Marketing news

• Apparel company American Rhino launches first campaign

  15-06-2018 23:05
  American Rhino, an apparel company founded in 2016 that donates 10% of its net income to fund conservation projects in Africa, has launched its first-ever campaign.
  According to the company, the campaign shows off its full range of men's, women's and children's clothing, as well as home goods and accessories. The effort, which will run in-store, online and via social media, includes photo and video elements.
  The entire campaign was shot on the island of Nantucket in Massachusetts, which is home
  
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• AT&T renames Time Warner to WarnerMedia post-merger; Turner CEO John Martin to exit

  15-06-2018 22:41
  AT&T announced today that Time Warner has been renamed to WarnerMedia, and has announced the exit of current Turner chief executive John Martin.
  Martin had been with the cable network group, which has CNN, Turner Sports, TNT, TBS, Cartoon Network and Adult Swim in its roster of channels, since 2014. Although he has stepped down, the rest of the leadership team at Turner, as well as sibling companies Warner Bros and HBO, remain intact.
  Time Warner Inc. chairman and chief executive Jeff B
  
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• One-word answers with diversity advocate Cindy Gallop

  15-06-2018 22:05 via campaignlive.com
  Find out what Gallop believes the industry desperately needs.
  
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• One-word answers with Cindy Gallop

  15-06-2018 22:05 via campaignlive.com
  Find out what Gallop believes the industry desperately needs.
  
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• Andreas Pirlo picks a new World Cup team as UberEats reminds him of Italy failure

  15-06-2018 17:57
  UberEats has secured Italy legend Andreas Pirlo in a campaign where he considers what team to support at the World Cup – in the absence of his home nation.
  The campaign kicks off with Soccer AM presenter John 'Fenners' Fendley rubbing salt in Pirlo's wounds regarding the absence of the mighty Italians. Later iterations will see former players Cafu, Marcel Desailly and Harry Kewell try to convince the maestro to support their nations instead.
  Helping to foot the bil
  
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• Andrea Pirlo picks a new World Cup team as UberEats reminds him of Italy failure

  15-06-2018 17:57
  UberEats has secured Italy legend Andrea Pirlo in a campaign where he considers what team to support at the World Cup – in the absence of his home nation.
  The campaign kicks off with Soccer AM presenter John 'Fenners' Fendley rubbing salt in Pirlo's wounds regarding the absence of the mighty Italians. Later iterations will see former players Cafu, Marcel Desailly and Harry Kewell try to convince the maestro to support their nations instead.
  Helping to foot the
  
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• These creative tech ideas won top honours at Future Lions student contest in Cannes

  15-06-2018 17:21 via campaignlive.co.uk
  A fake news detector, a recycling tool, and a mobile app that helps children fall asleep at bedtime took home prizes at the Future Lions student competition in Cannes.
  
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• Automation and AI: why I’m looking forward to the Robopocalypse

  15-06-2018 17:00
  It’s confirmed. The robots are coming. And no, I’m not running scared.
  A recent study by thinktank Future Advocacy predicted that automation will affect one in five jobs across the UK. Another survey by UK research firm ADP found that on in three workers believes his or her jobs will be replaced by robots within the next ten years. And prior to his death, super-physicist Stephen Hawking ominously said, “I fear that AI may replace humans altogether.”
  However, for forward-l
  
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• The great big World Cup ad review: what the public pundits think

  15-06-2018 16:49 via campaignlive.co.uk
  Which ad is the creative equivalent of Brazil and who took a battering in the first round? Campaign asked football fans across the UK to review this year's top World Cup ads.
  
