Marketing news

• Ad Council creates story-driven mobile chat to combat teenage drinking and driving

  28-06-2018 22:08
  The Ad Council is releasing its first story-driven chat experience on a mobile platform to help combat underage drinking and driving.
  Developed in partnership with the conversational marketing platform Snaps, the chat was inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online. The 'Ultimate Party Foul' chat experience leverages the chat format to integrate a message about the consequences of underage drinking and driving.
  The 'Ultimate Part
  
  Read more

• Facebook and Twitter attempt to bolster transparency tools as midterm elections approach

  28-06-2018 22:02
  Both Facebook and Twitter announced today a series of transparency features that they hope will boost trust in the social platforms and deter bad actors.
  Twitter announced in a series of tweets the launch of a ‘political campaigning policy,’ that will show anyone, regardless of whether they have an account or not, billing information, ad spend, demographic data, and impression data.
  Today, we are launching our Political Campaigning Policy in the U.S. to provide clear insight into how
  
  Read more

• Age UK and Manning Gottlieb OMD lift Thinkbox TV Planning Awards Grand Prix

  28-06-2018 21:19 via campaignlive.co.uk
  Age UK and its agency Manning Gottlieb OMD proved there's plenty of vigour in its TV advertising by lifting the Grand Prix at the 2018 Thinkbox TV Planning Awards, in partnership with Campaign.
  
  Read more

• Organic Valley forces ghee into the hands of culinary influencers in cheeky campaign

  28-06-2018 21:10
  If you’re a fan of cooking shows or a home cook with some flair, you might know what ghee is. If not, a cheeky new digital campaign for Organic Valley is making sure you do, replacing the oils and butters that online culinary influencers use with its new signature ghee – or clarified butter.  
  Agency Humanaut is launching the digital campaign to introduce Organic Valley’s Ghee. Because clarified butter is lactose-free, high in fat and has a higher smoke point than tra
  
  Read more

• Advertisement

• ‘If England get beaten, so will she’ – posters bleed World Cup fever into domestic violence

  28-06-2018 19:29
  J Walter Thompson London has created a powerful poster campaign highlighting the link between football matches and incidences of domestic violence.
  The reactive campaign for the National Centre for Domestic Violence has been launched as the World Cup picks up pace. It features images of national flags imprinted onto women’s faces in blood.
  The England poster, for instance, features blood running from a woman’s nose, forming the St George’s flag across her face. Other execu
  
  Read more

• B2B marketers are ‘generally unclear’ of what AI means, according to research

  28-06-2018 17:58
  B2B marketers are still very much in the early stages of grappling with artificial intelligence (AI) and how it applies to their businesses, according to a research conducted by two marketing firms.
  According to the report, which surveyed more than 300 B2B marketing and sales professionals, those who work in the field are “generally unclear of what AI means and the potential impact it could have on their business to achieve objectives.” The report was conducted by marketing and
  
  Read more

• P&O Ferries adopts the power of one approach with raft of Publicis appointments

  28-06-2018 17:39
  Publicis London, Digitas and Starcom have been appointed by P&O Ferries to handle the joint creative and media accounts.
  Under it’s Power of One approach, the UK-based Publicis Groupe agencies will begin working on the accounts immediately, with Starcom having successfully defended in the media pitch, and the creative account having now moved from MRM Meteorite, which it had held for four years.
  Digitas will be tasked with developing the user experience strategy for the company.
  T
  
  Read more

• Philip Morris International CEO on going smoke-free & becoming a tech company

  28-06-2018 17:29
  Phillip Morris International doesn’t want people to smoke its cigarettes any more. That’s the underlying message that the Marlboro manufacturer aims to relay going forward - and one that it’s chief executive, Andre Calantzopoulos, believes in.
  When he sits down to speak to The Drum in Cannes, he does so while holding one of the company’s new products: a branded smoke-free heated tobacco unit, branded Iqos, that it plans will help take the company into
  
  Read more

• Advertisement

• Vizeum wins WWF UK media agency biz – staff get two extra days to help the cause

  28-06-2018 16:44
  Conservation group WWF has granted Vizeum its media planning and buying accounts after a three month, five-way pitch overseen by Ebiquity came to a close.
  The agency, part of Dentsu Aegis Network, will help WWF UK imagine a world where people and wildlife can thrive together, tackling manageable issues like single-use plastics and carbon emissions.
  Kerry Blackstock, director of relationship marketing at WWF-UK, said: “We are destroying our planet faster than ever. We are the first generati
  
