Marketing news

• Patel and Glucklich named co-chairs of judges for Media Week Awards 2018

  04-07-2018 22:19 via campaignlive.co.uk
  Naren Patel, the chief executive of Primesight, and Pippa Glucklich, the UK chief executive of Amplifi, have been named co-chairs of judges for the Media Week Awards 2018.
  
  Read more

• Channel 4 trials AI that identifies TV scenes it can pair with contextual ads

  04-07-2018 19:21
  Channel 4 has revealed a new artificial intelligence (AI) ad product that will let brands better integrate with linear TV.
  The broadcaster announced during its 2018 summer Upfronts event that it is on the hunt for partners keen to test the new ‘contextual moments’ technology. The tool is powered by an algorithm will use visual and audio recognition to identify ideal linear TV moments for relevant brands to integrate with.
  "For example, a character in a show might be seen en
  
  Read more

• ‘Branding queen’ Rita Clifton: At any stage you can shape or destroy brand reputation

  04-07-2018 18:05
  When Rita Clifton championed the idea that the brand is the central organising principle of a business, it was alien to many companies – indeed, some might argue it still is. As CEO and chair of Interbrand from 1997 to 2012, she was at the forefront of a push to get brands recognised as financial assets on company balance sheets.
  She tells Marketing Week: “One can always criticise brand valuation – the practice has moved on, and there is a much more dynamic and business-shaped
  
  Read more

• The importance of relationships in agency land

  04-07-2018 17:45
  Did you join Dare at The Drum Arms in Cannes this year? The agency brought their own twist to social gathering at Cannes Lions 2018 with a truth or dare happy hour.
  To get a free pint, you had to do a dare or give up a truth.
  Michael Olaye, CEO, Dare wanted to do something different when it came to making new contacts and friends. Part of the Inside Ideas group, Dare has a unique USP in building close teams within their clients world.
  As the world is becoming more complex with more skill sets re
  
  Read more

• Advertisement

• Turkey of the week: Robinsons goes out in the first round with Tim Henman ad

  04-07-2018 17:07 via campaignlive.co.uk
  Much like Britain's second greatest tennis player of modern times, Robinsons also fails to perform on the day.
  
  Read more

• Lancashire Police selects If Agency for child protection campaign

  04-07-2018 17:06
  Lancashire Police has appointed Manchester-based If Agency has been to develop a creative campaign to widen the understanding of child protection among frontline officers and first on scene teams.
  The campaign is part of a new child protection training package which is being rolled out to all frontline officers and staff in the Lancashire Constabulary. The objective is to raise awareness of child protection in all cases and to ensure the child’s voice is at the forefront in all scenar
  
  Read more

• How Aviva’s ‘Digital Garage’ is helping the insurance brand disrupt itself

  04-07-2018 16:26
  
  Aviva is hoping to transform the insurance industry by using data and technology to address customers’ biggest pain points and using its marketing to move the conversation away from price and towards service, the level of cover and the claims process.
  To do that, Aviva opened a ‘Digital Garage’ in Shoreditch in East London two years ago. It now holds a few hundred staff and is home to its digital innovation and development teams, which house staff including data scien
  
  Read more

• Sex, art, fetish & identity: The Drum meets Turner prize-winning artist Grayson Perry

  04-07-2018 15:53
  The Turner Prize-winning artist is coming to the launch of UpUp, a first-of-its-kind, contemporary art space from ad agency McCann London. Would he be up for an interview? The response: Hmm, not sure. But then there he is, dressed up and all resplendent as ‘Claire’, his alter ego. I tell him he looks lovely. Don’t quite get a response. “My father is a painter in India, and he’s obviously vowed to a life of penury, because he cries every single time his piece of art
  
  Read more

• Advertisement

• 'I like my sheep in a Madras' and other one-word answers with BBH's Neil Munn

  04-07-2018 15:53 via campaignlive.co.uk
  Bartle Bogle Hegarty London's new chief executive Neil Munn gives his views on the 'Black sheep' agency, how he'll balance the demands of his new duel role, and its founders.
  
