Marketing news

• TV Ad Spend Weekly: Walmart gets in on the digital supermarket sweepstakes

  18-06-2018 23:11
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
  National TV ad spend saw a small increase of 4% during the week of June 4, reaching a total of $95m. Spend on new advertising also rose, reaching $149m – an increase of 20% week over week. Fo
  
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• Seattle indie DNA picks up Wexley vet Christine Wise as chief strategist

  18-06-2018 22:44
  Seattle-based independent agency DNA has announced the appointment of Christine Wise as its new chief strategy officer.
  Wise comes from the now-defunct Wexley School for Girls. The agency, run by Cal McAllister, had announced its closure in February after 15 years in business. Wise had been part of the agency for 10 of those years as a partner and member of its executive team. Prior to that, she worked at Publicis West on T-Mobile, and had founded her own internet service CareGuide with the
  
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• L'Oréal, eBay and Diageo have already started to address the problem of influencer fraud

  18-06-2018 22:30
  Unilever’s rallying call for a crackdown on fraudulent influencer marketing has revealed that other advertisers have been contemplating the issue for some time. Some, like eBay and Diageo, are revaluating what an “influencer” really is, while others, such as L'Oréal, have opened up on the extensive vetting processes that should be in place if a brand is investing significant spend.
  Unilever used the Cannes Lions festival to announce to the global ad industry that it will
  
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• Barton F. Graf rounds out C-suite with appointments of Savanah Brihn and Sara Kastner

  18-06-2018 21:45
  Barton F. Graf today (June 25th) announced the hire of Savanah Brihn as its chief strategy officer and the promotion of Sara Kastner to the agency’s first-ever chief operating officer, effective immediately.
  Brihn joins from McCann New York, where she was most recently SVP group planning director, working on a number of clients and projects including NatGeo’s immersive experience to promote Darren Aronofsky’s ‘One Strange Rock’ series.
  Prior to McCann, she
  
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• L'oreal wants to marry AR and personalisation with a FaceTime-style beauty assistant

  18-06-2018 19:03
  When L'Oréal snapped up augmented reality (AR) business ModiFace earlier this year the brand promised to "support the reinvention of the beauty experience". Now, it's doing exactly that with a new tool that marries the futuristic technology with old fashioned one-on-one customer service. 
  The cosmetics giant used Cannes Lion to announce a new proposition that essentially brings the experience of visiting a makeup counter to consumers' phones and iPads, letting them 'tr
  
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• L'Oréal wants to marry AR and personalisation with a FaceTime-style beauty assistant

  18-06-2018 19:03
  When L'Oréal snapped up augmented reality (AR) business ModiFace earlier this year the brand promised to "support the reinvention of the beauty experience". Now, it's doing exactly that with a new tool that marries the futuristic technology with old fashioned one-on-one customer service. 
  The cosmetics giant used Cannes Lion to announce a new proposition that essentially brings the experience of visiting a makeup counter to consumers' phones and iPads, letting them 'tr
  
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• The Marketing Academy launches US scholarship programme

  18-06-2018 19:00
  The Marketing Academy is expanding its scholarship programme to the US, meaning it is now available in three regions, having first launched in the UK eight years ago before expanding to Australia in 2014.
  The programme will see 30 individuals take part in a nine-month, part-time leadership development course, including workshops and individual mentoring.
  Based in New York, the programme is open to marketeers with between five and 15 years experience. Candidates can apply from any marketing, adve
  
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• Kantar launches first advanced analytics lab in Asia with the help of Singapore's EDB

  18-06-2018 19:00
  Kantar has launched its first research and development lab in Asia that will look focus on advanced analytics.
  The lab, named ‘Kantar Brand Growth Lab’, is part of the WPP-owned agency’s three-year collaboration with the Singapore Economic Development Board (EDB), and aims to transform data into insights that drive customer-centric decision-making and sustainable growth through big data, machine learning and artificial intelligence.
  The partnership will also include the hiring
  
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• VOWSS shines spotlight on the best short films and advertising made by women this year

  18-06-2018 18:35 via campaignlive.co.uk
  Selma Ahmed and Genevieve De Rohan Willner, a creative team at Adam & Eve/DDB, were among the winners at the VOWSS showcase at Cannes Lions, which recognises the best short films and advertising made by women.
  
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• Marketing Week Meets… Tom Goodwin, head of innovation at Zenith

  18-06-2018 18:21
  The post Marketing Week Meets… Tom Goodwin, head of innovation at Zenith appeared first on Marketing Week.
  
