Marketing news

• Intel celebrates Pride with colorful drone light show

  26-06-2018 22:43
  Intel celebrated Pride over the weekend with a drone light show that honored the LGBTQ community and its employees.
  According to the company, 300 of its ‘Shooting Star’ drones lit up the sky on June 23 in Folsom, California. The spectacle, which included illustrations of the Pride flag and same-sex symbols, was created to celebrate “the company’s commitment to equality.”
  The light performance also included a few personalized shoutouts: two LGBT couples were given th
  
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• What WPP learned from Stream this year

  26-06-2018 21:51
  “Streaming” has replaced “broadcast” as the catchphrase for how we send video and audio from an originating source to you. Where once we spoke about “broadcast television,” we now refer to “streaming video.” “Broadcast radio,” in much the same way, has become “streaming music” or “audio.”
  The key difference, of course, between the terms is that “broadcast” has come to connote mindless transmission wit
  
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• Glen Calvert steps down as CEO of Affectv

  26-06-2018 21:18
  Glen Calvert, founder of programmatic marketing company Affectv, is stepping down from his role as chief executive.
  Taking the reins will be Patrick Johnson, who currently serves as chairman of the seven-year-old firm. Before joining Affectv, Johnson held top roles at Leo Burnett, TBA Global and WPP.
  In a Medium post, Calvert said his seven years at the helm have been an “incredible journey,“ one that involved growing the business from “a tiny office in Soho” to a gl
  
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• GE spins off healthcare unit as part of simplification push

  26-06-2018 20:09
  GE is spinning off its healthcare unit and divesting its stake in oilfield services company Baker Hughes in a bid to simplify the business.
  The 126-year-old company plans to focus on the areas of aviation, power and renewable energy moving forward. The move is part of GE’s plan to shrink its size by cutting back its offerings, and comes just days after the conglomerate was booted from the Dow Jones Industrial Average. It has since been replaced by Walgreens.
  “Today marks an important
  
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• Google retires DoubleClick brand as it merges the ad platform with its analytics

  26-06-2018 19:14 via campaignlive.co.uk
  Google is merging its DoubleClick ads platform with Google Analytics 360 Suite and rebranding the new entity, "Google Marketing Platform".
  
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• Uber wins back London licence following TfL battle as it continues on road to brand recovery

  26-06-2018 18:56
  Uber will continue to operate in London for at least the next 15 months, having won a court bid to get its licence back in the captial, albeit temporarily. 
  The taxi app suffered a major blow late last year after Transport for London (TfL) made the decision to decline its private hire permit.
  London authorities were concerned that Uber was deemed to be failing to take public safety and security seriously – particularly on issues like how crimes committed under its watch
  
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• Ad of the Day: babies demand ‘no shit other than ours’ in revolutionary French diaper ad

  26-06-2018 18:52
  The latest ad from French baby brand Little Big Change embodies the spirit of liberté, égalité, fraternité with babies demanding – via the medium of their nappies – “no shit other than ours” in their diapers.
  Accompanied by a rousing percussive beat, the ad from Buzzman features an assortment of babies dressed in nappies graffitied with writing. The infants crawl around each other in an empty dance hall, consequently spellin
  
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• Revitalising trust in marketing at the time we need it most

  26-06-2018 18:19
  Consumer trust in social media platforms and advertising is at an all time low. Edelmen’s 2018 Trust Barometer illustrates this perfectly: trust in social media declined again this year to just 24% and only 43% of Britons trust businesses.
  At the same time influencer and celebrity endorsement are reportedly reaching saturation. As a result, ‘trust marketing’, a concept which originated 14 years ago at MIT, is coming to the fore again in marketers’ minds.
  Trust marketing
  
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• Dawn Ostroff joins Spotify as chief content officer

  26-06-2018 17:45
  Spotify has appointed Dawn Ostroff to fill the role of chief content officer.
  She will be based at the Stockholm-based company’s New York office and will lead all aspects of Spotify’s content partnerships across music, audio and video. She replaces Stefan Blom, who left the company earlier this year.
  Ostroff joins the music streaming service from Condé Nast, where she served as president of entertainment. Ostroff helped found Condé Nast Entertainment in 2
  
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• What brands need to know about sports sponsorship

  26-06-2018 17:19
  In my 12 years working in on both sides of the fence at the Evening Standard, I have never had a single complaint from a reader about any sports sponsorship that we have carried.
  The make-up of sponsorships at ESI Media has changed radically in that time. As sports editor, its purpose was to pay for writers to travel overseas, to now, where over the past six years as head of sponsorship we’ve developed campaigns that use every touchpoint across all our platforms.
  This is a great testament
  
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• Is it time to stop differentiating between B2B and B2C?

