Marketing news

• Ocean52 calls attention to unhealthy seas with ‘Postcards from the Oceans’ campaign

  08-06-2018 22:24
  The world’s oceans are not healthy, and trash problems continue to plague humans and sealife alike. To raise awareness about the terrible state of the oceans, Brooklyn-based advertising agency Conquistadors created a campaign for client Ocean52 that breaks today in honor of World Oceans Day.
  As people around the globe work to protect and conserve oceans, the agency’s new ‘Postcards from the Oceans’ campaign aims to engage global citizens and world leaders t
  
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• Pandora’s new ECD on the new audio renaissance and the company’s role in sonic branding

  08-06-2018 19:54
  Radio, while still a highly viable advertising medium, doesn’t get as much love as its video counterparts, but thanks to the rise of podcasts, smart home speakers and streaming audio companies like Pandora and Spotify, audio content has gained new life, and with it, more chances for advertisers and brands to build sonic content.
  Streaming audio company Pandora recently named Lauren Nagel as its new vice president, executive creative director, who has been working to bring audio advertising
  
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• Ogilvy worldwide CMO Lauren Crampsie on agency ‘refounding’: ‘The harder work begins today’

  08-06-2018 19:37
  Earlier this week, Ogilvy formally announced the culmination of a two-year “next chapter” outlined by worldwide chief executive John Seifert. Accompanying a brand new website and visual identity, this new iteration of Ogilvy involves a silo-free organizational structure, the renaming of its OgilvyRed practice, and the launch of a new portal for employees called Connect.
  The Drum spoke to Ogilvy’s worldwide chief marketer Lauren Crampsie on what this refounding of the 70-year ol
  
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• Wunderman picks SapientRazorfish exec Ian Sohn to run Chicago office

  08-06-2018 18:26
  Wunderman has hired Ian Sohn to replace Rick Schreuder as president of its Chicago office.
  Sohn has been asked to oversee all agency operations with a focus on growing new and existing business and expanding the agency’s social and digital capabilities.  
  Sohn has over 20 years of experience on agency and client-side roles, most recently as the managing director of SapientRazorfish in Chicago. He also served as business lead for Smuckers, Gojo (parent company of Purell hand
  
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• Bacardi’s £12m marketing push to launch its brand purpose

  08-06-2018 18:18
  Bacardi is launching a £12m marketing push to launch its brand purpose ‘Do What Moves You’, which aims to “shine a spotlight on the brand’s belief in the power of self-expression”.
  The new global positioning will be rolled out through-the-line, starting with 800 outdoor ads across key cities and university campuses this week. It will run across advertising, partnerships, social and experiential outdoor, with Bacardi Europe’s vice president of marketing S
  
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• Stitch Fix hires Google’s Deirdre Findlay as chief marketing officer

  08-06-2018 17:55
  Fashion subscription service Stitch Fix has brought Deirde Findlay on board as the company’s chief marketing officer.
  Findlay joins from Google, where she served as senior director of global hardware marketing. In that role, she oversaw marketing for Google’s home hardware products, including Google Home, Chromecast, and Google Wifi. Before joining Google, she served as senior director of consumer marketing at eBay.
  At Stitch Fix, she will be responsible for leading all marketing, cr
  
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• Nivea creates 'mass shower karaoke' activation at Race for Life events

  08-06-2018 17:44 via campaignlive.co.uk
  Nivea, the skincare brand owned by Beiersdorf, has created a shower karaoke experience for Cancer Research's Race for Life events.
  
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• HP brings emotional generational connection to touching Father’s Day spot

  08-06-2018 17:39
  Emotional connections highlight a new campaign for HP printers, bringing generations together on Father’s Day.
  HP has been going for an emotional angle in its ‘Reinvent’ printer spots, showing both the joy and the tougher times of family dynamics, and this heartfelt spot shows how pictures printed on HP printers can help connect people, even when they’re miles away or have passed on.
  HP’s marketing reinvention, as a brand, is centered on creating and delivering emot
  
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• The Drum at Cannes 2018 - Meet The Team