  Read more

• Influencer Marketing Barometer| Hotels Special with Redpill

  04-07-2018 15:50
  As influencer content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, RedPill - using its ratings system for such content - reviews three influencer videos and assesses the reasons behind their social performance.
  Secrets from the W Hollywood Sound Suite with St. Vincent
  Video of Secrets from the W Hollywood Sound Suite with St. Vincent 
  Loading...
  Creative: 65%
  Exposure: 100%
  Engagement: 10%
  Cross-Platform
  
  Read more

• What you need to know before your brand enters China

  04-07-2018 15:36
  Bringing your brand to the Chinese market can be attractive, but make sure you do your homework first. In the first of a two-part blog,  Eve Lo of Isobar China reveals how a brand can succeed in China.
  With an e-commerce value larger than US, UK, Japan, Germany and France together, China is the largest cross-border market in the world. In addition, a recent Ad Spend report shows that the advertising market in China is expected to grow by 6.5% in 2018 to RMB 630 billion, representing 16.2% o
  
  Read more

• How agencies can become more relevant to brands

  04-07-2018 15:17
  Being as relevant as possible to potential clients is a core component of business development. No matter how compelling your proposition, if you don’t take the time to think about what a specific person might be interested in, then you’re not likely to be winning new business with your dream brands anytime soon.
  Taking new business to the next level requires you to know how and when to engage a singular contact, rather than selling everything to anyone who will listen. So how do you
  
  Read more

• IGTV holds the keys to true consumer engagement: three ways to get your brand more involved

  04-07-2018 14:40
   It’s 2018 and Instagram has never been a bigger part of the culture. 
  The network has 1 billion active monthly users, uploading 95 million posts, with a third of active users watching and posting Stories every day.
  Where else can you learn how to floss, before being tagged in a @poundlandbandit meme – only after you’ve taken a top-down photo of your brunch, and selfied with a dog.  
  These days users have three ways of interacting with friends, family, influ
  
  Read more

• Pick of the Week: Morrisons' patriotic spot brings a tear to this rheumy old eye

  04-07-2018 14:23 via campaignlive.co.uk
  Jeremy Lee came over all emotional when he saw the latest Morrisons spot from Publicis London during the football.
  
  Read more

• Sky hasn’t resumed YouTube ad spend, CEO says there’s still not an adequate level of brand safety

  04-07-2018 13:57
  Sky has yet to resume advertising with YouTube nearly 18 months after it was pulled in the wake of The Times brand safety exposé. 
  The media giant was among a number of advertisers that paused spend after it was revealed how brands were appearing next to violent, hateful, and other inappropriate content on the Google-owned platform.
  Google has been on a year-long offensive to win back the trust of brands, opening itself up to the brand safety standards set by the Joint Industry
  
  Read more

• Channel 4 to test AI-powered adtech that places ads within a show's context

  04-07-2018 13:56 via campaignlive.co.uk
  At its Upfronts today, Channel 4 will be demonstrating a new, AI-driven, TV advertising tech that make sit possible for the broadcaster to place a brand's ads next to relevant scenes in a linear show.
  
  Read more

• As Facebook joins the growing brand print club, when is a magazine not a magazine?

  04-07-2018 13:45
  Facebook has joined a swelling band of digital brands in launching its own print publication. But is it marketing or magazine? And does that matter?
  What do Airbnb, Asos, Casper, Dollar Shave Club and Net-a-Porter have in common? All of them are so-called digital disruptors. And all of them have their own print publications. Now, so too, does the digital daddy of them all – Facebook. Just don’t call it a magazine.
  Despite being packaged in the shape of a magazine, bearing all the hal
  
  Read more

• Ads We Like: South Western Railway’s collages evoke the golden age of rail advertising

  04-07-2018 13:44
  South Western Railway’s summertime poster campaign is reminiscent of the joyfully bizarre designs of Transport for London in the mid-20th century.
  WCRS collaborated with collage artist Dave Hanggi on the duo of bright executions designed to encourage families to make the most of the summer holidays.
  The first features London icons such as St Paul’s Cathedral and a Queen’s Guard subverted with poppy summer items such as a melting ice cream and aviator sunglasses. The second &lsq
  
  Read more

• How Lucozade overcame the ‘friction’ between agencies and its in-house team

  04-07-2018 13:33
  After setting up its in-house agency TED two years ago, Lucozade Ribena Suntory says it has saved “a good deal of money” and is gradually looking to expand its remit within the business, bringing some media buying into the fold too.
  However, its success hasn’t been without its challenges, according to Rick Oakley, head of digital marketing and the TED team.
  “I definitely have a few more grey hairs from the last couple of years,” he jokes, with one of the b
  
  Read more

• England penalty drama secures ITV largest UK TV audience since Olympics

  04-07-2018 13:32
  The second round World Cup clash between England and Colombia generated one of the highest UK TV audiences ever, and the largest since 2012’s London Olympics closing ceremony on the BBC.
  After 120 minutes of intense football between the nations, ITV clocked a one-minute peak of 24.4m people just as England’s Eric Dier slotted home the winning spot-kick.
  On UK TV, the event sits behind the 26.3m peak that the closing ceremony in London boasted in 2012 on BBC One. It also falls just sh
  