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• AppNexus takes on Google and Facebook with tool that offers '100% viewable buying'

  15-06-2018 15:30
  AppNexus is looking to take on the Facebook-Google 'duopoly' with a tool it has claimed will give advertisers “100% viewable buying at scale” outwith the tech duo's ad display networks.
  The product, dubbed ‘guaranteed views’ will give brands the chance to purchase only ads that they classify as 'viewable' against their own standards across the web, offering a solution to the typically complex process brands and agencies often have to go through when setting up thresh
  
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• AppNexus takes on Google and Facebook with 100% viewability tool

  15-06-2018 15:30
  AppNexus is looking to take on the Facebook-Google 'duopoly' with a tool it has claimed will give advertisers “100% viewable buying at scale” outwith the tech duo's ad display networks.
  The product, dubbed ‘guaranteed views’ will give brands the chance to purchase full in-view inventory across the web, offering a solution to the typically complex process brands and agencies often have to go through when setting up threshold viewability targeting online.
  Allowing clie
  
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• Get ready for Cannes 2018: Hot topics and what to see

  15-06-2018 15:29
  It’s fair to say there’s a lot to discuss at the 2018 edition of Cannes Lions.
  This is, for example, the first festival since it was revealed data from 87 million global Facebook users had been harvested by political consultancy Cambridge Analytica. As a result, expect data security, digital effectiveness and the ongoing issues around media transparency to take centre stage in the discussions at Cannes.
  This is also the first festival since the birth of #MeToo, the global campaign wh
  
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• Being liberal agency folk doesn’t automatically make us LGBT+ allies

  15-06-2018 15:04
  Us ad agency folk like to think of ourselves as a hotbed of liberal thinking; an industry that opens the world’s eyes to inequality and discrimination through Cannes-winning creativity and campaigns that put as much emphasis on social purpose as advertising.
  So it’s ironic – and perhaps slightly shameful – that not a single ad agency made it into this year’s Stonewall Workplace Equality Index, the benchmark for employers to measure and monitor their progress on
  
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• How can the financial sector regain public trust?

  15-06-2018 14:56
  How much do you trust your bank? After subprime, Libor, intentionally mis-selling products, 'dark pool' activities – all in the past ten years – this is perhaps a silly question. 
  Of course, this is not a challenge solely experienced by brands in the financial sector. Society as a whole has been steadily losing trust in big business – as well as government, media and even NGOs – but 2017 was the first time in 17 years that public trust declined across all f
  
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• Shell protestors create ads decrying brand's sustainability marketing

  15-06-2018 14:46 via campaignlive.co.uk
  Members of subversive advertising group Brandalism claim to have installed a series of guerrilla outdoor ads in London, Leeds, Oxford and Bristol to criticise oil and gas company Shell's Make The Future clean energy marketing campaign and forthcoming festival.
  
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• Possible claims 50/50 gender balance in creative leadership with dual ECD hires

  15-06-2018 14:21
  WPP agency Possible has added Valerie Carlson and Jason Marks as executive creative directors for its Los Angeles and New York offices, respectively.
  The hiring of Carlson and Marks brought the agency’s ratio of women and men in executive creative roles to an even 50:50 ratio.
  Carlson previously worked at Method Products as its global vice president of creative and held roles at EVB and SapientNitro, and worked with James Cameron’s production company Lightstorm for the movie Avatar.
  
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• Kansas City indie Barkley fully acquires Boulder partner shop Grenadier

  15-06-2018 14:11
  Kansas City-based advertising agency Barkley announced that its long-time partner agency, Grenadier in Boulder, Colorado, will become an official part of the Barkley brand.
  Barkley said in a statement it made the structural change to attract talent and streamline its creative process.
  Grenadier was founded as a partner agency to Barkley in 2012 as a strategic and creative boutique focused mainly on emerging brands. The team in Boulder, the agency said, has evolved into a ‘more seamless&rsq
  
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• OMD US confirms up to 20 redundancies within ‘specialty practices’