  26-06-2018 16:56
  With less ad tech presence, a scaled down agenda and more marketers than ever, the 2018 Cannes Lions took us back to what the Festival is really all about: creativity.
  For me - and many others I spoke to along La Croisette - it’s been a week of fruitful conversations, with an air of getting down to business.  
   
  As I headed off from Cannes in my hire car at the weekend for a few days with my family, I mulled over some of the things I will be taking away from this year, which I th
  
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• Ryan Wallman: Marketers must loosen their grip on the creative process

  26-06-2018 16:50
  In case you hadn’t noticed, it’s creative awards season. Cannes Lions has just come and gone for another year, with all the hype and hubris that goes along with it.
  But what does it all mean for marketers? Should you give a flying fornication about the creativity of your agency, let alone whether they win any awards for it?
  The answer, as with almost everything in marketing, is that it depends.
  Before we get into the reasons for that, I should declare my bias here. I work for a creat
  
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• Teens, YouTube and the rise of the micro-influencers

  26-06-2018 16:40
  A recent survey by Google found that a staggering 70% of teenage YouTube audiences are more likely to be influenced by YouTubers than by traditional media celebrities - something to consider if your target audience is in the teenage bracket.
  But why do teens prefer YouTubers to their favourite celebrities?
  The obvious answer is relatability. Let’s take Kylie Jenner as an example. Yes, she’s an iconic figure in the eyes of impressionable teens, but is her lavish lifestyle something th
  
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• Coca-Cola brings Coke, Fanta and Sprite together in a marketing campaign for the first time

  26-06-2018 16:17
  Coca-Cola is launching its first multi-brand campaign in the UK as it looks to boost sales of its sparkling drinks through a marketing and promotional campaign designed to appeal to millenials.
  For the first time, the campaign will run across Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta and Dr Pepper. It encompasses TV, radio, social media, outdoor and in-store activations and will run throughout the summer.
  The TV ad uses the same premise as the Coca-Cola Zero Sugar ad launched
  
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• NASA, Dixon Carphone Group, Barclays to judge The Drum Social Buzz Awards 2018

  26-06-2018 16:00
  The Drum Social Buzz Awards have returned for 2018, with entries now open to be judged by a panel of industry experts from NASA, Dentsu Aegis Network, TalkTalk, Barclays, O2 UK Telefonica UK Limited, Dixon Carphone Group. More judges to be announced later. 
  These awards bring together individuals and companies at the forefront of social media and provide the perfect opportunity to prove you are the best in the industry. 
  Dixon Carphone Group, head of social media and con
  
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• Vice Impact expands with EMEA call to action and Evian partnership

  26-06-2018 15:38
  Vice’s 'action-orientated platform' Impact has expanded from the US to the EMEA region – its first international rollout.
  Impact will look to serve as a place for brands to host their sustainability and CSR drives, alongside its editorial investigations and media partnerships with non-profits. This content will sit natively next to Vice investigations like Shelter (exploring young homeless youth in New Orleans), The System (looking at how the justice system needs reformed)
  
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• Pitch update: Barclaycard, Skoda, Co-op, Direct Line, and more

  26-06-2018 15:30 via campaignlive.co.uk
  Three agencies are in the running for Barclaycard's ad account, Co-op launches a media review, while WCRS and TBWA\London are new entries on this year's new-business rankings.
  
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• The Drum @ Cannes Lions 2018: Every Xmas stocking this year will have affordable VR headsets

  26-06-2018 15:00
  As augmented, mixed and virtual reality are finding a home in every aspect of our lives, be that business, consumer or commercial, it's only natural that we question how it will actually change the world. AR and VR are approaching faster than many realise and these technologies will be increasingly integrated with our lives, but are marketers ready for the roll-out?
  During the Deloitte Digital 'Digital Reality: Ready or Not, Here We Come' panel, with The Drum at Cannes Lions 2018, indu
  
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• First grader takes over at the Zico Company for team building exercise

  26-06-2018 14:30
  Coconut water company Zico looked to a six-year-old to inspire change and improve the morale of workers at its headquarters.
  The newest national Zico campaign, ‘Help Your Self,’ shows consumers just how a child can change people’s outlook. Given full control of the Zico office for 48 hours (seriously) as interim chief executive officer, first grader Estella used her new leadership role to dole out naps, take the team out to recess, turn a conference room into a ball p
  
