Marketing news

• Kastner and Partners and C21 take home the big spuds at The Chip Shop Awards 2018

  13-06-2018 23:25
  The Chip Shop Awards once again took advertising to new levels at the Electric Brixton, paying tribute to the most outstanding and original work in the industry. The finalists brought to life ideas that otherwise would never make it out of the boardroom.
  Kastner and Partners won the coveted Grand Prix and Best Charity for #NotInvited. The idea was for the homeless charity Shelter to respond to Windsor Council’s unjust treatment of the town’s homeles
  
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• Busch recruits entire town to inform family that their dad just wants beer for Father’s Day

  13-06-2018 22:41
  Busch beer has taken over an entire town in upstate New York to drive a message home that one dad just wants Busch beer for Father’s Day.
  In a short film, Busch shows that it will no longer stand idly by as hard-working, loyal dads are inundated with the bad, the weird and the unwanted gifts usually associated with Father’s Day, like ties, goofy hats and other half-hearted efforts. All Dad wants for Father’s Day is an ice-cold beer with his family, and Busch is helpin
  
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• Diet Dr. Pepper enlists Onion Labs to ‘Crack That Pepper’ for everyday jobs well done

  13-06-2018 21:53
  The Onion might be best known for its satirical headlines and humorous stories, but the Onion Labs side of the business – its in-house content agency – knows how to put together a snappy branded music video too, as it just did for Diet Dr. Pepper.
  The video and song, the super catchy ‘Crack That Pepper,’ is about rewarding yourself for accomplishing everyday mundane tasks, because you deserve it.
  In the video, we see the protagonist, 23 Skinny, saying that he’s
  
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• US Creative Work of the Week: LeBron James is the face of NBA 2K19

  13-06-2018 20:26
  King James, aka LeBron James, may not have been the king of the NBA Finals this season, but he is still arguably the biggest star in the game, getting his Cleveland Cavaliers to the finals against the odds. 
  James also rules the basketball gaming industry by being named as the face of the highly popular NBA 2K19, the 20th Anniversary Edition of the video game.
  A new campaign for the game revealed its cover athlete in James, with a film featuring the game's tagline, 'They
  
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• 'The elephant in the room': Absent Sorrell inspires anger and affection at WPP

  13-06-2018 17:21 via campaignlive.co.uk
  In the week that former WPP chief Sir Martin Sorrell faced claims of bullying behaviour and paying for a prostitute, the ad group will be breathing a sigh of relief after an AGM that avoided a showdown.
  
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• Department for Education appoints Havas for teacher recruitment drive

  13-06-2018 17:06 via campaignlive.co.uk
  The Department for Education has appointed Havas London to handle its teacher recruitment account.
  
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• The data giving marketers new insight into direct mail

  13-06-2018 17:00
  There’s a way to uncover the latest data to help you find out how your mail campaign can perform. Royal Mail MarketReach has developed a new, improved Insight Engine based on data from JICMail – the direct mail industry’s new audience measurement standard. It’s a powerful tool that can help you drive success.
  JICMail is changing the face of marketing. As you may be aware, since its launch in January, JICMail – the Joint Industry Committee for Mail – provides
  
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• Beyond GDPR: what now for digital marketers?

  13-06-2018 16:21
  There were varying degrees of readiness in the marketplace for the introduction of GDPR on 25 May. Larger businesses are typically further forward, given their ability to allocate resources and create specific project teams. Smaller companies are either bringing in outsourced partners or more often having to absorb the requirements into ‘business as usual’, which was always going to make meeting deadlines more challenging.
  That said there was always an acknowledgement from the Inform
  
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• Edinburgh Gin appoints PHD Manchester to lead media strategy

  13-06-2018 16:05
  Ian Macleod Distillers has appointed Omnicom Media Group’s PHD Manchester to oversee media strategy and buying for Edinburgh Gin’s Summer 2018 campaign.
  PHD Manchester will work closely with outdoor specialist Talon to tap into the mindset of premium drink consumers, delivering contextually relevant ads to connect with Summer gin enthusiasts across outdoor and social. 
  “PHD Manchester demonstrated a clear understanding of our audience and an innovative approach to connecti
  
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• Dentsu Aegis upgrades 2018 global forecast and tips mobile to take a quarter of all adspend

  13-06-2018 15:57 via campaignlive.co.uk
  Dentsu Aegis Network expects global ad expenditure to rise 3.9% in 2018 thanks to consumer packaged goods companies returning to higher levels of spend and an "uptick" from the FIFA World Cup.
  
