmarama, the film takes on the style of Gok Wan’s regular fashion makeover shows. However, one minute in, the programme takes a sharp
  
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• Formula 1: We are somewhere between a startup and a business turnaround

  06-07-2018 17:30
  The Formula 1 fan zone in Shanghai.“We don’t want to be the best motorsport brand, we want to be the best entertainment brand on the planet,” states Formula 1’s managing director of commercial operations, Sean Bratches.
  “We are myopically focused on serving the Formula 1 fan. We certainly want to pay close attention to the avid fan, but at the same time we’re trying to bring new fans into this sport and we think we have an opportunity to serve both.”
  Br
  
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• Winning the World Cup (as an advertiser)

  06-07-2018 17:22
  Refreshing isn’t it? How an emotion like positivity can change the whole way you think and act. I am of course talking about the England team's performances on and off the field.
  Gareth Southgate has bestowed belief in the whole England set up. It is no surprise that so many advertisers want to be associated with both the England Team and the World Cup in general. In England, this provides a platform for advertisers to deepen their emotional engagement with their customers. Emotion is
  
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• Barclaycard creates festival stage diving experience

  06-07-2018 16:53 via campaignlive.co.uk
  Barclaycard has created a stage dive experience for its customers who are ditching social media at festivals.
  
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• Former L’Oreal CMO Hugh Pile on his decision not to return from sabbatical

  06-07-2018 16:48
  “It was a very hard decision, but at the same time a very easy decision,” says Hugh Pile, of his decision not to return to L’Oréal after his sabbatical and instead take on a permanent role at his family business, Blue Skies Holding.
  It might also seem like a strange decision. Pile was, most recently, the CMO for Western Europe at L’Oréal, responsible for multimillion pound budgets, a huge marketing team and the strategy for brands recognised around the world
  
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• The launch lowdown reviews VAR, Ikea's space range and L'Oreal's live beauty consultation

  06-07-2018 16:30
  Cassette tapes become one with the dashboard. Queue up for a 99 and it’s actually 99p. Playing out till late. Warm weather was nice once. When we were children. Try remember that as you melt into the cracks of your keyboard.
  And as the forensics team scrapes you from between the A, S and D keys, you’ll probably realise you missed a glut of great launches over June. So here they are.
  The next generation can’t afford houses, but at least they have Ikea
  Time. Space. Water. Air. Fo
  
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• Campaign podcast: Why diversity is still adland's poorly-funded side hustle

  06-07-2018 16:04 via campaignlive.co.uk
  An industry that aims to create culture cannot possibly achieve that lofty aim without adequately representing the true diversity of society in its creative work and organisational structures.
  
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• Campaign podcast: Diversity

  06-07-2018 16:04 via campaignlive.co.uk
  The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers.
  
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• Group M alumni launch 'Wake The Bear' agency committed to speed and outsourcing

  06-07-2018 15:20 via campaignlive.co.uk
  Two former Group M execs have taken the unusual decision to launch marketing communications agency that claims to work with clients in a "communications agnostic" way, relying on the outsourcing of key deliverables.
  
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• Marketing through the ages: The 1970s heralded a new era for media

  06-07-2018 15:00
  The past is a foreign country: they do things differently there. And few territories have changed more in the past 40 years than marketing and the media.
  In 1978, the year we launched Marketing Week, there were just three TV channels, only one of which carried advertising. Newspapers were in black and white and thin, their paging restricted by the print unions: only the quality Sundays carried more than one section. Advertising agencies provided a full service to their clients, with in-house cre
  
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• Countries' athletic talent has brand impact well beyond stadium

  06-07-2018 14:43 via campaignlive.com
  Y&R's Best Countries data shows correlation between winning World Cup and brand strength.
  
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• 'Tarnished goods?' Sir Martin Sorrell returns to business frontline

  06-07-2018 14:42
  His new firm is as much about rebuilding reputation as getting back at WPP, say observersSir Martin Sorrell’s return to the business frontline with a quick-fire plan to build a next-generation mini-WPP is facing more challenges than the media mogul was probably expecting. Already sour relations with his former employer have taken a turn for the worse, with the advertising group issuing a legal threat to cut off £20m in future payouts its former chief executive remains in line for if
  
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• Ben Davis: Don’t talk nonsense about customer experience, just get CRM right