  15-06-2018 13:59
  Omnicom media agency OMD US has confirmed it is making up to 20 redundancies across its offices in what it calls the consolidation of ‘specialty practices’.
  News of these redundancies comes weeks after OMD reclaimed the Beiersdorf account from Dentsu Aegis. Beiersdorf, parent company of skincare brands Nivea, Aquaphor and Eucerin, had been with Dentsu since 2010.
  When asked for further comment, OMD would only say that the layoffs were part of a "consolidation effort" within the
  
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• Native Video study on open web highlights consumer shift

  15-06-2018 13:51
  The power of video advertising may be well documented, but as consumer behaviour changes amid familiarity with video browsing on mobile devices, marketers who think the rules of engagement for digital video have already been written - and that there is a one size fits all approach - should think again.
  The rise and effectiveness of native video on social media has been well researched to date. Engagement rates, reach, frequency and return on investment studies all show positive associations
  
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• World Cup, Sky, influencers: 5 things that mattered this week and why

  15-06-2018 13:37
  How New Balance plans to steal World Cup market share from sportswear behemoths
  New Balance might be the new kid on the block when it comes to the World Cup, and it certainly doesn’t have the marketing budget to compete with the likes of sportswear behemoths Adidas and Nike, but being an unassuming underdog has its perks as the company suggests big brands can often get caught up in the “hype” of the tournament.
  But not New Balance. Instead, the sportswear company intends t
  
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• YouTube Re:View - Listen to the soothing sounds of Juanes' Pa Dentro and head inside the mind of Robin Williams

  15-06-2018 13:08
  Welcome to our YouTube Re:View. This week we have the official Fifa 19 trailer, some kitchen rivalry in Masterchef, a peek into the mind of Robin Williams, musician Juanes' new music video and Harry Styles grabbing a chippy...
   
  Juanes' surreal 'Pa Dentro' music video
  The Colombian musician released this film at the end of last month and has since earned over 22m views. Quite the surreal film, we are treated to women with smoke for hair, matrix style moves and optical il
  
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• Why transparency in pitch management must come at a cost

  15-06-2018 13:06
  Two years ago, the ANA report put transparency firmly on the agenda of the media and marketing industry, highlighting the fact that some agencies generated revenues that were not transparent to their clients. Today, those in charge of marketing budgets often make it clear that they want increased transparency on how every pound is spent, and, most importantly, the impact this has on business performance. Historically, the hidden market – including inventory media, rebates, value pots,
  
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• Asics shares founding philosophies with series of animated shorts

  15-06-2018 13:01
  Asics has released a series of animated short films delving into the shoe company’s origins in the Japanese city of Kobe and the brand’s guiding principles, laid down by founder Kihachiro Onitsuka.
  The ‘Sole of Kobe’ series marks Onitsuka’s centenary, honouring the founder by looking back to the philosophies he inculcated at the company, which is named after an acronym of the Latin aphorism, 'A sound mind in a healthy body.'
  Created by Saatchi & Saatchi, an
  
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• Open University reviews £17m marcoms and media accounts

  15-06-2018 12:17 via campaignlive.co.uk
  The Open University (OU) is seeking agency support for its consumer-facing marketing accounts - encompassing PR, social media, creative and media buying - worth a combined £17m per year.
  
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• Sleepless nights? Try getting into bed with other brands

  15-06-2018 12:02
  We are living in turbulent times. The high street is under siege, with declining sales and profitability, with news like House of Fraser sending shockwaves. Brexit nightmares, creating even more caution and concern, with stalwart British manufacturers feeling economically forced to move production out of England. Amazon taking over the world…now even British football. Even rumbles of impending civil war (just listen to BBC Radio 4’s First World Problems play of the week). It’s
  
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• Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

  15-06-2018 11:42 via campaignlive.co.uk
  Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with influencers who buy followers.
  
