Marketing news

• Fallon adds to creative leadership with Cadillac, TBWA alum Figueroa and Utzinger

  29-06-2018 23:32
  Independent Minneapolis-based agency Fallon appointed Patrick Figueroa and Rick Utzinger as executive creative directors and creative leads.
  Figueroa joined Fallon in 2012 as a digital creative director on Cadillac. Previously in New York, he had stints at kbs+ where he led work on Puma and BMW and also at Chiat/Day where he worked on early digital experiences for Sprint. At Fallon, he has continued to push digital initiatives for Talenti, Faribault Woolen Mills and StoK, as well as leading a ve
  
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• Design now has a strategic role, not just a tactical one

  29-06-2018 22:00
  Over the next few years you will find that your conversations with designers start with more challenge, and continue with more ease.
  That’s because design practitioners are wising up. They’re asking strategic questions even to the point of discomfort, and nurturing their client relationships once an effective partnership is in place. They’re collaborating with each other, as well as with you; they’re focusing on outcomes, not just aesthetics.
  This solution-mindedness and
  
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• Why influencer marketing is even more vital for B2B Marketers

  29-06-2018 21:47
  Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit.  
   
  A recent study found that 75% of marketers are utilizing influencer marketing, 43% of whom plan to increase their spending in the next year. Of those who are yet to engage with influencers, 27% intend to do so in the next year. At the same time, however, a
  
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• Marketers and creatives name their favorite LGBTQ+ campaigns

  29-06-2018 18:09
  Throughout June, the world has been celebrating the LGBTQ+ community with parades, campaigns and celebrations.
  And with this being a somewhat creative industry, The Drum thought it would speak to some of those within the marketing sector to find out what their favourite LGBTQ+ campaigns from over the years have been.
  Jerry Daykin, head of digital media partnerships, Diageo: Coca Cola: ‘America is Beautiful’In 2014 is a great example of the positive way in which marketers ca
  
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• Wimbledon says complacency is its ‘biggest threat’ as it looks to build a global brand

  29-06-2018 16:56
  Rich in history, style and tradition, most will associate The Wimbledon Championships with exclusivity, white playing kits, strawberries and cream, and linesmen donning outfits that look like they’ve been frozen in time.
  It’s 116-year partnership with Slazenger is the longest in sporting history and unlike other Grand Slams you won’t see numerous sponsors’ boards surrounding the courts as the tournament has strict branding rules.
  However, with the All England Lawn Tennis
  
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• Redefining CRM: relationships are about experiences, not channels

  29-06-2018 16:48
  Agencies and clients often think of Customer Relationship Marketing (CRM) in very narrow terms, focused solely on what channels are being used. But most of us would agree that the opportunity to strengthen, change or damage a relationship occurs at every brand interaction.
  Wouldn’t it be better if we all began to consider all of our activity; online, offline, digital, real life, and the product or service itself, to be a form of CRM?
  Ask a typical agency or brand manager how they would def
  
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• Former chancellor George Osborne’s Evening Standard makes £10m in losses

  29-06-2018 16:02
  Freely circulated newspaper, The Evening Standard has racked up £10m in losses for the financial year ending September 2017, parent company ESI Media has reported. 
  Since September 2017, the title rebranded to appeal beyond London and has more recently also embroiled in a cash for positive coverage scandal with top brands (which it has denied).
  The title made a £9.98m loss, one year after recording profit of £2.2m,showing how quickly the tide has turned against the co
  
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• The Drum @ Cannes Lions 2018: ‘AI can be amazingly magical’, says Adobe

  29-06-2018 15:39
  When it comes to the creative process, how far can AI go? Or indeed how far should it go? More critically, why should AI be a part of the creative process? This is what industry experts explored on the ‘Augmenting creativity through AI’ panel at Cannes Lions 2018, in association with Deloitte Digital.
  The panel kicked off with the most critical question — why should AI be part of the creative process? The panelists — Heat's head of media strategy and ad tech, Jocelyn Lee;
  
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• J&J, John Lewis, Coca-Cola: 5 things that mattered this week and why

  29-06-2018 15:33
  Coca-Cola launches first multi-brand campaign
  Coca-Cola has launched its annual summer marketing campaign, but this year there is a twist. For the first time it will be a multi-brand campaign with Fanta, Sprite, Coca-Cola and Dr Pepper appearing side-by-side in its ads.
  The summer  marketing push is around on-pack promotional competitions to win “unforgettable” experiences including lavish holidays such as whale watching in Iceland. It’s the company’s attempt to
  
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• Bulletproof appoints Dan Healy to lead its new Image&Motion offering