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• Roll of honour: how you can win at The Drum DADI Awards

  13-06-2018 15:45
  The DADIs (The Drum Awards for the Digital Industries) returns for its twelfth year to celebrate and reward digital excellence from around the globe. 
  But what makes our judges choose the best of the best? 
  Following is just five examples of the best of the best of the 2017 winners.
  Home: A VR Space Walk - Rewind and BBC Studios
  Use of VR
  Video of Home: Immersive Spacewalk Experience 
  Loading...
  Home combined a strong narrative and sense of drama with the impact from an
  
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• Three rebrands stores as Three (lion emojis) to roar for England at World Cup

  13-06-2018 15:35
  Mobile carrier Three UK is getting involved in the World Cup chat by rebranding a handful of stores with three cute lion emojis.
  Manchester Arndale, London Islington, Brighton and Portsmouth stores were rebranded with three lion emojis to bring it in line with the England side's nickname the Three Lions. The clever stunt, with deniability, ties the brand to the England team without splurging for an official partnership.
  This marks one of the most blatant pieces
  
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• Jimmy Bullard laments World Cup failures in Domino's 'Staying at Home' for World Cup

  13-06-2018 14:49
  Domino's Pizza has taken an unusual approach in publicising itself as the food of choice during the World Cup, by reflecting on retired English footballer Jimmy Bullard's failure to ever make it to the tournament.
  An ad campaign from the pizza brand and VCCP shows Bullard performing mundane household tasks during the World Cup. The tongue-in-check slots champion 'Staying at Home for International Tournaments'.
  Many a talented footballer have never made a tournament by there is somethin
  
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• Turkey of the week: Coca-Cola misses open goal

  13-06-2018 14:35 via campaignlive.co.uk
  Brittaney Kiefer gives Coca-Cola a red card for its World Cup campaign.
  
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• Guinness’s ‘Surfer’ ad didn’t do that well in research ‘but we ignored it’

  13-06-2018 14:20
  No list of the greatest ads of the past 40 years would be complete without Guinness’s ‘Surfer’ ad. The TV spot was creatively brilliant, commercially successful and helped propel the careers of everyone behind it – the brand marketer Andy Fennell, AMV BBDO’s Walter Campbell and director Jonathan Glazer.
  Little did the team know they would be making a classic when AMV pitched for the Guinness business in late 1997. The agency of record on the brand for a dozen years
  
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• Four steps to prepare your SEO strategy for voice search

  13-06-2018 14:20
  SEO has always been a changing landscape.
  All Google has to do is introduce a new set of tags – like schema – in order for technical SEOs to incorporate something new into their knowledge base. Likewise, the growth of mobile has changed what we prioritise. In terms of content, all your competitors have to do is improve theirs for you to need to step up. Backlinks, historically an easily gamed system, now must be genuine, earned and relevant to count.
  Voice search doesn’t change
  
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• WPP reports 3.4% revenue drop at first AGM without Sorrell

  13-06-2018 14:15
  Holding company WPP, which is today conducting its first AGM since the departure of longstanding chief executive Sir Martin Sorrell, has announced that its global revenue for the first four months of the year was down 3.4% year-on-year to £4.822bn.
  Constant currency revenue was up 2.7% and like-for-like revenue was up 1.4%. Net sales (now reported as revenue less pass-through costs) were down 5.0% to £3.969bn for the year.
  Growth was reported in Western Continental Europe,
  
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• Experts tip a flood of more M&A activity after AT&T and Time Warner deal

  13-06-2018 14:10
  The approval of the mammoth AT&T/Time Warner merger is expected to act as a catalyst for M&A activity on a similar scale, with repercussions affecting media owners around the globe as the telecoms and media sectors become increasingly intertwined.
  AT&T’s $85bn purchase of Timer Warner, owner of media properties including HBO, CNN, Cartoon Network and TBS, was approved yesterday (June 12) after 18 months of legal-wrangling following objections by the US Justice Department.
  Sourc
  
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• Sky steers clear of ‘bribery tactics’ as it targets 4.5 million loyalty members

