Marketing news

• Clarks In House Design Group & WWF take home the Grand Prix at The Drum Design Awards 2018

  07-06-2018 23:50
  In a rare move from the judging panel, Clarks In House Design Group and WWF UK have both won The Drum Design Awards 2018 highest accolade, the Grand Prix. 
  The companies produced such outstanding work that the judges decided to award both the highly sought after award. 
  Clarks in House Design Group also won 'Editorial Design' and 'Retail/Pop-up Retail Design', with the campaigns 'AW17 Clarks Magazine / SS18 Clarks Originals Look Book' and 'SS17 / AW17 Windows'. 
  Chairman
  
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• American Express is creating credit cards made from plastic found in the oceans

  07-06-2018 23:03
  American Express is creating a credit card made primarily from plastic found in the ocean and on the coasts in an effort to reduce its environmental impact.
  The company is partnering with Parley, an organization dedicated to ending the destruction of the world’s oceans, on the initiative. Still in its prototype phase, American Express expects the card to be available to the public within the next 12 months.
  According to American Express, the card is just one of many steps the company
  
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• Former JWT chief Gustavo Martinez part ways with WPP two months after harrassment settlement

  07-06-2018 22:48
  WPP announced today (June 7) that Gustavo Martinez, one-time global chief of J Walter Thompson, has parted ways with the company.
  Martinez and WPP had been on the losing end of a sexual harassment case filed by former JWT head of communications Erin Johnson. The case, which lasted nearly two years, ended in April with an undisclosed, but “amicable settlement” between Johnson and her former agency.
  Johnson was asked to leave her post after the lawsuit ended, meanwhile Martinez, who wa
  
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• Campaign Tech Awards: Winner, One To Watch

  07-06-2018 21:59 via campaignlive.co.uk
  Jordan Lane, 23, is director of creative technology at Stein IAS - he joined the agency just four years ago as an apprentice.
  
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• Campaign Tech Awards: Winner, Best Use of Experimental Technology

  07-06-2018 21:47 via campaignlive.co.uk
  Snaptivity sends sports fans brilliant images of themselves at major matches, keeps teams and sponsors happy, and allows fans to watch the action... not their smartphones.
  
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• Campaign Tech Awards: Winner, Breakthrough Technology as a Product or Service

  07-06-2018 21:43 via campaignlive.co.uk
  SuperAwesome has created a much-needed kid-safe programmatic ad market, putting worried parents' minds to rest.
  
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• Campaign Tech Awards: Winner, Location-Based or Proximity Marketing Campaign of the Year

  07-06-2018 21:40 via campaignlive.co.uk
  A simple, perfectly executed, idea - combining geo data and search data - changed the fortunes of a London heating company.
  
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• Campaign Tech Awards: Winner, Most Innovative App as a Product or Service

  07-06-2018 21:37 via campaignlive.co.uk
  Google helped millions of Muslims find the direction of Mecca, using cutting-edge technology to create a free, accessible, easy-to-use web app.
  
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• Campaign Tech Awards: Winner, Tech for Good

  07-06-2018 21:30 via campaignlive.co.uk
  Orchard displayed creativity and a real sensitivity to its environment when it used virtual reality to improve anxiety levels in cystic fibrosis patients.
  
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• Campaign Tech Awards: Winner, Most Effective Use of AI for a Campaign

  07-06-2018 21:25 via campaignlive.co.uk
  A creative use of AI revealed the potential of the Messenger platform and got Stranger Things fans coming back for more.
  
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• Geordie Greig elevated to replace Paul Dacre as editor of The Daily Mail

  07-06-2018 21:23
  The Daily Mail has announced the appointment of Geordie Greig to editor of the Daily Mail.
  Greig’s appointment follows the departure of Paul Dacre, who had led the daily newspaper for 26 years. Yesterday, it was announced that he’d be stepping down from his position in November and joining Associated Newspapers as its chairman and editor-in-chief. Greig has retained oversight of The Mail on Sunday, and will pick up Dacre’s duties as he exits. The newly-minted editor had he
  
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• Campaign Tech Awards: Winner, Most Effective Use of AI for Business Optimisation

  07-06-2018 21:21 via campaignlive.co.uk
  Telecoms' first end-to-end chatbot helps Vodafone's customers make quicker, better-informed purchases.
  
