Marketing news

• MTV to revive old favorites like ‘Daria’ and ‘The Real World’ as part of studio launch

  21-06-2018 22:26
  Viacom’s MTV is launching a studios arm that it says will focus on developing new series as well as revived versions of classics like ‘Daria,’ ‘The Real World’ and ‘Made.’
  According to MTV, these series will be made for SVOD and linear distribution, meaning the studio’s content will be sold to other networks and streaming platforms.
  “MTV has the biggest collection of hit youth franchises that spans more than three decades of content and over
  
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• Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

  21-06-2018 18:27 via campaignlive.co.uk
  A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now notorious Pepsi ad starring Kendall Jenner.
  
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• SoulCycle launches media division, hiring execs from Vox, Mashable and Glamour

  21-06-2018 17:55
  Fitness brand SoulCycle has announced the launch of a media division to its footprint, hiring a trio of media executives to get it off the ground.
  The company hired Gregory Gittrich, formerly the publisher of Mashable, as its senior vice president of media sales. Joining him: Angela Bowers, former head of video talent and development for Vox Media, as its senior director of casting and creative development; and Laurel Pinson as vice president of content.
  The plan for this new media division of t
  
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• MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'

  21-06-2018 17:50 via campaignlive.co.uk
  MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018.
  
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• Creative Director's Choice: Smashing Ideas ECD Kevin Wick on Digit's simplicity of design

  21-06-2018 17:41
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Smashing Ideas executive creative director Kevin Wick discusses the refreshing lack of user interface on the money-saving site Digit. 
  Show me entity :: 20916
  I love that moment – the moment when I get pulled back from the glitter and glam of the new and novel to s
  
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• One-word answers with Colonel Sanders

  21-06-2018 17:39 via campaignlive.co.uk
  Colonel Sanders made his first appearance in UK TV ads for the first time in 40 years last month. The face of KFC gives his two cents to Campaign.
  
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• ‘Strategy will soon be assessed on predicted outcomes, not retrospective results’

  21-06-2018 17:14
  For years, great creative was the marketing holy grail. Success was largely the result of the quality of the creative, not the underpinning insight or corresponding strategy. In fact, strategy was often used as a means to retrospectively prove the value of the creative idea. This isn’t to say that the industry didn’t want or value true insight, more so that research was used as an evaluation tool, rather than a powerful way to fuel strategy. 
  More recently, the explosion of data
  
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• Intel CEO steps down due to ‘past consensual relationship’ with employee

  21-06-2018 16:51
  Brian Krzanich is stepping down as Intel’s chief executive due to a "past consensual relationship" with one of the company’s employees.
  According to Intel, an ongoing investigation by internal and external counsel confirmed that Krzanich’s relationship violated the company’s non-fraternization policy, which applies to all managers.
  Krzanich, who was named chief executive in 2013 after serving as chief operating officer, will also resign as a member of Intel’s board
  
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• Direct Lions yields more awards for McCann, Adam & Eve/DDB and AMV BBDO

  21-06-2018 16:39 via campaignlive.co.uk
  McCann London picked up the UK's only gold in the Direct Lions at Cannes for "Xbox design lab originals: the fanchise model".
  
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• Wieden & Kennedy and Nike win Social & Influencer Grand Prix at Cannes for 'Nothing beats a Londoner'

  21-06-2018 16:33 via campaignlive.co.uk
  Wieden & Kennedy's "Nothing beats a Londoner" campaign for Nike has won the Grand Prix at Cannes Lions for the inaugural Social & Influencer category.
  
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• Cannes Lions owner: agency groups may have found 'right level' by sending fewer delegates

  21-06-2018 16:16 via campaignlive.co.uk
  The owner of Cannes Lions has suggested that this year's drop in attendance by the big ad agency groups could be a permanent shift as they may have "got to their right level for them".
  
