Marketing news

• San Francisco's TBD selected as new global AOR for productivity platform Evernote

  14-06-2018 23:53
  San Francisco-based agency TBD announced today (June 14) that it has been selected by Evernote as its new global creative agency for brand marketing and advertising services.
  Evernote, a productivity app that allows users to keep notes throughout mobile devices and on desktop, launched in 2008 and TBD is their first agency partner. To kick-off its new partnership, TBD has been tasked to support Evernote across several initiatives, including developing an integrated brand campaign to launch later
  
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• Telemundo launches ‘enhanced’ cross-platform World Cup 2018 coverage via musical gifs, VR app and more

  14-06-2018 23:00
  Telemundo, the exclusive Spanish-language broadcast partner of the 2018 Fifa World Cup, has rolled out cross-platform coverage via digital activations and partnerships.
  In addition to broadcasting the event on linear TV beginning today (June 14), all 64 matches in the World Cup will be livestreamed through Telemundo’s designated sports app, Deportes en Vivo, and the NBC Sports app. An interactive bracket has been hosted on the Telemundo site to allow its global audience to compete aga
  
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• Dove champions paternity leave in #DearFutureDads campaign

  14-06-2018 20:38
  In time for Father's Day, Dove Men+Care is supporting paternity leave to stress the importance of children having equal time with both parents.
  The campaign, called #DearFutureDads, champions greater access to paternity leave policies to enable men around the world to be the parents they want to be. The initial movement features a dedicated website and supporting campaign video.
  The digital resources hub on the Dove Men+Care website includes information and guidance for men who are consider
  
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• John Legend sings the ‘Stinky Booty’ song to his daughter in Father’s Day ad for Pampers

  14-06-2018 19:28
  Grammy award-winning musician and father of two John Legend is lending his talents to Pampers for Father’s Day.
  The P&G brand has enlisted the help of Legend to promote its new line of Pampers Pure diapers, which the company says are made with premium cotton and free of fragrance, lotion, parabens, chlorine bleaching and natural rubber latex.
  In the brand’s Father’s Day ad, Legend sings his very own 'Stinky Booty' song – which his wife Chrissy Teigen claims is th
  
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• Diageo to introduce ‘social contract’ to improve its relationship with agencies

  14-06-2018 17:51
  Diageo is preparing to launch a new programme developed by its procurement team that will lay out how its brands and agencies should work together, with the aim of improving their relationship and shifting the quality of its creative work.
  The programme, in essence a social contract, will set out rules around behaviour and decision-making in order to get the best working relationship out of the two parties. That means, for example, that if an agency turns up to a meeting and a key decision-maker
  
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• Talent is just the start for a creative - you need to be hungry to get to the top

  14-06-2018 17:30
  Hunger is more than just a grumbly stomach. 
  Hunger is what drives people to the peak in their craft. 
  And yet, nowadays, people seem full. Not Mr Creosote-full, more afternoon cat-nap full.
  As the industry evolves, we’re seeing a lot of new blood come in with oodles of IQ and EQ. But they’re missing something I like to call HQ.
  Hunger Quotient. 
  The difference between people succeeding and failing in this industry is hunger. Sure, you’ll have a few exceptions, w
  
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• AccommodationForStudents.com sees enquiries surge following portal revamp

  14-06-2018 17:20
  AccommodationforStudents.com, the UK’s most visited student accommodation search website, has experienced a 73% year-on-year boost in student property enquiries in the first month after a complete revamp of its website. 
  The upgrade, delivered by digital agency Code Computerlove, has made it both easier and faster for students and landlords to view properties and make enquiries both on desktop and mobile. 
  Launched in 2000, AccommodationforStudents.com was the UK’s first st
  
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• Creative Director’s Choice: Nomads' ECD Richard Hol on Nissan’s #SheDrives campaign

  14-06-2018 17:15
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Richard Hol, executive creative director at Nomads Dubai, asked two Saudi women about Nissan’s #SheDrives campaign, and their answers are positively intriguing.
  Show me entity :: 20790
  “If you think that Nazi Germany and North Korea are sexy, then y
  
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• How one software company rebranded to break down silos

