Marketing news

• Coca-Coca announces grant program to help young people tackle community issues

  11-06-2018 23:48
  Coca-Cola is handing out $30,000 grants to the 17 winners of its ‘Dear Future Challenge’ program, which is asking 18-24-year-olds in the US to submit ideas that will help solve community-specific challenges.
  Running until October 15 of this year, the program is asking young people to write 300 words or less about their idea for a chance to be selected. The soda giant has outlined 15 different geographical challenges for applicants to choose from.
  For instance, those who submit an ide
  
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• Bozoma Saint John leaves Uber for Endeavor CMO role

  11-06-2018 21:51 via campaignlive.com
  "She's a true agent of change."
  
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• Bozoma Saint John leaves Uber for Endeavor

  11-06-2018 21:45
  Bozoma Saint John, the former Apple exec who joined Uber last year as its chief brand officer, is leaving the company to join Endeavor.
  According to Recode, she’ll serve as chief marketing officer at Endeavor, the entertainment holding company formed last year that includes WME, IMG, Miss Universe, Professional Bull Riders, Art + Commerce, 160over90 and more. 
  Saint John joined Uber last June when the company was still under the leadership of Travis Kalanick, its co-founder and f
  
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• Xfinity sees the World Cup through the eyes of its chameleon expert observer Chema

  11-06-2018 21:19
  Xfinity is handing its World Cup coverage to a lizard of many colors, enlisting a new character to appeal to soccer fans who must root for another country’s team, since the US did not qualify for the tournament.
  The World Cup marketing campaign from Xfinity, called ‘Unexpected Experts,’ is largely a social media effort involving a character named Chema the chameleon, who will take over Xfinity’s social accounts during the tournament to share stats, predict winners and dro
  
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• Sonic unveils pickle-flavored snow cone slush

  11-06-2018 19:45
  Sonic has unveiled a tangy summer drink that’s not for the faint of heart: a snow cone slush that tastes like pickle juice.
  Starting today, those who dare to try the concoction can get their hands on it at participating Sonic drive-ins. For those looking for a something a bit more mild, the chain has also rolled out flavors including Bahama Mama, Blue Hawaiian, and Tiger’s Blood for the summer.
  “Sonic’s guests are game to try adventurous and fun flavors, so we’ve ma
  
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• Ihop becomes Ihob to promote its new burger line

  11-06-2018 19:06
  The International House of Pancackes (Ihop) is changing its name to promote its line of burgers, and it's a stunt that is already getting plenty of buzz on social media.
  Today (June 11), Ihop restaurants announced that it is going by a new name – Ihob . Since the news broke last week on the brand’s social media sites, more than 30,000  (based on the number of Tweets responding to the Ihob post) people speculated what the change could be with the 'b', guessing ever
  
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• IBM's Watson 'paints' poster for Wimbledon championships

  11-06-2018 19:02
  The All England Lawn Tennis Club (AELTC) – the organisation behind the annual Wimbledon tournament – has further strengthened its relationship with IBM by allowing the tech firm's AI to art direct the poster celebrating its 150-year anniversary.
  The final composition is a mosaic of the famous courts composed of 9,000 separate images from the Wimbledon photo archive. After a brief ‘teaching’ session, IBM Watson’s visual recognition interface combed through
  
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• The Drum @ Cannes Lions 2018 : 'Breaking into the Future' with Wunderman and Adobe

  11-06-2018 18:20
  Despite the importance of investing for the future, 72% of corporations are limited by short term expectation, according to a recent Wunderman study.
  Wunderman EMEA chief executive officer and UK chairman Mel Edwards sits down with BT Group chief brand and marketing officer, Zaid Al-Qassab; Adobe's vice president, global partners, Jay Dettling and The Drum to examine and dissect why this disconnect between companies’ ability to identify the many challenges of
  
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• The Drum @ Cannes 2018 : 'Breaking into the Future' with Wunderman and Adobe

  11-06-2018 18:20
  Despite the importance of investing for the future, 72% of corporations are limited by short term expectation, according to a recent Wunderman study.
  Wunderman EMEA chief executive officer and UK chairman Mel Edwards sits down with BT Group chief brand and marketing officer, Zaid Al-Qassab; Adobe's vice president, global partners, Jay Dettling and The Drum to examine and dissect why this disconnect between companies’ ability to identify the many challenges of
  