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• Agencies on the back foot at Cannes as clients take back control

  26-06-2018 14:28
  The Rosé flowed, helicopters buzzed overhead and marketing clichés about purpose, creativity and innovation may have been trotted out as usual. But this year’s Cannes Lions Festival of Creativity revealed a lot about the future direction of the ad industry, and in particular the agency holding groups that have, until now, dominated how major companies spend billions of pounds on advertising and media.
  It was a noticeably quieter event. Award entries fell by more than a fifth
  
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• Why AT&T bought AppNexus and the deal's likely outcomes

  26-06-2018 13:11
  AT&T’s purchase of AppNexus has been perceived as a landmark development for the adtech sector and one that is likely to have far-reaching implications in terms of catalyzing more M&A activity in the space. 
  For now though, the jury is out on whether or not it will have the desired impact of significantly impacting Facebook and Google’s dominance of the digital advertising market.
  AT&T confirmed its purchase of AppNexus, in a deal estimated to be worth anywhere up to
  
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• Oath taps Anna Watkins as UK managing director

  26-06-2018 13:02
  Anna Watkins has been hired as Oath's UK managing director and country commercial director, joining after a stint at Mofilm where she was global chief executive and director.
  Watkins will be responsible for developing and growing the clients for Oath’s advertising solutions, and building upon the existing media brands, platforms and partnerships.
  With over 20 years of experience, she's clocked in time at MoFilm, You and Mr Jones and The Guardian Labs. She started 2 July.
  She
  
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• IPA welcomes digital imprint for political ads as UK regulator warns 'democracy under threat'

  26-06-2018 12:42 via campaignlive.co.uk
  The IPA has welcomed proposals to force online political ads to carry a digital imprint in the fight against murky digital propaganda, but has called on the government to go further.
  
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• BBC secures Glasgow innovation hub to tackle broadcaster futureproofing and design

  26-06-2018 12:35
  The BBC is to set up a £4m design and engineering hub in Glasgow, it will see the development of an additional 60 jobs in the next three years and will operate alongside the existing London and Salford hubs, housing around 110 staff members.
  It said the new design and engineering teams will "play a critical role in delivering the BBC’s ambition to reinvent itself for a new generation".
  This will be in addition to the £40m-a-year BBC investment in Scotland that will see the crea
  
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• Microsoft and InMobi agree strategic global partnership

  26-06-2018 12:12
  InMobi has moved its service to Microsoft Azure, sparking a strategic partnership between the two targeted at ‘new-age’ chief marketing officers.
  According to the announcement, the first phase will see InMobi expand its cloud marketing services via Microsoft Azure, but will later see the two collaborate on technology and a go-to-market approach.
  The two businesses see a future in using InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back
  
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• The Trade Desk marries adtech with AI to offer 'next wave' of media buying

  26-06-2018 12:00
  The Trade Desk is launching a new set of adtech tools that employ AI to better help advertisers improve efficiencies of their online media buys.
  Collectively dubbed ‘the next wave’, the adtech firm’s latest offering has three core products: forecasting utensil Koa; media planning tool The Trade Desk Planner; and a real-time optimization tool Megagon.
  Kathleen Comer, vice-president of client services at The Trade Desk told The Drum that while the business has always used AI, it
  
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• Anna Watkins joins Oath as managing director

  26-06-2018 11:46 via campaignlive.co.uk
  Oath has appointed Mofilm's Anna Watkins as UK managing director and country commercial director.
  
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• Dentsu Aegis Network introduces DAN Explore in India to measure media consumption

  26-06-2018 11:36
  Dentsu Aegis Network’s Data Sciences Team has launched DAN Explore, a tool to examine differences in media consumption habits across TV, digital, out of home and mobile. 
  According to a statement by DAN, the tool aims to bolster media and communication strategies for the network’s clients and also to inspire creative themes. It will be further used for all clients of the Dentsu Aegis Network in India.
  The tool is also integrated with Dentsu&rsq
  
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• Electoral Commission calls on Theresa May to stop digital political advertising

  26-06-2018 11:31
  The UK's Electoral Commission is leading calls for a clampdown on digital political advertising amid lingering concern at a number of ‘scandals’ relating to the Brexit referendum.
  It wants to see anonymous ‘dark advertising’ banned completely and a crackdown on the misuse of personal data, as well as tighter laws to prevent campaigners breaching spending limits.
  Tougher rules, and heftier punishments are seen as the best way to prevent a repeat of the Cambridge
  
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• Marketoonist on social media policy

  26-06-2018 11:12
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on social media policy appeared first on Marketing Week.
  