  13-06-2018 14:04
  Sky says it is on track to have 4.5 million VIP customers within the next year, around a third of its UK customer base.
  1.8 million people have already signed up to Sky’s 10-month-old loyalty programme – which rewards tenure rather than spend – which launched last summer following complaints from existing customers that newer ones were getting better deals.
  It was also an attempt to reduce churn amid growing competition from the likes of BT and Netflix, as well as to
  
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• Brands can now target Google audiences using Salesforce and Ticketmaster is the first to try it

  13-06-2018 14:02
  Google is opening up the ability for brands using its Analytics 360 tool to activate audiences outside of its ecosystem through a tie-up with Salesforce with brands including Ticketmaster already trialing the software.
  The integration deepens the relationship between Google and the CRM-giant with the latter touting the ability to bring insights from both platforms together at the click of a button as a way to build and execute “more effective”, and more personalised, campai
  
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• US Creative Works: featuring Conquistadors, Leo Burnett, Mother LA, and more

  13-06-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our
  
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• The traits that make consumers more loyal

  13-06-2018 13:36
  Numerous brands across all sectors use loyalty schemes as a marketing tactic, both to encourage repeat business and to learn more about their customers. But just because they are so common, it doesn’t make them easy to get right.
  In a new report, YouGov lays out key insights into the consumers that use these programmes the most, and how to maximise the value they give back to your brand. Here is a sneak peek.
  READ MORE: Download YouGov’s whitepaper, ‘What the British think of l
  
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• Long-term ad contract firm NYIAX receives $5.65m in seed funding

  13-06-2018 13:03
  Ad contract marketplace NYIAX has received $5.65m in seed funding in a round driven by WestPark Capital. This will help it deliver on its promise to develop tech that lets publishers sell media in advance for a set price for the coming year.
  To date, the company, which purports to be world's first marketplace to trade advertising contracts, has raised $16m to develop its proposition.
  The tech enables publishers to sell their media upfront for guaranteed prices in the long term, enabling them to
  
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• 'Creativity is not on pause because one group is not in Cannes'

  13-06-2018 12:29 via campaignlive.co.uk
  This year's Cannes Lions Festival will be different to any that preceded it - but then, it was always thus.
  
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• ITV and FA tested virtual stadium perimeter ads during England game – and no one noticed

  13-06-2018 12:18
  The Football Association (FA) and ITV have tested new adtech that will enable regional advertisers to virtually augment themselves over existing in-stadium perimeter ads during match broadcasts.
  During the England v Costa Rica warm-up game at Elland Road in Leeds, the perimeter ads at the stadium were UK-specific. However, during the broadcast, Virtual Replacement Technology delivered new augmented regional ads on a feed going to the Americas and on another being fed to Asia, Australasia an
  
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• Publicis 'must be prepared to axe Marcel if it fails', experts say

  13-06-2018 12:16 via campaignlive.co.uk
  The launch of Marcel will, according to Publicis Groupe chief executive Arthur Sadoun, "break the industry" by removing "the barriers between talent and opportunity".
  
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• Stockholm to ban sexist ads from city streets

  13-06-2018 11:57
  Stockholm City Council has enacted tough new laws against the public display of sexist adverts, enabling it to forcibly remove offending material within 24 hours of it appearing on out of home sites in the city. 
  The vote to ban any imagery which depicts men or women as "sex objects" or a "stereotypical image of gender roles" comes as part of a broad crackdown on "demeaning" displays that are judged to be "sexually discriminatory". 
  The Swedish capital is currently marketing itself as
  
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• Ad of the Day: Sunsilk aims to break transgender taboo in Thailand with 'Hair Talk'

  13-06-2018 11:51
  Sunsilk has highlighted the taboos and stygma around transgendered people in Thailand, urging the public to be more accepting in its latest campaign.
  The ad titled 'Hair Talk' conceptualised by J. Walter Thompson Bangkok features the story of Rock Kwanlada, first runner-up Miss Tiffany Universe 2017. 
  Kwanlada narrates her story about how growing up her father wanted her to act like a boy despite knowing that she was inclined towards being a girl and love
  
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• Vogue is using experiential to showcase its Beauty Awards winners

  13-06-2018 11:47 via campaignlive.co.uk
  Vogue, the Conde Nast fashion title, has launched a pop-up shop to sell the beauty products that its readers have recognised as the best.
  
