Marketing news

• 'Watershed moment': Judge gives go-ahead for AT&T-Time Warner deal

  12-06-2018 23:41
  A federal judge said AT&T can go through with its $85bn purchase of Time Warner, owner of media properties including HBO, CNN, Cartoon Network and TBS.
  AT&T initially announced its plans to acquire Time Warner in October of 2016, describing the move as the formation of a “new company with complementary strengths to lead the next wave of innovation in converging media and communications industry” at the time.
  But the Justice Department sued to block the deal last year, setting
  
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• Instagram adds shopping capabilities to Stories

  12-06-2018 22:23
  Facebook-owned Instagram is making its Stories shoppable.
  Starting today, brands can plug their products on Instagram Stories via a shopping bag icon that users can tap on. According to Instagram, Adidas, Aritzia and Louis Vuitton are a few of the brands who will be using the feature.
  While the shopping tag has long been available within Instagram’s feed, the move is a boon for brands who want to capitalize on the many eyeballs who watch Stories. Instagram says 300 million of its more than
  
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• One-word answers with AB Inbev's Miguel Patricio

  12-06-2018 21:42 via campaignlive.com
  The global CMO shares his goal for the company this year and his favorite beer.
  
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• Rapha promotes urban cycling in Los Angeles with ‘Riding is the Answer’ campaign

  12-06-2018 20:29
  UK-based cycling lifestyle and apparel company Rapha is looking west with its latest campaign, ‘Riding is the Answer,’ which promotes the camaraderie of cycling in Los Angeles.
  The campaign, by Mother in Los Angeles, represents the company’s first work with an external creative agency. In a 99-second short film, we follow a cyclist who is dealing with the daily ills of city life, pedaling through the urban landscape while garbagemen, traffic and commerce bombard his being.
  As h
  
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• Harvey Nichols enlists Hero to help it use AI to bring online and offline closer together

  12-06-2018 20:26
  Harvey Nichols wants to bring its offline and online offerings closer together, as well as leveraging AI to "create a seamless shopping experience", and it's enlisted global retail tech company Hero to help it do so. 
   The brand's Asia-based private investment fund has additionally made an undisclosed minority investment in Hero, which has offices in London and New York.
  The luxury retailer has inked an exclusive deal with the company in the UK. The partnership will comprise two stages
  
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• Sears Auto expands tire installation partnership with Amazon

  12-06-2018 20:24
  Sears is expanding a partnership with Amazon that lets drivers order tires off the e-commerce site and have them installed at one of the retailer’s auto centers.
  The tie-up initially kicked off last month at 47 Sears Auto Centers in eight cities. Now, the service will be available at 71 additional locations, bringing the total to 118.
  The ‘Ship-to-Store’ service lets users purchase any brand of tire, including Sears’ own DieHard tires, on Amazon. Custo
  
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• Thanks to its rivals, 'IHOB' is a smashing success

  12-06-2018 19:23
  Dine Equity, the parent company of IHOP, should write thank you letters to Wendy’s, Burger King, and everybody else who made fun of the “IHOB” stunt that's went viral these past few days.
  They all helped give lots of attention to what was essentially a cute product launch campaign for new burger items on IHOP’s menu. All IHOP did was a little social media tease on changing one letter in their name, and the world went crazy, far beyond the free pancakes they give away ever
  
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• Movers and shakers: Uber, Dare, Crispin Porter, R/GA, Spark44, Comparethemarket, Reach and more

  12-06-2018 19:14 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• LinkedIn ups sponsored content offering with carousel ads

  12-06-2018 18:41
  LinkedIn is positioned to court more advertiser and user dollars with the rollout of its new carousel ad product.
  The Microsoft-owned professional network lags a few years behind Facebook, Twitter and Instagram in adopting the feature but it now allows advertisers to ‘tell a story through a series of images’.
  Rohan Rajiv, product manager of LinkedIn, said: “In B2B marketing, we sometimes forget the importance of storytelling to build a deeper relationship with our audience. Get
  
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• Finalists for The Scottish Design Awards 2018 have been announced