  Read more

• Accenture’s Christine Removille rejoins Carat as global president

  28-06-2018 16:40
  Senior Accenture executive Christine Removille has joined Dentsu Aegis Network’s Carat as global president.
  Removille has been tasked with supporting clients looking to re-position and boost digital interaction with consumers.
  Peter Huijboom, chief executive of media brands and global clients, said: “I am delighted that Christine is joining Dentsu Aegis Network to lead Carat, our largest media agency. Christine is an energetic, transformative leader and brings a wealth of experi
  
  Read more

• Former Brookstone chief marketer Kiran Smith joins Arnold as CEO

  28-06-2018 16:36
  Havas Creative North America announced today (June 28) the appointment of Kiran Smith as chief executive for Boston-based creative agency Arnold.
  In her most recent role, Smith held the role of chief marketer at Brookstone, in the 55-year-old brand’s attempt to ‘re-energize’ and put the customer back at the core of its business. Prior to that, Smith was vice president of marketing at Stride Rite, overseeing the team at Stride Rite, as well as children’s lines for Sperry,
  
  Read more

• Dare to dream? What World Cup success would mean for England players and their brand deals

  28-06-2018 16:22 via campaignlive.co.uk
  As the England team progresses, sports marketing experts analyse the potentially lucrative sponsorship deals for players and teams as the Fifa World Cup 2018 nears fever pitch
  
  Read more

• Vodafone brings digital media-buying in-house in pioneering move

  28-06-2018 15:56 via campaignlive.co.uk
  Vodafone is to take most of its digital media-buying in-house, rather than use its media agency, in a potentially pioneering move.
  
  Read more

• Missguided sales boom following Love Island partnership

  28-06-2018 15:39
  Missguided says it has seen sales increase by around 40% during the evenings Love Island is on TV, with the trajectory “ratcheting up” as the weeks go on.
  Speaking to Marketing Week, Missguided’s new chief customer officer, Kenyatte Nelson – who joined the business six weeks ago from Shop Direct – says aside from Instagram, nothing allows it to reach its core 16- to 29-year-old female audience with the same efficiency as Love Island.
  “There’s nothing tha
  
  Read more

• Why digital video has become the new performance hero

  28-06-2018 15:35
  The advertising world experienced a dramatic shake-up over the past few years, with digital moving rapidly up the ranks. The growing sophistication of automation software is enabling advertisers to target highly effective ads to the right audience at the right time across multiple screens. 
  And we’re not talking about banner ads. With a wealth of digital video options now available across mobile, desktop and other video streaming devices, like connected TVs, brands can target engaging
  
  Read more

• Deutsch pulls Droga5 alum Shannon Washington as SVP, creative lead for new H&R Block account

  28-06-2018 15:28
  Deutsch today (June 28) announced the hiring of Shannon Washington as senior vice president, creative director at its Los Angeles office, to oversee the recently-won H&R Block business.
  Washington joined Deutsch from Droga5 New York, where she served as a creative director on CoverGirl and Chase. Her CoverGirl work, in particular, had been lauded for redefining the standards of beauty for all ages and races, and even included actress-producer Issa Rae and model Amy Deanna (in one of the firs
  
  Read more

• Watch: Henman wants his hill back in Robinsons Wimbledon campaign

  28-06-2018 15:15 via campaignlive.co.uk
  A new, lighthearted video for Robinsons starring Tim Henman pokes fun at the former tennis player's achievements at Wimbledon to promote the soft drink brand's new personalised, reusable bottles.
  
  Read more

• Oath one year on: 'We are a very different proposition'

  28-06-2018 15:07 via campaignlive.co.uk
  A year after the launch of Oath at Cannes Lions 2017, Campaign met up with Oath's vice-president EMEA, Stuart Flint to discuss the company's progress.
  
  Read more

• Creative Director’s Choice: Paul Woods of Edenspiekermann LA talks up the Ogilvy rebrand

  28-06-2018 15:04
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Paul Woods, chief creative officer at Edenspiekermann Los Angeles, discusses the right moves made by Collins on the recent Ogilvy rebrand.Paul Woods, CCO of Edenspiekermann LA
   
  Loading...
  By now, you probably have already read half a dozen reviews about the Ogilvy rebra
  
  Read more

• Reach merges Trinity Mirror and Northern & Shell sales teams

  28-06-2018 14:46
  Reach has combined its recently acquired Northern & Shell sales team with its Trinity Mirror Solutions operation to form a single entity under the leadership of chief revenue officer, Andy Atkinson.
  Trinity Mirror, which rebranded as Reach earlier this year, elevates Atkinson who has been at the company for four years. He now takes the lead of the joint team, while Toby Morris, commercial director of Northern & Shell, leaves the group. It comes as Reach absorbs N&S assets.
  
