Marketing news

• 'Our clients have been championing creativity' - Arthur Sadoun on winning a Titanium Lion

  22-06-2018 21:54
  Despite having withdrawn from entering Cannes Lions in 2018, Publicis Groupe has won a Grand Prix in Media for Tesco, one Grand Prix in Film for Tide and a Titanium Lion, also for Tide.
  Publicis has said it has used the money saved from entering the awards to fund the building of its artificial intelligence platform Marcel, which was unveiled in Paris last month and is set to be adopted by the company early next year. 
  Despite the withdrawal, the company still produced a strong showing, wit
  
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• Cannes Lions winners: Titanium, Glass, Grand Prix for Good and more

  22-06-2018 21:10
  The Cannes Lions International Festival of Creativity wrapped up another year of rosé, posh yachts and celebrating the best in creative marketing, advertising and innovation with an evening that saw the Titanium Lions and other key awards handed out.
  The highly coveted Titanium Lions – created to honor marketing work that doesn’t fit neatly into traditional categories – were handed out on Friday (22 June) evening, and the Titanium Grand Prix winner was named: '
  
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• Drag queens sport Ikea’s products in retailer’s Pride campaign

  22-06-2018 19:05
  Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.
  According to the retailer, it collaborated with a number of Toronto drag queens to create “runway-ready outfits made out of everyday Ikea products” for the photo shoot and video.
  Called DRÄG, the campaign is part of Ikea’s ‘Beautiful Possibilities’ platform, which spotlights diversity and inclusion. The campaign is
  
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• ‘Marketers are at risk of being driven by data’ – Diesel CMO

  22-06-2018 18:29
  The amount of available data means there is a risk it will drive marketers’ decision-making at the expense of creativity, according to Diesel’s chief marketing officer.
  Speaking at a session hosted by The Economist at the Cannes Lions festival this week, chief marketing officer Dario Gargiulo said one of the first things he did after joining from Heineken in 2016 was to bring its data and content teams together to make sure the former wasn’t driving the latter.
  “Data can
  
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• Diesel CMO: Marketers are at risk of being driven by data

  22-06-2018 18:29
  The amount of available data means there is a risk it will drive marketers’ decision-making at the expense of creativity, according to Diesel’s chief marketing officer.
  Speaking at a session hosted by The Economist at the Cannes Lions festival this week, chief marketing officer Dario Gargiulo said one of the first things he did after joining from Heineken in 2016 was to bring its data and content teams together to make sure the former wasn’t driving the latter.
  “Data can
  
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• Adam & Eve/DDB crowned Agency of the Year at Cannes

  22-06-2018 17:04 via campaignlive.co.uk
  Adam & Eve/DDB has been named Agency of the Year at the 2018 Cannes Lions International Festival of Creativity, it was announced this evening.
  
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• Pur asks families what's in their water to bring attention to contaminates

  22-06-2018 16:30
  Water filter company Pur is taking its mission of clean drinking water to a new level by asking families 'What are you drinking?' in a new campaign by Arnold Worldwide.
  Over the past several years, Pur has been bringing the issue of possible tap water contaminants to the forefront, with the goal of providing consumers with the education and tools (like the website knowyourwater.com) they need to make informed decisions about their water.
  While contaminants are not in all users&rsq
  
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• Pur asks families what's in their water to bring attention to contaminants

  22-06-2018 16:30
  Water filter company Pur is taking its mission of clean drinking water to a new level by asking families 'What are you drinking?' in a new campaign by Arnold Worldwide.
  Over the past several years, Pur has been bringing the issue of possible tap water contaminants to the forefront, with the goal of providing consumers with the education and tools (like the website knowyourwater.com) they need to make informed decisions about their water.
  While contaminants are not in all users&rsq
  
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• Omnicom dominates Cannes as it takes home Holding Company of the Year

  22-06-2018 15:50 via campaignlive.com
  adam&eveDDB is named Agency of the Year, and BBDO wins Network of the Year for the seventh time.
  