  29-06-2018 15:05
  Independent brand and packaging design agency Bulletproof has appointed Dan Healy to head up its new Image&Motion offering.
  Healy, who has formally worked with brands including Nokia, Shell, Unilever, Audi, and Reebok, said: “Image&Motion (creating exciting visuals and motion design) is something that’s missing in the majority of design agencies. It’s born out of a necessity in the Brand & Packaging design industry; a way to elevate our designs and tell a story. It&
  
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• How Harvey Nichols is creating experiences to 'make shopping fun again'

  29-06-2018 14:36 via campaignlive.co.uk
  Harvey Nichols, the luxury fashion retailer, is using data to create experiences to drive footfall and build trust with customers.
  
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• The 9 best marketing ambushes at the 2018 World Cup

  29-06-2018 13:50
  Many brands don't want to put in the dime to sponsor the Fifa World Cup but they still want the sales uplift that the association with the spectacle may bring.
  Fifa claims it will attract 3.2bn viewers during the competition, but a £100m-a-year partnership fee is too expensive for many brands to go down the official sponsor route. Instead, some will sponsor a nation, take on a media partner or adopt a stealthier approach and ambush the tournament.
  On the
  
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• YouTube Re:View - England knock out Panama, the money dance hits the screens and a new animated Spider-Man trailer

  29-06-2018 13:35
  Show me entity :: 20930
  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK. This week England stormed through to the World Cup quarter finals, the money dance became the new floss dance, Lionel Messi taught us a thing or two about socks, Paul McCartney got into a car with James Cordon and Sony dished out another animated Spider-Man trailer.
  England v Panama - 2018 FIFA World Cup Russia 
  England sealed it's fate in the
  
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• Creative Works: 2018 Pride edition featuring BMB, VML, D&G and more

  29-06-2018 13:30
  Each year as June comes around, brands across the world produce rainbow painted creative to align themselves with the LGBTQ+ annual celebrations. As Pride in London approaches and the month of marches come to a close, The Drum is rounding up some of the best creatives launched in support of Pride month. 
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  To find more of The Drum's recent creative co
  
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• Biometrics: Looking into a future that knows you

  29-06-2018 13:28
  In the second chapter of this two part blog, Alice Leary of Hydra Creative looks to the future to consider the impact biometrics will have.
  Biometrics hold the key to a future that is becoming increasingly astounding with each new digital development. As biometric technology has slowly trickled down to consumer use, the ways in which the technology can reshape areas of our day to day lives are only just starting to become clear.
  Biometrics is cracking open personalisation on a grand scale, a tru
  
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• The race is on: switch on a multi-channel mindset to help utilise location tracking

  29-06-2018 13:00
  Tracking customer journeys across digital and offline channels is becoming a major cause of headache for marketers. The Drum spoke to three industry experts from the 2018 DADI Awards judging panel; TSB, Dare and Uniform, on how brands and marketers can better utilise location tracking in a mobile-first world and if brands should be looking at measurement and real-world behaviours when targeting consumers.
  Living in a mobile-first world
  Marketers and brands are finding it difficult to connect mea
  
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• BT creates glamping experience at BT Tower

  29-06-2018 12:51 via campaignlive.co.uk
  BT is creating a glamping experience at the BT Tower to mark the launch of its converged fibre and 4G plan.
  
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• How Benefit is using the wellness trend in its latest experience

  29-06-2018 12:29 via campaignlive.co.uk
  Benefit, the cosmetics brand, is tapping into the wellness zeitgeist with its latest activation.
  
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• Mark Ritson: Google, Coke and John Lewis mark a big week for brand architecture

  29-06-2018 12:26
  Of all the aspects of brand management that are important but undervalued, brand architecture must surely top every marketer’s list. Most companies have more than one brand, but an amazing proportion of firms rarely give enough thought to how many of them should actually exist and the manner in which these brands should, or should not, be combined or kept apart when presented to customers.
  At first sight the topic of brand architecture appears relatively unimportant. Surely there are more
  
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• 'Make Google Do It' ads talk up digital assistants

  29-06-2018 12:25
  Google is using digital out of home (DOOH) to invite Londoners to use its assistant in a campaign called 'Make Google Do It'.
  The work from R/GA London was created to showcase both the Google Home Mini and the Google Assistant by detailing all the tasks they can perform. This is signified with the 'Play it. Skip it. Time it. Dial it. Forecast it. Remember it. Schedule it. Prep it. Do it.' mantra.
  Until 8 July, the work will run across transit, retail and city-centre locations
  