  Read more

• Pernod Ricard on why ‘the days of the pure marketer are long gone’

  28-06-2018 14:45
  The days of theoretical marketing are “long gone”, according to Patrick Venning, global marketing director at Pernod Ricard, who instead thinks marketers should always be looking through a commercial lens.
  “The days of the purest marketer are long gone. You now need a pragmatic commercial marketing lens on everything,” he says.
  This insight is something he gained going from UK marketing director for Pernod Ricard to global marketing director for Ballantine’s at
  
  Read more

• Alexa, help me, I’m a marketer!

  28-06-2018 13:43
  This year is the year that brands have started to experiment with voice to understand the role it has to play in their marketing strategies. Within Bauer we are seeing an increasing number of brands expressing their interest in new forms of voice activation, realising a consistent brand sound will be beneficial in a world which is becoming more audio-led. Sound adds colour to our lives, thoughts, memories and feelings, plus the multiplier effect that it can have on your ROI in the digital a
  
  Read more

• Airbnb dodges Paris’s strict renting laws, shaving startup aims to break taboo around female body hair: International round-up

  28-06-2018 13:40
  Shaving startup aims to break taboo around female body hair
  A startup shaving startup for women is attempting to normalise body hair by showing woman shaving real hair from their bodies – including arm pits, legs, lower belly and toes – in its new ad.
  The ad, titled ‘Project Body Hair’, marks the first time a female shaving brand has shown women shaving real hair – a stark contrast to most shaving adverts which traditionally depict women shaving their already bare s
  
  Read more

• Airbnb dodges Paris rent laws, shaving startup to break taboo of female body hair: International round-up

  28-06-2018 13:40
  Shaving startup aims to break taboo around female body hair
  A shaving startup for women is attempting to normalise body hair by showing woman shaving real hair from their bodies – including arm pits, legs, lower belly and toes – in its new ad.
  The ad, titled ‘Project Body Hair’, marks the first time a female shaving brand has shown women shaving real hair – a stark contrast to most shaving adverts which traditionally depict women shaving their already bare skin.
  US-
  
  Read more

• Why LinkedIn wants to make original journalism

  28-06-2018 13:24
  Having reached the point where more than a million posts, videos and articles are being shared on its platform every day, LinkedIn is now moving beyond merely hosting others’ work and is attempting to forge a surprising reputation of its own for original journalism.
  The Microsoft-owned company, which started life as a social network for professionals 12 years ago, has been metamorphosing into an increasingly sophisticated publishing platform and is today home to a 50-strong and growing tea
  
  Read more

• BBH’s CEO Ben Fennell quits after 25 years to launch own venture

  28-06-2018 13:21
  The chief executive of BBH UK is to depart after almost 25 years at the company in order to set up his own business.
  Ben Fennell plans to set up a venture that “will help individuals, teams and businesses grow”. Further details of his plans will be announced in six months’ time, however BBH has stated it is a non-competitive business.
  He will remain at the company until the end of 2018.
  The role of UK chief executive will be absorbed into Neil Munn’s role as global chief
  
  Read more

• GDPR’s cloud looms over Google, but L’Oréal and Domino's are starting to see the silver lining

  28-06-2018 13:00
  Just over month after its implementation, Google might still be “struggling” to make sense of the EU’s General Data Protection Regulation (GDPR), but brands like L’Oreal and Domino’s are already benefiting from data culls that have helped them target ads towards consumers who actually want to see them.
  L'Oréal's chief digital offer Lubomira Rochet told The Drum that the cosmetics giant, which spends about €7.5bn on advertising per-year, had in seen &ldqu
  
  Read more

• Stop talking and start acting on LGBT+ issues, Absolut marketer urges brands

  28-06-2018 12:47 via campaignlive.co.uk
  Brands communicating messages to audiences such as the LGBT+ community must go beyond "talk" and commit to "action", Absolut Company marketer Stephen Brown has urged.
  
