Marketing news

• Eggo updates tagline to promote Belgian-Style waffles

  27-06-2018 23:42
  Eggo has put a slight twist on its famous ‘L’Eggo My Eggo’ tagline nearly four years after reintroducing the 46-year-old motto into its marketing mix.
  The Kellogg brand is pushing its Belgian-Style Thick & Fluffy waffles in a campaign called  ‘L’Eggo Your Eggo,’ which encourages people to share the frozen breakfast treat instead of keeping it to themselves. In one 15-second spot, a husband excitedly shoves a forkful of Eggo waffle
  
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• US Justice Department gives go-ahead for Disney-Fox merger amid bidding war

  27-06-2018 23:40
  The US Department of Justice (DOJ) today approved the acquisition of 21st Century Fox by the Walt Disney Company.
  The announcement came a week after the DOJ lost a lawsuit against AT&T's merger to Time Warner (now named Warnermedia), which further cleared out a path for Disney's $71bn bid to happen, as well as others predicted to follow. According to reports today, Comcast has been looking to assemble assets to make another bid for the Murdoch-owned media conglomerate.
  As an a
  
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• FCB Chicago hires Goodby alum Sam Luchini as SVP-executive creative on Michelob Ultra

  27-06-2018 22:50
  FCB Chicago has named Sam Luchini a senior vice president-executive creative director to work on the Michelob Ultra business.
  Luchini joins FCB from Goodby Silverstein & Partners, where he was a creative director, working on a variety of accounts, including Adobe, Frito-Lay, Dali Museum, Dreyer’s and Google.
  Among his more well-known projects: a remaking of Aerosmith’s Dream On for the 25th anniversary of Adobe Photoshop, a bag/breathalyzer for Tostitos, and Doritos Rai
  
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• O2's "Oops!" sweeps up at 2018 Outdoor Media Awards

  27-06-2018 22:28 via campaignlive.co.uk
  "Oops!", the O2 campaign promoting free screen replacement, had a firm grip on the top prizes at the Outdoor Media Awards, announced at a ceremony on Wednesday night (June 27).
  
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• Seattle celebrates a city that wins together with campaign for US Special Olympics

  27-06-2018 22:13
  The city of Seattle is playing host to the Special Olympics USA Games this year for the first time, and a new campaign touting the games for Visit Seattle shows off the spirit of collaboration that is a part of Seattle’s culture, and an integral part of the Special Olympics.
  Celebrating its 50th year, the Special Olympics looks to Seattle to support the games. The Visit Seattle campaign casts the city as one of inclusion that works together. In a public service ad created by
  
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• US Creative Work of the Week: Onion Labs records a catchy jingle for Diet Dr Pepper

  27-06-2018 19:58
  Onion Labs, the in-house content and ad agency at satirical news organization, The Onion, showed off its musical prowess with an uber-catchy jingle for Diet Dr Pepper. 
  The song and accompanying video, ‘Crack That Pepper,’ is about rewarding yourself for accomplishing everyday mundane tasks, and its mix of fresh beats and vibrant visuals earned it the US Creative Work of the Week title, as voted by The Drum's readers.
  In the video, protagonist 23 Skinny (a nod to Dr Pepper'
  
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• The French connection: finding community in my first trip to Cannes

  27-06-2018 19:06
  I stepped off the plane in Nice, France, ready. Ready to represent for all my people back home, ready to shine for my agency, ready to establish my stance on this industry on a global scale, and even ready to defend my identity. I didn’t know exactly what to expect, and both history and rumor had me both apprehensive and excited. This was a simultaneous mixture of adrenalin and strategy that kept me grounded in my purpose, and the results proved to be beyond what I could have ever imagined
  
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• Delta has fun with pilot alphabet in new out of home sweepstakes campaign

  27-06-2018 19:00
  When pilots speak to the tower, they use a phonetic alphabet to more clearly spell out their intentions. Delta Air Lines is having some fun with that in a new out of home mural that urges New Yorkers to tell the company their favorite destinations.
  Delta says that the airline flies to more places out of New York City than any other. To help get that message across, Delta Air Lines is taking over a Williamsburg, Brooklyn wall with an eye-catching out of home execution that gives participating pas
  
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• Which brands are winning the World Cup ad stakes?