  Read more

• England penalty drama secures ITV largest UK TV audience since 2012 Olympics

  04-07-2018 13:32
  The second round World Cup clash between England and Colombia generated one of the highest UK TV audiences ever, and the largest since 2012’s London Olympics closing ceremony on the BBC.
  After 120 minutes of intense football between the nations, ITV clocked a one-minute peak of 24.4m people just as England’s Eric Dier slotted home the winning spot-kick.
  On UK TV, the event sits behind the 26.3m peak that the closing ceremony in London boasted in 2012 on BBC One. It also falls just sh
  
  Read more

• Zoe Clapp: AI will not replace us, it will allow us to focus on what matters

  04-07-2018 12:58
  I visited the ‘Age of Amazement’ TED conference in Vancouver earlier this year. The conference sees influential thinkers and investors gather in Vancouver to speculate on the future and share thoughts on things that seem right at the edge of current possibility.
  Speakers included Kai-Fu Lee, president of Google in China until 2009 and now a venture capitalist. Lee predicted half of all jobs worldwide will be “lost to AI” in the next decade. But he didn’t paint
  
  Read more

• Global first digital audio owner to receive Jicwebs brand safety and ad fraud certification

  04-07-2018 12:39
  Heart and Radio X owner Global has joined the Financial Times, Havas, and Unruly in becoming certified by Joint Industry Committee for Web Standards (Jicwebs) for both its brand safety and anti-ad fraud processes.
  The move marks the first time a programmatic audio provider has received the certification from the cross-industry trade body, paving the way for the likes of Spotify or SoundCloud to sign up too.
  All of Global’s digital channels, including its audio advertising platform Digital
  
  Read more

• Manning Gottlieb OMD has Specsavers' £45m media retention in its sights

  04-07-2018 12:16 via campaignlive.co.uk
  Specsavers is set to reappoint Manning Gottlieb OMD to its £45m media account after a competitive review.
  
  Read more

• Lloyds Banking Group appoints Silicon Valley veteran as chief design officer

  04-07-2018 12:07
  Lloyds Banking Group has set its sights on the tech sector to fill its first vacancy for a chief design officer after naming Silicon Valley veteran Dan Makoski for the role.
  Most recently employed by Walmart as vice president of design, Makoski has been asked to bring his skills to bear on bringing human-centred design to the banks digital presence.
  Makoski said: “I’m joining Lloyds Banking Group to advance the mission of Helping Britain Prosper through thoughtful design. Prosperity
  
  Read more

• Buzzoole becomes first influencer marketing platform to introduce reporting on Instagram Stories

  04-07-2018 11:41
  Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor ‘stories-based’ influencer marketing campaigns.
  The platform, owned by Facebook, recently reached one billion monthly users and rolled out its new video hub IGTV. The Instagram Stories feature had a crucial role in the platform’s growth and marketers have started investing in this format as part of their Influencer Marketing campaigns.
  Buzzoole has now introduc
  
  Read more

• BBC narrows gender pay gap by almost a fifth in one year

  04-07-2018 11:38
  The BBC is reporting progress made in its quest to close an embarrassing gender pay gap within the organisation, having narrowed the salary divide between men and women by close to a fifth over the past year.
  An updated gender pay gap report spanning 2017/18 reports a fall in the median gap from 9.3 to 7.6% while the mean differential is also down, falling from 10.7 to 8.4% courtesy of an ongoing process of ‘repositioning’ staff within their pay ranges and a simplified job ‘fra
  
  Read more

• England's World Cup victory draws 24m for biggest TV audience since London 2012

  04-07-2018 11:02 via campaignlive.co.uk
  England's dramatic penalty shoot-out victory over Colombia in the World Cup last night secured ITV the highest TV audience since the London 2012 Olympics.
  
  Read more

• Former Anomaly Los Angeles ECDs launch 'social change' agency Activista

  04-07-2018 10:42 via campaignlive.co.uk
  Paco Conde and Beto Fernadez, the former executive creative directors of Anomaly Los Angeles, have launched Activista, an LA-based creative company designed to driving social, political and cultural change.
  
  Read more

• One-word answers with Hearst UK's James Wildman

  04-07-2018 10:34 via campaignlive.co.uk
  James Wildman, the president and chief executive of Hearst UK, is more buoyant than usual after the consumer publisher picked up five PPA Awards.
  
