Marketing news

• Apple inks deal with Oprah to fuel $1bn original content push

  17-06-2018 13:39
  Apple has struck a deal with Hollywood star Oprah Winfrey that will see her create, and star in, original programmes.
  In the battle for talent against Netflix and Amazon, Apple said the multiyear deal with Winfrey will see the two “create original programs that embrace her incomparable ability to connect with audiences around the world.”
  It gave no other details on the kind of content that will be made, how it will be distributed or how much it has spent to secure the star on its ros
  
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• 'It was more than a building. It represented Glasgow's creative soul': my memories of the School of Art

  17-06-2018 12:25
  Like most Glaswegians and the world, I woke yesterday morning to discover another horrific fire had ravaged, but more devastatingly, in our beloved Mackintosh Building at the Glasgow School of Art. I have read much yesterday about what the building means and the shared heartbreak of her destruction.  I felt the need to share what Friday into Saturday’s events on Renfrew Street have meant to me as a proud Glaswegian and what she represented.  It is now early on Sunday morning
  
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• Paul Pogba owns the most influential Instagram account among Premier League players, says Pitchside

  17-06-2018 08:34
  Manchester United's Paul Pogba has surpassed Mesut Ozil of Arsenal to become Instagram's top user with 218 posts among Premier League players.
  According to a social media study by Pitchside, new sports division of Wilderness Agency 27% of Pogba's posts are about his club, 6% about his national team, 39% about performance, 12% to brand and 16% on lifestyle.
  The study of social media activity of the top 400 Premier League players’ and clubs’ Facebook, Twitter and Instagram profiles was
  
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