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• Samsung’s CMO on why ‘not being tech savvy’ is an advantage

  15-06-2018 11:29
  It may seem odd that marketing a company at the forefront of driving innovation through technology is overseen by a self-confessed “analogue” marketer. However, according to Samsung Electronics’ global CMO YH Lee this is a distinct advantage.
  Lee says her background in consumer goods at L’Oréal and UniIever helps her take a more customer-orientated view at a company that has arguably become more focused on product. She is happy to ask the “stupid questions&rd
  
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• The Launch Lowdown checks out Virgin Active's CPR class & personalised Johnnie Walker

  15-06-2018 11:20
  GDPR. That wasn’t quite as bad as we thought, was it? You can crawl out of your bunker now.
  And, if your bunker was particularly well padded, so deep underground you couldn’t get any Wi-Fi, then you might have missed some of May’s more interesting launches. To quote Ferris Bueller, in an alternate universe where he works in marketing and doesn’t pull a sickie: “Life moves pretty fast. If you don’t opt in, you might miss some very important stuff.”
  Or som
  
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• Ad of the Day: Apple goes ‘Behind the Mac’ in spot for laptops

  15-06-2018 10:51
  The spot seems simple – shots of people using their MacBook computers. But the emotions behind the eyes tell the deeper story – that people love their Macs, even if sometimes they get frustrated.
  A new spot for Apple’s laptops views people working on their Macs, making art, music, poetry or whatever they do. We never actually see the screen, just the iconic Apple logo on the top of the laptops, and the users’ responses, from frustration to joy.
  In 1984, the introduction o
  
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• Havas Group ploughs $100m into its AMO network

  15-06-2018 10:35
  Havas Group is betting big on the future of its AMO Network with confirmation that it is to invest $100m over the next five years to enhance the corporate and financial communications consultancy.
  Formed in 2001 from Havas Group’s financial communications agencies in London, New York and Paris AMO is an international strategic advisory network spanning 51 nations and 1,200 employees.
  Yannick Bollore, chief executive of Havas Group said: “Our corporate and institutional clients are op
  
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• The Drum @ Cannes Lions 2018: creative connections - the business of feelings & emotions

  15-06-2018 10:30
  Just like advertising, B2B creates strong emotional connections with lasting results. The Financial Times (FT) and Gyro recently published research with top decision makers specifically about what they feel, and want to feel, during key moments in a business relationship.
  Moderated by The Drum's editor-in-chief, Gordon Young, join The Drum at the Radisson Blu on Wednesday 20 June, 4pm - 5pm (cocktail hour to follow) with panelists including: FT's Laura Milsted, Gyro's ch
  
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• John Barnes gets licked a lot in Just Eat's World Cup plate campaign

  15-06-2018 10:24
  Just Eat has unveiled its World Cup campaign with a bizarre online film titled #PutItOnAPlate featuring football legend John Barnes having his face repeatedly licked by hungry fans.
  As part of the campaign conceptualised by Dark Horses, whoever orders a takeaway through the Just Eat app between 14 June and 15 July will get a chance to be chosen at random to receive an official 2018 Football Plate. Four designs will be released for fans to collect. Also, another film featuring John Barnes wi
  
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• How Tic Tac is targeting 'happy optimists' with its open house

  15-06-2018 10:17 via campaignlive.co.uk
  Tic Tac, the mints brand owned by Ferrero, is targeting people with a mindset of "taking the most out of life" with an experience that showcases its 50-year history.
  
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• Three and Snap stage World Cup Puggerfly pitch invasions with sponsored Snappable AR Lens

  15-06-2018 10:00
  Mobile carrier Three has integrated its Puggerfly Snapchat mascot with the World Cup by running the first sponsored Snappable augmented reality Lens.
  Three and Snapchat uncaged a new mascot earlier this year with the launch of the Go Binge campaign. The pug-butterfly fronted what Katrina Ward-Smith, director of brand and communications at Three UK called a “true partnership” between the brands. It saw the companies worked together to deliver a AR pe
  
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• Taking the living room to the beach at Cannes Lions: Q&A with Thomas Bremond of FreeWheel

