Marketing news

• Lindsay Pattison: Who tells your story?

  01-07-2018 19:17
  Telling stories makes us human. Anthropologists show us how storytelling is common to every culture: humans use stories to educate, to entertain and above all to connect emotionally to those around us. No wonder then, that successful brands are those that tell stories people want to listen to. 
   
  Each technological innovation sees the forms we can use to tell stories evolve. The rise of the internet saw storytelling explode – a story told by someone sitting with a computer in the
  
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• Before Keith Weed's crackdown, marketers had pledged to ramp up their spend on influencers

  01-07-2018 13:00
  Influencer marketing may be in the cross hairs of Unilever CMO Keith Weed, but 62% of his peers have said they'll be growing their influencer marketing budgets in 2018.
  That's according to the findings of a March Activate study (spotted by eMarketer) which also found that 61% of influencers enjoyed more sponsored partnership opportunities in 2017 than they had the year before.
  It is yet to be seen whether the influential Weed's call for "urgent action" to clean up the influencer marketing ecosys
  
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• Adelaide ‘mansplaining’ advert sparks social media derision

  01-07-2018 12:00
  An Adelaide advert depicting one man holding court over five women has drawn ridicule and criticism on social media for promoting ‘mansplaining’.
  The University of Adelaide bore the brunt of condemnation for the ad, which can be seen next to its logo in a photograph that has gone viral online and been picked up by the world’s media, but insisted it was not behind its creation.
  It said it had neither supplied nor approved the poster and that it was in fact the work of an agency
  
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• Dear Lions: stop being nice, be brutal

  01-07-2018 11:00
  Cannes Lions for once didn’t miss a heartbeat in supporting a growing business community that stands behind the Sustainable Development Goals agenda and this year introduced a Sustainable Development Goals Lion of its own, which will be in good awards company with The Glass Lion and Grand Prix For Good for years to come.
  Great work to be inspired by
  Before I turn brutal, I want to congratulate all the winners and dear reader, I’ll encourage you to take a look at one of my favori
  
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