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• Campaign Tech Awards: Winner, Best Use of AR or VR

  07-06-2018 21:17 via campaignlive.co.uk
  An exhilarating virtual-reality video takes the viewer onboard a race boat in the America's Cup and raises the bar for VR executions.
  
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• Massage Envy hires Kathy Collins as chief marketing officer

  07-06-2018 20:37
  Kathy Collins has joined Massage Envy as the chain’s chief marketing officer.
  She replaces Debbie Gonzalez, who previously served as Massage Envy’s chief brand officer.
  Before joining Massage Envy, Collins served as chief marketing officer of H&R Block, a role she stepped down from in January of this year.
  In her new role, she will be tasked with leading all consumer and employee brand marketing functions, including brand strategy, integrated marketing, public relations, field ma
  
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• Campaign Tech Awards: Winner, Best Use of Experiential Tech for Digital Experiences

  07-06-2018 20:20 via campaignlive.co.uk
  An interactive microsite featuring drone footage and facial recognition drove young people to book their next holiday in Hawaii...
  
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• Campaign Tech Awards: Winner, Best Use of Experiential Tech for Physical Experiences

  07-06-2018 20:00 via campaignlive.co.uk
  Bringing Felix the cat alive via augmented reality created a magical experience for bored commuters and drove an increase in brand consideration.
  
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• Truth Initiative, Ad Council and US government join forces on national effort to fight opioids

  07-06-2018 19:59
  Opioid addiction is one of the biggest growing problems in the US, and efforts to curb opioid abuse haven’t solved the problem.
  The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council are hoping to solve that with a sweeping new campaign focused on preventing and reducing misuse of opioids among America’s youth.
  Called 'The Truth About Opioids,' the multi-channel campaign is a bold step, designed to help young people understand the facts ab
  
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• Fiat fills car with miniature film set replicas in first ever cinema activation

  07-06-2018 19:56 via campaignlive.co.uk
  Fiat is placing one of its cars in a cinema foyer for the first time and filling it with miniature volcanoes, helicopters and mysterious statues replicating film sets.
  
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• Campaign Tech Awards: Winner, Most Effective Use of Programmatic Media

  07-06-2018 19:55 via campaignlive.co.uk
  DigitasLBi's campaign for ridesharing app Lyft expanded brand awareness and affinity, while giving back to charitable causes.
  
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• Geordie Greig named new editor of the Daily Mail

  07-06-2018 19:33 via campaignlive.co.uk
  Geordie Greig, the editor of The Mail on Sunday, will be taking over from Paul Dacre as editor of the Daily Mail.
  
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• Beats and Guy Ritchie explore the childhood feats of top players ahead of the World Cup

  07-06-2018 18:26
  Beats by Dr. Dre brought aboard Guy Ritchie to deliver a gritty look at the formative years of top footballers. The short film contains some of the Ritchie charm, and a strong soundtrack to match it.
  The Defiant Mixtape Vol. 1 features Fyodor Smolov, David De Gea, Eden Hazard, Thierry Henry, Patrice Evra, Raúl Jiménez, Serena Williams, Neymar Jr, Harry Kane, Mesut Özil and Benjamin Mendy, to name a few.
  The work explores the moment each kid ‘turned an obstacle into an op
  
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• UEFA Champions League unveils new brand look focusing on the ‘starball’ design

  07-06-2018 18:12
  Shortly after Real Madrid celebrated its win of the UEFA Champions League final against Liverpool, the league has unveiled its new brand for the 2018/19 season. The new UEFA Champions League brand has a vibrant new look, based on a concept called 'Highlighting moments that make the ultimate stage'.
  The connected stars from the 'starball' in the league’s logo are the centrepiece of this new brand identity. The concept captures the iconic moments of extraordinary feats of skill and abil
  