  08-06-2018 17:32
   Cannes 2018
   
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  Have a face to face chat with one of The Drum team at Cannes 2018. To book your slot, fill out the form below and we will respond shortly.
  Slot dates are open from Monday 18th June through till Thursday at 21st June.
  The spaces are limited so please book whilst you can! We hope to see you there, 
  The Drum
  
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• Creative Director's Choice: Cary Murphy of the Brandon Agency on New Belgium's 'Hemperor'

  08-06-2018 16:36
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Cary Murphy, group creative director at the Brandon Agency, states why the promotion for New Belgium Brewing Company's new HPA from Erich & Kallman is a creative triumph.Cary Murphy is group creative director at the Brandon Agency
   
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  Imagine a room pac
  
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• FashMash Pioneers: sustainability applied to fast fashion

  08-06-2018 16:30
  For years the term ‘sustainability’ has been bandied about the retail sector with the same candid rhetoric as phrases such as consumer centric, omnichannel and mobile first, with few brands giving the topic the focus it deserves. 
  With consumer attitudes around environmental concerns hardening, however, brands and retailers are taking action and starting to place sustainability higher up their business agenda. 
  Global fashion giant H&M Group – which includes the H
  
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• R/GA wins top honours as Campaign Tech Awards 2018's agency of the year

  08-06-2018 15:54 via campaignlive.co.uk
  Thanks in large part to its work with Google on Searching for Syria, R/GA is Campaign Tech Awards 2018 Agency of the Year.
  
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• R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year

  08-06-2018 15:54 via campaignlive.co.uk
  Thanks in large part to its work with Google on Searching for Syria, R/GA London is Campaign Tech Awards 2018 Agency of the Year.
  
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• Pitch update 14 June 2018: Betway, Carnival UK, Moneysupermarket.com and more

  08-06-2018 15:40 via campaignlive.co.uk
  A flurry of reviews, including Betway and Gambleaware, are passing the crunch stage, while Carnival UK's CRM is up for grabs.
  
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• Unicef appoint Xigen to promote #BreakTheirFast campaign

  08-06-2018 15:20
  Unicef has appointed digital design agency Xigen to help create rich media activity to support their #BreakTheirFast campaign that will run in the Middle East over the final two weeks of the holy month of Ramadan.
  Using the strapline ‘Until Itfar’ - the period when Muslims break their fast during Ramadan -and containing the hashtag #BreakTheirFast, the full service agency has helped create banner ads and re-edited a video communicating that through donating to Unicef it is possible t
  
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• Appointing 'Remainer' Geordie Greig as Dacre's successor is a gamble for Lord Rothermere

  08-06-2018 14:50 via campaignlive.co.uk
  The appointment of Geordie Greig as the new editor of the Daily Mail reveals Paul Dacre had limited control over the manner of his departure after more than a quarter of a century in charge.
  
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• HQ trivia has no plans to disrupt its high-octane quiz experience with programmatic – yet

  08-06-2018 14:17
  With a reach of up to 2 million thumbs per game, brands like Nike are starting to take notice of the live mobile gameshow sensation HQ Trivia. However, despite the need to monetise the app, its creators aren’t yet ready to disrupt the high-octane quiz experience with traditional mobile programmatic.
  Globally, AdColony claims that display ads count for 20% of app publisher revenues, behind in-app purchases and video ads. HQ Trivia's director of b
  
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• Bravo is bringing June Cleaver back from the dead — and we’re not having it

  08-06-2018 14:00
  Bravo recently announced a new reality TV show where “women and their families will be transported back into a traditional decade where men made the money, women made the home, and teenagers actually did as they were told. In living through the ‘golden age’ of Sixties family life, the cast will discover if more time spent together, traditional husband and wife roles, and no digital distractions might actually improve their chaotic lives and even fix their relationships,”
  
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• Foot Locker taps into youth culture to launch biggest Europe store

  08-06-2018 13:54 via campaignlive.co.uk
  Foot Locker, the sportswear retailer, tapped into youth culture for the launch of its biggest store in Europe.
  
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• WPP faces protest over Sorrell pay-off but Quarta is set to stay as chairman

  08-06-2018 13:34 via campaignlive.co.uk
  WPP investors are set to lodge a significant protest over Sir Martin Sorrell's pay-off but executive chairman Roberto Quarta is expected to survive.
  