  Read more

• Sainsbury's boss: Tesco deal with Carrefour proves change in this sector is speeding up

  04-07-2018 10:32 via campaignlive.co.uk
  Sainsbury's chief executive Mike Coupe has reiterated that the planned merger with Asda is the right move for the supermarket, after the latest high-profile partnership announcement in the sector.
  
  Read more

• MadeBrave named sole creative partner for First Bus Scotland

  04-07-2018 10:22
  MadeBrave have been named as sole creative partner for First Bus Scotland, taking responsibility for all advertising, brand and marketing activities for the public transport provider.
  The first fruits of this partnership will launch later this week with a ‘Kids Go Free’ summer promotional campaign granting unlimited all-day travel for up to two children on the purchase of an adult day ticket.
  Andrew Jarvis, managing director for First Scotland, said: “It is an excitin
  
  Read more

• Telegraph Media Group profits collapse as advertising & circulation drop 9%

  04-07-2018 09:55
  Telegraph Media Group is weathering a period of acute belt tightening after it revealed annual pre-tax profits for 2017 came in at a disappointing £13.7m – just half the £27.1m it brought home in 2016.
  Profits have been heading south on the back of a dip in the publisher's advertising and circulation base, with the paper posting a further 9% fall over the period to bring revenues down £17.5m to £285.7m.
  In common with other media owners it has seen increasing number
  
  Read more

• Movers and shakers: BBH, Digitas, Dentsu, VCCP, Publicis, Disney, McCann and more

  04-07-2018 09:47 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
  Read more

• Media Week Awards winning case study: 'This girl can' by Sport England and MediaCom

  04-07-2018 09:33 via campaignlive.co.uk
  Ahead of the entry deadline for the Media Week Awards 2018, Campaign is looking at winning case studies.
  
  Read more

• Possible London poaches R/GA's Andrews for ECD role

  04-07-2018 09:26 via campaignlive.co.uk
  Possible London has appointed Jon Andrews, group creative director at R/GA, as executive creative director.
  
  Read more

• Samsung CMO vies to make her brand more human than Apple

  04-07-2018 09:20 via campaignlive.co.uk
  Younghee Lee's efforts to humanise Samsung aim at positioning the brand as warm, "open" and "democratic", in contrast to Apple's stark "dictated" and "elitist" approach to technology.
  
  Read more

• Cadbury turns fans into inventors for biggest digital campaign

  04-07-2018 09:14 via campaignlive.co.uk
  The Mondelez confectionary brand has launched a month-long campaign to get fans to create their own Dairy Milk bar.
  
  Read more

• Mark Ritson: Even in 2026, most people will watch the World Cup on TV

  04-07-2018 08:00
  After another wonderful night in Russia and the sneaking sensation that it really could be coming home, it almost seems a shame to turn our attention from the pitch to the audience. But that’s what marketers do. When everyone else is watching the ball, we are watching the people watching the ball. Specifically, the size and nature of the online audience for this World Cup.
  We might only be two weeks into the tournament but many pundits are already feverishly positioning Russia 2018 as the
  
  Read more

• Pitch imperfect: 4As expresses concerns that more brands are issuing unethical RFPs in Malaysia

  04-07-2018 07:51
  The Association of Accredited Advertising Agents Malaysia (4As) has ticked off brands for asking agencies to confer automatic intellectual property ownership transfer to them, after receiving reports of four different requests for proposals and pitch documents with these demands in June 2018 alone.
  This contrasts with two reports a year at most previously, Khairudin Rahim, chief executive officer of 4As tells The Drum, which he said is alarming and needs to be halted before it escalates into a n
  
  Read more

• In defense of LUSH’s #Spycops (and other cause marketing!)

  04-07-2018 07:45
  Recently, Lush has been taken to task for its #Spycops campaign, which drew attention to a UK investigation into undercover police officers infiltrating the lives of activists. The campaign included a menacing video depicting the alleged tactics and Lush stores across the UK installing window dressings featuring officers with the words ‘paid to lie’ stamped on them.
  Leaving aside the merits of this particular campaign for a moment, some people’s criticism ignores the specifics
  
  Read more

• Seven West Media combines its DSP & SSP to enhance its programmatic muscle for premium long-form video

  04-07-2018 06:33
  Seven West Media has combined its data management platform (DMP) and its supply side platform (SSP) for its broadcast video on demand inventory (BVOD)
  The Australian-based media company hopes that by integrating its DMP and SSP, which is provided by Lotame and Telaria respectively, it will deliver enhanced programmatic advertising solutions to advertisers across its long-form premium video inventory.
  The decision to combine both its DMP and SSP is part of Seven’s investment
  