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• Why procurement teams aren’t clamouring for brands to in-house

  18-06-2018 17:50
  Brands are increasingly in-housing both creative and media as they look to take more control of their spend. For example in media, while just 1% of marketers have an in-house media team at the moment and only 4% use a hybrid model, this is expected to rise to 10% and 50% in the coming years, according to Infectious Media.
  The perceived wisdom is that in-housing can help cut costs by taking a layer out of the system, as well as ensure marketers have a better understanding and more control of thei
  
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• Why Bumble wants to match with brands helping to make the Internet kinder

  18-06-2018 17:36 via campaignlive.co.uk
  The dating app Bumble is considering adding advertising to its platform but says it will only work with brands that serve a mission and represent kindness.
  
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• Adobe kicks off Cannes Lions activity with the launch of Attribution IQ

  18-06-2018 17:15
  Adobe has kicked off its promotional activity at the 2018 Cannes Lions Festival of Creativity 2018 with the unveiling of an attribution tool made available via the software giant’s analytics suite, a debut it hopes will tally with the demands of marketers under pressure to justify their media spend.
  Dubbed Attribution IQ, the new tool sits within Adobe Analytics Cloud and was unveiled today (June 18) to coincide with the opening day of Cannes Lions, with the company claiming that it can he
  
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• Cannes Lions of the Day: Future Lions winners announced at Cannes, focused on tech solutions

  18-06-2018 16:45
  AKQA today (June 18) announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity, and the winners all were solution and app focused.
  Future Lions attracted more than 2,290 participants from 386 schools across 55 countries, making it the most successful year to date, according to AKQA.
  This year’s theme encouraged those to create for tomorrow and explore recent advances in technology, and the following projects were announced a
  
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• Omnicom: 'All our major clients have blockchain officers, we have to be equipped'

  18-06-2018 16:44 via campaignlive.co.uk
  Blockchain is the technology that so far answers the most questions put forward by clients, Omnicom Media Group's chief executive of investment, Barry Cupples, has revealed.
  
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• Hearst's Red Smart Women Week returns with Kelly Hoppen and Trinny Woodall

  18-06-2018 16:30 via campaignlive.co.uk
  Hearst UK's annual Red Smart Women Week will mark the title's 20th anniversary with Kelly Hoppen, Melissa Helmsley, Caroline Hirons and Trinny Woodall.
  
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• Diageo’s CMO on how marketers can succeed in a volatile and chaotic world

  18-06-2018 15:49
  Marketers need to be prepared to shift their mindset to cope with a rapidly changing and volatile global market, says Diageo CMO Syl Saller.
  Speaking at an event hosted by The Economist at Cannes Lions today (18 June), Saller argued that recognising how much volatility there is in the world expands your repertoire as a leader.
  For this reason Diageo frequently moves its marketing leaders around the world to give them fresh challenges and expand the scope of their thinking.
  “We recently too
  
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• Misplaced ads, mental health, ad spend: 5 killer stats to start your week

  18-06-2018 14:48
  1. Executives blame advertisers for misplaced ads
  Three-quarters (75%) of executives say they’ve seen brands advertising alongside unsavoury or objectionable stories or videos, with 77% of those suggesting this may damage or tarnish a brand’s reputation.
  Nearly two-thirds (62%) of executives say brands are responsible for where ads are placed. But 88% agree Facebook and Google need to do more to control fake news and 81% believe they should be held accountable for the content th
  
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• Contemporary meets classical: a digital invite to the Frans Hals Museum

  18-06-2018 14:25
  The Dutch agency Build in Amsterdam was asked to develop a welcoming and slick website that would invite people to visit the Frans Hals Museum. This case by the Dutch Digital Design collective is a brilliant example of a perfect match between functionality, design and great user-experience.
  Background
  The Frans Hals Museum - a museum exhibiting pieces from the Dutch Golden Age, including paintings by the famous Dutch painter Frans Hals - merged with the contemporary arts museum De Hallen, both s
  
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• Buzzoole teams with Nielsen to reveal the ‘True Reach’ of online influencers

  18-06-2018 14:07
  Influencer marketing platform Buzzoole has announced a first-of-its-kind collaboration with global measurement company Nielsen, with the launch of Buzzoole True Reach. 
  True Reach is based on a proprietary algorithm designed by Nielsen to help brands and agencies understand the true reach of influencer marketing and establish a metric that can, for the first time, define how many users were actually reached during an influencer marketing campaign.
  This new measurement activity will be
  