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• Microsoft AI brought in to turnaround M&S retail fortunes

  21-06-2018 16:15
  Microsoft and Marks and Spencer have partnered to transform the retailer's customer experience as its revenue undergoes a period of contraction.
  The strategic partnership will look to power up the retailer's customer experience, stores and wider operations, optimising them for its customer base.  A team of AI engineers and product personnel from Microsoft will work with M&S Retail Labs team to help deliver its digital transformation.
  The partnership will see the two organisations w
  
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• Tennent’s Lager tops up Scottish Rugby sponsorship

  21-06-2018 16:10
  Tennent’s Lager has agreed a multi-year extension to its Scottish Rugby partnership, seeing players convene on Wellpark Brewery in Glasgow to celebrate.
  The seven-figure deal now sees the lager brand support the national side as well as the Edinburgh and Glasgow Warriors and title sponsorship of the Scottish domestic leagues.
  Damien Hoyland (Edinburgh), Adam Ashe and Rob Harley (Glasgow Warriors) visited the brewery to ink the contract. 
  Jason Ash, chief marketing officer, C&C Gro
  
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• Nike challenges Chinese stereotypes, Benetton slammed for migrant ads: International round-up

  21-06-2018 15:43
  Nike urges Chinese parents not to underestimate their kids
  Nike is challenging Chinese parents to stop being overprotective or underestimate their children’s sporting ability through its ‘Don’t Call Me Precious’ campaign.
  Produced alongside R/GA Shanghai, the campaign features a series of videos starring some of China’s up and coming sports stars in running boxing, football and basketball – all aged between 10 and 13.
  The youngsters can be heard urging the adu
  
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• There's no such thing as a boring sector. Just boring brands.

  21-06-2018 15:39
  B2B brands are facing some tricky, yet exciting challenges. From manufacturers to extractors, refiners to construction companies, organisations are looking for more effective and creative ways to build their brands’ awareness and influence. Many more are understanding the importance of shifting their mindset from thinking about ‘brand as product’ to ‘brand as experience’, but making that a reality often lags behind ambition. Why? Because building and managing a bran
  
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• McCann hires Ross Neil to help run creative department

  21-06-2018 15:29 via campaignlive.co.uk
  McCann London has hired former WCRS creative leader Ross Neil as executive creative director.
  
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• Mars leads call for advertisers to donate percentage of ad spend to conservation projects

  21-06-2018 14:26
  Mars has committed to donate a percentage of its ad spend to conservation and animal welfare projects after signing up to the United Nations Development Programme (UNDP)'s  ‘The Lion’s Share’ fund. 
  Making the announcement at the Cannes Lions festival, Mars urged other companies and brands to follow, saying action is needed from the corporate sector to tackle "these critical issues.”
  The fund was set up by the UNDP with the ambition of raising $100m a
  
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• Webinar reveals latest agency trends from The Wow Company’s 2018 BenchPress Report

  21-06-2018 14:05
  What are the common traits of top performing agencies? Why are some agencies experiencing faster growth this year than at any time in the last five years? What should agency owners be focusing on right now?
  In a new webinar, available to listen to above, Peter Czapp , director and co-founder of accountancy firm The Wow Company, reveals answers to these questions and many more. Armed with the findings of the latest BenchPress survey of independent agencies, Czapp applies his expert analysis to th
  
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• HP’s Antonio Lucio on why brands must innovate on their own terms post-Cambridge Analytica

  21-06-2018 13:53
  HP’s relationship with big digital platforms has changed significantly since it was revealed data from 87 million Facebook users had been harvested by political consultancy Cambridge Analytica.
  As a result, HP’s global chief marketing and communications officer Antonio Lucio believes brands can no longer avoid being part of the conversation around transparency, fraud or viewability, nor can they escape the fallout since the scandal, as it has made businesses think abou
  
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• Unilad co-CEO Sam Bentley stands down amid internal investigation

  21-06-2018 13:48
  Unilad's co-chief executive and founder has stepped down after an internal investigation into historical conduct at the company.
  Sam Bentley, who ran the media brand with co-CEO Liam Harrington, has resigned from the board and stepped down from his position. 
  David Sefton, managing partner of Linton Capital LLP and a former barrister with company director experience, will fill in as interim executive chairman until an appointment is made.
  The publisher has contacted media buy
  