  27-06-2018 18:58
  At the mid-way point of the FIFA World Cup, it’s a San Fransisco-based shopping app that is leading the way in the ad stakes, triumphing over football heavyweights such as Coca-Cola and Adidas, according to data shown exclusively to Marketing Week. 
  When it comes to emotional engagement, US online shopping portal Wish comes out top for its ‘Time On Your Hands’ campaign, according to System 1, which monitored how thousands of UK consumers responded to 28 different World Cup
  
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• TV Ad Spend Weekly: Verizon kicks in a World Cup media push

  27-06-2018 18:41
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
  Spend on national TV ads remained relatively flat the week of June 18 compared to the previous week, however spend on new advertising fell by 37%. Overall, advertisers spent $957m on national TV, but on
  
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• Roku is leveraging its first-party data to better help advertisers target cord cutters

  27-06-2018 18:35
  Roku is leveraging its first-party data to launch Audience Marketplace, a new service that lets third parties target the OTT service’s viewers using a technique called audience extension with Fox, Turner, and Viacom all on board at launch.
  Audience Marketplace was unveiled today (June 27) and lets media buyers and sellers more effectively target viewers on the streaming service by matching their own audience data with Roku’s household-level insights such as age, how long users s
  
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• Ad of the Day: an actors’ casting call exposes an ad industry still plagued by stereotypes

  27-06-2018 18:07
  UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless dad and the sexy dancer.
  The spot sees actors arrive at a studio and given their mocked-up parts to play. The roles they’re handed are frustratingly two-dimensional, and are made even more so with direction cues such as “can you be a bit happier?” and – to the corne
  
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• Facebook trials subscription tool to appease Instant Article publishers

  27-06-2018 17:56
  Social network Facebook is looking to deliver the goods for publishers concerned it is not doing enough to help them monetise while it flourishes from their content and presence on the platform.
  As a result, these new features will be rolled in the US and Europe. it is aimed to allow publishers to better acquire Facebook audiences on Instant Articles.
  Publishers are invited to make money through advertising or driving subscriptions natively on the Facebook site, instead of their own, under the a
  
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• Dunkin Donuts runs to Publicis Media as its new media AOR

  27-06-2018 17:32
  Dunkin' Donuts today (June 27) announced the selection of a bespoke unit within Publicis Media to handle all media buying and planning responsibilities.
  This new specially-made team has pulled resources from Digitas and ‘open-source’ media agency Blue 449 to handle the account. Included in the responsibilities are working with Dunkin' Donuts' company leadership, franchise leadership and existing partners on all national and local media-planning and buying. Publicis Media has bee
  
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• The top three ways for challenger brands to earn trust

  27-06-2018 17:29
  Trust is essential to any successful relationship. Since consumers must part with cash or personal information in their relationships with brands, trust is especially important.
  Yet trust takes time to build, starting small and growing over time. Therefore incumbent brands, with a large base of existing customers, heritage and mountains of social proof have a key advantage that challenger brands must overcome.
  So what can young challenger brands do to win consumer trust even in their infancy? T
  
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• TimeTo calls #timesup on sexual harassment in advertising

  27-06-2018 17:19 via campaignlive.co.uk
  The Advertising Association, Nabs and Wacl, backed by the IPA and ISBA, have called #timesup on sexual harassment in the UK advertising and marketing industry, with the publication of research into the scale of the problem and a code of conduct designed to tackle it head on.
  
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• TimeTo calls #timesup on sexual harassment in ad industry

  27-06-2018 17:19 via campaignlive.co.uk
  The Advertising Association, Nabs and Wacl, backed by the IPA and ISBA, have called #timesup on sexual harassment in the UK advertising and marketing industry, with the publication of research into the scale of the problem and a code of conduct designed to tackle it head on.
  
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• HP highlights Omen product in eSports with live monthly magazine show

  27-06-2018 16:42
  Computing firm HP is leveraging a digital show to bring attention to its activity in eSports and its Omen product line, which it hopes will be embraced by gamers in the space.
  Created in partnership with content agencies Drum, PHD UK and Fuse, the Omen eSports Report is a monthly magazine-format show that will showcase the best gamers and their machines.
  It will aim to cover the world’s biggest eSports competitions, including exclusive coverage of HP’s own efforts in the sc
  
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• Volvo, Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride

  27-06-2018 16:38 via campaignlive.co.uk
  With the Pride in London parade taking place this weekend, and events across the UK all summer long, brands have been showing their support for the movement. We'll update this page with work as it comes in.
  