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• Ad of the Day: Fruit of the Loom hides money and underwear in NYC and asks people to find it

  29-06-2018 12:00
  Fruit of the Loom claims you won’t even notice you’re wearing the company’s new EverLight underwear. To drive the point home, the undergarments maker is betting most people won’t notice stacks of money and free underwear hidden nearly in plain sight in various locations in New York City and online.
  A new campaign by CP+B is built on the fact that people don’t acknowledge advertising, and plays off various marketing tropes that try to grab attention but now go mainly
  
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• Sunkissed online campaign with rising beauty YouTubers delivers 300% sales growth

  29-06-2018 11:54
  Bronzing beauty brand Sunkissed has seen a 300% increase in sales since launching its latest digital advertising campaign - #SunkissedReady – which features five of the UK’s fastest growing beauty YouTubers.
  Created to promote the launch of the brand’s new Ultra Dark Selfie Ready Tan and new look Sunkissed cosmetics collection, the campaign features up-and-coming influencers Stephanie Toms, Grace & Grace, Amy Rose Walker and Jordan Lipscombe (pictured above) who create key
  
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• US outdoor brand L.L. Bean targets UK festivals for growth

  29-06-2018 11:39
  Outdoor retailer L.L Bean is setting its sights on Britain this summer with the intention of bringing its distinctive New England style over the pond by setting up pop-up shop at a number of events and festivals.
  The brand will be present at the Edinburgh Fringe Festival, BBC Countryfile Live in Oxfordshire and the Timber Festival in Derbyshire among others, giving outdoor lovers then chance to see the brands products in the flesh such as its trademark boots and hand-stitched boat and tote
  
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• Tesco trials cash-free store at new head-office collaboration zone

  29-06-2018 11:37 via campaignlive.co.uk
  Cash-free checkouts, customised playlists and a fresh orange juice machine are among features Tesco is testing in the first store it has opened within its head office in Welwyn Garden City.
  
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• FX Digital, Hallam Internet & MMT Digital take home top accolades at The Drum Recommended Digital Agency Awards 2018

  29-06-2018 11:03
  FX Digital, Hallam Internet and MMT Digital snapped up the Grand Prix awards at The Drum Recommended Digital Agency Awards 2018.
  Brands including Virgin Experience Days, BT, Mastercard, Reebok submitted their views on a cross-section of the industry’s marketing services providers.
  These awards are based strictly on clients rating agencies that they have selected via the register's platform.
  The 40 staff or less section included The Pixel, The Loft and Impression&nb
  
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• Creative Social lists century of creative superheroes ahead of book launch

  29-06-2018 11:00
  Creative Social, working in partnership with The Dots, has listed its century of ‘creative superheroes’ to mark the launch of its third book, Creative Superpowers: Equip Yourself for the Age of Creativity.
  The comprehensive roll-call was compiled by a panel of ten industry figures who nominated a further ten individuals within their own area of expertise. The list expands further beyond the typical artists and filmmakers to include architects, makers, hackers, musicians, marketers an
  
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• The Wildlife Trusts launch new website created by CTI Digital

  29-06-2018 10:49
  CTI Digital has launched a new national website for The Wildlife Trusts, the first website in a network of more than 30 sites that will cover Wildlife Trusts in most parts of the UK.
  The main Wildlife Trusts' website acts as a central hub, providing and aggregating information on nature reserves, events, jobs, species and habitats. The Manchester based agency has been tasked with creating a ‘seamless journey’ between Wildlife Trust websites, collating and sharing informatio
  
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• Disney names Asad Ayaz as president of marketing

  29-06-2018 10:41
  Walt Disney Studios has a new president of marketing after elevating Asad Ayaz to the executive role, a reward for 14 years of service at the entertainment giant.
  Ayaz will report directly to president Alan Bergman and takes on overall responsibility for the studio's marketing operations including strategy, creative, media, digital, promotions. The role will also require improving interactions between other members of the Disney family including Pixar, Marvel Studios and Lucasfilm.
  Ayaz has
  
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• Evening Standard reports £10m loss while Independent flourishes

  29-06-2018 10:03 via campaignlive.co.uk
  Evening Standard parent company ESI Media has disclosed a loss of £9.8m for the title due to being in an "investment phase".
  