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• Ad of the Day: perfect casting turns Boots ad into a joyful homage to childhood summers

  11-06-2018 18:20
  Boots’ campaign for summer follows the journey of a brilliantly cast seven-year-old girl wondering in the sights, smells and excitement of the summer holidays.
  ‘Summer like you’re Seven’ is the latest campaign from the retailer’s retained agency Ogilvy UK. Set to the Jungle Book’s ‘Bare Necessities’ the hero film follows seven-year-old Livvie from the time she leaves school until she falls asleep at the dinner table on holiday, focusing on Boots pr
  
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• Coty selects trio of startups to develop AI that will drive 'more seamless shopper experiences'

  11-06-2018 18:11
  Coty has announced the winners of its first digital accelerator program: Nudest, Skingenie, and Glamtech – which the beauty brand hopes will help it build AI tools that drive "more seamless shopper experiences".
  Nudest won top honors, with the firm being cherry-picked for its custom skin tone-matching technology, where as Skingenie also won a prize for its DNA-based personalization of skincare and healthcare products. Glamtech, meanwhile, pitched a real-time skin analysis, perfor
  
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• The Drum @ Cannes 2018: truth or dare happy hour

  11-06-2018 18:05
  Cannes Lions 2018 is going to be a scorcher.
  Why don’t you pop into our Truth or Dare Happy Hour at The Drum Arms from 3pm- 5pm, Thursday 21 June, to cool down?
  Our friends at Dare, create products and services for the world's most ambitious brands on a daily basis but at Cannes, they will be behind the bar pulling you the most refreshing cold pint, ready to ask you do anything they ask (or else tell us your deepest darkest secret.)
  When they hand you over your drink they will give yo
  
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• The Drum @ Cannes Lion 2018: The Big Interview with Unilever's Aline Santos

  11-06-2018 17:55
  As part of a monthly series created to reflect the changing remit of chief marketing officers and other senior marketers responsible for leading brands around the world, The Drum is hosting The Big Interview at Cannes 2018.
  Our first interviewee will be Unilever executive vice president, global marketing and global head of diversity and inclusion, Aline Santos, who will discuss the changing remit of the chief marketing officer's in the age of unease when well-worn patterns don't hold. 
  
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• Ti Media unveils new logo chosen by staff ballot

  11-06-2018 17:30
  Time Inc UK has lifted the lid on its new brand identity after recently rebranding as Ti Media, with a logo that staff members were invited to vote on from a shortlist of two designs.
  In-house designers from Ti Media’s The Foundry and The Collective Studio delivered the new identity which was decided upon by staff members as part of the overhaul announced last month.
  Marcus Rich, chief executive of TI Media, said: “As TI Media, our new name speaks to our successful past and to the op
  
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• Domino’s aims to make delivery easier by paving roads in local communities

  11-06-2018 17:23
  Domino’s Pizza, a chain known for its delivery prowess, is aiming to save pizza, one pothole at a time, thanks to a new initiative called ‘Paving for Pizza.’
  The pizza maker says that cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store, so Domino’s is hoping to help smooth the ride home for its pizzas. Starting today, Domino’s is asking customers to nominate their town for pothole repairs at the Paving for Pizza w
  
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• Advertising's a powerful tool to affect positive change - Let's create the space to champion that

  11-06-2018 17:21
  At the end of last week, Nick Entwistle came under fire for promoting sexist advertising.
  For those who don't know him, Nick runs One Minute Briefs (OMB), where each week a self-selecting community of creative people (many of whom do not even work in the advertising industry) has 60 seconds to come up with ideas to meet a brief set through social media.  The brain, like a muscle, benefits from regular exercise and OMB provides the equivalent of a HIT workout for the right side of the b
  
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• Luxury fashion brand Coach creates self-expression experience

  11-06-2018 17:20 via campaignlive.co.uk
  Coach, the luxury fashion brand, has created a mindfulness and self-expression multi-sensory experience in New York.
  
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• The focus is female at this year's R/GA, Cannes Startup Academy

  11-06-2018 17:01 via campaignlive.com
  Eight women from around the world will participate in the fourth annual event.
  
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• RAF launches VR recruitment experience

  11-06-2018 16:35 via campaignlive.co.uk
  The Royal Air Force has created a VR recruitment experience to give people the chance to see what going on a mission is like.
  
