Marketing news

• New Balance shot Russian World Cup work before 'sensitivity' - now it owns the space

  10-06-2018 15:08
  Brands have realised the operational difficulties in activating marketing campaigns at the World Cup in Russia while it and the west engage in sustained political clashes. 
  While this is apparent, and many brands have went light on Russia, instead focusing on football, or the tournament's international appeal, New Balance Football's began conceiving and filming an ambush campaign in Russia 18 months ago.
  A quirk that has landed it with one of the few campaigns actually exploring the ho
  
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• Yahoo closes Messenger to focus on tools 'that better fit consumer needs'

  10-06-2018 13:35
  Yahoo is well and truly wrapping up its fringe products as its integration into new brand Oath gains pace. Now the company has shuttered Yahoo Messenger.
  By 17 July, the company will close the service. Instead it is redirecting users to a beta app called Yahoo Squirrel, a group comms app.
  A statement from Yahoo read: "We know we have many loyal fans who have used Yahoo Messenger since its beginning as one of the first chat apps of its kind. As the communications landscape continues to change ove
  
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• Ryan Reynolds gets grilled by bitter twin 'Gordon' to talk up Aviation Gin

  10-06-2018 13:15
  With his second stint as Deadpool currently in cinemas, Ryan Reynolds is using his comic chops and his media draw to promote Aviation Gin.
  Reynolds bought up a stake in the Portland spirits brand in February and to grow the company, he is taking it upon himself to create compelling content. He has developed a Q&A session with his supposed twin 'Gordon' to ride on the coattails of Deadpool 2.
  In the 2.43 minute spot, Gordon bitterly grills his twin Ryan, jealous of his success. At one point h
  
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• Sir Martin Sorrell denies Wall Street Journal report over his WPP departure

  10-06-2018 12:38
  Sir Martin Sorrell, the former chief executive of WPP, has denied allegations made in two newspapers reporting the reason for his sudden departure from the advertising network earlier this year.
  Both The Wall Street Journal and The Daily Mail have printed reports claiming to detail Sorrell's ‘personal misconduct’ and his 'misuse' of company assets which were the focus of the WPP investigation. On this, the company only revealed that the funds involved did not “involve
  
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• Dacrexit: The end of an era- but has the era really ended him?

  10-06-2018 12:01
  If Paul Dacre was listening to the “mouthpiece of the metropolitan elite” BBC on Thursday morning he might have heard Polly Tonybee lay into this “bully in chief” who has “poisoned British politics”. Would there be a more fitting leaving present for the outgoing Daily Mail editor than to have these words framed, preferably in the olde English typeface of its masthead?
  This is precisely the legacy that Dacre sought to create in his nearly three decade
  
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