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• Ant Financial launches blockchain-powered cross-border remittance service

  26-06-2018 11:12
  Ant Financial, the financial services arm of Alibaba, has launched a cross-border remittance service that is powered by blockchain technology.
  The service, which has been launched by the Hong Kong division of Ant Financial’s online payment platform AlipayHK and micro-payment service GCash, will operate through the companies’ e-wallet platforms to enable money transfers between people in Hong Kong and the Philippines.
  The service will target Hong Kong’s large Filipino community
  
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• Alibaba: The revolution is heading west

  26-06-2018 11:08
  Alibaba aren’t in the UK yet. But they are coming. They're targeting $1 trillion in gross merchandise volume by 2020. To put this in scale for you – this is roughly 30% of the UK’s entire GDP.
  I’m in awe of Alibaba and their chairman, Jack Ma. According to their 2017 fourth quarter results, they have over 500 million active customers and 80% of their transactions were on mobile in 2017. 
  Jack Ma’s strategy is two-pronged:
  1) Forget retail traditi
  
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• Instagram a picture of health as market valuation surpasses $100bn

  26-06-2018 11:05
  Facebook-owned Instagram is looking pretty as a picture after being valued in excess of $100bn, amid expectations that the app will surpass 2bn users within the next two years.
  The photo-sharing site is growing rapidly having only just crossed the psychologically significant 1bn active user mark earlier this month. Instagram is currently attracting fresh members at a faster rate than Facebook itself, particularly in the US where Facebook has stagnated.
  Bolstered by a younger demographic pri
  
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• What winning at Campaign Big Awards meant to me: St Luke's Richard Denney

  26-06-2018 10:38 via campaignlive.co.uk
  Richard Denney, executive creative director at St Luke's, talks about how winning a Big award for "Cif the Web" meant to him and his team.
  
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• Just Eat's street food festival returns with slides, photo booths and ball pits

  26-06-2018 10:37 via campaignlive.co.uk
  Just Eat, the food delivery service, is hosting its street food festival for the third year running.
  
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• ABInBev, Apple and P&G are most-awarded brand owners at Cannes Lions 2018

  26-06-2018 10:36 via campaignlive.co.uk
  ABInBev, Apple and Procter & Gamble are among the most-awarded brand owners at this year's Cannes Lions festival, after picking up two Grands Prix apiece.
  
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• Publicis Groupe chief data officer quits for the fifth time

  26-06-2018 10:29
  Publicis Groupe’s chief data officer has succeeded in quitting his post at the fifth attempt after declaring that it would be ‘arrogant’ to assume that only he could lead the team.
  In an email to staff, copied to LinkedIn, Jason Kodish wrote: “So, nearly 13 years…and today is my last day at Digitas…within Publicis. As many of you know, before this latest decision to separate, I have quit four times in the past five years…but I have never left the buil
  
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• Chinese authorities block HBO website following John Oliver's critical segment

  26-06-2018 10:24
  Chinese authorities have blocked HBO’s website in China following a segment on the “Last Week Tonight with John Oliver” program, which criticised Chinese President Xi Jinping.
  The 20-minute segment, which aired during the June 17 episode of the US comedy program, focused on Xi Jinping and the Chinese government and included mentions of the Belt and Road initiative, the Social Credit Score and online censorship.  
  In the segment, Oliver criticised Xi for banning r
  
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• Tanqueray on the hunt for project agency after Adam & Eve split

  26-06-2018 09:57 via campaignlive.co.uk
  Diageo is searching for an agency to work on a creative brief for its gin brand Tanqueray, which is no longer working with Adam & Eve/DDB.
  
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• Hearst Magazines chief David Harvey heads to Harvard

  26-06-2018 09:50
  Hearst Magazine chief David Carey is to bring his eight-year tenure at the publisher to a close after announcing his decision to accept a position as fellow at the Harvard Advanced Leadership Initiative.
  Helming the media giant’s print division during a period of rapid digital disruption Carey oversaw an overhaul of the company’s own approach to digital content as Hearst itself adopted an ‘if you can’t beat them, join them’ approach by investing in the likes of Buzz
  
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• Hearst Magazine chief David Harvey heads to Harvard

  26-06-2018 09:50
  Hearst Magazine chief David Carey is to bring his eight-year tenure at the publisher to a close after announcing his decision to accept a position as fellow at the Harvard Advanced Leadership Initiative.
  Helming the media giant’s print division during a period of rapid digital disruption Carey oversaw an overhaul of the company’s own approach to digital content as Hearst itself adopted an ‘if you can’t beat them, join them’ approach by investing in the likes of Buzz
  
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• YouTube throws house party for music streaming launch

  26-06-2018 09:46 via campaignlive.co.uk
  YouTube is hosting a four-day house party at 180 The Strand celebrating British music and culture, following the UK launch of its streaming platform.
  