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• Beware the Blockbuster moment: pioneering the new industry paradigm of exponential creativity

  07-06-2018 18:04
  Complaining about the traditional ad agency model may not be quite as old as the model itself, but it comes close. Yet the model is still with us.
  But potentially not for much longer with looming un-bundling potential. The advertising industry is getting essentially perilously close to what I call its “Blockbuster moment.” Blockbuster should have seen Netflix and Amazon coming—and it did, in fact: Blockbuster chief executive John Antioco was approached in 2000 by Netflix chief
  
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• Could Amazon’s Premier League rights deal mark its first move into ad-supported content?

  07-06-2018 17:38
  Amazon has made a major move into the UK sports rights space, picking up the rights to stream 20 Premier League matches a season across the 2019/20 to 2021/22 seasons in the UK.
  The deal means Amazon will stream 10 games on Boxing Day, as well as 10 during a midweek fixture in December through its Amazon Prime content service. While it is unclear how much Amazon paid for the rights, it is thought BT paid around £90m for a similar package with Amazon’s figure likely to be in roughly t
  
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• BT looks to inject brand with excitement in launch campaign for BT Plus

  07-06-2018 17:37 via campaignlive.co.uk
  BT has chosen New Order's 1983 synth-pop classic to soundtrack the first ad for BT Plus, its plan including both fibre broadband and 4G.
  
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• BT is dancing to New Order in launch ad for BT Plus

  07-06-2018 17:37 via campaignlive.co.uk
  BT has chosen New Order's 1983 synth-pop classic Blue Monday to soundtrack the first ad for BT Plus, its plan including both fibre broadband and 4G.
  
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• McCann campaign ridicules gay men's blood donation restrictions with 'Gaydr' device

  07-06-2018 16:52 via campaignlive.co.uk
  McCann London has created a campaign for the Peter Tatchell Foundation ahead of World Blood Donor Day, on 14 June, that attacks rules preventing sexually active gay men from donating blood.
  
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• The Drum @ Cannes Lion 2018: Mars, Nivea & WE Communications probe role of purpose in business

  07-06-2018 16:45
  Join The Drum and our friends at WE Worldwide as we assess the role of purpose.
  Chief executive officer and president of WE Worldwide, Melissa Waggener Zorkin will be joined by Michelle Oliver, global head of purpose, diversity and inclusion at Mars, and also Nivea global chief marketing officer, Christoph Collée to discuss how to bring ‘brand purpose to life’ and whether purpose can be balanced with both short-term and long-term busines
  
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• Agencies need to 'completely reinvent themselves' to serve millennial clients

  07-06-2018 16:37 via campaignlive.co.uk
  Agencies have got to stop patting themselves on the back for taking what is "essentially a print ad, sticking it on Instagram and adding a shoppable tag," Tom Goodwin, Zenith's head of innovation said at IAB Engage.
  
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• Swedish brand’s ‘boring’ billboard, Velcro targets trademark abusers: International round up

  07-06-2018 16:21
  Pernod Ricard uses cocktail kits to target Chinese millennials
  French distiller Pernod Ricard is using a cocktail kit-delivery service to lure Chinese millennials as it attempts to increase its presence in the Asian nation.
  It is understood the distiller is trying to double the share of international spirits in China’s $156bn (£116bn) alcohol market and the company’s main goal is to increase the share of western-style spirits from the current 1% of volume to 2% in China by 2025
  
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• Former JWT chief Gustavo Martinez exits WPP two years after sexual harassment row

  07-06-2018 16:04 via campaignlive.co.uk
  Former JWT global chief executive Gustavo Martinez has departed WPP in a sign that the ad group's new leadership wants to draw a line under his controversial tenure.
  
