Marketing news

• Walmart taps TripAdvisor for new CMO

  02-07-2018 23:30
  Walmart is revamping its US marketing team with former TripAdvisor chief marketing officer Barbara Messing taking up the reins at the retail giant, and American Express’ Janey Whiteside taking a newly created role at the retail giant.
  Janey Whiteside is joining the retailer as chief customer officer in the US, a newly created role, having previously served as executive vice president and general manager of global premium products and benefits at American Express.
  Meanwhile, chief mark
  
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• IPG acquires Acxiom in push to elevate data practices and address onset of ‘outcome-driven marketing’

  02-07-2018 23:27
  IPG today (July 2) announced it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at $2.3bn, or net $2.0bn after consideration of an acquisition-related benefit of the tax step-up.
  The agreement has been approved unanimously by the boards of directors of both companies.
  Acxiom’s 2,100 employees; which include 1,600 data specialists have now been added to IPG’s network
  
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• Facebook says 800,000 users were affected by a bug that unblocked people

  02-07-2018 22:11
  Facebook has fixed a bug that it says temporarily unblocked people who had been blocked by users on the platform.
  According to Facebook, the bug - which impacted 800,000 users - was active between May 29 and June 5. 
  In a blog post written by Facebook’s chief privacy offer Erin Egan, she says the temporarily unblocked users didn’t have full access to the profiles of users they’d been blocked by, but could still view content that they had previously been barred from. For in
  
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• Diageo is asking to see its ad agencies’ diversity plans but it has been met with ‘some blank faces’

  02-07-2018 22:04
  Diageo is beginning to ask its agencies to see their internal ‘diversity plans’ amid a wider four-pronged ‘framework’ aimed at ridding its marketing of stereotypes.
  Gráinne Wafer, Diageo’s global head of brand for Bailey’s, has revealed that the drinks company has started to ask ad agency bosses for their diversity strategies and that some had responded with “blank faces,” though she didn’t name those agencies.
  “I work in an orga
  
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• Mic check: how voice search can help regain consumer trust

  02-07-2018 21:16
  In light of the recent headlines surrounding misuse of data and consumer privacy concerns, consumers are more suspicious than ever of any sort of advertising that they perceive is leveraging their personal data for targeting purposes.
  In fact, a recent study by ExpressVPN revealed that 71 percent of U.S. consumers worry about how brands and tech companies collect and use their user data. As a result, poorly targeted advertising can tarnish and dilute brand images. So, what can advertis
  
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• Lyft acquires Motivate, parent company of Citi Bike

  02-07-2018 21:15
  Lyft is breaking into the bicycling business with the acquisition of Motivate, a company that operates bikeshare systems across the country.
  The acquisition comes just months after rival Uber acquired Jump, another bike-sharing startup, for a reported $200m.
  As part of the agreement, Lyft is acquiring Motivate’s technology and corporate functions, including its city contracts. Motivate’s bike maintenance and servicing operations will remain a standalone business, retaining the Motiva
  
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• Coca-Cola celebrates 50th anniversary of the Special Olympics with campaign starring athletes

  02-07-2018 19:48
  With the Special Olympics USA Games in full swing this week in Seattle, Coca-Cola is using the opportunity to celebrate the organization’s 50th birthday with a campaign starring three athletes.
  Coca-Cola, which has been a sponsor of the Special Olympics since it was founded in 1968, is spotlighting Katy Wilson, Matthew Wynne and Marcia Barret in the campaign, all of whom are Special Olympics athletes.
  Wilson, who has been a Special Olympics gymnast for 32 years and won more than 200 medals
  
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• For marketers, The World Cup is free shot into understanding the Hispanic market's many layers

  02-07-2018 18:55
  Nationalism fades into the background when The World Cup is in play. Here’s what brands and marketers need to know to make the most of the opportunity.
  Times were difficult, to be sure. It was 1930, the world was recoiling from the 1929 crash and the onset of the Great Depression, as well as political uprisings, takeovers and the onset of nationalist fever. But for Spanish-speakers worldwide, there was a single event that offered them the chance to forget: The World Cup. In the final match
  
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• Yo Sushi removes its labels ahead of Pride in London

  02-07-2018 18:34
  Yo Sushi has removed all the labels from its website, social media platforms and High Street Kensington restaurant front to show its support for Pride in London.
  The Japanese sushi restaurant is an official partner of Pride in London and has launched it’s ‘No Labels. Just Pride’ stunt is in light of the charities latest research that showed the LGBTQ+ community feels over-labelled.
  Marchers on the day (7 July) will be joined by the brand’s chief executive, Richard Hogson
  