  06-07-2018 13:41
  Marketers can’t seem to stop talking about customer experience. And CEOs haven’t shut up about “putting the customer at the heart of everything” they do.
  Why is customer experience so fashionable? Is it because marketers see it as their best way of exerting a broader influence in their organisations – a way to get involved with product management?
  Do marketers see customer experience as more worthy than advertising, or less tied to pesky revenue goals? Or is it simp
  
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• Ben Davies: Don’t talk nonsense about customer experience, just get CRM right

  06-07-2018 13:41
  Marketers can’t seem to stop talking about customer experience. And CEOs haven’t shut up about “putting the customer at the heart of everything” they do.
  Why is customer experience so fashionable? Is it because marketers see it as their best way of exerting a broader influence in their organisations – a way to get involved with product management?
  Do marketers see customer experience as more worthy than advertising, or less tied to pesky revenue goals? Or is it simp
  
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• Aviva, Diageo, Morrisons: 5 things that mattered this week and why

  06-07-2018 13:30
  
  Aviva looks to shake up insurance marketing
  No one really likes insurance, and this is a fact Aviva is all too aware of. From the lengthy (and at times ridiculous) quote process, to an often difficult claims procedure and companies’ habit of hiking prices when it comes to renewing, there is little love lost for the industry.
  But Aviva is trying to change that by showing how it is working for consumers and addressing pain points. It has been working for the past three years on &ld
  
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• Hunter takes to the skies with world's first flying welly

  06-07-2018 12:27 via campaignlive.co.uk
  The British heritage brand has launched its largest experiential campaign to date by flying a giant wellington boot shaped hot-air balloon on a global tour.
  
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• Nicholas Hulley and Nadja Lussgott: This is the work that inspired us to join advertising

  06-07-2018 11:03 via campaignlive.co.uk
  Abbott Mead Vickers BBDO creatives Nicholas Hulley and Nadja Lussgott, who Campaign selected as potential leaders in the next stage of British creativity, pick their favourite ads that first inspired them to get into the industry and reveal where they find their inspiration now.
  
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• Magnum's Pleasure Store will teach visitors how its ice cream is made

  06-07-2018 10:42 via campaignlive.co.uk
  Magnum, the Unilever brand, is adding a chef's table experience to its annual Pleasure Store activation this year where visitors can learn more about how the chocolate-covered ice cream is created.
  
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• How Magnum is embracing influencers and live events for member's club

  06-07-2018 10:42 via campaignlive.co.uk
  Magnum, the Unilever-owned ice-cream brand, is using its annual pop-up up experience to build a member's club by working with influencers and hosting live events.
  
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• Grand Marnier is using a circus performance to encourage people to 'live grand'

  06-07-2018 09:56 via campaignlive.co.uk
  Grand Marnier, the orange liqueur owned by Campari, is creating a circus experience in partnership with fashion designer Phoebe English.
  
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• Domino’s: It’s not as simple as ‘we’re digital so let’s spend all our money on digital’

  06-07-2018 08:00
  A strategy of targeted sponsorships, above-the-line advertising and digital investment is helping Domino’s stay ahead of the pack in the pizza delivery market.
  A seamless delivery experience is core to the business’s success so it has been investing heavily in improving the service, installing GPS in half of its stores and creating an online tracker that maps the driver’s route, crucial developments given that four-fifths of Domino’s sales come through digital channels.
  Y
  
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• Facebook acquires £200m Premier League broadcast rights for Southeast Asia in landmark move

  06-07-2018 05:17
  Facebook has powered ahead of BeIN Sports and Fox Sports Asia to secure about £200m worth exclusive rights to broadcast live Premier League matches in Southeast Asia from 2019.
  According to The Times, the social media giant will broadcast 380 games in the English top flight available to watch in Thailand, Vietnam, Cambodia and Laos.
  Facebook made its first biggest bet in live sports last year with Indian Premier League media rights which ultimately went to Star India for a record $2.55bn.
  
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• Eleven Sports Network to be taken off air by Singtel TV after three years

  06-07-2018 04:15
  Eleven Sports Network will be taken off air by Singtel TV at the end of July, The Drum has learned.
  The London-based Eleven is owned by MP & Silva, a company which was founded by Italian businessman and Leeds United majority owner Andrea Radrizzani. Its channel on Singtel TV went live in 2015, airing sports content like the Serie A, English FA Cup and Capital One Cup.
  A year later, Eleven struck a multi-year agreement with Singtel, which holds exclusive English Premier League broadcast right
  
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