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• JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

  13-06-2018 11:21 via campaignlive.co.uk
  JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst for change in the out-of-home media industry, according to Liberum analysts.
  
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• Reddit rolls out auto-play video ads for web and mobile

  13-06-2018 11:12
  Reddit has belatedly joined the video ad fold with the roll out of native video advertising to select partners across both its website and mobile apps, a scheme which will be extended to all later in the summer.
  Hot on the heels of LinkedIn, Reddit will now hosts brands' videos natively, playing them automatically when users enter the site – although they will be given the option to switch off auto-play functionality should they prefer.
  Reddit has enjoyed great success since it began
  
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• Two weeks to go for Campaign Event Awards entries

  13-06-2018 11:01 via campaignlive.co.uk
  The deadline for entries for the Campaign Event Awards is fast approaching.
  
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• Pick of the week: Wimbledon makes its voice heard in the football cacophony

  13-06-2018 10:54 via campaignlive.co.uk
  Simon Gwynn is ready to watch some goddamn tennis.
  
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• Pernod Ricard targets Chinese millennials in bid to grow market share

  13-06-2018 10:51
  Pernod Ricard is targeting millennials in a bid to boost its share of China’s 1 trillion RMB ($156bn) alcohol market.
  The French spirits company, which owns the Chivas Regal, Absolut and Martell brands, has revealed plans to double the international spirits market in China from 1% to 2% by 2025.
  Pernod Ricard is targeting the country’s younger generation and its expanding middle classes who have higher disposable incomes.
  Pernod Ricard China managing director Jean-Etienne Gourgues to
  
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• Moneysupermarket names WCRS as new creative agency

  13-06-2018 10:34
  WCRS has beaten off competition from Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy in a four-way pitch to be appointed as the new creative agency for Moneysupermarket in June.
  The appointment comes following the brands split with its creative agency Mother and will begin work with WCRS this month (June). 
  Darren Bentley, marketing director at MoneySuperMarket, commented: “We’re at a pivotal moment in the evolution of our business, as we seek to reinvent the
  
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• Donald Trump and Kim Jong Un likened to ‘superheroes’ in bizarre White House 'movie' trailer

  13-06-2018 10:02
  US president Donald Trump and North Korean dictator Kim Jong Un have been likened to superheroes in a bizarre White House-produced trailer which depicts the unlikely pairing as holding the fate of the world in their hands.
  Fresh from their Singapore summit, which marked first direct contact between a US president and the state, a Hollywood-inspired film trailer produced by ‘Destiny Pictures’ has emerged complete with a gravelly voiceover hyping up the Far East photo shoot as a turnin
  
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• 'Stop sensationalising sexuality': how to improve the representation of LGBT+ people in the media

  13-06-2018 09:39 via campaignlive.co.uk
  The media must stop sensationalising sexuality in order to better reflect LGBT+ people and empower people to bring their 'whole selves' to work.
  
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• Dixons Carphone opens hacking investigation as 5.9m cards are compromised

  13-06-2018 09:34
  Dixons Carphone has become the latest business to fall victim to hackers after uncovering ‘unauthorised data access’ to its systems by unknown parties, thought to be an attempt to compromise 5.9 million cards stored in one of its processing systems for Currys PC World and Dixons Travel.
  The breach has prompted a major security review at the retailer which has employed cyber security experts to shed light on the nature of the hack and beefed up its own security measures to prevent a r
  
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• We Are Social buys Socialize as a first step towards growing its global network through acquisition

  13-06-2018 09:17 via campaignlive.co.uk
  UK-founded agency We Are Social has acquired a majority stake in Socialize, an independent agency in the Middle East.
  
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• Snapchat wants to show advertisers its in-store sales impact with LiveRamp measurement deal

  13-06-2018 09:00
  Snapchat is looking to align the measurement it offers advertisers with that given by the likes of Facebook, announcing two new plays that will help brands better scrutinise the value of their media buys in the app. 
  First up, the messaging service has deepened its relationship with people-based marketing firm LiveRamp, launching a new solution it's calling 'offline sales impact' (OSI) that it said will let brands measure the impact of their campaign on offline sales in a 'privacy
  
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• Fans, fears and football: how new media is tackling a challenging Russia World Cup

  13-06-2018 09:00
  Dedicated football media brands are converging on Russia for the World Cup, keen to get under the skin of the nation and explore its unique – and somewhat controversial – fan culture. The Drum spoke to Goal, Ball Street Media, Copa90 and 90min to learn why they are embedding with fans to tell the on-the-ground story of the tournament.
  These outlets have been presented with logistical and societal difficulties which have upped the challenge of bringing the atmosphe
  
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• Moneysupermarket.com hires WCRS after splitting with Mother

  13-06-2018 08:46 via campaignlive.co.uk
  Moneysupermarket.com has appointed WCRS as its new creative agency following a competitive pitch.
  