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• Trivago Woman benched for a vampire in campaign cashing in on her notoriety

  02-07-2018 18:21
  Trivago has replaced the Trivago women with a blood-sucking vampire in a series of ads running in the London underground.
  Making good on the Trivago Women's notoriety, which Dave Buonaguidico-founder of St Luke's and Karmarama skewered the brand for, an out-of-home campaign has replaced Gabrielle Miller with a vampire.
  The work probably opens up the brand to some jokes and social engagement around the "omnipresent" mascot, tying into Sony's up-and-coming Hotel Trans
  
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• Uniqlo rallies Roger Federer from Nike deal in time for Wimbledon

  02-07-2018 17:45
  Japanese retailer Uniqlo has secured Roger Federer as its global brand ambassador just in time for the start of Wimbledon.
  Currently rated as the 2nd top in the Men's ATP rankings, the athlete previously held a lucrative deal with Nike until its expiration 1 March. Now he will represent the brand at all the tennis tournament he attends this year.
  ESPN cites sources as saying the new deal is worth $300m a year, adding that he collects even if he doesn’t play – and he is also invited t
  
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• Most Valuable Candy: Trolli caps James Harden's MVP season with lifesize gummi shoe

  02-07-2018 17:44
  Trolli and creative agency partner Periscope announced the release of a ‘most valuable candy’ (MVC) in an effort to immortalize James Harden’s first most valuable player (MVP) victory at the NBA Awards on June 25, 2018.
  The giant gummi shoes, which are replicas of Adidas’ signature sneaker for the Houston Rockets’ guard, were created to honor the candy brand’s ambassador of the past three years. The shoes are priced at $2,677 per pair, the same numbe
  
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• Tesco could start selling meals made from edible food waste

  02-07-2018 17:32
  From a pea pod soup and vegan avocado cheesecake, to a bread and butter pudding made from the nubs of garlic bread and apple cores, chefs at Tesco’s new headquarters in Welwyn Garden City have been busy experimenting with how they can create meals from edible food waste and selling it to staff – with hints that it could eventually hit stores.
  The supermarket’s chief customer officer, Alessandra Bellini, says Tesco will “ideally” start selling meals created from food
  
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• Honda retires memorable marketing machine and mascot bot Asimo

  02-07-2018 17:00
  If you've ever watched a Honda ad over the last decade, chances are, Asimo, the white mobility robot has been walking about, increasingly, in the peripherals of the work.
  Asimo or (Advanced Step in Innovative Mobility) was put out to pasture this week. For 18 years Honda frequently leaned on the mascot bot to showcase its commitment to innovation and the latest technologies in its marketing campaigns.
  Serving as a friendly and familiar digital face for aud
  
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• Campaigns for Good Awards: shortlist revealed

  02-07-2018 16:57 via campaignlive.co.uk
  The shortlist for the Campaigns for Good Awards - the new initiative from PRWeek, Campaign and Third Sector - has been unveiled, with entrants including brands, charities, agencies, NGOs and public sector bodies.
  
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• Pitch Perfect 2018: Agency culture & the art of winning new business

  02-07-2018 16:30
  New business is the lifeline of any agency. Without it, you would be sitting twiddling your thumbs. But how can you create a culture where you make everyone feel responsible for new business? How you can transcend that positive attitude, to ensure it becomes an infectious trait across the whole entire agency?
  The Drum spoke to Digitas’ head of new business UK, Charlie Hunt and Stein IAS’ creative director, Reuben Webb, who will lead a panel session on new business at Pitch Perfect 20
  
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• Guinness brewery food festival returns with live fire cooking demonstrations

  02-07-2018 16:21 via campaignlive.co.uk
  Guinness, the Diageo-owned stout brand, is back with its three-day beer and food festival in Dublin with live fire cooking and new beers.
  
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• Baxi Heating turns up the heat online with appointment of Sagittarius

  02-07-2018 16:20
  Heating system manufacturer Baxi Heating has appointed agency specialists Sagittarius to manage and deliver a range of digital projects.
  Appointed following a five-way pitch, Sagittarius will initially support Baxi Heating with their digital strategy covering SEO, design and delivery of a Sitecore development project and the refinement of the UX and design of its digital tools, with further digital strategy projects in the pipeline.
  Andrea Price, head of marketing at Baxi Heating, said: &ld
  
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• Bring mobile and creativity to the front

  02-07-2018 16:19
  Tapjoy is an agency which maximizes mobile engagement and monetization for leading advertisers and app developers.
  At Cannes, it won best mobile campaign because they developed, with Fox Theatrical for their move Ferdinand, three different creative executions which were all gamefied. The consumers had the ability to watch a Ferdinand trailer and engage with one of three different gamefied end card experiences. Which saw a 90% video completion rate and  digital engagement of 30 seconds.
  The
  
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• Why Chiltern Railways sent a family of chickens on a trip round London

  02-07-2018 16:12 via campaignlive.co.uk
  Campaign went behind the scenes at the filming of Chiltern Railway's "Travel free-range" campaign.
  