  Read more

• Live judging is tough but vital to understanding cultural creative nuances

  28-06-2018 12:24
  Cannes Lions’ ‘live judging’ brings a whole new layer of sweat into the mix, by asking the agencies and marketers responsible for shortlisted campaigns to present their work directly to a panel of judges, watched by a live audience.
  The time-honoured process for awards entries begins with agencies sweating over every detail of each precious case study, and then waiting, waiting for the industry’s great and good to pronounce judgment on the work.
  But for Cannes’ Tita
  
  Read more

• Channel 4 warns of unintended consequences of junk food TV ad ban

  28-06-2018 12:11
  Channel 4 chief executive Alex Mahon has come out fighting against a proposed junk food TV ban, warning that any such initiative, no matter how well intentioned, could backfire with unintended consequences.
  MPs are deliberating over whether to impose a blanket ban on advertising foods with low nutritional value prior to the 21:00 watershed in an effort to contain spiraling levels of obesity. Far from achieving the desired objective however Mahon believes advertisers will simply migrate to altern
  
  Read more

• Criteo unveils €20m AI research center to further machine learning in adtech

  28-06-2018 12:00
  France-based adtech outfit Criteo has announced the launch of a €20m three-year project to further research in the field of artificial intelligence (AI) that will see it work with clients and partners alike to further the use of machine learning in the advertising vertical.
  Dubbed Criteo AI Lab, the project will see it attempt to build “deep models that are interpretable, transparent and user-centric” then use these insights to form “industry standards for performance meas
  
  Read more

• Business on the Move: Harvey Nichols, Fifa, JCDecaux and more

  28-06-2018 12:00
  Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
  EMEA accounts
  Health food retailer Holland & Barratt has hired Pablo to lead its creative and advertising account. The agency is set to answer to the firm's new global chief marketing officer, Caroline Hipperson.
  Harvey Nichols has appointed Inidicia, Konica Minolta's marketing communications agency. The agency has been tasked with developing new
  
  Read more

• Accenture Interactive co-founder Christine Removille is Carat's new global president

  28-06-2018 11:57 via campaignlive.co.uk
  Dentsu Aegis Network has appointed Christine Removille, one of the founders of Accenture Interactive, as global president of media agency network Carat.
  
  Read more

• WPP instructs lawyers to trace source of damaging private message leaks

  28-06-2018 11:45
  WPP is taking aggressive measures to get to the bottom of the leak of sensitive emails by instructing two law firms to investigate who the source may be from within their midst.
  According to the Financial Times, several current and former employees have been in receipt of at least six anonymous emails containing extracts cribbed predominantly from private exchanges on the WhatsApp messaging service but also including internal emails.
  In a statement WPP wrote: “On their behalf we have colla
  
  Read more

• DesignStudio collaborate with GetYourGuide to make experiences worth joining

  28-06-2018 11:40
  Background
  GetYourGuide’s online marketplace for tours, tickets, and attractions helps people find the most exciting experiences worldwide.
  In a short time, GetYourGuide had grown rapidly and wanted to build on its momentum with a new brand. A brand that would give it focus for the future, and help it engage with people on an emotional level. 
  DesignStudio worked closely with GetYourGuide on several aspects of its brand including purpose, look, feel, and experience. 
  Loading...
  S
  
  Read more

• Ad of the Day: Pantene twists notion of strong women by enlisting its first celeb in a hijab

  28-06-2018 11:16
  Pantene has launched an ad in Malaysia that spins off the term ‘WanitaBesi – a Bahasa Malaysia term meaning ‘Iron Lady’ that is traditionally used as an insult to ‘unfeminine’ women.
  The ad is the latest in the hair care brand’s ‘Strong is Beautiful’ platform, this time enlisting its first hijab-wearing celebrity, Malaysian singer and songwriter Yuna. She stars in the main creative of the campaign, a film that debuted in cinema
  
  Read more

• Would you rather be a techie or a creative?

  28-06-2018 10:40
  Do you remember those flowchart quizzes you’d find in teen magazines? Deep, revealing questions like ‘would you rather… ice-cream or chocolate?’ flow right the way down until you discover your true purpose in life or perhaps more importantly, which member of Westlife you’re most compatible with. I grew out of reading Sugar Magazine but in the ad industry we haven’t quite grown out of this binary
  
  Read more

• Campaign Event Awards: deadline extension until 4 July

  28-06-2018 10:27 via campaignlive.co.uk
  Campaign has extended the deadline for this year's Campaign Event Awards, celebrating excellence in branded experiences.
  