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• Russell Parsons: Marketing will be as vital in 40 years as it is today

  11-06-2018 16:14
  Although I wasn’t yet of school age in 1978, I am not going out on a limb to say the business world was very different to the one we inhabit today.
  Despite the advances of the 1960s, it was a world still recovering from post-war austerity and defined by an accepted order of doing business.
  As the 1970s drew to a close, the free-market economics, privatisation, creeping globalisation, technology leaps and sector consolidation that only a few
  
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• How Budweiser, Vivo and the BBC are getting closer to fans around the World Cup

  11-06-2018 15:59 via campaignlive.co.uk
  As the World Cup kick-off approaches, Budweiser, Icelandair and more are using experiences to get closer to fans. Campaign rounds up the activations to watch.
  
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• Wimbledon zips through 150 years of history in 60-second animated ad

  11-06-2018 15:57 via campaignlive.co.uk
  Wimbledon has launched an animated trailer for this year's Championships, which begin on 2 July.
  
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• Sign up to our webinar on how you can use product thinking to be more digitally effective

  11-06-2018 15:43
  In this webinar, Tony Foggett, CEO of Code Computerlove, will talk through research conducted with Econsultancy into an emerging mindset – product thinking.
  At its simplest, product thinking is a collective drive for effectiveness by continually growing value for the customer and company.  Tony will talk through the techniques top companies use and what you can do to be a more effective digital organisation and build competitive advantage for your business.
  Join us on Thursday 5 July
  
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• Ridley Scott's RSA Films is the latest production company to restructure in entertainment race

  11-06-2018 15:31 via campaignlive.co.uk
  Director Ridley Scott has brought together all the companies in his RSA Films production network to form the new Ridley Scott Creative Group.
  
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• World Cup, ad blocking, Facebook: 5 killer stats to start your week

  11-06-2018 15:15
  World Cup to boost global ad spend by £2.4bn
  The 2018 World Cup is expected to add $2.4bn to global ad spend this year, and in the UK it will account for an additional £40m.
  China is expected to see the biggest increase in dollar terms, with the World Cup generating $835m in additional ad spend, or 1% of the entire market. Host nation Russia will also benefit, seeing a $64m boost, equal to 2.1% of ad expenditure in 2018.
  The tournament will be responsible for 10% of all the growth in
  
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• Ben & Jerry's marks Pride in Poland with water-light rainbow hologram

  11-06-2018 15:10 via campaignlive.co.uk
  Ben & Jerry's, the ice cream brand owned by Unilever, rebuilt an "unbreakable" rainbow in Warsaw for LGBT rights.
  
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• Snap's David Norris: self-serve shift will help brands see AR lenses as 'media opportunity'

  11-06-2018 15:00
  By the end of this month, advertisers will be able to purchase most of Snapchat’s ad formats programmatically with the platform rolling out a tool for all advertisers dubbed ‘reach and frequency’ that lets brands purchase its popular AR lenses in a more automated, targeted way.
  The move marks the latest play from Snap to show clients that Lenses have evolved from an expensive brand awareness tool to a targeted – if playful – performance buy. It also hopes that incre
  
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• Old Mout signs up Michaela Strachan to help save kiwis (the birds) from extinction

  11-06-2018 14:50 via campaignlive.co.uk
  Heineken's New Zealand cider brand Old Mout has created a short documentary with Springwatch host Michaela Strachan about an ambitious bid to save the antipodean country's national bird from extinction.
  
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• Free-to-air broadcasters invest in Freeview on-demand capabilities

  11-06-2018 14:50 via campaignlive.co.uk
  Freeview Play's internet-connected functionality will be beefed up with a mobile app as part of a £125m investment by the four shareholders of Digital UK.
  
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• 'Get married on the blockchain if your country won't let you', says Björn Borg campaign

  11-06-2018 14:44 via campaignlive.co.uk
  Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.
  