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• Long live the local: behind the scenes of the new ad from Britain's Beer Alliance

  02-07-2018 16:12 via campaignlive.co.uk
  Campaign went behind the scenes at the filming of Britain's Beer Alliance's new ad
  
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• Wimbledon and Space lean on experiential to cause a racquet around Arrivals

  02-07-2018 16:00
  Wimbledon is leaning on experiential to generate buzz for the tournament around the iconic tennis location.
  Working with Space for the seventh consecutive year, the the All England Lawn Tennis Club (AELTC) is looking to tell the story of the history of the tournament. Tying into the wider Pursuit of Greatness campaign, the marketing effort looks to expand beyond the half a million people expected to visit Wimbledon.
  Landing during a World Cup year, the tennis outfit will be competing for attenti
  
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• Diageo hopes to banish stereotypes with four-part diversity framework 

  02-07-2018 15:30
  Diageo has developed a diversity framework to helps the business address different aspects of diversity and break down some of the common barriers.
  The four-part framework aims to tackle representation, perception, agency relationships and characterisation as the drinks giant looks to drive change and move away from relying on stereotypes as a shortcut for building content.
  “Not all stereotypes are harmful, but they are an easy shortcut that is used across advertising so you really need so
  
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• Food for thought: industry expert reveals the most important trends in ethical food marketing

  02-07-2018 15:18
  At our latest Kazoo roundtable session, we had the pleasure of hosting Adam Leyland, editor of The Grocer, to discuss what’s next for the food sector in 2018 and how brands can make the most of developing trends. 
  While the insights-driven session covered a variety of topics, including health, convenience and personalisation, a key focus was the ethics of food marketing.
   Adam Leyland identified three key issues in 2018: food waste, plastic and palm oil.
  Food waste
  In 2016, food
  
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• Why Häagen-Dazs is launching an ice cream fashion collection

  02-07-2018 15:13 via campaignlive.co.uk
  Häagen-Dazs is challenging young fashion designers to use the pattern on its packaging to create a collection of clothing.
  
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• CP+B 'stands by' firing of CCO as he files defamation suit against agency

  02-07-2018 14:46 via campaignlive.com
  Ralph Watson is taking on the MDC Partners company after filing a similar lawsuit against Diet Madison Avenue.
  
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• Pitch update: Barclaycard, Superdry, Specsavers, Adidas, and more

  02-07-2018 14:40 via campaignlive.co.uk
  The Barclaycard ad agency review is entering the crucial pitch stage, Superdry has begun a review, and WCRS has moved to the summit of the new-business rankings.
  
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• Sexual harassment, stereotyping, consumer confidence: 5 killer stats to start your week

  02-07-2018 14:09
  1. A quarter of people working in the ad industry say they’ve been sexually harassed
  More than a quarter (26%) of people working in the advertising industry say they’ve been sexually harassed at some point during their career – 72% of those more than once and 25% six times or more.
  Of those, 34% were women and 9% were men, with a further 30% saying they have witnessed sexual harassment happening to others.
  Another 20% of women and 5% of men between the ages of 18 and 24 sa
  
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• GE CMO Linda Boff succeeds David Sable as Ad Council as board chair

  02-07-2018 13:32
  Linda Boff, chief marketing officer at GE, has been named chair of the Ad Council’s board of directors. Boff succeeds David Sable, global chief executive officer of advertising agency Y&R, and will serve in the role for one year.
  In her new role, Boff will work closely with the executive committee, the governing body of the Ad Council’s Board, and Ad Council leadership to drive the organization’s mission of raising awareness and inspiring action on behalf of many of the nat
  
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• Danielle Bassil replaces departing Michael Islip as Digitas UK CEO

  02-07-2018 13:26
  Michael Islip, the UK chief executive of Digitas, is standing down from his position after 10 years at the agency and will be succeeded by Danielle Bassil.
  Bassil, who initially joined as chief operating officer October 2017, takes up the new role immediately having held senior posts at agencies such as JWT, Possible and Grey London and worked on brands including Shell, HSBC and Johnson & Johnson.
  Islip was credited with creating the Publicis customer engagement hub 10 years a
  