  Read more

• iflix creates private marketplace for advertisers with the help of Ada

  04-07-2018 06:07
  OTT platform iflix has signed a private marketplace deal with Ada to offer premium inventory and targeting capabilities to advertisers.
  The partnership will be handled by Ada’s supply side business AdaReach, which will allow advertisers to access brand safe premium inventory in top local shows on iflix with 100% viewability through sponsorship, video and live stream, branded content and TVC integration.
  AdaReach will also enable advertisers to create highly targeted and efficient and effec
  
  Read more

• HSBC pays ode to tradition with latest Hong Kong campaign

  04-07-2018 04:38
  HSBC aims to put the spotlight on Hong Kong's heritage with its latest campaign titled ‘Crafting Hong Kong’s Heritage', created by RFI Asia.
  The campaign features Yuet Tung China Works – Hong Kong’s first and last factory for hand-painted porcelain. The film highlights the ups and downs in Hong Kong’s porcelain painting industry and how the 2000-year-old art mirrors Hong Kong’s social development.
  Diane Chiu, head of marketi
  
  Read more

• Amazon hunts executive to lead its ad-funded free-to-air TV business in Europe

  04-07-2018 02:35
  Following months of speculation, Amazon has posted a job ad seeking a UK-based executive to lead an ad-funded free-to-air TV offering in a move that would appear to unify its burgeoning paid-for media and content rights efforts.
  The job ad requests that potential candidates apply for a “Head of Free To Air TV & Advertising” role and specifically requests a “senior leader” with extensive experience to join its London-based European Channels & Sports team.
  The
  
  Read more

• ASA bans Cadbury ad and warns brands ‘don’t take easy option’ when it comes to junk food marketing

  04-07-2018 01:01
  The ad regultaor has warned brands not to take the “easy option” when it comes to advertising high fat, salt and sugar (HFSS) products as it bans three confectionery company’s online ads – a first since it introduced new junk food rulings.
  Mondelez UK, which owns Cadbury, Cloetta UK, which manufactures Chewits, and Swizzels Matlow, which produces Squashies, each had complaints upheld over their targeting of unnder-16s online.
  Guy Parker, the Advertising Standards Authorit
  
  Read more

• Nutella dodges ad ban following complaints over Zoella and Alfie Deyes YouTube promotion

  04-07-2018 01:00
  Nutella has ducked an ad ban from the Advertising Standards Authority (ASA), following complaints about a series of paid social posts from YouTubers Zoe Sugg and Alfie Deyes promoting the hazelnut spread.
  The watchdog investigated the promotions using new rules governing advertising for products high in fat, salt or sugar (HFSS), after receiving complaints that the ads targeted children.
  The ads included a YouTube video called 'Nutella Breakfast Party', two tweets from Deye's Pointless Blog
  
  Read more

• Cadbury Easter Bunny ads first to be banned under new ASA kids junk food rules

  04-07-2018 01:00
  Cadbury, Chewits and Swizzels are the first three brands to fall foul of new rules that prohibit advertisers from marketing products that are high in fat, sugar or salt (HFSS) to children.
  Last year, the Advertising Standards Authority brought online guidelines in line with broadcast media with the introduction of a new policy that prevented junk food ads from appearing in media where under-16s make up 25% or more of the audience.
  This includes print, posters, cinema, online, apps and on social
  
  Read more

• Cadbury ‘disappointed’ as Easter Bunny ads first to be banned under ASA kids junk food rules

  04-07-2018 01:00
  Cadbury, Chewits and Swizzels are the first three brands to fall foul of new rules that prohibit advertisers from marketing products that are high in fat, sugar or salt (HFSS) to children.
  Last year, the Advertising Standards Authority brought online guidelines in line with broadcast media with the introduction of a new policy that prevented junk food ads from appearing in media where under-16s make up 25% or more of the audience.
  This includes print, posters, cinema, online, apps and on social
  
  Read more

• ASA clamps down on Oral-B medicinal claims following dental nurse ad complaints

  04-07-2018 01:00
  An ad for Oral-B Gum and Enamel Repair toothpaste has been banned by the Advertising Standards Authority (ASA) for implying that the product could be used for medicinal purposes.
  The ASA investigated the ad following a complaint from a qualified dental nurse.
  The watchdog said that the TV spot, broadcast in August and September 2017, could not be shown again and told brand owner Procter & Gamble (P&G) to ensure that future ads didn't make unsubstantiated medicinal claims about its p
  
  Read more

Follow @marketing_UKnws on Twitter!