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• Heathrow, Coca-Cola, Volvo and more: here's what's happening for Pride

  27-06-2018 16:38 via campaignlive.co.uk
  Pride in London took place over the weekend, and with events across the UK are continuing all summer long, brands have been showing their support for the movement. We'll update this page with work as it comes in.
  
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• Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride

  27-06-2018 16:38 via campaignlive.co.uk
  With the Pride in London parade taking place this weekend, and events across the UK all summer long, brands have been showing their support for the movement. We'll update this page with work as it comes in.
  
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• Absolut, Virgin Trains, Brighton Gin: all the brand activity for Pride

  27-06-2018 16:38 via campaignlive.co.uk
  With Pride events in London taking place throughout June and culminating with the parade on 7 July - and events taking place across the UK all summer long - brands have been showing their support for the movement. We'll update this page with work as it comes in.
  
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• Colin Lewis: Being seen as a top ‘influencer’ doesn’t make you a good marketer

  27-06-2018 15:31
  You may have seen that Klout – the influence-scoring app that analysed your presence online and gave you a score about how influential you are – closed down last month.
  Klout may be gone, but the social media obsession with lists of influential marketers is growing daily.
  Why is this? It’s not too hard to work out: if you create some content claiming to show the top 10 influencers in almost any realm, you’re going to get traffic from that list to your site. Our natural va
  
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• How virtual reality is helping brands overhaul the shopper experience

  27-06-2018 15:17
  It’s no secret that retailers are struggling to cope with a rapidly evolving shopping landscape, with brands such as Marks & Spencer and House of Fraser set to close stores and other high street stalwarts shutting their doors for good. But consumer goods brands are also feeling the pressure with more competition than ever before.
  Overhauling the retail experience and testing out how new products fare on the shelves can be expensive and timely but brands are increasingly using virtual r
  
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• Burger King and Budweiser come together to recreate ‘Whassup’ commercial and support veterans

  27-06-2018 15:00
  Burger King and Budweiser are two decidedly 'American' brands, and to celebrate their patriotism for this upcoming Independence Day, the restaurant and beer maker are coming together for a cross promotion, recreating Bud’s iconic ‘Whassup’ ad in the process.
  Burger King and Budweiser are celebrating summer with the launch of the American Brewhouse King sandwich, as well as a special crown for fans of both brands.
  To promote the collaboration, Burger King restaurants are featuri
  
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• From a chicken crisis to Cannes: Lessons from KFC's award-winning campaign

  27-06-2018 14:35 via campaignlive.co.uk
  How did KFC go from a crisis that threatened its business to winning at Cannes Lions?
  
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• Carlsberg creates caviar beer to fish for fans at Russian World Cup

  27-06-2018 14:29
  Danish beer brand Carlsberg is reinventing the wheel to win over fans in Europe, especially Russia, by creating beer with the texture of caviar.
  Carlsberg has altered how it activates in football having recently called an end to its partnership of the FA in place of Budweiser.
  CP+B Copenhagen hatched the plan and developed the luxury brew with help from food experts in Denmark. Beer with the texture of the coveted fish eggs was created to dish out to football fans keen for a taste of Russian and
  
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• US Creative Works: featuring Arnold, Jack Morton, Office of Baby and more

  27-06-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our
  
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• ‘Marketers were working in depot freezers’: lifting the lid on KFC’s chicken crisis & FCK ad

  27-06-2018 13:44
  When news of KFC’s chicken shortage first hit its head office, it wasn’t a crisis. The fast food brand had recently switched its delivery contract to DHL, which subsequently encountered ‘operational issues’ just a week into the job. The brand initially believed these were just “teething problems”, according to chief marketing officer, Meghan Farren. But as chicken failed to arrive at restaurants and franchises up and down the country were forced to shut t
  
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• John Lewis and Waitrose rebrand to underline purpose rather than 'relentlessly chase scale'