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• Join the Drum Kickoff @ Cannes for a World Cup party at our pub: England v Tunisia

  07-06-2018 16:00
  As Fifa World Cup 2018 kicks off later this month in Russia, it's also time for the Cannes Lions festival.
  If you're making your way to Cannes, The Drum has you covered for all your footy needs, so you don't miss all the excitement.
  On Monday 20 June, we are bringing The Drum Arms, to the popular watering hole, the Quay Irish Pub, 17 Quai St Pierre, as we jump-start Cannes and get the ball rolling with a special viewing of the World Cup match England v Tunisia.
  You can expect
  
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• Ad of the Day: condom brand Skyn zeroes into a dystopia without intimacy

  07-06-2018 15:16
  Condom and lubricants brand Skyn has sparked a campaign to ‘Save Intimacy’ from the isolating side effects of technology.
  The initiative has launched with a film directed by Terence Neale, which in Black Mirror-style imagines a world in the close future where humans are entirely incapable of true affection.
  Vignettes depict a couple both texting mid-embrace, another pair sleeping at opposite ends of a bed, and members of an opulent party enraptured by their individual VR headsets. Th
  
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• Female-focused smart tech brand Bellabeat appoints London Advertising to create international campaign

  07-06-2018 15:10
  Bellabeat, a Silicon Valley incubated health-tech company, has appointed global creative agency London Advertising.
  Bellabeat was co-founded by Urska Srsen (named in a recent 'Forbes 30 Under 30 In Tech' list) and her business partner Sandro Mur to create products to inspire and empower women to be the best version of themselves. As an innovative tech start-up, the brand was chosen by Silicon Valley’s Y-Combinator, one of the world's leading incubators, as a top five candidate for finance
  
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• Country Time protects children’s lemonade stands with ‘Legal-Ade’ campaign

  07-06-2018 14:50
  Running a lemonade stand is a rite of passage for kids in the US, but several incidents around the country have cracked down on these young beverage entrepreneurs. That has caused lemonade brand Country Time to go to bat on a legal basis for lemonade stand operators everywhere.
  The reality is, some lemonade stands run by innocent kids are being shut down because of old, arcane and very real permit laws, like this one in Denver. So Country Time, a Kraft Heinz brand, is taking a stand – so t
  
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• The Challenge: how can retailers convert enjoyment into sales?

  07-06-2018 14:31
  In the first of two parts, James Hale, group creative director at Lick Creative examines what retailers can do to ensure the customer experience is converted into the all important sale.
  The Challenge: How can retailers convert enjoyment into sales?
  Amazon’s inextricable march to retail dominance is on course to gain a 50% share of all e-commerce sales in the US by 2021. The power of transactional, value-driven convenience is never in doubt. However, reassuringly for physical retail, recen
  
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• Under the bonnet - how to pimp your brand’s value perceptions

  07-06-2018 14:28
  What does value mean to you? 
  To most people it’s about balancing what you get for what you pay: a value exchange. But the kind of value placed on ‘what you get’ has evolved in recent years, as we found from our specially commissioned semiotic study with UK consumers. 
  Back in 2012 when our study began, the dominant narrative of 'value' was solely about low cost or price. It was the blue and white striped basics range from Tesco, not something most people wanted
  
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• Adyoulike appoint sales director to expand native advertising in Europe

  07-06-2018 14:25
  Native advertising industry specialists Adyoulike has appointed Jennifer Dielen as sales director DACH as the firm aims for European expansion.
  Dielen joins the agency from Oath and has been tasked with heading up the firm’s commerce activity in Germany, Austria and Switzerland (DACH), working with Alexander Franke, VP publisher development DACH.
  Charles Deffontaine, CCO & managing director EMEA of Adyoulike said: “Native Advertising is a booming market. The DACH region is o
  
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• Brian O’Kelley: ‘I think Google just did the ID consortium a huge favor’

  07-06-2018 14:15
  The Drum caught up with AppNexus chief executive Brian O’Kelley ahead of his IAB Engage keynote due later today (7 June) where he shared his thoughts on the state of adtech post-GDPR, including the potential opportunity for a more diversified marketplace.
  The European Union’s General Data Protection Regulations (GDPR) took effect on 25 May sending the adtech ecosystem into a major state of flux as media buyers, platform providers and publishers implemented their differing interpretat
  
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• Paddy Power says sorry for controversial polar bear campaign after social media backlash

  07-06-2018 13:54 via campaignlive.co.uk
  Paddy Power has revealed that a print ad this week featuring a polar bear apparently graffitied with a St. George's Cross were a hoax, designed to draw attention to the plight of the animals in Russia.
  
