Marketing news

• Toys R Us mascot Geoffrey the Giraffe's farewell

  30-06-2018 17:23
  A farewell picture of administrated Toys R Us’ mascot Geoffrey the Giraffe leaving an empty store with a suitcase has gone viral on the internet.
  The struggling toy company filed for bankruptcy in September last year due to debt and fierce competition.
  As Toys R Us closed down its final 200 store in US for good, people all over the world have taken to social media to express their emotions.So long, Toys R Us. pic.twitter.com/tAJTYugZQj
  — Alan Denton (@AlanTheWriter) June 30, 2018The
  
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• How the advertising industry can help the Refugee Crisis: Q&A with Josie Naughton

  30-06-2018 13:49
  Last week, Help Refugees took its #Chooselove campaign to Cannes Lions to engage with the creative community to heighten awareness and galvanize more support from potential media partners. It also worked with Clear Channel and UGCA to promote its short film 'The Journey' which was released in March. The Drum spoke with founder, Josie McNaughton on her time at the festival and some of the movement's achievements to date. 
   
  Why are you here in Cannes this week during the Festival of Cre
  
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• Droga5 denies report that it is seeking William Morris Endevour exit

  30-06-2018 10:36
  Droga5 has denied it is unhappy and is looking for suitors to buy out its deal with holding company Willaim Morris Endeavour (WME), according to The New York Post.
  The report claimed that the agency sought to exit the deal it signed in 2013, and also  speculated that Droga5 was considering Accenture as a potential investor as an internal source told NY Post that "it's not working out."
  The $115m deal was the agency sell 49% of its ownership to WME [now Endeavour].&n
  
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• Burger King offer free burgers in Saudi Arabia to women who use their drive throughs

  30-06-2018 08:24
  Burger King, to celebrate the lifting of the ban on women driving cars in Saudi Arabia, is giving out free burgers to all the women who come to their drive-thru.
  Burger King has also renamed its Whopper burger to WhoppHer and added a subline "Celebrating Our Driving Women' in Arabic and English as well.
  The whole event started on the same day the new law took its effect, June 24th and will end on July 24th.
  Previously, Nissan rolled the wheels of change in Saudi Arabia by helping women lear
  
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• Hornet shares inspiring stories of LGBTQ individuals from the past

  30-06-2018 07:36
  Social network for the Gay community, Hornet has highlighted the inspiring stories of LGBTQ+ individuals who have empowered the gay community.
  The campaign, called 'True Colors' features a collection of colorized black-and-white 19th and 20th century photos of LGBTQ personalities. The video's chronology spans subjects from the once-romantically-linked Oscar Wilde and Lord Alfred Douglas, through 20th century images of WWII service members to
  
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• Renault encourages drivers to show off their secondhand vehicle

  30-06-2018 05:30
  Renault is urging people to be proud of and flaunt their secondhand vehicle with two humorous ad films.
  The campaign titled 'Renault Occasions' conceptualised by Publicis Counseil features two films - ‘Plane’ and ‘The Drive’. The episodes are a continuation of "Lunch at Step-Parents" and "The Apartment" series , and are made by Didier Barcelo (Henry production). 
  ‘Plane’ features an airline pilot announcing his flight and taking every oppor
  
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