  27-06-2018 13:14
  John Lewis and Waitrose are to be known as John Lewis & Partners and Waitrose & Partners following a rebrand which aims to underline the qualities that make the group different from its competitors amid a year of doom and gloom for retailers.
  Sir Charlie Mayfield, chairman of the John Lewis Partnership – which is owned by its 85,500 staff – confirmed the rebrand would take place across stories from September. 
  Revealing the decision, he highlighted the brand’s purp
  
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• Xigen promote three new directors as it aims for expansion

  27-06-2018 13:13
  Full service, creative digital design agency Xigen has appointed three new directors as the company looks to grow through internal expansion and acquisitions .
   All three appointments are promotions from within the agency and will join founder and managing director, Mark Fitzsimmons, and studio director, James Pruden, on the Xigen board.
  Leo Matthews has been promoted from project manager to director, tasked with expanding  Xigen’s growth among small and medium sized busines
  
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• Direct Line Group calls below-the-line review

  27-06-2018 13:10 via campaignlive.co.uk
  Direct Line Group, the insurance company, is reviewing its below-the-line business, putting MRM Meteorite on alert.
  
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• Argus targets global sales growth with new multilingual website

  27-06-2018 12:39
  Argus, a leading energy and commodity price reporting agency, has revamped its website with the aim of driving international sales growth.
  With companies, governments, and international agencies in 140 countries around the world already using Argus prices to index physical trade and as benchmarks in financial derivative markets as well as for analysis and planning purposes, the new multilingual, fully responsive website is designed to improve visitor engagement and increase the volume of people
  
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• Google rebrands its adtech suite to simplify its offering for marketers and media owners

  27-06-2018 12:38
  Google has undergone a wholesale rebrand of its adtech wares by unifying its DoubleClick products and Google Analytics 360 Suite under the Google Marketing Platform, along with the debut of a new Google Ads offering in a bid to simplify online advertising for buyers and sellers alike.
  The new Google Marketing Platform also sees the debut of “Display & Video 360” which unifies features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center features to bett
  
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• Samsung US chief marketer Marc Mathieu on the rise of creators: 'We can focus less on using the digital world to sell'

  27-06-2018 12:37
  Samsung’s US chief marketing officer Marc Mathieu has shifted the view of his company to see digital platforms and "creators" as a way to service customers, rather than a channel to sell more stuff, and is now urging the wider industry to do the same.   
  Mathieu has long heralded the use of influencers, or creators as he prefers to describe them, as the adopters of his brand’s technology, who can show of the power and potential of Samsung products.
  Following Unile
  
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• Shell science show returns with Ella Eyre and Lemar

  27-06-2018 12:32 via campaignlive.co.uk
  Shell's science festival is back in London for a third year with live music from Ella Eyre and Lemar, as well as science shows and street food.
  
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• Indy network Local Planet restructures for global stand against the holding groups

  27-06-2018 12:17
  Independent agency network Local Planet has restructured to establish a global presence to compete against the industry incumbents.
  The group, which counts The7stars and Goodstuff among its members, claims to have partnered Local Planet entities with leading media agencies around the world, all of which will be jointly owned by Local Planet International and the local partner agency.
  Dr Wayne Fletcher, formerly of Naked Communications, McCann World Group and Aegis, has b
  
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• VCCP's Matt Lever takes chief creative job at BMB

  27-06-2018 12:09 via campaignlive.co.uk
  VCCP deputy executive creative director Matt Lever is moving to BMB to become chief creative officer.
  
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• John Lewis and Waitrose to rebrand in bid to differentiate

  27-06-2018 12:08
  The John Lewis Partnership (JLP) is rebranding its two businesses – John Lewis and Waitrose – as it looks to make more of its key points of difference amid the strategic challenges facing high street retail.
  The move will see John Lewis rebranded as ‘John Lewis & Partners’ and Waitrose as ‘Waitrose & Partners’ from September 2018. The company has not issued further details on what this might mean, simply saying that more details “will be announce
  
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• The Drum @ Cannes Lions 2018: 'If it wasn't personalised, it would be a shitty experience' says Innovid

  27-06-2018 12:00
  TV audiences are fragmenting as viewers increasingly access content across different platforms.Consumption varies; from the traditional TV box to streaming on tablets and smartphones with Netflix, Amazon Prime, Roku and more recently in the UK, YouTube Premium. To some, this can come across as a messy situation.
  Speaking at the Innovid ‘The Future of TV is Now’ panel at Cannes Lions 2018, industry experts took a deep dive into how TV and video are moving into a golden
  
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• Strongbow's 10-metre festival installation is back

  27-06-2018 11:52 via campaignlive.co.uk
  Strongbow, the cider brand owned by Heineken, has brought back its 10-metre-tall "Archer" installations at festivals for a second year.
  