  12-06-2018 18:25
  The judging day has been and gone and now we can announce the finalists for The Scottish Design Awards 2018. 
  The scheme, which rewards top design agencies and architecture firms for their contribution to the country's design culture, is now into its second decade year and the esteemed judging panel has whittled down the entries to a final shortlist.
  When it comes to the design nominations there are several agencies up for accolades across various categories including: Graphic Pub
  
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• The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, Innovid, Sony and more

  12-06-2018 18:20
  As the creative industry descends upon Cannes Lions 2018, The Drum brings you a range of brands debating the big challenges and opportunities of our time. 
  A panel headed by WE Communications, 'Business Purpose: The paradox and the potential', sees Mars' global head of purpose and inclusion and diversity, Michelle Oliver in the line up with Nivea's global chief marketing officer, Tobias Christoph Collee.
  Oliver has worked at Mars for over tw
  
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• Now brands will be able to track effect of Snapchat ads on in-store purchases

  12-06-2018 17:27 via campaignlive.co.uk
  Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
  
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• Now brands will be able to track consumers from a Snapchat ad to an in-store purchase

  12-06-2018 17:27 via campaignlive.co.uk
  Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
  
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• The Drum @ Cannes Lions 2018: independent agency happy hour

  12-06-2018 17:07
  At The Drum, we believe in shouting about everyone from the big conglomerates to the independent agencies.
  Join us at Cannes Lions 2018, for happy hour at The Drum Arms, The Quay Irish Pub, 17 Quai St Pierre and have your voice heard.
  Enjoy an early evening networking event, hosted by The Drum’s editor-in-chief, Gordon Young, where the drinks will be flowing as much as the conversations. Catch-up with old friends and make new ones across the independent agency world with The Drum team
  
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• Has Paddy Power's 'shockvertising' run its course?

  12-06-2018 16:58 via campaignlive.co.uk
  Another World Cup, another environmental outrage from Paddy Power that turned out to be nothing of the sort.
  
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• WPP COO Mark Read issues company values reminder to staff after Sorrell headlines

  12-06-2018 16:37
  Interim WPP boss Mark Read has circulated an email to all staff reminding them of company values following extensive press coverage about its former chief executive Sir Martin Sorrell.
  In his memo to the marcomms giant's 200,000 strong workforce, Reid said that "all WPP working environments must be places where people feel safe and supported" but sidestepped the reports concerning Sorrell's departure that have dominated headlines this week.
  Read, who was named joint chief ope
  
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• Putting the fun back into high street shopping

  12-06-2018 16:30
  Following on from his previous blog, James Hale, group creative director at Lick Creative looks at a variety of retailers are doing to ensure customer experience is converted into the all important sale. 
  Here, James looks are at some examples of the best innovations in retail experiential activations throughout 2017 and 2018.
  Topshop
  Topshop put on a summer long activation called Splash! This event cleverly combined experiences, stunts and pop-ups to engage, surprise and delight customers.
  
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• A decade of Asda George and Isobar

  12-06-2018 16:30
  A lot can happen in ten years. Today you can hail a ride with the push of a button, stay in a stranger’s home on the other side of the world and order something you probably don’t need, to be delivered to your front door in under an hour. Not to mention that even a celebrity can be elected to president of the free world. 
  But all of this arguably wouldn’t be possible without the launch of the iPhone a little over ten years ago, giving consumers access to more computing pow
  
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• Bol.com and P&G partner up to release Father's Day gift buying guide

  12-06-2018 15:50
  bol.com - the biggest online retailer in the Netherlands - has joined forced with Procter and Gamble to promote fathers day with an online video produced by digital agency Dept.
  Starring the ‘Old Spice Guy’, actor Isaiah Mustafa, the campaign aims to help customers find the perfect Father’s Day gift in time for the weekend (17 June). In sixty seconds, Mustafa provides the Dutch viewer with the do’s and don’ts of purchasing Father’s Day gifts. The video has alr
  
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• Beyond Collective to launch growth consultancy Frontier

  12-06-2018 15:39 via campaignlive.co.uk
  The Beyond Collective has hired David Frymann from McCann London to launch a strategic growth consultany, called Frontier.
  