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• Index Exchange's Andrew Casale: ‘Collaboration and media shouldn’t be bundled’

  11-06-2018 13:30
  The digital advertising market is currently dominated by Facebook and Google, aka ‘the duopoly’, with the pair representing anything up to 90% of growth in the sector. Such is the resilience of their dominance, the pair seemingly emerged from their respective crises, ranging from brand safety, measurement woes to mass data leakage, financially unscathed throughout the last two years.
  Leading voices in the media sector – among them Andrew Casale, Index Exchange chief executive o
  
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• After Moz, Rand Fishkin bares all on the startup world and the state of the SEO industry

  11-06-2018 13:10
  The VC industry resembles an "insane game of high-stakes craps in a Bond film, only with nerds".
  So writes Rand Fishkin, the controversial founder and former chief executive of SEO software platform Moz, in a new memoir that is one part an educational textbook on the high-tech startup world and one part a behind-the-scenes explanation of his time at – and eventual fall from – the company.
  Fishkin’s book, Lost and Founder: A Painfully Honest Field Guide to the Startup World
  
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• Effectiveness of contextual targeting whitepaper released by Roast and Teads

  11-06-2018 12:22
  Digital performance agency Roast has partnered with inventor of native video advertising Teads to produce an in-depth study into the power of contextual targeting and the opportunities it holds for brands and advertisers post GDPR. 
  The enduring effectiveness of contextual targeting whitepaper stated that, by using a carefully curated white list, contextual targeting can be run that will perform as strongly as a media buy using a third party data overlay. Using a complex rank
  
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• Alibaba's Youku to livestream world cup games and dedicated football content

  11-06-2018 12:22
  Alibaba’s online video hub Youku will livestream all 64 games from the 2018 Fifa World Cup along with exclusive content and highlights in what it claims is China’s most comprehensive coverage of the event.
  Youku has partnered with China Central Television (CCTV), which has exclusive streaming rights in China, to stream the games and will also co-produce an exclusive talk show featuring celebrity guests and football fans.  
  The Alibaba-owned video site will also screen a sports p
  
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• Kraft Heinz poaches Unilever marketer for APAC CMO role

  11-06-2018 11:37
  Kraft Heinz has hired Karina Ong as its chief marketing officer for the Asia Pacific region.
  Ong joins Kraft Heinz from Unilever, where she was most recently global brand development director for Pond’s but had held a number of other roles across the business.
  According to Kraft Heinz, her appointment will see her manage the teams in the Asia Pacific region, as well as the long-term innovation strategy of its brands.
  Kraft Heinz has been launching new products into APAC, recently targeting
  
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• Social anxiety and the disconnect of connectivity

  11-06-2018 11:30
  Growing up with the emergence of social media has undoubtedly influenced my approach to friendship, relationships and self-image – whether I like it or not. Relationships that were behind closed doors became visible and social contexts that were originally kept separate became intertwined. In one swipe, I could see what my friends were doing, which celebrity’s relationships had broken down and where I could buy the new jacket that my favourite influencer wore that week.
  The rise of c
  
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• Brands must localise and adopt a local flavour in order to succeed in China

  11-06-2018 11:20
  Brands such as P&G and Unilever are struggling in China because the organisational structures do not enable localisation, according to Kantar Consulting’s North Asia managing director Bernard Wessels.
  Wessels told The Drum, the brands that will succeed in China are those which adopt a local flavour or localise elements of their marketing or branding but also maintain the nuances of western brands, such as Starbucks or Coca-Cola.
  “The China market has come full circle over the las
  
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• BBC, ITV and Channel 4 combine their clout for £125m Netflix challenger

  11-06-2018 11:20
  The BBC, Channel 4 and ITV have put on a united front in order to see off the mounting threat posed by  Netflix and Amazon, committing to a combined £125m investment in Freeview over five years.
  It also comes with an investment into national transmitter owner Arqiva with the aim of adding a suite of new services for viewers to watch both live and on demand programming.
  The collaboration been pitched as a tentative step toward the holy grail of UK public servic
  
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• Creative Works EMEA featuring TBWA\Ireland, Y&R, Sid Lee Paris and more

  11-06-2018 10:30
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• Belgian chocolatier Godiva courts chocaholics with agency tie-up

  11-06-2018 10:29
  Belgian chocolate brand Godiva is hoping for the sweet taste of success after appointing McCann and Hill+Knowlton Strategies as its global agency partners.
  Both partner agencies have been tasked with sugar coating the premium brand, bolstering the consumer experience in the process with a shift toward crafting experiences as part of a journey toward becoming a lifestyle brand known for more than just chocolate.
  Annie Young-Scrivner, chief executive officer at Godiva, said: “Today, con
  
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• Heineken ramps up anti-drink driving campaign with behavioural 'nudge' programme and new F1 ad

  11-06-2018 10:07 via campaignlive.co.uk
  Heineken has tested a range of "interventions" aimed at deterring drink driving in a pilot study across ten bars in Reading and Greater Manchester.
  