  14-06-2018 17:13
  Appboy is a fine name for a new company – fun, light, a little cheeky. But not necessarily built for the long haul.
  As we became the dominant startup in our space and started to challenge marketing cloud incumbents, our name led some brands to sell us short. Having ‘app’ in the name meant that people often missed that we were capable of working our magic in email and on the web, too. We needed a change, a new name and new branding that spoke better to the company we’d be
  
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• T. Marzetti Company names Cramer-Krasselt agency of record

  14-06-2018 17:11
  T. Marzetti Company, owner of brands including New York Bakery, Girard’s, Cardini’s and Jack Daniel’s line of mustards, has named Cramer-Krasselt as its agency of record.
  The account was previously with MullenLowe Profero, who won the business in 2015.
  Cramer-Krasselt will handle advertising, media, programmatic, brand planning, digital, social media, and public relations for the Columbus, Ohio-based company. New campaigns for T. Marzetti, which has a total of 16 brands, are ex
  
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• Former JWT creative chief Vann Graves to join VCU Brandcenter as executive director

  14-06-2018 16:34
  Virginia Commonwealth University (VCU) Brandcenter has named Vann Graves as its new executive director. 
  Graves most recently held the position of chief creative at J Walter Thompson’s Atlanta office, and will be starting at Brandcenter's graduate program on August 10.
  He started his 25-year career as an intern at BBDO New York in 1993, spending 15 years there on brands such as Visa, AT&T, Snickers and M&Ms, and rose to the title of vice president-creative director.
  
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• Wunderman and Cannt to crit young creatives in the bathroom

  14-06-2018 16:19
  Digital agency Wunderman has teamed up with Cannt Festival to create a unique opportunity for ambitious copywriters and would-be creative directors – one that will see creatives hoping, rather than fearing, that their careers are headed down the toilet.
  The initiative calls on determined young creatives from across the industry to jot down their best idea on a sheet of loo roll and submit it via Twitter, tagging Wunderman and #CubicleCrits.
  The best 20 submissions will net their authors a
  
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• High-protein ice cream Wheyhey unveils debut ad campaign

  14-06-2018 16:16 via campaignlive.co.uk
  Wheyhey, one of a clutch of new brands proffering ice cream for the more health-conscious, is unleashing a series of odd, short online video ads by 18 Feet & Rising as its first campaign.
  
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• Why Cadbury’s ‘Gorilla’ ad nearly didn’t get made

  14-06-2018 16:15
  Imagine the pitch: it’s a 90-second advert, there’s no dialogue, we won’t show the product; instead it’s just a guy in an animatronic gorilla suit in an empty room playing the drums. Would you buy it?
  Luckily Phil Rumbol, Cadbury’s then newly-appointed marketing director, did and ‘Gorilla’ has gone on to become one of the best known ads of the early 2000s. “When we heard the script I just remember myself and my team walking into the side room and g
  
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• FBI probes media trading practices in the US

  14-06-2018 16:14 via campaignlive.co.uk
  The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.
  
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• Jasper Shelbourne exits JWT after 35 years

  14-06-2018 15:58 via campaignlive.co.uk
  Jasper Shelbourne, the executive producer at J Walter Thompson Entertainment and a former executive creative director at JWT London, is understood to have left after 35 years at the agency.
  
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• Social media to create a ‘fertile environment’ for advertisers at Russia World Cup

  14-06-2018 15:57
  With 3.2 billion people from more than 200 countries set to tune in to Russia’s 2018 FIFA World Cup, which kicks off this afternoon (14 June), some of the world’s biggest brands are busy preparing to grab the attention (and money) of consumers.
  Such is the opportunity that Zenith has forecast the World Cup will contribute an additional $2.4bn of ad spend to what is expected to be a $579bn market in 2018. That might seem a small percentage – it’s 0.41% of the total in
  
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• Dalian Wanda champions China's youth to ensure it never misses another World Cup

  14-06-2018 15:46
  Dalian Wanda is championing China's future football stars in its World Cup creative.
  Despite the nation not qualifying for the tournament, China's irrepressible thirst for football means it will spend five times more than America on World Cup advertising. Topically, Fifa may have been despondent at two of the world's biggest ad markets failing to make it to Russia this summer.
  Dalian Wanda, one of many Chinese Fifa partners, gave the young players the chance to be official Wo
  
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• Magnetic Spotlight awards: Smart Energy GB triumphs as agencies share honours

  14-06-2018 15:34 via campaignlive.co.uk
  Wavemaker, PHD and MediaCom were winners alongside stand-out advertiser Smart Energy GB at consumer magazine advertising champion Magnetic's annual Spotlight awards.
  