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• Direct Line's Mark Evans unveiled as Marketing Leader of the Year 2018

  12-06-2018 15:19 via campaignlive.co.uk
  The Marketing Society has named Direct Line Group's marketing director Mark Evans as its Marketing Leader of the Year.
  
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• You can always do more with less: Amanda Mackenzie on what it takes to be a successful marketer

  12-06-2018 15:17
  Amanda Mackenzie grew up thinking she was going to be a doctor – via the brief ambition of being a ballet dancer – but ultimately started her career in ad agencies. Despite this beginning, she freely admits that “some of the conversations you have in advertising can be absolutely pointless, because most consumers aren’t going to notice it and it really doesn’t matter a jot”.
  It perhaps isn’t a surprise, then, that after just over a decade at WCRS and DMB
  
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• Data remains 'under-exploited or ignored' in sports marketing ahead of World Cup

  12-06-2018 15:02
  As we approach the World Cup, we once again find advertisers' expectations at much higher levels than those of English football fans.
  Many have invested £100m to secure major sponsorship properties at the World Cup (with significantly more invested around it to activate these positions) and those marketers continue to justify this approach based on the unique reach World Cups and the Olympics can deliver. Plus the fact that sport is one of the few areas that consumers still largely wa
  
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• Apple, Amazon and John Lewis among YouTube's most watched ads of past 12 months

  12-06-2018 15:01 via campaignlive.co.uk
  Apple, Amazon and John Lewis were among the most popular video ads in the world since last year's Cannes Lions International Festival of Creativity.
  
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• The Drum @ Cannes Lions 2018: The Vowws: Voice of a Woman & SheSays drinks reception

  12-06-2018 14:25
  The Drum is launching a weekly podcast, in partnership with SheSays and Voice of a Woman at Cannes Lions 2018 to celebrate the second year of The Vowws conference. 
  The gathering will invite speakers and delegates to toast another year of the annual event which showcases a selection of the best short films – commercials, branded content, dramas, documentaries, art/experimental-films and music-videos – created by women internationally.
  During the reception our asso
  
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• The Drum @ Cannes Lions 2018: The Vowws & SheSays drinks reception

  12-06-2018 14:25
  The Drum is launching a weekly podcast, in partnership with SheSays and Voice of a Woman at Cannes Lions 2018 to celebrate the second year of The Vowws conference. 
  The gathering will invite speakers and delegates to toast another year of the annual event which showcases a selection of the best short films – commercials, branded content, dramas, documentaries, art/experimental-films and music-videos – created by women internationally.
  During the reception our asso
  
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• UK Top Shazamed ads: Beats By Dre drops into this week's chart

  12-06-2018 14:00
  Beats By Dre has made it into this week's chart, landing in eighth place, with the help of Anderson .paak's 'Bubblin'. 
  The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.
  This short film was directed by Guy Ritchie, combining a mixture of music, live action and animation to bring to life the back-stories of footballers Harry Kane, Mesut Özil, Benj
  
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• The improbable story of Marc Lewis, dean of the School of Communication Arts

  12-06-2018 13:42
  At the Chip Shop Awards this week, The Drum is honouring Marc Lewis, dean of the School of Communication Arts. The man is extraordinary.
  When you first meet Marc, what do you notice? You notice the hair – it’s like he’s just plugged himself into the mains. Then there’s the trousers - good God, the trousers. Stars, stripes, colours...his legs dream of being deckchairs.
  And there’s also the beady eyes behind unapologetic specs.
  He keeps up a barrage of questions &ndas
  
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• People on the move featuring BBH LA, Goop, Proximity, AKQA and more

  12-06-2018 13:04
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Contently
  Contently has announced it has appointed Giuseppe Caltabiano as head of content strategy, EMEA and APAC.
  Caltabiano will be based in Contently’s London office. He will lead the content strategy service offering that is provided to clients in EMEA and APAC.
  Rauxa
  R
  
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• 'Be the bucket that catches the rain': Ed Morris on why creatives should embrace coincidence

  12-06-2018 12:58 via campaignlive.co.uk
  Sometimes the most creative work comes from "harmonious accidents," says the director Ed Morris as he releases a new book of photographic diptychs.
  