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• Paddy Power marketing boss explains the truth behind controversial polar bear campaign

  07-06-2018 13:54 via campaignlive.co.uk
  Paddy Power has revealed that a print ad this week featuring a polar bear apparently graffitied with a St. George's Cross were a hoax, designed to draw attention to the plight of the animals in Russia.
  
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• Unilever isn't relying on ad agencies to build 'direct relationships' with a billion consumers

  07-06-2018 13:51
   Unilever's chief marketing officer Keith Weed has said it plans to build a billion "one-to-one relationships" with consumers by investing heavily in its own data and "building out the muscles" of its direct-to-consumer strategy instead of relying on "slow" agencies that have yet to impress him with their own data capabilities. 
  The FMCG-giant is already in the midst of a mammoth efficiency and in-housing drive. Weed, who hasn't put a timescale on this ambition, suggested it
  
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• Campaign Tech Awards: Winner, Best Integrated Campaign of the Year

  07-06-2018 13:47 via campaignlive.co.uk
  Threepipe's Go Boldly campaign for the England women's cricket team worked across a number of channels with a consistent message and tone - resulting in astonishing levels of engagement.
  
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• Amazon becomes first streaming service to hold Premier League broadcast rights in UK

  07-06-2018 13:47 via campaignlive.co.uk
  Amazon has won the rights to exclusively show 20 Premier League matches from next year in a watershed moment for UK sports broadcasting.
  
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• Campaign Tech Awards: Winner, Best Use of Tech in OOH

  07-06-2018 13:39 via campaignlive.co.uk
  At an innovative OOH experience in Waterloo Station, the public could interact with their favourite TV characters and discover more about Sky Q Voice Control.
  
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• Unilever’s Keith Weed urges agencies to ‘reinvent’ themselves or risk being made redundant

  07-06-2018 13:35
  Unilever’s chief marketing and communications officer has warned agencies that they “haven’t moved fast enough” and need a new business model if they are to survive in the digital economy.
  Speaking at the IAB conference this morning (7 June) he said: “The big challenge is that the world is moving very fast and my experience is that agencies just haven’t moved fast enough.”
  Unilever is one of a growing number of FMCG brands re-evaluating their relationshi
  
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• How to design a trophy that people will want to steal

  07-06-2018 13:34
  Tonight sees the unveiling of a trophy we’ve designed with The Drum. According to the Oxford English Dictionary, a trophy is a cup or decorative object awarded as a prize for a victory or success. It’s also used rather negatively with the words ‘wife’ or ‘house’ to imply that a person is unnecessarily concerned with their social standing. And as we also know, a trophy is part of an animal or bird ‘taken’ when hunting, usually the head, but not alwa
  
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• How to design a creative awards trophy so coveted people will want to steal it

  07-06-2018 13:34
  Tonight sees the unveiling of a trophy we’ve designed with The Drum. According to the Oxford English Dictionary, a trophy is a cup or decorative object awarded as a prize for a victory or success. It’s also used rather negatively with the words ‘wife’ or ‘house’ to imply that a person is unnecessarily concerned with their social standing. And as we also know, a trophy is part of an animal or bird ‘taken’ when hunting, usually the head, but not alwa
  
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• Campaign Tech Awards: Winner, Best use of Creative Personalisation

  07-06-2018 13:31 via campaignlive.co.uk
  Channel 4 pushed the boundaries of personalisation (and scared viewers silly) with the world's first audio personalised broadcast ad.
  
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• Campaign Tech Awards: Winner, Best Use of Creative Personalisation on Social Media

  07-06-2018 13:26 via campaignlive.co.uk
  Argos's Kid in the Ad was a Christmas campaign with a difference, allowing children to appear in their very own adverts on TV and social media.
  
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