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• Can indy agencies benefit from behaving like the networks? Harbour Collective thinks so

  18-06-2018 13:30
  Independent agencies can benefit from the unity, resource pooling and commonalities that arise in the agency networks – without being in one. This is the belief of Paul Hammersley, founder and chief executive of Harbour Collective, a growing group of indy agencies looking to compete against the industry behemoths.
  Hammersley is under the belief that he can replicate the network benefits he saw and helped develop at DDB and Lowe New York earlier in his career.  He s
  
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• Adam & Eve/DDB and McCann lead UK hopefuls in first wave of Cannes Lions shortlists

  18-06-2018 13:27 via campaignlive.co.uk
  Adam & Eve/DDB has picked up nine Cannes Lions nominations across three categories for its work for Calm and The Cybersmile Foundation.
  
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• Five best practice tips when it comes to A/B testing

  18-06-2018 13:20
  We’re here again – another Facebook update. Whether they help or hinder our social business goals, the recent stream of updates on Facebook have been coming in thick and fast; the latest rumours being a new experiment of A/B testing on standard page posts. What does this, and other recent Facebook updates, mean for brands? 
  A/B Testing
  Up until now A/B testing, also known as split testing, has been a manual marketing tactic, where businesses can test which headlines, copy, call
  
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• Check out these 4 new Cannes bots for Messenger

  18-06-2018 13:04 via campaignlive.com
  Say hi to Pierre and his French pals.
  
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• Creativity, disruption and advertising can together boost brand value by 265%

  18-06-2018 13:00
  It might seem like a no brainer, but there is now evidence to suggest that a combination of creativity, disruption and great advertising has a significant impact on brand value and can boost it by as much as 265%.
  In the first quantifiable research of its kind, Kantar Millward Brown used 12 years’ worth of BrandZ data to analyse 3.6 million consumer interviews comparing perceptions of 122,000 brands in 51 markets.
  Brands that consumers perceive as creative but not disruptive have grown the
  
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• Brandz study emphasises importance of disruption, creativity and advertising

  18-06-2018 13:00
  The latest Brandz research has quantified the links between disruption, creativity and quality advertising by calculating that the combined influence of these qualities can boost brand value by 265%.
  Basing its findings on its own database of 3.6m consumer interviews comparing consumer opinions of 122,000 brands across 51 markets over the past 12 years the BrandZ study found that the cumulative effect of all three elements was greater than the combined individual impact of each, highlighting the
  
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• Optus hands exclusive games to free-to-air broadcaster SBS after streaming service dropouts

  18-06-2018 12:52
  Australian free-to-air broadcaster SBS has scooped screening rights to additional 2018 Fifa World Cup matches after striking a deal with besieged telecommunications giant Optus following streaming issues.
  The telco’s Optus Sport streaming service, which holds exclusive rights to most World Cup matches, has been under attack from fans in Australia after connection issues and network outages left customers unable to view the games.
  Optus has struck a deal which will see SBS simulcast live ma
  
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• Public expects brands to force social media sites to tackle fake news and protect data

  18-06-2018 12:45
  An Edelman Trust Barometer Special Report has found that brands are feeling the pain from the public's newfound lack of trust in social media platforms.
  Its survey of 9,000 people in nine countries found that most consumers feel that brands should force social media platforms to safeguard personal data (71%), curb the spread of fake news (70%) and shield them from offensive content (68%). 
  Edelman came to the conclusion that “brands are the new democracy,” adding &ldqu
  
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• David Droga: Great creative work doesn't 'cover the cracks'

  18-06-2018 12:09 via campaignlive.co.uk
  Droga5 founder David Droga opened the Cannes Lions festival by warning creatives to not become obsessed with their own hype.
  
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• PA distributes local news stories co-written by AIs in UK trial

  18-06-2018 12:03
  The Press Association is reporting that more than 1000 UK news titles on its system can now access local story templates collaboratively developed by journalists and AIs.
  The newswire is working with Urbs Media on a three-month trial that looks to take the heavy lifting out of local news report. It is generating pre-written stories for the likes of stalking offenses, vacant homes, pupil absence from schools and opioid prescriptions.
  The scheme, RADAR (Reporters and Data and Robots), is in the se
  
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• Creative Works featuring the Brooklyn Brothers, Space City Productions, Dark Horses, Recipe and more

  18-06-2018 12:00
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• Time Out curates events in London Eye pods

  18-06-2018 11:39 via campaignlive.co.uk
  Time Out is creating a series of 24 events in the London Eye capsules to target Londoners, local workers and students with exercise, talks and performances.
  
