Marketing news

• Glasgow School of Art's Mackintosh building set ablaze for second time

  16-06-2018 09:52
  Glasgow School of Art's iconic Mackintosh building caught fire yesterday, a year before it was set to be reopened having been extensively refurbished after another fire devastated the building four years ago.
  More than 120 firefighters were deployed by Scottish Fire and Rescue Services to tackle the fire. The building w as in the completion of being repaired having been ablaze in 2014, resulting in loss of the art work of the students at the time.
  Neighbouring nightclub, the
  
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• American Media acquires 13 Bauer Media brands to expand its digital audience

  16-06-2018 07:49
  American Media (AMI) has acquired 13 brands from Bauer Media USA to reach out to the millennials and expand its digital network.
  The acquired brands include In Touch, Life & Style, and Closer as well as the nine  Bauer Teen Group brands like J-14 and Girls World.
  AMI has secured committed bridge financing from existing investors to fund the acquisition which is expected to close on or about July 1,2018.
  AMI chairman and CEO David J. Pecker said: "Today's announcement underscores AM
  
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• The Open University tenders for annual £17m brief to widen participation in Higher Education

  16-06-2018 07:30
  The Open University (OU) is looking at engaging agencies across all consumer facing marketing activity through a tender process to drive the growth in adult learning sector.
  Along with media advisors, Media Sense, The Open University will choose and retain agencies with a combined budget of up to £17m per annum. Successful agencies will be engaged for a minimum two-year period.
  OU chief commercial strategy officer, Jonathan Wylie said: “This tender represents a brilliant opportunity
  
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• Audioboom inks series of international ad sales partnerships to expand globally

  16-06-2018 06:55
  Audioboom Group has signed exclusive ad sales agreements with advertising agencies in Australia, Canada, New Zealand and the UK to expand its reach and generate revenue opportunities.
  The partnerships will aim to leverage Audioboom's technology and data analytics, to help the networks and media sales agencies with content to drive revenue from programmatic and in-read advertising.
  In Canada, Audioboom has partnered with The Podcast Exchange to provide advertisers with better monetisati
  
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• Fifa threatens action against BeoutQ for infringement of broadcast rights

  16-06-2018 06:49
  Fifa has threatened to take action against Saudi TV station BeoutQ for 'illegally' distributing the opening matches of 2018 Fifa World Cup in the MENA region.
  Fifa in a statement wrote: "Fifa takes infringements of its intellectual property very seriously and is exploring all options to stop the infringement of its rights, including in relation to action against legitimate organisations that are seen to support such illegal activities. We refute that BeoutQ has received any rights from Fifa
  
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