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• Algae-based food supplement maker uses a vain mermaid to explain health benefits

  08-06-2018 13:32
  As the world’s population of billions of people continues to grow, the issue of food cultivation and nutrition is an increasing topic of concern. A new food supplement is looking to the sea for answers, and it’s using a mermaid to sell the point.
  New wellness brand, iWi, is introducing three different omega-3 supplements with its first-ever national advertising campaign, ‘Healthy Me, Healthy We’ from creative agency Something Massive.
  The campaign works to highlight&
  
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• AKQA founder Ahmed gets MBE in Queen's Birthday Honours

  08-06-2018 13:25 via campaignlive.co.uk
  Ajaz Ahmed - whose full name initials gave AKQA its name - has been named an MBE in the Queen's Birthday Honours list.
  
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• AB InBev, Tesco, Amazon: 5 things that mattered this week and why

  08-06-2018 13:24
  AB InBev wants to be famous
  AB InBev want to be famous, think Procter & Gamble and Unilever famous. It seems that the world’s largest brewer is on a mission to become as well-known as its brands Budweiser and Stella Artois. However, how AB InBev is going to do this is somewhat of a mystery but Tatiana Stadukhina, the company’s marketing director of northern Europe did reveal that plans are in place to build a brand purpose.
  Stadukhina has been the top European marketer at AB InBe
  
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• Pepsico launches Alvalle into new markets with Gazpacho Gatherings supper club

  08-06-2018 13:23
  Spanish gazpacho brand Alvalle is to launch its chilled starter in new markets across Europe this summer.
  Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in a relaxed, at-home setting embodying the Mediterranean mood of Alvalle, to enjoy great moments around food, kicked-off with the deliciously simple gazpacho starter.
  Alvalle, which is owned by Pepsico, has joined force
  
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• YouTube Re:View - Gorillaz join forces with Jack Black & Ronaldo recreates infamous airport scene

  08-06-2018 13:22
   
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  Welcome to our YouTube Re:View. This week we have a fabulous remix of the Queer Eye theme song, Winnie The Pooh returns to the silver screen, Kevin Hart gives Beer Yoga a go, the Gorillaz and Jack Black shake up Venice beach and Nike go Brazillian... 
  Betty Who and the Fab 5 vamp up the Queer Eye theme song
  Queer Eye re-debuted earlier this year and became an instant Netflix hit to a whole new generation of viewers. What with it being pride month and a new
  
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• The future of the agency model is the hands of the disruptrepreneurs

  08-06-2018 13:03
  Eight years ago, Martin Sorrell pointed out how journalists like to pronounce things dead, even when they’re not. Sorrell was talking about the death of the advertising industry in general and the death of the holding company in particular. 
  Despite the media doom-mongering, there are now six global advertising brands, including Sorrell’s former home, WPP, with an increased share of the ad market worth tens of billions of dollars.  
  However  even if they are
  
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• Fifa World Cup 2018 trail: how to create an opening title sequence for 3.2 billion people

  08-06-2018 13:00
  The brief for the official Fifa World Cup TV opener is by no means an easy one: create a film that will resonate with almost half of the planet, complement Fifa’s brand guidelines in an inventive manner and present the host nation of Russia in all its glory – without propaganda. It was the vision of a Fabergé egg that cracked the code for the association's chosen agency.
  Fifa handed the brief to Noah Media Group, a small production agency nestled in London’s Cl
  
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• Ombudsman Services appoints Code Computerlove as digital partner

  08-06-2018 12:04
  Ombudsman Services, the UK's largest independent multi-sector complaints mediation service, has appointed Code Computerlove Ltd as its digital partner.
  Code will help the not-for-profit organisation to kick start its digital transformational journey, beginning with defining a new strategy and digital experience, in order to take a greater share of the UK market. The partnership with digital agency Code is part of Ombudsman Services’ transformation pr
  
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• Umbro's World Cup anthem swerves Fifa rules – by not mentioning the World Cup