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• Why it’s time for the agency world to embrace recruitment tech

  21-06-2018 13:36
  The agency world moves fast. For marketing and advertising agencies, successful technology solutions are those that move at the same brisk pace, allowing users to keep operating at optimal levels and speeds.
  Ideally, this means technology that keeps learning and improving and provides insights that power the discovery of the ‘right fit’ for that organisation. This discovery also extends to current staff and the agency’s recruitment process – by uncovering intrinsic and ex
  
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• Sir Martin Sorrell speaks out on 'fanciful' rumours, his WPP successors and S4 Capital plans

  21-06-2018 13:15
  Sir Martin Sorrell has broken his silence on his dramatic departure from WPP, telling The Drum that press coverage around the rumoured reasons for his exit has been “fanciful” and saying he believes interim co-chief operating officers Mark Read and Andrew Scott should be his permanent successors. 
  Advertising’s most famous boss addressed the trail of controversy following his sudden exodus from WPP in April after 33 years at the top in conversation with The Drum&
  
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• RTL takes on Facebook and Google with video marketplace addressing brand safety fears

  21-06-2018 13:15
  Pan-European media conglomerate RTL has announced the launch of a new offering to address brand safety concerns, called the Video Marketplace (VMP), one it hopes will offer international advertisers access to European audiences.
  VMP forms part of RTL’s Adconnect suite of adtech tools and was created to give international advertisers access to RTL’s library of digital content across VOD platforms, TV channels, YouTube, plus other platforms.
  RTL said in a statement that it co
  
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• Google: GDPR is well intentioned but it will be a bumpy road to compliance

  21-06-2018 12:45
  Google’s EMEA boss Matt Brittin has said that while he thinks the new General Data Protection Regulations (GDPR) are “well-intentioned”, it will be a bumpy road to compliance.
  Speaking at a press briefing at Cannes Lion yesterday (20 June), Brittin called out how late much of the detail of the regulations had come through. He pointed to the fact that the IAB standards were released just a month before GDPR came into force.
  “It’s very well intentioned, but a lot of t
  
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• Mark Ritson: How ‘influencers’ made my arse a work of art

  21-06-2018 12:15
  It’s the middle of June and you know what that means. A certain location on the French Riviera orders in the rosé, sets up shop and any marketer with a pulse and an expense account heads to Cannes and the Festival of Creativity.
  After much navel-gazing and flagellation over the past year, Cannes has re-emerged apparently unchanged and as powerful and pointless as ever. The presentations remain the same dreary combination of purpose, creativity and disruption – just with bigger
  
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• Is social media surplus to requirements?

  21-06-2018 12:11
  With its relatively low costs and large audiences, it’s easy to see why businesses see social media as such an essential tool when engaging with consumers and gaining brand awareness. 
  However, the question of whether social media is surplus to requirements is still valid, which is why we decided to conduct a survey. We wanted to find out what real businesses have to say. Are they using social media? Is it necessary to their business? We reached out to many marketers across the UK for
  
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• Isobar cleans up in Cannes with Grand Prix win and Philips 'virtual beard' launch

  21-06-2018 12:08
  Isobar has won the Grand Prix in the Digital Craft Lions at Cannes Lions 2018 for music single 'Aeronaut’, by Billy Corgan of Smashing Pumpkins fame. 
  The content was designed by the globally digital agency  as a fully immersive and participatory VR experience, with 2D video filmed within the VR experience using Cinemachine, a new software tool from Unity.
  The 2D video was filmed inside the 3D VR world and was imagined by San Francisco artist and filmmaker Danny Bittman using Til
  
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• Business on the Move: Bahlsen, Subway, Estrella and more

  21-06-2018 12:00
  Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
  Global accounts
  International biscuit manufacturer Bahlsen has appointed MullenLowe Group as its creative agency partner following a competitive review. The network will provide Bahlsen with strategy, creative and communications support from GGH MullenLowe, MullenLowe London and MillenLowe Milan.
  Premium whisky brand The Macallan has appointed J Walter Tho
  
