Marketing news

• Havaianas integrates Brazilian culture into alphabets to celebrate summers

  09-06-2018 14:26
  Brazilian flip flop brand Havaianas has integrated Brazilian culture to create its own alphabets to celebrate summer.
  The campaign 'The Alphabet of Summer' created by AlmapBBDO aims to invite people globally to experience Brazilian summer through different phases which characterize Brazilian essence like "E" for energy, "M" for music and "O" for original.
  Each letter also features its own font and visual resources that help to capture the spirit of each. The campaign "The Al
  
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• Jack Daniel's celebrates LGBTQ diversity through #flavorsofpride at LA Pride Festival

  09-06-2018 12:51
  Jack Daniel's Country Cocktails is set to unveil its mobile interactive art project, titled "#flavorsofpride" at the LA Pride Festival in West Hollywood today and tomorrow (June 10).
  The campaign features a three minute video show that celebrates the LGBTQ community's increasing diversity across genders, ethnicities, sexualities, religions and generations. It also features a soundtrack by LGBTQ singer/actress Mikalah Gordon (American Idol).
  Through projection mapping technolo
  
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• Disney partners OmniVirt to showcase Aladdin musical through 360 video advertising campaign

  09-06-2018 12:27
  To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign.
  As part of the campaign, viewers can watch the show’s premiere musical number 'a friend like me' in a 360 degree format. Digital overlays of text are placed around the video sphere which share interesting facts behind the show. 
  For example, as Genie sings to the audience, golden indicators appear on screen directs the user to click/drag or move their ph
  
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• Peter Tatchell highlights the discrimination gay men face with regard to donating blood

  09-06-2018 11:31
  LGBT+ activist Peter Tatchell is urging governments and blood services worldwide to allow gay men to donate blood as part of the 'Screen the blood, not the sexuality' campaign ahead of the World Blood Donor Day 2018 on 14 June.
  The campaign created by McCann London features a satirical video where a security guard positioned infront of the Blood Donation Center is trying to screen men trying to enter the Center with his 'Gaydr', a pseudo “gay detector” device. The spoof Gay
  
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• Dumb Ways to Die makes a comeback with Dumb Ways to Kill Oceans

  09-06-2018 09:31
  Award winning cartoon campaign, Dumb Ways to Die, designed to reduce rail accidents on the Melbourne Metro Line, has returned with 'Dumb Ways  to Kill Oceans'.
  The campaign to commemorate 'World's Ocean Day' (June 8) aims to raise awareness about plastic pollution and coral reef degradation in the ocean is created by gaming for good organisation, Playmob and Clear Channel.
  As part of the campaign, the game will be hosted on Clear Channel's Malls Interactive Screens at Meadowhall Sheffield,
  
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• Adidas and Nike team up with Bitmoji to give virtual kit access to football fans

  09-06-2018 08:33
  Adidas and Nike have joined forces with Bitmoji to offer football fans an opportunity to wear the World Cup kits virtually.
  Bitmoji users will have the option to wear England's official white Nike kit, the yellow Nike jersey of Brazil and the white Adidas kit of Germany.
  Other Adidas kits available include 2010 winners Spain, Belgium, Sweden, hosts Russia, Argentina, Colombia, Mexico, Japan and Egypt. Meanwhile, Nike kits available include France, Poland, Portugal, Croatia, Saudi Arabia, Nigeria
  
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