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• Ikea launches in India, Ben & Jerry’s resurrects Pride rainbow: International round-up

  14-06-2018 15:26
  Ikea finally launches in IndiaAfter a decade of delays, Ikea is finally set to open its first store in India in the southern city of Hyderabad.
  850 employees will run the shopping centre-sized store, which will include a restaurant that can seat 1,000 people. No official date has been set, but it will open at some point during July,
  Ikea first applied to open a store in 2006 but withdrew it three years later, having failed to persuade New Delhi to relax rules prohibiting foreign companies from
  
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• Goodstuff offers £1m to help aspiring media agency start-ups get into business

  14-06-2018 15:08 via campaignlive.co.uk
  Goodstuff Communications is hoping to back a new breed of independent media agency start-ups by offering a total of £1m in finance and business support in return for majority stakes.
  
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• Heineken raises a glass to the unexpected in latest creative push

  14-06-2018 15:00
  Heineken is bringing a lighthearted message to beer drinkers across the US in its summer campaign that launches today.
  Called ‘Cheers to the Unexpected,’ the campaign’s main spot features a well-dressed man who’s about to walk into the doors of what appears to be a terribly pretentious party. Lucky for him, though, he accidentally rings the doorbell of unit nine instead of six — and finds himself at a banger complete with dancing, a band, confetti and, of cours
  
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• ABCs: UK national newspapers continue to suffer circulation decline

  14-06-2018 14:37
  All of the UK’s leading newspapers suffered a third consecutive month of print circulation decline showing that the medium remains under threat if it fails to greet new audiences.
  Figures by auditor ABC found that The Sun, the highest circulated UK newspaper with a cover price, was down 6.49% year on year to 1.47m in May.
   The Daily Mail, which recently saw its longtime editor Paul Dacre announce his impending departure, was also down by 11.49% to 1.27m. When Remain-backing
  
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• ‘The end of the old model, the beginning of the new’: Adam Graham on what the Ryvl rebrand means

  14-06-2018 14:16
  The rebrand of The Marketing Group, to become Ryvl, is the end of a two-year process for the company’s chief executive, Adam Graham, towards the development of its ‘future’ model. 
  Graham leads the global marketing agency network which has 15 wholly owned subsidiary brands and has previously stated its commitment to remaining ‘lean, agile and anti-bureaucratic’ as it scales through acquisition. 
  The rebrand will run across all of the network’s agency
  
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• LinkedIn readies consumer ads featuring real members

  14-06-2018 14:02 via campaignlive.co.uk
  LinkedIn will launch a rare consumer-targeted campaign through outdoor and digital media on Monday, featuring real LinkedIn members talking about their own takes on success.
  
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• Ad of the Day: the agony of painful sex is visualised in nails and knives for BBC Three

  14-06-2018 13:51
  Prettybird director Sindha Agha has depicted the female experience of painful sex as part of a visceral visual essay series for BBC Three.
  Created as part of the online channel’s ‘Body Language’ series, Agha’s film contrasts a feminine pastel palette against the painful imagery of broken glass and glinting knives. The film is narrated by the words of sufferer Rhoda Hierons, who compares the pain of sex as “glass shattering inside you and embedding itself”.
  Agh
  
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• Lastminute.com wants other travel brands to build websites with its adtech sitting at the heart

  14-06-2018 13:20
  Over the last three years, Lastminute.com has scaled up its programmatic capabilities and found new sources of revenue in letting other advertisers plug into its adtech stack. Now, it wants other brands build their own microsites that will be powered by its adtech.
  The group's media arm Travel People, which services both the sell-side businesses of wider business as well as the buy-side for clients, has developed a content management system (CMS) that other brands can buy into.&nb
  
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• The School of Communication Arts' Marc Lewis recognised for his contribution to advertising

  14-06-2018 13:18
  When a group of creatives, which include Patrick Collister, editor, Directory; Rory Sutherland, Vice Chairman, Ogilvy UK and Trevor Chambers, founder, Fear No Space ask The Drum to recognise the contribution that Marc Lewis, the Dean of the School of Communication Art (SCA) has given to the creative industry, how could we say nothing else but yes.
  At The Chip Shop Awards 2018, Lewis was given the St Francis Lifetime Achievement Award for the incredible contribution he has made to advertisin
  
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• Three grabs first sponsored Snappable AR Lens

  14-06-2018 13:08 via campaignlive.co.uk
  Snapchatters will be able to use their face to control a football-themed game featuring Three's new mascot the Puggerfly, in a new Lens sponsored by the mobile network.
  