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• Over a quarter of marketers received no training ahead of GDPR

  21-06-2018 11:56
  Research conducted into a post-GDPR landscape by DMA has established a striking lack of confidence in compliance borne out of inadequate training in the run-up to the laws implementation on 25 May.
  GDPR and You found that 27% of marketers received no training ahead of the legislation and were instead thrown in at the deep end to grapple with complex issues relating to compliance, communications and privacy.
  This deficit remains despite a last gasp rush of crash courses designed to bring employee
  
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• Mother, AMV BBDO and Wieden & Kennedy carry UK hopes in Titanium Lions

  21-06-2018 11:39 via campaignlive.co.uk
  KFC's "FCK", the ad from Mother London apologising for the chain's chicken shortage, is one of four UK entries shortlisted for the Titanium Lions - the category recognising game-changers in brand communications.
  
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• Ridley Scott flexes creative standards with truncated New Directors’ Showcase in Cannes

  21-06-2018 11:15
  This morning (21 June), film and commercial director Ridley Scott presented the 28th New Directors’ Showcase (NDS) to an audience of Cannes Lions delegates.
  The final list of 12 directors is shorter than in previous years – a reflection of Scott’s expectations. A total of 20 directors were selected last year.
  The 50-minute showcase presented the best, groundbreaking directorial talent from around the globe. Partnering with creative studio MPC, the NDS provides a platform f
  
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• Marketers reveal how to ambush the World Cup without paying the penalty

  21-06-2018 11:08
  With the World Cup now well underway, it is clear that hundreds of brands are trying to cause a stir at the global event which organiser Fifa boasts will attract 3.2bn viewers. To do so, brands were presented with a few choices: spend £100m to get involved with Fifa, sponsor a nation, take on a media partner or adopt a stealthier approach and ambush the tournament. 
  On the value of taking the straight-laced approach and paying to be an official Fifa sponsor, Chris Curti
  
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• Why should you care about voice? Ask The Drum Alexa app and find out

  21-06-2018 11:00
  Ever wonder what it takes to create an Alexa skill for your brand? Well, The Drum’s been in the recording booth with Apadmi and Scramble Studios creating our very own.
  When it comes to great audio, The Drum didn’t want to just talk the talk – we wanted to walk the walk. So, to discover exactly what it takes to create a brilliant branded voice application, we decided to make one of our own.
  First, we had to decide what kind of app we wanted to produce. Our intention was to devis
  
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• Campaign Diary: Campaign celebrates 50th birthday with Cannes beach party

  21-06-2018 10:37 via campaignlive.co.uk
  The sun was shining, the wine was flowing and Jesse Ware put in a surprise performance as Campaign marks its 50th birthday with a special party for friends in Cannes.
  
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• Time Out and Rekorderlig host midsummer celebration

  21-06-2018 10:21 via campaignlive.co.uk
  To mark the arrival of summer and the UK's love of all things Scandi, Time Out and Rekorderlig are partnering to present Midsummer Movies, an evening celebrating the longest day of the year.
  
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• Emotional Heseltine hails 'iconic' Campaign in 50th anniversary bash at Cannes

  21-06-2018 10:04 via campaignlive.co.uk
  Lord Heseltine hailed Campaign as "iconic", "a source of huge pride" and "a statement of everything we value as publishers" as he celebrated the magazine's 50th anniversary at Cannes Lions.
  
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• Cannes Lions of the Day: Hope wins Film Craft Grand Prix for Red Cross

  21-06-2018 10:00
  The footage is absolutely heartbreaking to watch. A little girl in the back seat of her father's car, bleeding from an injury to her abdomen. The father, racing through the countryside tries to calm his crying daughter, then tells her she must stay awake until they get to the hospital. When they arrive, the hospital has been bombed.
  This is the story in a short film, Hope, by Sra. Rushmore and Blur Films Madrid for the International Committee of the Red Cross (ICRC), that deservedly won the Gran
  
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• Toyota slashes marketing budgets to fund innovation drive

  21-06-2018 09:56
  Japanese car brand Toyota has embarked on a process of reappraising its priorities in business with a decision to slash budgets in sales and marketing (worth $24.66bn in the year to March) in order to reallocate resources toward research and development.
  This shift in emphasis has already seen it tear up contracts with the Chinese arm of Dentsu, its long-standing communication and advertising agency, in favour of non-traditional (and cheaper) advertising approaches – saving itself around $
  
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• Why Nando's is turning to art and VR to inspire customers

  21-06-2018 09:35 via campaignlive.co.uk
  Restaurant chain Nando's is opening a pop-up art gallery and hosting workshops focused on different art and craft styles.
  