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• Dennis Rodman: Saviour of the universe?

  12-06-2018 12:44
  As attention turned to a small island in Singapore where two of the world’s most infamous men - Donald Trump and Kim Jong-un - met to discuss denuclearisation and peace (and, hopefully, haircare tips), there was a time in the not-so-distant past when all of this seemed impossible.
  Or was there?
  The worlds of Donald Trump and Kim Jong-un are connected by one unlikely man - the notorious basketball player and celebrity Dennis Rodman. Now, The Drum is not saying that Rodman is directly respon
  
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• Campaign Diary: If in doubt - use an alpaca

  12-06-2018 12:35 via campaignlive.co.uk
  Alpacas - advertising's creative panacea; audience in tears at Ben Priest leaving speech; and Cannes here we come!
  
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• Former Omnicom exec: "A CMO armed with AI can go toe-to-toe with anyone in the board room"

  12-06-2018 12:05 via campaignlive.co.uk
  The one AI-powered capability that every chief marketing officer should arm themselves with is predictive analytics, adman-turned-investor Wes Nichols told tech conference CogX today.
  
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• Johnnie Walker campaign celebrates social bonding power of whisky

  12-06-2018 11:58
  Diageo has launched a new marketing campaign for Johnnie Walker whisky, which likens the drink to a social glue helping to bring people together.
  Devised in partnership with 72&Sunny Amsterdam, Keep Walking focuses on the marriage between great whiskies and social occasions, mixed in with dramatic landscape photography from the Highland, Island, Speyside and Lowland regions of Scotland.
  These are personalised through the depiction of a number of everyday moments drawn from around the world i
  
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• Nicola Mendelsohn steps down as co-chair of Creative Industries Council

  12-06-2018 11:56
  Nicola Mendelsohn, Facebook’s vice president for EMEA, has announced she will be stepping down as co-chair of the Creative Industries Council (CIC) after more than five years in the role.
  Mendelsohn named has her successor as BBC Studios' chief executive, Tim Davie, at the CIC’s Createch event this morning (12 June).
  Mendelson was named co-chair of the council in November 2012. She chaired her first meeting with the group in January 2013. Her last co-chairs were culture secretar
  
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• 'No voice assistant matches up to Mum' and more one-word answers with AKQA's Ajaz Ahmed MBE

  12-06-2018 11:53 via campaignlive.co.uk
  AKQA founder Ajaz Ahmed spills the beans on whether he's still loyal to Nike's defunct FuelBand, and how he'd like to be paid by future investors.
  
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• How New Balance plans to exploit the 'gaps' left by Adidas and Nike at its first World Cup

  12-06-2018 11:40
  Leading sports brands like Nike and Adidas are "overspending" when it comes to the World Cup, according to New Balance's head of football. Yet despite the big budgets, they are leaving gaps which are being exploited by the challenger brand through a partnership with publisher Goal. 
  Kenny McCallum, general manager of global football at New Balance, opened up on how the brand will approach its first ever World Cup, having only being involved in the sport for three years. It wi
  
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• How New Balance plans to exploit the 'gaps' left by Adidas and Nike at its first ever World Cup

  12-06-2018 11:40
  Leading sports brands like Nike and Adidas are "overspending" when it comes to the World Cup, according to New Balance's head of football. Yet despite the big budgets, they are leaving gaps which are being exploited by the challenger brand through a partnership with publisher Goal. 
  Kenny McCallum, general manager of global football at New Balance, opened up on how the brand will approach its first ever World Cup, having only being involved in the sport for three years. It wi
  
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• Comparethemarket.com appoints Liz Darran as marketing director

  12-06-2018 11:37
  Comparethemarket.com has named Liz Darran as its new marketing director, a role which will include responsibility for developing brand strategy, delivering integrated communication campaigns and ensuring consistency of communications.
  Arriving from Intuit, where she led integrated marketing activity directed at the company’s self-employed, SME and accountants client base, Darran brings two decades of agency experience to the role.
  Mark Vile, chief marketing officer at comparethemarket
  
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• Marketoonist on short-termism

  12-06-2018 11:04
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on short-termism appeared first on Marketing Week.
  