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• The Summer Guide to Christmas: ten ways marketers can prepare

  22-06-2018 15:43
  Summertime in the UK is in full swing, the sun is shining and temperatures are rising, making it hard to think about the festive season.
  Every year, consumers complain that the Christmas ads start too soon, typically with the John Lewis Christmas advert breaking in early November.  For marketers, however, Christmas starts much, much earlier than that – this year, the IF Agency team started working on Christmas campaigns back in March!
  Planning your strategy in advance for the most imp
  
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• Unilever, Apple, Cannes Lions: 5 things that mattered this week and why

  22-06-2018 15:01
  Unilever takes a stand against influencer marketing
  Influencer marketing is taking a greater part of media budgets but it is not without its issues, which Unilever chief marketing and communications officer Keith Weed called out on Monday (18 June).
  He said the FMCG giant would be taking a stand against fraudulent activity in the influencer space, stating Unilever will refuse to work with influencers who buy followers, as well as making a commitment that its brands would never buy followers and
  
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• Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

  22-06-2018 14:39
  The consultancies come to town
  Technology is having a disruptive impact on marketing and nowhere is this clearer than in the arrival of the management consultancies. The likes of Accenture, PwC and Deloitte had a small showing at Cannes Lions in 2017, but they made their presence felt in 2018 not only by renting cabanas and yachts but by becoming a key topic of conversation.
  There is no doubt consultants spot an opportunity to challenge the place of the agency holding groups. Speak to agencies a
  
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• Unilever brings holding group creative teams together for new agency model trial

  22-06-2018 14:21 via campaignlive.co.uk
  Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a single team.
  
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• AMV BBDO wins third Cannes Grand Prix with Glass award

  22-06-2018 14:09 via campaignlive.co.uk
  Abbott Mead Vickers BBDO has been awarded the Glass Lion Grand Prix at Cannes for its Bodyform ad that portrayed period blood in UK advertising for the first time.
  
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• How the smart marketers are targeting audiophiles

  22-06-2018 14:00
  Hear that? Digital audio just arrived, with more than 180 million Americans streaming music, live radio, and podcasts every month. There are more ways to listen to audio content than ever, from smart cars to smartphones to smart speakers, which are now used by nearly one-in-five Americans.
  With so many smart devices, smart marketers are beginning to follow suit. Although with so many options, it can be hard for advertisers to plan, buy and measure digital audio advertising in all of its forms an
  
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• AMV BBDO and Adam & Eve/DDB nab Cannes Lions golds in Sustainable Development Goals

  22-06-2018 13:42 via campaignlive.co.uk
  Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes.
  
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• P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing

  22-06-2018 13:29
  Procter & Gamble is pushing its work on improving diversity in the ad industry further as it looks to ensure that its company, supply chain and advertising more accurately portray the audience it serves.
  At the Cannes in Colour event held by Spotify this week (19 June), Pritchard spoke passionately about why diversity matters to P&G, explaining that the FMCG giant sees it as a “force for good and a force for growth”. For example, if the gender and race pay gaps were eliminate
  
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• Intermarketing Agency appoints Cuzziol as director of CRM

  22-06-2018 13:25
  Intermarketing Agency has appointed Gianfranco Cuzziol as director of CRM to further develop the company’s data and CRM capabilities, joining from digital transformation agency Zone Digital.
  Cuzziol has over 20 years in roles both agency and client side, working with brands including Disney, BMW and BT TV and Sport.
  “My first few weeks here has shown me how creative this agency is. There is a real opportunity for us on behalf of our clients to really push the data and creativity
  
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• AMV BBDO and Wieden & Kennedy among six Titanium Lions winners at Cannes

  22-06-2018 13:16 via campaignlive.co.uk
  Abbott Mead Vickers BBDO and Wieden & Kennedy London were two of only six agencies to win a Titanium award at Cannes Lions this evening.
  
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• YouTube Re:View: All eyes on The Carters, Gisele Bündchen, k-pop girl group Blackpink and YouTube Music launches

  22-06-2018 13:05
  YouTube Re:View
   
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  Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK. This time round, the Carters get arty, supermodel Gisele tells all, celebrity buskers hit the NYC subway, Shawn Mendes serenades Cristiano Ronaldo and Korean pop goes mainstream. Enjoy! 
   