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• GroupM US investment head Lyle Schwartz on what AT&T/Time Warner merger means for future M&A

  13-06-2018 08:37
  The approval of the long-announced merger between AT&T and Time Warner has been a fast-moving topic of discussion across the media ecosystem, as well as in research circles across the marketing space.
  Lyle Schwartz, president of investment for GroupM North America, said at the ARF’s AudiencexScience conference yesterday that the telecom company’s win over the US Justice Department will set the tone for pending mergers to receive less scrutiny for anti-trust issues.
  “Th
  
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• Rage against the magazine: behind the resurgence of independent mag publishing

  13-06-2018 08:30
  The recent print closures of magazines such as Look, Glamour and NME portray an industry on the brink of implosion. Yet things look very different in the independent publishing arena – a place where new titles are thriving, albeit under a different definition of success.
  The story of independent mag publishing in the UK is the subject of Somerset House’s latest exhibition. Print: Tearing It Up is an exploration of the indie landscape’s history, from the obscure Blast (the
  
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• It's not who you know: why agencies committed to diversity need to end nepotism

  13-06-2018 08:30
  Work placements have long been a way for young people to get a foot in the door. They are easy CV wins, showing enthusiasm for the ad industry, and at times, a willingness to put some unpaid hours in for the sake of experience.
  However, these placements are more often than not a result of calling in a favour from a relative, or agency heads taking a friend or client's son or daughter into the office.
  In fact, recent research from The Youth Select Committee found that seven in 10 p
  
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• OMD UK lands Lidl's £70m media planning account

  13-06-2018 08:03 via campaignlive.co.uk
  OMD UK has landed Lidl's estimated £70m strategic media planning account after a competitive review.
  
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• Sir John Hegarty: Great advertising elevates brands to a part of culture

  13-06-2018 08:00
  Illustration by Peter StrainI’ve barely sat down in the office of Sir John Hegarty’s latest venture, startup incubator The Garage, before he is bemoaning everything that is wrong in the ad industry today. Across the table, he complains how creativity is “receding from the world of marketing” as it becomes data-driven, how marketing has forgotten to “engage with people’s imagination and soul” and how digital tech “hasn’t created the wealth it
  
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• Sir John Hegarty: Creativity is receding from the world of marketing and the obsession with data is to blame

  13-06-2018 08:00
  Illustration by Peter StrainI’ve barely sat down in the office of Sir John Hegarty’s latest venture, startup incubator The Garage, before he is bemoaning everything that is wrong in the ad industry today. Across the table, he complains how creativity is “receding from the world of marketing” as it becomes data-driven, how marketing has forgotten to “engage with people’s imagination and soul” and how digital tech “hasn’t created the wealth it
  
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• Ascot’s top marketer on the challenge of being a ‘sport that isn’t tribal’

  13-06-2018 08:00
  Royal Ascot is one of the UK’s most renowned race meetings, known as much for its extravagant hats and glamour as it is for horse racing.
  Over the course of the five-day event, which this year takes place between 19 and 23 June, the racecourse welcomes more than 300,000 visitors and generates three-quarters of its annual income. It has 21 other race days throughout the year, but they attract just 300,000 visitors between them and a quarter of its overall revenue.
  Therein lies the challenge
  
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• Jugaad: the best management theory you’ve never heard of

  13-06-2018 06:52
  Brand owners and agencies don’t want for mental frameworks.  We’ve read Drucker and Porter. We can choose between Maslow’s hierarchy of needs on the one hand, and challenger thinking on the other. We debate whether we are hedgehog or fox. We wear various hats.
  Yes, there are plenty of management road maps, albeit typically drawn up by the pale and male. Products of Northern hemisphere business and culture, of the slow-moving West - not the fast-growing East.
  How delightful
  
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