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• AKQA acquires majority stake in Universal Design Studio & Map Project Office

  12-06-2018 11:03
  AKQA has acquired a majority stake in architecture and interior design practice Universal Design Studio and industrial design consultancy Map Project Office to form a new multidisciplinary design group.
  The two design firms, which were both founded by Edward Barber and Jay Osgerby, will remain distinct companies and their co-founders will continue to serve as board directors.
  But they will now come together under AKQA's roof to offer digital and material design services from the innova
  
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• Trump-Kim summit 2018: A look at the media coverage around the historic event

  12-06-2018 11:02
  With 2,500 journalists from all over the world descending onto Singapore to cover the historic summit between United States president Donald Trump and North Korean supreme leader Kim Jong-un, the media coverage of the event has been unprecedented. 
  The journalists are being housed in the International Media Centre at the Formula One pit building in the city centre, where they have been provided with a wide variety of food as they work round the clock to cover the summit.
  From Dennis Ro
  
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• Nine out of ten UK marketers now manage campaigns globally

  12-06-2018 10:29
  The latest survey from Rakuten Marketing has highlighted that UK marketers now manage 89% of international marketing campaigns.
  To further than, 55% actively managing campaigns across Europe with 14% setting their sights further afield. However only 11% of marketers have local marketing teams in overseas markets, with over half (61%) relying on the UK office to carry out the bulk of the work. 
  Anthony Capano, EU managing director at Rakuten Marketing, said: “In the UK a
  
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• AKQA buys majority stake in architecture and product design agencies

  12-06-2018 10:08 via campaignlive.co.uk
  WPP digital design agency AKQA is buying a majority stake in Universal Design Studio and Map Project Office in a bid to unite architecture, product and experience design for an undisclosed sum.
  
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• Sorrell in the headlines over 'sex, cash and bullying' claims

  12-06-2018 10:07 via campaignlive.co.uk
  Sir Martin Sorrell's reputation is under increasing fire from the press, with both the Financial Times and the Daily Mail using their front pages to air allegations about his conduct today.
  
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• Comparethemarket.com hires former Sky marketer Darran as marketing director

  12-06-2018 10:00 via campaignlive.co.uk
  Comparethemarket.com has appointed Liz Darran, currently UK marketing director at Intuit, to the new role of marketing director.
  
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• BBC seeks to shatter glass ceiling and bridge gender pay gap with 2020 vision

  12-06-2018 09:45
  The BBC has unveiled its latest roadmap for attaining gender equality through assembly of a task force commissioned to address the organisations gender pay gap while simultaneously increasing the number of women in leadership roles and reshaping the broadcasters office culture.
  Initiated by director general Tony Hall the task force will be led by BBC Scotland director Donalda MacKinnon who has vowed to use the opportunity to make big changes. Speaking to the ‘Dear 26 Year Old Me’ pod
  
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• Creative Works APAC: the Ramadan 2018 special

  12-06-2018 09:00
  Welcome to The Drum's APAC Creative Works, the Ramadan special.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
  We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 19 June.
  For project information, c
  
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• Beauty influencers deliver ROI of £8.81, report finds

  12-06-2018 09:00
  The return on investment of influencer marketing is notoriously hard to measure, but a new report finds that for every £1 spent on influencers within the beauty industry in 2017, brands received an average return of £8.81.
  The most popular source of data for proving the ROI of influencer activity is web analytics (77%), according to the survey by Marketing Week’s sister publication Celebrity Intelligence. Meanwhile, 52% use platform-specific metrics, such as trac
  
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• R/GA London to evolve client services by hiring Publicis' Iain Preston

  12-06-2018 08:00
  R/GA is aiming to change up its client services by hiring Iain Preston as executive director of client services for EMEA. He joins from Publicis Groupe.
  The IPG brand has tasked Preston with evolving how R/GA works with clients across the EMEA regions, leaning on his experience as global client leader at Publicis.
  He is tasked with delivering more "consultative thinking" and will report into Matt Lodder, executive vice president and managing director of R/GA EMEA.
  On the appo
  
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