  08-06-2018 11:30
  Umbro has placed the weight of the nation on prominent YouTube musician Brett Domino – tasking him with writing an anthem that will serve as the wind under the wings of the England side at the World Cup.
  A five minute video, shot with help from design agency Love, saw Domino (real name Rob J Madin) deconstruct ‘How to Make a Hit Football Anthem’ in a deadpan manner.
  There are inherent difficulties in this task. As Umbro is not a World Cup sponsor, and theref
  
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• Non-sponsor Umbro writes a World Cup anthem – without mentioning the World Cup

  08-06-2018 11:30
  Umbro has placed the weight of the nation on prominent YouTube musician Brett Domino – tasking him with writing an anthem that will serve as the wind under the wings of the England side at the World Cup.
  A five minute video, shot with help from design agency Love, saw Domino (real name Rob J Madin) deconstruct ‘How to Make a Hit Football Anthem’ in a deadpan manner.
  There are inherent difficulties in this task. As Umbro is not a World Cup sponsor, and theref
  
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• Facebook apologises after some private messages are made public

  08-06-2018 11:15
  Facebook has apologised to 14 million users it believes have been affected by a bug which led to their private posts being published publicly inadvertently in some cases.
  The problem arose from Facebook’s ‘audience selector’ tool, which enables members to decide whether to publish a post solely for their friends or to engage a wider audience. In general this remains locked to the last enabled setting but from 18 May to 27 May it defaulted to public.
  Erin Egan, Facebook&rsq
  
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• State of content marketing survey released by Zazzle Media

  08-06-2018 11:05
  Marketing professionals are struggling to convince decision makers about the worth of content marketing, according the state of content marketing survey released by Zazzle Media.
  The survey, which reached out to a pool of marketing professionals, showed that many did not value content marketing due to a mixture of high expectations and a lack of focus in ROI. The main frustration for those surveyed was not being able to prove the effectiveness of content marketing, with only 1 in 5 polled confid
  
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• BuzzFeed overhauls advertising unit in bid to place revenues back on an even keel

  08-06-2018 11:05
  Social news and entertainment platform BuzzFeed is embarking on yet another restructure, this time focused on its ad sales team in a bid to further balance the books.
  The proposed efficiency drive is expected to result in 20 lay-offs, as well as the closure of its office in France, although a further 45 posts are expected to be created when the dust settles, according to reports.  
  Lee Brown, BuzzFeed chief revenue officer, said: “BuzzFeed is taking steps to further strengthen it
  
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• My babies took me to Neverland: how having children made me more creative

  08-06-2018 10:40
  As if the fug and fury of the creative industries – a world traditionally dominated by the garish brogues and macho braces of the opposite sex – was not enough for women to contend with, even greater challenges await for ambitious creative women when they have a baby. But having travelled just that journey, I believe that having children makes you more creative, not less.
  This week, Women@Wavemaker hosted a bumper inspirational breakfast session with a creative lens. We welcomed four
  
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• Here's why Publicis Groupe has 399 campaigns entered for the Cannes Lions Awards

  08-06-2018 10:25 via campaignlive.co.uk
  After very publicly pulling out of all marketing and awards shows last year to focus on Marcel, Publicis Groupe has seen fit to issue an explanation about its presence at this year's Cannes Lions Festival.
  
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• Here's why Publicis Groupe has 336 campaigns entered for the Cannes Lions Awards

  08-06-2018 10:25 via campaignlive.co.uk
  After very publicly pulling out of all marketing and awards shows last year to focus on Marcel, Publicis Groupe has seen fit to issue an explanation about its presence at this year's Cannes Lions Festival.
  
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• Charity group creates new font from letters in G7 leaders’ signatures ahead of summit

  08-06-2018 10:08
  Humanitarian organisation Support to Life has worked with TBWA/Istanbul to create a new font and is encouraging people use to use it for messages to G7 leaders ahead of a gathering in Quebec, Canada. 
  Themostpowerfulfont.com has been specially created using its own alphabet comprised of letters from G7 leaders’ signatures in an appeal to world politicians.
  The customizable platform can be used to generate any request for G7 leaders to see in their own handwriting, with each request pr
  
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• Customer experience is the opportunity to grow influence