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• Express & Star acquisition helps offset rising print costs for Reach

  29-06-2018 09:34
  Reach (formerly Trinity Mirror) has published its first trading update since its acquisition of the Daily Express and Star from Northern & Shell at the end of February, with group revenues rising 11% over the 26 weeks to 1 July - versus a fall of 8% when the takeover assets are excluded.
  These figures mask a deepening print crisis however with publishing revenue to fall by 8% and print collapsing by a further 10% with digital, long trailed as the publishers saviour, rising by just 1%.
  This d
  
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• How to create more certainty in an uncertain world

  29-06-2018 09:01
  To paraphrase a popular saying rather badly: when the going gets uncertain, the uncertain seek certainty. Last year The Foresight Factory introduced us all to a brilliant concept called the ‘Never Normal’ – a world where Brexit looms, Trump is in the White House and tens of thousands of jobs are at risk due to automation. With uncertainty in the market, budgets tighten, clients become cautious and agencies that do not adapt can quickly feel the squeeze.
  We don’t envy Mar
  
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• Bulmers hopes to ‘revitalise’ the apple cider category with new campaign focused on ‘Britishness’

  29-06-2018 09:00
  Bulmers says it has a duty to “revitalise” the apple cider category as a market leader and wants to be a “lighthouse brand” for the drink as it launches a new campaign today (29 June).
  Heineken‘s cider director, Emma Sherwood-Smith, says: “We absolutely see it as our role as a market leader and to be the lighthouse brand for bottled apple cider.”
  Bottled apple cider sales have been declining in recent years, but Bulmers is launching a new TV campaign, it
  
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• Nike on how setting an ‘audacious goal’ helped the brand work differently

  29-06-2018 08:22
  When Nike announced its ambition to break the two-hour marathon barrier in December 2016 observers questioned whether it would really be possible to achieve the “holy grail of running”.
  The aim of the project was to shave a few minutes off the current men’s world record time of 2:02:57 and by doing so challenge expectations around what is possible in sport, all framed around in-depth athlete storytelling.
  Brand communications director Mark McCambridge was working in the Nike ru
  
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• Democratised video is media’s next transformative trend

  29-06-2018 08:00
  The evolution of video is characterised by decentralisation and democratisation, and that trend is set to accelerate. With plurality the defining factor, how will marketers navigate the video landscape?
  In the early days of cinema only a few had the means to produce film, distribution was limited and access was only for those who could afford a trip to the movies. The content – feature films and news reels – was determined by these factors.
  As the 20th century wore on, each advance
  
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• Moschino partners with Alibaba’s Tmall for China launch

  29-06-2018 07:51
  Well known high end fashion brand Moschino has inked a deal with Alibaba to launch on its Tmall Luxury Pavillion.
  The deal will see Moschino create a ‘flagship’ store on the invitation-only luxury shopping platform. Moschino will have access to Alibaba’s technology, exclusive platform, and insights into China’s high-end shoppers.
  As well as selling Moschino’s latest ranges, the store will also house an exclusive ‘Moschino x Tmall’ range of ready-to-wear
  
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• One week to go to enter Media Week Awards 2018

  29-06-2018 07:46 via campaignlive.co.uk
  There is one week to go to enter the Media Week Awards 2018.
  
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• MediaCom scores with Adidas global media-buying win

  29-06-2018 07:42 via campaignlive.co.uk
  MediaCom is set to scoop Adidas's $400m (£304m) global media account after a competitive review.
  
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• Extent of sexual harassment in the ad industry revealed for the first time

  29-06-2018 01:01
  New research has revealed the extent of sexual harassment in the industry, with 26% of people saying they have been sexually harassed at some point during their career – 72% of those more than once and 25% six times or more. 
  Of those, 34% were women and 9% were men, with a further 30% saying they have witnessed sexual harassment happening to others. 20% of women and 5% of men between the ages of 18 and 24 have been sexually harassed in the first few years of working.
  The vast ma
  
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• Consumers hold on to their cash as confidence drops yet again

  29-06-2018 01:01
  Consumers seem set on “self-imposed” austerity as their confidence in the economy and their own financial situation continues to deteriorate.
  According to GfK, consumer confidence fell by two points in June to -9, marking two-and-a-half years in negative territory. And there is even more bad news for Britain’s struggling retail sector, with consumers’ propensity to make a purchase falling by a point to 0.
  The economic mood in particular remains in the doldrums, with consu
  
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• How MeToo and a 'depressing' WACL event united industry to fight sexual harassment

  29-06-2018 01:00
  The accumulating momentum of the MeToo movement, catalysed by the charges against producer Harvey Weinstein and similarly powerful titans of entertainment, helped motivate the UK ad industry to get its house in order, according to the chief executive of the Advertising Association (AA) before the launch of an industry-wide code of conduct called timeTo.
  Companies in the marketing and ad industries have been invited by the AA, WACL and Nabs to adopt the timeTo code of con
  
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