  The Carters unite to go 'Apes**t'
  Can these two get anymore fabulous? Beyoncé & Jay-Z musically form as one, and we’re crazy in love all o
  
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• Unilever tests new model that plucks creative talent from different agencies into one dedicated team

  22-06-2018 12:32
  Unilever is testing a creative agency model that brings agencies within holding groups together into a single team.  
  If comes after the unprecedented move made by fellow ad giant Procter & Gamble earlier this year, which is going a step further by bringing rivals from competing networks together. 
  During a press event at Cannes Lions on Friday (22 June), Unilever's top marketer Keith Weed told The Drum that it was exploring ways of pooling together talent from the m
  
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• Unilever is testing an agency model that brings holding group talent together, just like P&G

  22-06-2018 12:32
  Unilever is testing a creative agency model that brings talent from different holding groups together, aping the unprecedented move made by fellow ad giant Procter & Gamble earlier this year.  
  During a press event at Cannes Lions on Friday (22 June), Unilever's  top marketer Keith Weed told The Drum that the Dove and Ben & Jerry's owner was exploring ways of pooling together talent from the multitude of agencies it works with to make its marketing more cohe
  
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• Tide and P&G win Film Grand Prix at Cannes Lions

  22-06-2018 12:24 via campaignlive.co.uk
  Tide's Super Bowl ad and Procter & Gamble's spot tackling racial bias each won the Film Lions Grand Prix at Cannes.
  
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• Tide and P&G both win Film Grand Prix at Cannes Lions

  22-06-2018 12:24 via campaignlive.co.uk
  Tide's Super Bowl ad and Procter & Gamble's spot tackling racial bias each won the Film Lions Grand Prix at Cannes.
  
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• The world in motion: how football fan behaviour is changing and what it means for brands

  22-06-2018 10:55
  Kicking off with (the original) Ronaldo, Robbie Williams and a rather large fiery bird, the 2018 World Cup opened with all the glitz and glamour audiences have come to expect from a ceremony raising the curtain on international football’s quadrennial spectacle.
  Evidently inspired and infused with the energy of Robbie Williams’ performance of his 1997 hit ‘Let me entertain you’, Russia 2018 kicked-off with a resounding five-nil triumph for the hosts over Saudi Arabia, in a
  
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• UK government mulls online anonymity crackdown

  22-06-2018 10:53
  UK digital minister Margot James has unveiled proposals to place limits on online anonymity in a bid to crackdown on cyber bullying, trolling and other anti-social practices.
  The drastic measure would shatter a key cornerstone of the web and social media, withdrawing the cloak of anonymity which many gladly wear to spread mischief in ways that would not be possible were they forced to reveal their identity.
  James believes that privileges have been abused so severely as to undermine the whol
  
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• Aline Santos: there is lot of diversity talk at Cannes but not much action

  22-06-2018 10:32 via campaignlive.co.uk
  Unilever's diversity and inclusion chief Aline Santos has criticised the industry for a lack of action but welcomed the accountability that has come with a spotlight being shone on the issues.
  
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• Netflix’s crown slips over tax avoidance claims

  22-06-2018 10:29
  Netflix’s tax arrangements have again come in for scrutiny after it emerged that not only did the streaming service manage to pay zero UK corporation tax over the  last financial year, but that it also wrangled a £174,000 rebate from the government.
  The entertainment provider earns around £500m per annum from British subscribers, fueling a global market capitalization of £131bn, but recorded a pre-tax profit of a paltry €1.2m last year.
  Netflix achieved thi
  
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• Happy 50th birthday Campaign

  22-06-2018 10:18
  The advertising industry’s grande dame of publishing Campaign turned 50 this year and to celebrate The Drum sent it a little gift during its party in Cannes.
  As part of our rebrand, launched during The Cannes Lions Festival of Creativity, The Drum sent its marching brand to serenade the attendees of the annual beach party.
  As expected, the drummers, wearing the new logo on both t-shirts and instruments, were given a warm reception by the organisers who were over the moon to receive th
  
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• The woman who gave Apple its voice

  22-06-2018 10:00
  Since its first release, we’ve come to ask Siri everything. The Drum decided to talk to it a bit more, interviewing the human ‘original voice’, Susan Bennett.
  “Cow hoist in the tub today. Fasa ask fasa ask fuzzy.” In 2005, Susan Bennett, a voice-over actor and musician based in Atlanta, Georgia, recorded thousands of such phrases for four hours a day, five days a week, for what she thought was “a sort of phone messaging system”. Six years later this beca
  
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• How British Airways aims to take festival-goers 'beyond the clouds'

  22-06-2018 09:56 via campaignlive.co.uk
  British Airways is bringing the holiday vibe to festival goers at this year's Isle of Wight Festival, with an immersive holiday and music-themed experience.
  