  08-06-2018 10:00
  For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Along the way, we have learned which channels work best, what issues marketing leaders face and the keys to success.This year’s research, in partnership with Marketing Week, gleaned from more than 1,100 participants around the globe, reveals key insights about the role marketers should be playing in helping organisations shape their customer experience and become more rele
  
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• BT boss Gavin Patterson to step down later this year

  08-06-2018 09:41
  BT chief executive Gavin Patterson will leave his post later this year following a backlash from shareholders over the company's disappointing stock performance.
  The telecoms giant said the negative reaction to its latest results, which included the announcement of an extensive restructuring programme and 13,000 job losses to cut costs, had prompted the change in leadership
  The process to appoint a successor is already underway with BT confident it will be in a position to announc
  
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• Hostelworld and Lucky Generals scoop Grand Prix in YouTube Works for Brands awards

  08-06-2018 09:40 via campaignlive.co.uk
  Hostelworld and its agency Lucky Generals have been crowned Grand Prix winners in the 2018 YouTube Works for Brands awards.
  
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• Ad of the Day: BT Plus campaign keeps perfect time with New Order’s Blue Monday

  08-06-2018 09:00
  To introduce its new BT Plus plans, BT has a whole city in sync with New Order’s classic new wave track, Blue Monday.
  The new brand campaign for BT Plus – which the company touts as the “UK’s first converged fibre and 4G plan offering customers the best connections in and out of the home” – features a woman, Heather, putting her jacket on to leave the house while streaming the catchy tune on a laptop in her bedroom. When she shuts the laptop to leave, the musi
  
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• Gavin Patterson, the marketer who made it to the top, to exit BT

  08-06-2018 08:25 via campaignlive.co.uk
  Gavin Patterson, chief executive of the BT Group, will be stepping down later this year.
  
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• Tesco’s marketing boss on rebuilding trust and why people need brands more than ever

  08-06-2018 08:04
  Going to work knowing that she has the ability to be close to customers and make a difference is what gets Alessandra Bellini out of bed every morning.
  Her mission as Tesco’s chief customer officer is simple: build the Tesco brand in a way that makes it “warmer and more loved” by its customers.
  She makes it sound easy. And for somebody with more than three decades of marketing experience – with two-thirds of that spent at FMCG giant Unilever – perhaps it is.
  But Bel
  
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• 'Amazon India's progress is energizing,' says founder Jeff Bezos in an open letter

  08-06-2018 07:58
  To celebrate Amazon India's 5th anniversary, founder and CEO of Amazon Jeff Bezos wrote an open letter, mentioning how Amazon's progress is 'energizing', while also announcing cashback offers.
  "To celebrate our five year anniversary and to say thank you for your support, we want to extend this offer: If you spend Rs 1,000 or more on Amazon.in today, using any digital payment method you'll receive Rs 250 cashback as Amazon Pay balance," Bezos wrote in the letter
  
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• IAB Rolling Heavies: industry heavyweights debate influencer marketing, content measurement and video

  08-06-2018 07:45
  The latest IAB Rolling Heavies series has taken a detour into the world of debate, putting industry heavyweights alongside each other on a bike to argue the biggest topics about content marketing.
  In this three-part series, the topics of influencer marketing, content measurement and the best length for video content are debated in a tense head-to-head cycle down Singapore’s East Coast Park.
  Influencer marketing, is it worth the hype?
  A question on everyone’s lips, however it’s
  
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• Flipkart and Amazon will drive Indian e-commerce sales to $32.70bn by the end of 2018

  08-06-2018 06:58
  Fostered by growing internet penetration and use of smartphones, Indian e-commerce sales are set to increase to 31% to reach $32.70 bn by the end of 2018, according to eMarketer.
  The growth can further be attributed to e-commerce players like Flipkart, Amazon and Paytm Mall, which have been investing heavily in the Indian market.
  Walmart recently acquired Flipkart in a deal which is being valued around $18bn-20bn. 
  Meanwhile, Amazon Seller Services, t
  
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• One-word answers with MediaLink's Michael Kassan

  08-06-2018 01:32 via campaignlive.com
  Kassan shares advice for Cannes newbies and what's key for a strong client-agency team.
  
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