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• The DADI Awards 2018 entry deadline looms with judges from BBC Worldwide, TSB, Canon and more

  02-07-2018 13:20
  The Drum Awards for the Digital Industries (DADIs) are back for 2018 and you can now enter your best work which will be judged by industry experts from Huge, TSB, Virgin Trains East Coast, BBC Worldwide, AKQA, Universal Music UK, Karmarama, British Airways, Canon Europe and more.
  These awards have been recognising and rewarding the very best in digital for the past 12 years. This year the judges want to see those who have pushed the limits and created innovative work.
  Virgin Trains East Coast&rs
  
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• Sign up to our webinar on using predictive analytics to increase conversion

  02-07-2018 13:13
  In this webinar, RedEye’s CCO Matthew Kelleher and head of insight Vasudha Khandeparkar will look at:
  Predictive models that follow the entire customer journey, including likelihood to purchase or unsubscribe
  How Footasylum utilised the models and the results they saw
  How predictive analytics unlocks the 60% of your marketing automation capability currently sitting dormant.
  Join us on Wednesday 18 July at 3pm GMT.
  Register below.
  The post Sign up to our webinar on using predictive an
  
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• Sign up to our webinar on how Footasylum used predictive analytics to significantly increase conversion

  02-07-2018 13:13
  In this webinar, RedEye’s CCO Matthew Kelleher and head of insight Vasudha Khandeparkar will look at:
  Predictive models that follow the entire customer journey, including likelihood to purchase or unsubscribe
  How Footasylum utilised the models and the results they saw
  How predictive analytics unlocks the 60% of your marketing automation capability currently sitting dormant.
  Join us on Wednesday 18 July at 3pm GMT.
  Register below.
  The post Sign up to our webinar on how Footasylum used
  
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• Coca-Cola brand Peace Tea launch #ChoosePeace movement with StrawberryFrog

  02-07-2018 12:56
  Coca-Cola tea brand Peace Tea is working with ‘cultural movement’ agency StawberryFrog to launch a #ChoosePeace movement aimed at inspiring customers to engage in random acts of kindness to raise money for charity.
  The brand’s #ChoosePeace motto is aimed at making the refreshment tea of choice for generation Z and millennials. Working with a group of influencers on Facebook and Instagram, Peace Tea are highlighting or random acts of kindness that go above and beyond the ordinar
  
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• The glass ceiling & an industry up in arms: SheSays launches podcast with The Drum Studios

  02-07-2018 12:42
  SheSays launches a new podcast with The Drum Studios, SheSays Says to champion women in the creative industry. In a post-Weinstein and #MeToo world, conversations around gender equality, diversity, the gender pay gap are rife.
  But what can we actually do about it?
   
   
  The first episode of SheSays Says looks at what the advertising industry can do to move forward, with co-founder Laura Jordan-Bambach and new president of the organisation,&nbs
  
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• How the adtech sector is correcting itself post-GDPR, and its hopes for a more sustainable future

  02-07-2018 12:25
  The EU’s General Data Protection Regulation (GDPR) has produced an atmosphere of caution across the industry with marketers the world-round now adopting a conservative approach to consumer privacy. As the law's enactment sparks a widespread depletion in fortunes in the European adtech sector, The Drum probes the consequences and looks at attitudes to the path ahead.
  The recently introduced EU-wide privacy rules came into force on May 25, and while the optimistic media o
  
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• Early deadline for Campaign Big Awards approaches

  02-07-2018 12:24 via campaignlive.co.uk
  The first entry deadline for the Campaign Big Awards is looming with submissions required by Thursday 5 July.
  
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• Meet the former Orange CMO now making her 'perfect product' - a dog-themed card game

  02-07-2018 11:57
  Pippa Dunn, former chief marketing officer of Orange and subsequently EE, left the world of mobile in 2016 when BT swept up the brand. Instead of jumping straight into another client-side challenge she took a step aside and developed a product incubator hub called Broody.
  Two years later, the group has expounded a unique approach to design, marketing and entrepreneurialism that has resulted in it creating a unique board games brand, Yolky Games. This entity recently tripled the Kickstarter pledg
  
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• British holiday brand Butlin’s appoints Dept for complete online refresh

  02-07-2018 11:56
  British seaside family holiday brand Butlin’s has appointed digital agency Dept to develop its new website, aimed at providing holiday inspiration and improving the online booking process.
  Dept will not only be responsible for creative strategy, user experience design and visual design, but also build and delivery of the site and a completely new architecture.
  The new site aims to provide relevant information to holidaymakers at every step of their break, from pre-booking advice to re
  