  15-06-2018 10:00
  As a regular visitor to Cannes Lions, Thomas Bremond, General Manager, International, at FreeWheel, sees the event not only as an important date in the calendar for the creative and marketing industries, but also as a milestone for the Comcast-owned advertising management company. Ahead of the event, Thomas discusses what he is most looking forward to at Cannes in 2018.
  FreeWheel will be in Cannes again this year. What are you expecting from 2018?
  The past 12 months have been intense for the adv
  
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• Former Havas Media boss Paul Frampton-Calero joins Tink Labs as UK CEO

  15-06-2018 10:00
  Paul Frampton-Calero, formerly chief executive of Havas Media Group UK and Ireland chief executive officer (CEO), has joined Tink Labs, similarly in the CEO role overlooking the UK and Ireland.
  Frampton-Calero left the Havas role eight months ago, and has moved out of the marketing industry completely, now taking up responsibility for leading and expanding the Hong Kong-based company in the UK and Ireland.
  Tink Labs produces Handy, an IoT-enabled mobile device that
  
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• Creative Works: Father's Day edition, featuring HP, Dove, Busch and more

  15-06-2018 10:00
  Father's Day doesn't get the love that Mother's Day does, especially as it often lands near graduation days. But appreciating dads is just as important, as many brands understand, which is why Sunday will be filled with sentiments for dear old dad.
  The Drum has rounded up a selection of campaigns from around the globe, each uniquely celebrating fatherhood. Some are touching, some are humorous, but all give dads their due on their special day.
  Scroll through the entries below, then click on
  
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• Cannes Lions owner Ascential reveals awards entries down 21% and Warc acquisition

  15-06-2018 09:58
  Cannes Lions has reported a significant drop in entries for its awards programme this year with 32,372 entries received (down from 41,170 last year) as a temporary pull-out by Publicis and a restructuring of the event took their toll.
  This was despite an 84% year on year increase in the number of brands entering the awards which was insufficient to make up the shortfall created by the year-long Publicis Groupe hiatus together with the scrapping of three awards – cy
  
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• Why Budweiser has created its biggest ever experience for the World Cup

  15-06-2018 09:41 via campaignlive.co.uk
  Budweiser, the Anheuser-Busch InBev beer brand, is putting fans at the heart of its marketing around the Fifa World Cup.
  
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• Scandal surge cements brand safety as the top advertising concern for marketers

  15-06-2018 09:29
  Brand safety remains the number one advertising concern for marketers following a 25% increase in the number of violations in the past year, which have served to thrust the long-standing issue back into the media spotlight.
   
  Analysis pf the present challenges facing marketers as well as the future evolution of media content on the web found that fake news and unverified content has created an online minefield for advertisers to navigate.
   
  This is compounded by an 800% increase in ad
  
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• How Johnnie Walker, BMW and Samsung are reaching foodies at Taste of London

  15-06-2018 09:16 via campaignlive.co.uk
  As Taste of London, the restaurant festival run by IMG, kicks off for a 15th year, a variety of brands have created food experiences. Campaign rounds up some of the top activations.
  
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• Cannes awards entries fall by a fifth in watershed year

  15-06-2018 08:48 via campaignlive.co.uk
  The number of entries to Cannes Lions has dropped by 21.4% from last year, which organisers ascribed partly to Publicis Groupe's temporary withdrawal and partly to their decision to restructure the awards programme.
  
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• How Aldi ‘unsettled everyone’ with its ‘Like Brands, Only Cheaper’ campaign

  15-06-2018 08:24
  Brits love tea. But they also know which tea they like. So convincing them to ditch their beloved tea brand and take a chance on the unknown – especially when the unknown is far cheaper and unbranded – is no easy task.
  Cue Jean, an elderly lady who compares a box of PG Tips with Aldi’s own-brand tea in the first of the supermarket’s ‘Like Brands, Only Cheaper’ ads, before declaring that she actually prefers gin. The ad from 2011, part of a series of similarly
  
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