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• M&C Saatchi acquires two influencer agencies and unveils new talent business

  27-06-2018 11:50
  M&C Saatchi has acquired two social influencer agencies, which it will bring together with its existing social and talent divisions to form The M&C Saatchi Talent Group. 
  The advertising giant has acquired a majority stake in beauty influencer agency Red Hare Digital, which has more than 40 specialist creators on its books. M&C has also snapped up its sister consultancy and agency, Grey Whippet, which has run social media campaigns for Bodyshop and helped launch Primar
  
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• Holland & Barrett hires Barcardi's Caroline Hipperson as CMO, Pablo to lead creative

  27-06-2018 11:41
  Holland & Barrett has hired Bacardi global vice president Caroline Hipperson as its new global chief marketing officer.
  Immediately as the hire was announced the health-food retailer also announced that it has embraced Pablo agency to lead creative and advertising.
  The agency answers directly to newly installed Hipperson, working out of its HQ in Shoreditch, looking to drive footfall to the brand's 1,100 stores. Quick off the mark, Pablo will turn around a summer campaign for
  
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• Pick of the week: Pride in London's stirring campaign reveals the purpose behind the party

  27-06-2018 11:33 via campaignlive.co.uk
  Pride in London rediscovers its purpose in a powerful campaign coming 46 years after the capital's first Pride march.
  
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• M&C Saatchi acquires influencer agencies to create new Social division

  27-06-2018 11:32 via campaignlive.co.uk
  M&C Saatchi Group has acquired a 51 per cent stake in two UK influencer-focused agencies.
  
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• Traditional media holds strong even as use of digital media continues to grow in India

  27-06-2018 11:25
  Indians will spend four hours, 34 minutes each day watching, streaming, reading and listening to media in 2018 as a result of growing use of digital media, according to eMarketer.
  The report further states that by 2020, the total time will reach up to five hours, 10 minutes. Meanwhile,TV will command a 56.9% share of media time among the adult population overall, equating to two hours, 36 minutes daily. 
  Despite low smartphone penetration (29.1% of adult population) overall in India,&n
  
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• River Island goes big on #LabelsAreForClothes diversity campaign

  27-06-2018 11:15
  Fashion retailer River Island is made its mark on Cannes Lions in a big way after partnering with outdoor advertising specialist Clear Channel and strategic partner UGCA to further its #LabelsAreForClothes diversity campaign.
  The social out-of-home push celebrates the impact of the hashtag in shaping opinions of minority groups, forcing creative industries to reappraise the social impact of their work.
  UGCA’s founder Stuart Thompson comments “we’re proud to be involved in this
  
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• UK Top Shazamed ads: Two Apple ads enter the chart and kick up a storm

  27-06-2018 11:10
  Apple has doubled up with this week and scored two entries into the Shazam chart. 
  The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.
  With the sampling of George The Poet's '1,2,1,2', the first of Apple's entries is a short clip slotting into tenth place, detailing how you can shoot some amazing football footage from the iPhone X.
  Taking third place is Apple Mac and Daniel Joh
  
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• Nike Strike Night scored most effective live experience

  27-06-2018 10:48 via campaignlive.co.uk
  Nike Strike Night, the football activation delivered by brand experience agency XYZ, has been the most effective live event between 2016 and 2017.
  
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• What 'your mama' can teach you about your marketing

  27-06-2018 10:42
  ״Your Mama״ jokes have been around for decades, providing people young and old with endless entertainment, giving them less than appropriate jokes that never fail to produce a chuckle.
  But let’s be honest, you didn’t come here just to read jokes - or maybe you did? MAMA also stands for something very different in our world, and Mobile Attribution and Marketing Analytics (MAMA) is now one of the most important parts of a marketing strategy. At AppsFlyer, we host MAMA event
  
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