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• The Drum @ Cannes Lions 2018: It's 'common sense' for brands to seek sustainability, says Mars

  21-06-2018 09:00
  Brand purpose is currently an industry rallying call, and that is certainly apparent at Cannes Lions this year.
  Speaking on the 'Business Purpose: the paradox and the potential' panel about this trend, Melissa Waggener Zorkin, chief executive of WE Communications and Michelle Oliver, global head of purpose, diversity and inclusion at Mars discussed how brands should both walk the walk and talk the talk, when it comes to their core values. 
  At Mars, Oliver said that its purpose has come from
  
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• Ad of the day: Pride in London shows how far we've come with first BMB ad

  21-06-2018 09:00
  Pride in London has tapped into the emotions of viewers with its first TV ad created by BMB, which highlights the trials many in the LGBTQ+ community go through when coming to terms with their sexuality and gender.
  The ‘Somewhere Over The Rainbow’ campaign is the first from BMB, which was appointed in February as Pride in London's first creative agency. The ad showcases the challenges and will be aired on Channel 4, which has donated the airtime for the second year in a row. 
  As
  
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• Ad of the day: London Pride shows how far we've come with first BMB ad

  21-06-2018 09:00
  Pride in London has tapped into the emotions of viewers with its first TV ad created by BMB, which highlights the trials many in the LGBTQ+ community go through when coming to terms with their sexuality and gender.
  The ‘Somewhere Over The Rainbow’ campaign is the first from BMB, which was appointed in February as Pride in London's first creative agency. The ad showcases the challenges and will be aired on Channel 4, which has donated the airtime for the second year in a row. 
  As
  
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• Pitch update: Gambleaware, Foot Locker, HSBC, and more

  21-06-2018 08:49 via campaignlive.co.uk
  Pitch update is all Limb this week (as the kids might say): 18 Feet stumbles in the Gambleaware shootout, Foot Locker is looking for a hand in Europe, while We Are Social waves goodbye to HSBC's social media business.
  
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• Diesel CMO warns against marketers being driven against data

  21-06-2018 08:39 via campaignlive.co.uk
  Keeping creativity at the centre is the most important thing that Diesel is focusing on, because too often it can be taken for granted.
  
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• How KLM’s customer service took off on Messenger

  21-06-2018 08:00
  The post How KLM’s customer service took off on Messenger appeared first on Marketing Week.
  
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• Greenscape makes insects tweet to raise awareness about the hazards of e-waste

  21-06-2018 07:38
  Eco-management brand Greenscape is educating people about the hazards of e-waste via its #TinyBugsTweet campaign on Twitter.
  As part of the campaign, Dentsu Webchutney created special tweeting beacons and installed them in dump yards across India. When an insect comes in the proximity of the device, it fires a tweet from its pool of tweets.
  According to a statement by Dentsu Webchutney, India is among the top five countries in e-waste generation. It currently includes discarded computer par
  
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• Singapore's advertising economy set to become the only Asia Pacific market to shrink in 2018

  21-06-2018 07:22
  Singapore’s advertising economy is expected to shrink by 2.2% in 2018, with export weakness, lethargic gross domestic product, US and EU policy uncertainty all contributing to weak consumer confidence, tight credit and slowdowns in spend.
  The city-state is the only Asia Pacific market expected to experience declines this year, with China advertising spending increasing by 10.3% this year, faster than previous expectations, Japan growing by 2.8% in 2018, as double-digit digital growth offse
  
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