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• IBM's Watson will speed-edit Wimbledon videos by recognising player emotions

  26-06-2018 09:37 via campaignlive.co.uk
  In this year's tie-up with The All England Lawn Tennis Club, IBM's AI platform, Watson, will be speeding the video editing of Wimbledon footage by spotting "player emotions".
  
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• Dainik Bhaskar Digital's data strategy manager on leveraging local languages and data to drive innovation

  26-06-2018 08:38
  By 2020, India is expected to become the second largest online video viewing audience globally, given by the exponential growth of video consumption over digital media.
  This has paved the way for many print publications to venture online. Dainik Bhaskar is one such publication whose digital arm DB Digital has ventured into the digital space by developing a superlative Hindi language web platform apart from other localised language platforms.
  Dainik Bhaskar has alsolaunched India's first SME webs
  
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• YouTube adds memberships and merchandising to boost revenue for creators

  26-06-2018 08:36 via campaignlive.co.uk
  The move appears to acknowledge that YouTube's brand-safety measures throttled revenue sources for many YouTube creators, who turned to Patreon and TeeSpring for alternate streams.
  
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• S4 Capital: 5 things you need to know about Sir Martin Sorrell's post-WPP venture

  26-06-2018 08:00
  Following a month of tumultuous media coverage over his shock WPP exit and subsequent allegations of "personal misconduct", Sir Martin Sorrell made a big comeback at Cannes Lions – discussing not only the "press frenzy" but also giving some juicy details on his new venture, S4 Capital. 
  A day before he graced the main stage in the Palais, the advertising luminary appeared in The Drum Arms pub for a sit down with our editor Stephen Lepitak.
  Here, he divulged some more details on h
  
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• Mark Ritson: Understanding customers is marketers’ most misunderstood mission

  26-06-2018 08:00
  Forty. Bloody hell! It’s an interesting milestone. Unlike other anniversaries such as your 18th or 21st that are largely ceremonial, you feel your 40th marching up the hill about six months before it arrives. It’s a proper thing. A line in the sand.
  For Marketing Week it is a very important achievement. The world of marketing has changed so much in the past four decades that any brand that was created in 1978 to serve marketers and is still standing deserves a pat on t
  
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• JC Decaux acquires Australian out-of-home media company APN Outdoor

  26-06-2018 06:25
  JC Decaux will acquire Australian out-of-home media company APN Outdoor for $1.119bn following a wave of consolidation in the Australian market.
  The international outdoor giant has agreed the deal after its initial $1.1bn bid last week was rejected.  
  The deal will provide JC Decaux with APN’s large format billboards as well as outdoor assets in the transit, rail and airport markets. It will also enable the French-based brand to enter New Zealand, via the company’s trans-ta
  
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• OPPA chooses Hakuhodo to work on audience data for advertisers on its platform

  26-06-2018 05:32
  The Online Premium Publishers Association (OPPA) in Thailand has chosen Japan’s Hakuhodo DY Group to work on audience data for advertisers on its platform.
  The publisher co-op, which launched in May 2017 and consists of 12 of Thailand’s publishers including, BEC-TERO, Dek-D, Kapook, MThai, OTV, Pantip, Post Today, Sanook, SiamSport, and Thairath, already has Innity as its primary monetisation platform.
  OPPA claims it has a monthly reach of over 1.8bn page views and five bil
  
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• OpenX eyes Southeast Asia expansion after opening Singapore office

  26-06-2018 05:00
  Adtech platform OpenX has opened its Singapore office as it continues to sink its roots into Asia Pacific.
  Announced by OpenX co-founder Jason Fairchild at ATS Singapore today (march 26), the platform hopes the new office will strengthen its presence in Southeast Asia, having already established an office in Japan in 2016, where it claims it has experienced 52% year-over-year growth in revenue, hired new senior business leaders and double publisher partnerships.
  “Digital media, and in
  
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