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• The 3 C’s that make your brand worth paying more for

  11-06-2018 09:52
  You do not have to look far to read that businesses are facing an uncertain economic landscape across Asia. A landscape in which brand worth has never faced fiercer scrutiny.
  Toys R Us is the latest stark example of what happens when people no longer want to pay what a company wants to charge them. And pressure to cut prices is stronger than ever thanks to the ever growing influence of digital transparency and retail procurement departments; last year, Amazon and Walmart asked for 10-15% price r
  
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• How will the future of sound impact the human experience?

  11-06-2018 09:50
  In the age-old ‘would you rather’ question, many of us would rather lose our hearing over our vision. We believe sight is our means of seeing our place in the world and the key to staying in control. However, as Bella Bathurst writes in her book, Sound, hearing give us other people. Your tone reveals your state of mind, your accent reveals where you come from and your past experiences. Therefore your voice is a unique part of being you. 
  So what will the future of sound look lik
  
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• VIDEO: Blockchain the myth vs reality: Distilled

  11-06-2018 09:42 via campaignlive.co.uk
  Campaign's Breakfast Briefing on Blockchain: the myth vs the reality answered the industry's questions about the technology and why it matters to media, marketing and advertising.
  
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• What winning at Campaign Big Awards meant to us: Alex Grieve & Adrian Rossi, AMV BBDO

  11-06-2018 09:37 via campaignlive.co.uk
  AMV BBDO's executive creative directors, Adrian Rossi and Alex Grieve, talk about winning a Campaign Big for a Toyota campaign back in the 1990s.
  
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• Imax VP on its international expansion and the importance of local-language films

  11-06-2018 09:31
  Imax is continuously expanding in international markets, particularly in European countries such as Germany and France, China, as well as India, where Imax has nearly doubled its network in the past year.
  Additionally, Imax has opened its first commercial theatre in Saudi Arabia last week and is looking to expand in the Kingdom, which recently lifted its 35-year cinema ban.
  According to John Schreiner, Imax’s senior vice president, theatre development for Russia, C
  
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• Publicis to have 86 staff and almost 400 awards entries in Cannes despite its ‘year off’

  11-06-2018 09:30
  Publicis Groupe may have publicly pulled out of Cannes Lions this year, but it will still have close to 90 staff in and around next week’s advertising festival and almost 400 campaigns entered into the awards.
  Chief executive Arthur Sadoun, who masterminded the decision to pull out of the event this summer, has also accepted an invitation by organisers to make an appearance on its main stage.
  Clients and partners such as production companies are footing the bill for 398 pieces of
  
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• Adwatch: Ikea shows product doesn't have to be poor relation of brand

  11-06-2018 09:29 via campaignlive.co.uk
  Sandie Dilger, strategy partner at Ogilvy reviews "Ghosts" by Mother.
  
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• KFC reaches out to vegetarians with healthier menu options

  11-06-2018 09:25
  Chicken chain KFC is to break with its raison d’etre by trialing a new line of vegetarian alternatives to chicken in a bid to entice non-carnivores through its doors.
  Until now vegetarians have had to make do with salad, corn on the cob or beans but were left hankering for anything deep-fried. From next year however an all new and as yet unspecified menu will be aired in the UK for the first time.
  A KFC spokesperson said: “We always look to respond to the latest changes in lifestyle
  
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• Tesco, Facebook, McDonald’s: Everything that matters this morning

  11-06-2018 08:50
  Tesco sales up 3.5% in the first quarter
  Tesco’s like-for-like sales for the UK and Ireland rose 3.5% during the first quarter of 2018/19, with group sales increasing by 1.8%.
  During the period Tesco continued the process of re-launching over 10,000 own brand products, with 2,850 ranges completed to date, ramping up investment in its exclusive fresh food brands.
  The supermarket also hailed the closure on 22 May of its non-food website Tesco Direct as an “essential step towards establ
  
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