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• Journalists believe the public trusts traditional media 22% less than in 2016

  18-06-2018 11:34
  Ogilvy’s Global Media Influence Survey has uncovered that that journalists believe that the public’s trust in traditional media as a source for news has declined 22% since 2016.
  It may come as no surprise that this coincides with the election of Donald Trump who has bandied allegations of fake news around. The study of 350 journalists found that traditional and social media will have to collaborate to help rebuild the trust. As result, overall trust in traditional media has declined
  
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• WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring

  18-06-2018 11:32 via campaignlive.co.uk
  Mark Read has warned against "collapsing" too many WPP agency brands and said driving greater collaboration is more important than a "major restructuring".
  
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• World Cup 2026: the opportunity for sponsors in a burgeoning soccer superpower

  18-06-2018 11:11
  As a football-loving Canadian, I was absolutely buzzing to see the North America bid win the 2026 World Cup. Really, the whole continent is buzzing and the work of hundreds, even thousands is vindicated by bringing us the tournament. The coordination, the chutzpah, the graft, and the planning. Oh, the planning.
  But winning this honour is just a twinkle in the eye of what associations must go through to bring a major sporting event like the World Cup to a region, to a country and in this case to
  
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• Colenso BBDO's Wayne Pick picks his top three ads to win a Cannes Lions

  18-06-2018 10:46
  As the Cannes Lions International Festival of Creativity kicks off today (18 June), The Drum asked Wayne Pick, former global creative director at Rapp and now ECD at Auckland-based agency Colenso BBDO, for his top picks on what might win a Lion. 
  ‘Probably TEDx’ by Carlsberg Group 
   
   
  TEDx Talks are a ubiquitous cultural phenomenon, and a little ritual of self-improvement and enlightenment for commuters around the world. So, seeing a brand get in on that space so
  
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• Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

  18-06-2018 10:37 via campaignlive.co.uk
  The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.
  
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• Didi Chuxing continues international expansion with Australian launch

  18-06-2018 10:30
  Didi Chuxing, the Chinese ride-hailing giant, is set to launch in Australia as it continues to expand globally.
  The launch is the latest in Didi’s international expansion which has seen the brand launch in Taiwan, Japan, Brazil and Mexico this year.
  Didi will launch its ride-sharing service in Melbourne this month and will tempt drivers and passengers with a series of welcome packages and discounts. It follows a month-long trial in the Victorian city of Geelong.
  The company began recruitin
  
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• Kia Motors unveils India's first official match ball carriers for Fifa World Cup Russia 2018

  18-06-2018 10:11
  Kia Motors has unveiled its official match ball carriers (OMBC) for the Fifa World Cup Russia 2018 through a digital music video.
  The video titled 'Two Little Feet' features Karnataka’s Rishi Tej (age 10) and Tamil Nadu’s Nathania John K (age 11) who emerged as the lucky winners of the Kia OMBC program and will represent India at the 2018 Football World Cup in Russia.  They will step on the field on June 18, ahead of the Belgium vs Panama match and on June 22 for the Brazil and
  
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• Hyundai's Genesis expands partnership with CNN's Great Big Story and creates new fellowship programme

  18-06-2018 10:01
  Hyundai’s luxury car brand Genesis is renewing its content partnership with CNN’s Great Big Story (GBS) for another year and creating a fellowship program to support emerging filmmakers.
  Signed and launched as a channel in 2016, ‘Origins’ was a key part of a GBS’s year-long partnership with Hyundai’s luxury car brand Genesis. It was designed to explore the history of things, from design to food to pop culture with Genesis brand integration.
  50 ‘Origins&r
  
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• Will the next billion internet users rely on voice?

  18-06-2018 10:00
  Voice assistants like Amazon's Echo and Google Home Assistant are becoming a massive trend worldwide, so much so that Accenture predicts digital voice-assistant device ownership will reach one third of the online population in China, India, the US, Brazil and Mexico by the end of this year. In particular, India will soon boast 135 million users of voice bots, making it the world’s hotspot for this new interface.
  The voice assistant market is expected to enjoy heavy revenue growth, fuelled
  
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• NMPi and DQ&A make play for creative specialist Joystick