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• ASOS and Love Island are a match made in brand heaven according to Greenlight research

  02-07-2018 11:50
  As hit TV programme Love Island enters its fourth week, digital and commerce agency Greenlight has revealed the retail brands that have the strongest  affinities to the audience - with ASOS coming out top.
  Research and analysis conducted by Greenlight during the weeks running up to - and following the show’s return - looked into profiling the audience of Love Island and matched this against brand audience profiles.
  The data shows the percentage of each brand's audience that have
  
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• EE’s former CMO on why big brands ‘aren’t set up for innovation’

  02-07-2018 11:43
  It’s fair to say that Pippa Dunn has had an interesting career — she started out in law, leaving to become a theatre production manager before turning to marketing with roles at Coca-Cola and EE, where she eventually became CMO.
  However, after EE was bought by BT, Dunn left. And the next chapter of her career has seen her move into the startup world.
  She has set up Broody – a business that helps startups “creatively and commercially”. And she says she
  
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• The Drum @Cannes Lions 2018: Trust and shared values is what drives business decisions, not just tech and data, says The FT

  02-07-2018 11:42
  Data overload might be overwhelming for most marketers and sometimes distracting, but what matters most for forging successful business relationships is shared values, according to the Financial Times’ global advertising director, Laura Milstead. She was speaking at The Drum and Gyro panel — Creative Connections: The business of feelings & emotions, which explored the role of emotions in B2B and how creativity helps connect and innovate. Other panelists included Christoph Becker,
  
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• How hacking helped build one of the world’s largest economies

  02-07-2018 11:19
  Anyone who has been to the ancient Indian city of Varanasi must believe in the existence of God. The city is the epitome of disorder, yet, somehow, everything works. 
  Varanasi represents the spiritual side of India, one that makes peace with the idea that life itself is an illusion. The unstructured way of somehow making things work could either be the handiwork of God or people's instinct to innovate in funny little ways depending on the availability or, rather, unavailability of resources
  
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• Creative Works EMEA featuring CP+B, Publicis Conseil, Proximity UK and more

  02-07-2018 11:01
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• Tesco and Carrefour plan alliance that will rival Amazon in sales

  02-07-2018 10:49 via campaignlive.co.uk
  Tesco has announced plans for a "strategic, long-term" alliance with French supermarket giant Carrefour that would have combined sales close to that of Amazon.
  
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• SPH strengthens in-house creative and branded content services with Sweet move

  02-07-2018 10:31
  Singapore Press Holdings (SPH) has taken the wraps off its new in-house creative and content marketing venture as part of its move to innovate its newsroom and business operations.
  The in-house venture, named as Sweet, will see SPH absorb content marketing agency Brand New Media and combine the agency’s expertise with its own Content Lab, CreativeLAB and Think Inc to provide native advertising and branded content to clients.
  Former Brand New Media chief executive officer Damien Bray will t
  
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• Michael Islip steps down as Digitas UK CEO

  02-07-2018 10:25 via campaignlive.co.uk
  Michale Islip will leave Digitas as UK chief executive at the end of July to "pursue opportunities outside the company".
  
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• Sorrell secures £100m to jumpstart his latest marketing venture

  02-07-2018 10:20
  Sir Martin Sorrell is closer to achieving his goal of establishing a standalone marketing venture following his acrimonious departure from WPP, after securing £100m in funding for S4 Capital.
  The significant sum is boosted by a further £50m in debt funding, offering a springboard for Sorrell in his bid to forge a challenger marketing firm specialising in technology, data and content.
  Despite the significance of the sums involved, questions have been raised as to why S4 Capital h
  
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• Media Week Awards winning case study: Continuity Bat

  02-07-2018 09:38 via campaignlive.co.uk
  Ahead of the entry deadline for the Media Week Awards 2018 deadline, Campaign is looking at winning case studies.
  
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• Love Island breast enlargement spot sparks plastic surgery ad ban calls

  02-07-2018 09:38
  A decision to air graphic plastic surgery adverts during ITV’s Love Island has sparked calls for a wider ban from a string of health professionals, including the head of the NHS.
  Simon Stevens, chief executive of NHS England, rounded on the network for allowing controversial breast enlargement to be run, warning that entertainment formats that glamorise idealised body types are fueling a national mental health crisis.
  Speaking to BBC One’s Andrew Marr Show, Stevens said: “
  
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