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• McCann London hires ex-WCRS ECD Ross Neil amid raft of creative appointments

  22-06-2018 09:46
  McCann London has expanded its creative team with a succession of five new hires and promotions led by the appointment of Ross Neil as new executive creative director.
  Having previously served as executive creative director at WCRS, Neil will serve alongside McCann London’s chief creative officers Rob Doubal and Laurence Thomson to help run the creative department.
  Resources have been bolstered further with the arrival of creatives Ran Stallard and Jenna Morrissey from Ogilvy who boas
  
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• Cannes Lions of the Day: ‘JFK Unsilenced’ wins Creative Data Grand Prix at Cannes

  22-06-2018 09:30
  It was the speech John F. Kennedy was supposed to make that fateful day in Dallas in 1963 when he was gunned down and silenced seemingly forever. But, through the power of artificial intelligence, The Times and creative agency Rothco brought JFK’s voice to the speech he never got to make that day, and took home the Creative Data Lions Grand Prix on Thursday in Cannes.
  Accenture agency Rothco was tasked with helping launch The Times’ ‘Find your voice campaign&rsqu
  
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• Why we can’t have nice things: influencer karma drama

  22-06-2018 09:21
  Grumbling and great plans are afoot in France this week. Great beasts of the industry are combining their forces to overthrow the terrible threat of our time – the influencer.
  These insidious aberrates build up followings on the Instagram, posting pictures of themselves or locations, and build up followers who… like to look at their stuff… and then squeeze dollars out of innocent, vulnerable multi-national corporations. Just look at the filth they put out there… white-
  
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• AMV BBDO scoops another Cannes Grand Prix with PR Lions win

  22-06-2018 09:02 via campaignlive.co.uk
  Abbott Mead Vickers BBDO fought off global competition from public relations shops to scoop the PR Lions Grand Prix at Cannes.
  
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• Coca-Cola hosts AR experience for World Cup

  22-06-2018 08:56 via campaignlive.co.uk
  Soft drinks brand Coca-Cola has devised a football-themed augmented reality experience to get fans in the mood for the World Cup.
  
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• How Weber delivered a barbecue experience to consumers across Europe

  22-06-2018 08:44 via campaignlive.co.uk
  Weber, the barbecue brand, has been touring a double decker bus around Europe to promote the launch of its new grill, Pulse.
  
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• Havas announces moves in CRM, events, performance marketing

  22-06-2018 08:20 via campaignlive.co.uk
  Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.
  
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• Sorrell reveals WPP regrets in not moving faster with 'horizontality'

  22-06-2018 08:19 via campaignlive.co.uk
  Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this it is underpinned by digital.
  
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• Dentsu Aegis Network buys sports sponsorship technology business Klip Desk

  22-06-2018 08:15
  Dentsu Aegis Network (DAN) has acquired Klip Desk, a software business that helps sports rights owners measure and monetise content.
  The business will become a part of the Dentsu Aegis Network’s global sports and lifestyle group MKTG and will change its name to ‘Klip Desk, Linked by MKTG’.
  Buying the Australian technology company adds strength to the group’s proposition around sports marketing and sponsorship, and DAN says the deal will be widened out to global markets, s
  
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• Two years on, has Common Ground proven rival agencies can work together for good?

  22-06-2018 08:00
  Common Ground has spawned a multitude of projects for good, but the lack of a high-profile coordinator and advocate has slowed down its momentum.
  It’s been two years since the heads of the ‘big six’ agency networks stood at the top of the Palais steps in Cannes, flanking Ban Ki-moon as they committed their respective companies to help achieve the UN’s Sustainable Development Goals (SDGs). The Common Ground initiative saw WPP, Publicis, Omnicom, IPG, Havas and Dentsu promi
  
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• How to advertise on Instagram: a step-by-step guide

  22-06-2018 07:00
  Instagram has become Mecca for bloggers and influencers and it's showing its value for advertisers too.
  With Instagram being flooded with bloggers and influencers across all genres, sometimes a post or page may need a little added push to reach new customers. Advertising on Instagram allows you to do just that.
  Follow this step by step guide to get started with advertising on Instagram, and you should have your ad up on Instagram in no time
  STEP 1: Create a business Page and profile
  You mus
  
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