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• Ex-Havas Media chief to lead UK expansion for hospitality tech and media company Tink Labs

  14-06-2018 12:58 via campaignlive.co.uk
  Paul Frampton-Calero has signed on as chief executive of UK and Ireland of Hong Kong-based Tink Labs, a start-up that partners with hotels to offer guests the use of smartphones offering free connectivity, services and ad-supported content.
  
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• JWT wins global Grolsch account

  14-06-2018 12:34 via campaignlive.co.uk
  J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.
  
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• The future of the Living Business

  14-06-2018 12:30
  There’s a misconception among some brands that disruptive hype should underpin what a business is all about. While there are some staggering examples of creative brilliance out there, beware the showy and transient.
   
  A word of advice to businesses, then.
   
  Change the way you think about your customer. Those businesses that aren’t busying themselves chasing customer loyalty, but are flipping the tables by focusing on becoming loyal brands, will be the next to succeed.
   
  
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• Unsung Heroes - the operations manager: Dana Sopah, Ultimate Asset

  14-06-2018 12:23
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
  As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
  Dana Sopah, an operations manager at Ultimate Asset Asia Pacific, a recruitment firm that connects professionals to the latest media and digital jobs, is a jack of all trades. From booking villas in Bali to taking videos and d
  
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• Brian Blessed booms atop brown bear in Ladbrokes spot

  14-06-2018 12:01 via campaignlive.co.uk
  Ladbrokes has hired famous beard-owner Brian Blessed to front its Russia World Cup betting campaign.
  
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• Business on the Move: Godiva, Lidl, Department for Education, and more

  14-06-2018 12:00
  Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
  Global accounts
  Luxury Belgian chocolate company Godiva has announced the choice of two partner agencies. McCann and Hill+Knowlton Strategies has been selected as global agency partners and tasked with elevating brand awareness by leveraging omni-channel capabilities and strategic insights.
  EMEA accounts
  The UK government's Department for Educati
  
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• Creative Works: which brand will win The Drum's World Cup?

  14-06-2018 11:50
  Welcome to The Drum's World Cup edition of Creative Works.
  The World Cup in Russia is here. Brands and advertisers have been training for four years, building their talent and capabilities for the chance to take the top spot of the tournament.
  This special Creative Works is brimming with work from official Fifa partners, their rivals and ambushers – and some brands you'd be surprised have taken up any interest in football whatsoever. It is your job to cho
  
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• Havas London secures prize government education contract

  14-06-2018 11:48
  Havas London has achieved its long-held goal of securing a major government contract after winning a competitive pitch held by Crown Commercial Service Campaign Solutions framework on behalf of The Department for Education’s teacher recruitment business.
  The three-year, multi-million contract will commence in March with the first fruits of the collaboration expected to break by the autumn as the DfE battles to meet its stated target of training 35,000 teachers each year.
  Mike Olson, head o
  
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• How 5 News is seizing the opportunity to stand apart from its male-dominated rivals

  14-06-2018 11:40
  With an audience that skews 62% female and its four senior personnel all being women (including both its presenters), 5 News has a uniquely feminine perspective on news and current affairs.
  Of its 12 on-screen journalists, seven are women and there is an even gender split across the 50-strong newsroom. In a media industry with significant inequalities (and as part of the ITN business that has reported a 19.6% gender pay gap) that’s quite something.
  A report today highlights that major
  
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• The Times will use Amazon's Alexa as a ‘marketing tool’ during the World Cup

  14-06-2018 11:37
  The Times has partnered with Amazon for the first time and will embrace Alexa just as the World Cup kicks off, with the title's sports editor telling The Drum that the medium may be more effective as a “marketing tool” than a means of distributing content.
  The publisher will experiment with the voice interface to explore whether it can build its brand and grow subscriptions, but also to establish a beachhead on a platform where people may one day chose to listen to its podcasts.
  