  Read more

• Chipotle cooks up marketing revamp to revive tumbling taco sales

  28-06-2018 10:24
  US fast-casual chain Chipotle is embarking on a major reboot in an attempt to reverse its flagging fortunes, by simultaneously re-working its marketing strategy while closing between 55 and 65 underperforming restaurants.
  The two-pronged assault is being spearheaded by newly installed CEO Brian Niccol who has championed online sales as the road to salvation, implementing ‘in-app’ delivery of its products to around 2,000 restaurants by year end ahead of a much-vaunted loyalty program
  
  Read more

• Government alarm at UK press woes sparks independent review

  28-06-2018 09:42
  An independent review into the parlous state of British journalism has been instigated by the department for culture, media and sport, amidst mounting alarm at the pace of decline in the sector.
  A panel chaired by Dame Frances Cairncross has issued a call for evidence to inform the inquiry after a report commissioned for the review highlighted a welter of dire facts and stats which throw into sharp relief just how far circulation and advertising revenues declined over the past decade, falling by
  
  Read more

• Co-op launches review of media account

  28-06-2018 09:32 via campaignlive.co.uk
  The Co-operative Group is in the process of reviewing its media account, putting incumbent Hearts & Science on alert.
  
  Read more

• Wavemaker wins creative and social media mandate for Tata Global Beverages in India

  28-06-2018 09:08
  Tata Global Beverages' tea and coffee brands in India has handed their creative and social media to Wavemaker following a multi-agency pitch.
  Wavemaker will handle the social media profile for the India tea and coffee brands of Tata Global Beverages on social media and develop a social media strategy  strengthening Tata Global Beverages’ position in the category.
  Sonia Serrao, global media lead, Tata Global Beverages, said: “As part of a move to consolidate the social media
  
  Read more

• Campaign podcast: Grands Prix, birthdays and Sorrell: the Campaign podcast picks over Cannes

  28-06-2018 09:06 via campaignlive.co.uk
  As we detox from Cannes, Mccann Erickson's Lawrence Thompson and Ross Neil join Campaign's Claire Beale and Gideon Spanier to debate the new-look Festival, what the awards say about the current state of creativity, how Michael Heseltine kicked off Campaign's 50th anniversary celebrations and whether we learnt any more about Martin Sorrell and his plans.
  
  Read more

• Ben Fennell to leave BBH after 25 years

  28-06-2018 09:06 via campaignlive.co.uk
  Ben Fennell, the chief executive of Bartle Bogle Hegarty London, has resigned from the agency after 25 years service.
  
  Read more

• This Girl Can…now do marketing: what ad land has taught 'radical' Jennie Price as she leaves Sport England

  28-06-2018 08:30
  She is a former lawyer who negotiated construction deals and counted procuring a communications contract for a recycling campaign among her greatest marketing achievements. As Jennie Price, CEO of Sport England and the brains behind This Girl Can, prepares to step down she exclusively talks to The Drum about how her new-found love of the ad industry will influence the next phase of her career. 
  “I knew nothing about marketing. Absolutely nothing.”
  When Price was first appointed
  
  Read more

• Inside the billion-dollar fashion resale economy

  28-06-2018 08:00
  A Givenchy handbag sold by luxury handbag reseller Rebag.The market for resale, pre-owned or pre-loved fashion is evolving. Shaking off the negative connotations often associated with ‘second-hand fashion’, resellers are offering seamless, social-focused experiences that enable customers to acquire anything from limited edition streetwear and vintage luxury to thrift pieces.
  Consumer interest in resale is only expected to grow, with the US market alone predicted to reach $41bn ($31b
  
  Read more

• Circles.Life plugs into Adobe Experience Cloud to get the most out of its audience data

  28-06-2018 07:34
  Singapore-based mobile virtual network operator Circles.Life has decided to plug into Adobe Experience Cloud to gain a deeper understanding of their customers through their first, second and third party data, and create better customer experiences.
  The partnership with Adobe will see the digital telco use Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud to gain better customer insight, track campaign performance and facilitate budget maximisation across search, social and
  
  Read more

• Amazon Alexa's India country manager says it will bring the next billion online through voice

  28-06-2018 03:00
  Amazon bolstered its presence in India by introducing its cloud-based voice service Alexa last year. Since then, Alexa has further expanded its portfolio of smart home devices by introducing smart home surveillance cameras, air conditioners, smart voice remotes, smart televisions and set-top boxes.
  India is a diverse country, where dialect changes in every state. To find out how much impact voice assistants actually will make, particularly in this diverse country, The Drum spoke with Puneesh Kum
  
  Read more

• BBDO's David Lubars on why he liked winning NOY more this year than last

  28-06-2018 00:19 via campaignlive.com
  The agency's chief creative officer praised the new Cannes format.
  
  Read more

Follow @marketing_UKnws on Twitter!