  18-06-2018 09:44
  Digital marketing agencies NMPi and DQ&A have announced a deal to acquire US digital creative specialists Joystick.
  The expanded group will boast 340 employees spread across 16 offices internationally, offering clients a broad range of services from media, technology and creative through to experiential.
  Joystick itself employs a 90-strong team spanning five offices, serving a client roster that includes Google, HBO, Disney and Kroger.
  Luke Judge, chief executive of NMPi said: “As data
  
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• Luke Thomas and Leslie Tay battle over food in Hellmann's 'Eats Meet West'

  18-06-2018 09:36
  Hellmann engaged Luke Thomas, UK’s youngest head chef, and Dr Leslie Tay, Singapore food blogger for @ieatishootipost in a series of challenges involving some of Singapore’s most iconic dishes to promote the brand's mayonnaise.
  The campaign was filmed by Hurrah Production over two days at various hawker stalls and in Dr Tay’s kitchen with Luke creating dips using the mayonnaise and taking inspiration from local flavours. 
  The Eats Meets West video series will also feature
  
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• Google partners with Chinese e-commerce giant JD.com to develop "next generation" retail service

  18-06-2018 09:00
  Google has formed a strategic partnership with Chinese e-commerce company JD.com which will see the search giant invest $550m in cash as the companies develop "next generation" retail services.
  The partnership will see the two internet and technology giants collaborate on a range of initiatives including the joint development of retail solutions in key regions including Southeast Asia, the US and Europe.
  The partnership will combine Google’s technology and JD’s logistics and supply c
  
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• Unilever, John Lewis, Coca-Cola: Everything that matters this morning

  18-06-2018 08:50
  Unilever to ditch follower-buying influencers
  Unilever says it will refuse to work with influencers who buy followers, as part of a wider plan to help fight fraud and “toxic content” in the digital ecosystem.
  Today (18 June) Unilever boss Keith Weed revealed the company understands influencers are an important way to reach consumers and grow Unilever’s portfolio, confessing: “their power comes from a deep, authentic and direct connection with people, but certain practices
  
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• P&G, AB InBev, Heineken: Everything that matters this morning

  18-06-2018 08:50
  P&G ramps up gender equality commitment
  Procter & Gamble is stepping up its commitment to gender equality through a number of partnerships, through which it hopes to hire more female directors, while delivering a more accurate and positive portrayal of women in advertising.
  Making the pledge at Cannes Lions yesterday (18 June), P&G chief brand officer Marc Pritchard said: “Gender equality is good for society and business. Some of P&G’s best performing brands have the
  
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• M&S, Airbus, Intel: Everything that matters this morning

  18-06-2018 08:50
  Airbus threatens to leave UK over ‘no-deal’ Brexit
  Airbus is threatening to leave the UK if a “no-deal” Brexit goes ahead – meaning the nation would leave the European Union single market and customs union without a transition deal.
  Currently the company employs more than 14,000 people at 25 locations across the UK including Bristol, Stevenage and Portsmouth. Britain also supports 110,000 jobs in the wider supply chain meaning a “no-deal” could have &ldq
  
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• Disney, Volkswagen, Dixons: Everything that matters this morning

  18-06-2018 08:50
  Fox set to accept Disney’s improved offer
  Disney is set to win the ongoing bidding war for 21st Century Fox after it upped its offer to more than £54bn – a huge jump from its previous £39.8bn – for the entertainment company.
  The new bid, announced yesterday, trumps its rival Comcast’s £49.4bn hostile offer tabled last week. Fox, in a news release, said the new Disney deal “is superior to the proposal” made by the American cable comp
  
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• Disney, Instagram, Dixons Carphone: Everything that matters this morning

  18-06-2018 08:50
  Fox set to accept Disney’s improved offer
  Disney is set to win the ongoing bidding war for 21st Century Fox after it upped its offer to more than £54bn – a huge jump from its previous £39.8bn – for the entertainment company.
  The new bid trumps its rival Comcast’s £49.4bn hostile offer tabled last week. Fox said in a statement the new Disney deal “is superior to the proposal” made by the American cable company earlier this month.
  Rup
  
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• Asos, Ford, Heineken: Everything that matters this morning

  18-06-2018 08:50
  Asos to stop selling feathers, silk, cashmere and mohair
  Asos has pledged to stop selling products on its website which contain feathers, down, silk, cashmere and mohair by January 2019, as well as bone, teeth and shell.
  The online fashion retailer – which has as already banned fur, angora and other rabbit hair products – follows closely in the footsteps of H&M, Zara and Topshop, which announced they would stop selling mohair last month.
  Elisa Allen, UK director of animal rights
  
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