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• How ‘social prediction’ is transforming the world of consumer foresight

  14-06-2018 10:52
  Since the dawn of modern marketing, consumer-facing brands have striven for better, more accurate information about their potential customers. Which audiences should they be targeting? What are their needs and desires? Where and when are they most likely to form and make their purchase decision? These questions are all asked with the intention of making smarter, faster marketing decisions to gain a competitive edge.
  The types of questions marketers are asking haven’t changed, but the tool
  
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• Marketing Week at 40

  14-06-2018 10:39
  The post Marketing Week at 40 appeared first on Marketing Week.
  
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• Jaguar Land Rover launches vehicle subscriptions service

  14-06-2018 10:20
  Jaguar Land Rover has branched out from one-off automotive sales to long-term partnerships with the launch of its first ever car subscription service geared toward high-mileage drivers.
  Carpe has been devised by Inmotion Ventures, Jaguar Land Rover’s corporate venture arm, to offer its biggest customers a brand-new vehicle every year in a personalised package, which can then be swapped for the latest vehicle range as soon as it rolls off the production line.
  Sebastian Peck, manag
  
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• Bidding war intensifies as Comcast offers $65bn to out Fox Disney

  14-06-2018 09:56
  Comcast has upped its offer for Twenty First Century Fox to $65bn in cash as a high-stakes bidding war intensified between the media giant and Disney to get their hands on the prize.
  Representing a 20% premium on its earlier offer, the Comcast bid highlights the eagerness of the US’s largest media companies to snare the business, with the usual caveat of obtaining approval from regulators.
  That green light appeared more certain on Tuesday after AT&T secured permission to buy Time Warne
  
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• Absolut brings Midsommar festival spirit to London

  14-06-2018 09:55 via campaignlive.co.uk
  Pernod-Ricard-owned Absolut Vodka is launching a traditional Swedish festival in London this summer.
  
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• Campaign Newscast: how WPP investors reacted to company's split with Sorrell

  14-06-2018 09:24 via campaignlive.co.uk
  Campaign's Gideon Spanier and Simon Gwynn report back from WPP's first post-Sorrell shareholder summit and analyse with Claire Beale what investors had to say about the company's past and its future.
  
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• Fifa World Cup to boost APAC ad spend

  14-06-2018 09:04
  Regional sporting events like Fifa World Cup and Asian Games are set to power the advertising spend in Asia Pacific by 4.5% in 2018 according to Dentsu Aegis Network.
  Asia Pacific, as a result will now contribute 41% of the global increase (USD 613.5 bn). Comparatively, North America accounts for 32%, Western Europe accounts for 13% with Latin America at 8% and Eastern Europe 5%.
  Meanwhile, digital will overtake TV for the first time, to reach 45.5% of Asia Pacific share (TV 33.5%). The report f
  
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• Galaxy's giant edible billboard will encourage passersby to view pleasure as a necessity

  14-06-2018 08:31 via campaignlive.co.uk
  Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity for a more fulfilling life.
  
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• Meet the South Korean brand taking on the UK subscription shaving market

  14-06-2018 08:30
  Dorco hopes to crack the UK market by positioning itself as the consumer’s friend.The explosion of the online subscription shaving market over the past two years has introduced a wave of new brands to the UK. From US imports Dollar Shave Club and Harry’s to homegrown contender Cornerstone, French razor business Bic and even shaving giant Gillette, consumers are spoilt for choice.
  Now South Korean market leader Dorco is hoping to claim its share of the UK shaving sector. Unfazed by t
  
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• Adidas highlights plight facing oceans with community run

  14-06-2018 08:28 via campaignlive.co.uk
  Adidas is hosting a running event to drive awareness of the "Run for the oceans" campaign, a movement against marine plastic pollution.
  
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• Wall Street Journal forms brand council to work with CMOs to develop different ad concepts

  14-06-2018 08:15
  The Wall Street Journal (WSJ) has announced the formation of its ‘WSJ Brand Council’, which will see the American business daily work with chief marketing officers from leading brands around the world to reach high-influence audiences.
  CMOs from Lexus, Ralph Lauren and an unnamed cloud computing company have already signed up for the Council, and will work with WSJ creative and developer teams to develop different ad concepts into marketing solutions.
  The solutions will be tested and
  
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