Marketing news

• 'Goodbye Mather': The Ogilvy Group announces sweeping rebrand and organizational renovation

  05-06-2018 23:19
  The Ogilvy Group formally announced an internal redesign of its organizational structure and an external brand refresh.
  The culmination of an 18-month journey by Ogilvy chief executive John Siefert, he considered the transformation the largest in the agency’s 70-year history. Siefert said: “To meet the changing needs of our clients, we’re taking a bold step to redefine our company and build a new model for our industry.”
  Two months ago in a similar announcement to his sta
  
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• 'Goodbye Mather': Ogilvy announces sweeping rebrand and organizational renovation

  05-06-2018 23:19
  Ogilvy formally announced an internal redesign of its organizational structure and an external brand refresh.
  The culmination of an 18-month journey by Ogilvy chief executive John Siefert, he considered the transformation the largest in the agency’s 70-year history. Siefert said: “To meet the changing needs of our clients, we’re taking a bold step to redefine our company and build a new model for our industry.”
  Two months ago in a similar announcement to his staff, S
  
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• Kyrie Irving's Uncle Drew character from Pepsi gets a movie and promo

  05-06-2018 21:37
  Boston Celtics star Kyrie Irving just missed out on the finals, but his basketball playing septuagenarian Uncle Drew character, created by Pepsi, is back on the court and will star on the big screen for the first time at the end of June. 
  The feature film, Uncle Drew, opens in theaters June 29, and to celebrate the release from Lionsgate’s Summit Entertainment label, today (June 5) Pepsi debuts its new Uncle Drew national television advertisement starring the NBA player as h
  
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• Three ways marketers can communicate more effectively

  05-06-2018 18:02
  Gone are the days when marketing was all about advertising, big events and nice lunches. And no longer can we hide behind the excuse of being unable to measure the effectiveness of campaigns. Times have changed – fast. Marketers today are much more insight focused, getting under the skin of what individuals want, and chasing results.
  Marketers today have never been more accountable. Advocate of advertising and pioneer of marketing John Wanamaker once said: “Half the money I spend on
  
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• Movers and shakers: Grey, Dentsu Aegis, Oliver, Rapp, Medialab and more

  05-06-2018 17:49 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions from across the industry.
  
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• People on the move featuring Farfetch, Met Office, JWT Sydney and more

  05-06-2018 17:30
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  The Textile Institute
  The Textile Institute has appointed creative talent and network director at Pentland Brands, Katie Greenyer as world president.
  Following in the footsteps of Stephen Rubin, chairman of Pentland Group Plc, Greenyer has said she looks forward to pushing the boundar
  
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• WPP's Kinetic takes stake in Dooh.com

  05-06-2018 17:13 via campaignlive.co.uk
  Kinetic, the out-of-home WPP agency, has taken a stake in digital experience shop Dooh.com.
  
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• Mark Ritson: Lush’s moronic #Spycops campaign is a new low for brand purpose

  05-06-2018 17:10
  It’s a tricky time of year for marketers. A surprisingly good early summer and the arrival of school holidays mean it can be hard to attract and then maintain customer attention.
  But not for Lush, the natural cosmetics brand, which has broken through all this summer lethargy and shown other marketers how to generate brand awareness, social media engagement and – most importantly – the rationale for brand purpose. If there is one case study that finally shows purpose-driven bra
  
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• Discover Delicious Wales campaign launches with AgencyUK

  05-06-2018 17:05
  Discover Delicious Wales - a venture partly funded by the Welsh Government - has kicked off a consumer wide campaign launch courtesy of AgencyUK aimed at celebrating Wales’ varied food producers to a wider audience.
  The integrated campaign, which includes TV advertising, PR, social media, experimental and brand activation follows from a consumer test campaign that began earlier this year.  The site aims at showcasing a variety of local food produce, bringing Welsh flavours to consumer
  
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• Berlin Cameron poaches Studio 71 exec Karen Flanagan

  05-06-2018 16:57
  WPP creative agency Berlin Cameron has named Karen Flanagan its new managing director.
  Flanagan previously worked for ProSieben-owned Studio 71, a creator-focused media outlet as its executive vice president. She has held roles within the WPP network in the past, as well as at Publicis, for a list of clients that has included Heineken, Adobe, L’Oreal, Citibank, and Sony, among others.
  In this new post, the agency has assigned her to be the primary point of contact for senior clients a
  
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• Berlin Cameron adds Studio 71 exec Karen Flanagan as new managing director

  05-06-2018 16:57
  WPP creative agency Berlin Cameron has named Karen Flanagan its new managing director.
  Flanagan previously worked for ProSieben-owned Studio 71, a creator-focused media outlet as its executive vice president. She has held roles within the WPP network in the past, as well as at Publicis, for a list of clients that has included Heineken, Adobe, L’Oreal, Citibank, and Sony, among others.
  In this new post, the agency has assigned her to be the primary point of contact for senior clients a
  
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• Ford's VR experience convinced 91% of drivers and cyclists to change their behaviour

  05-06-2018 16:29 via campaignlive.co.uk
  Ford, its WPP agency team, and Happy Finish have created a VR experience called "WheelSwap" in which motorists are transported to a cyclist's point-of-view and vice-versa.
  
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• Ford has made a VR experience convinced 91% of drivers and cyclists to change their road behaviour

  05-06-2018 16:29 via campaignlive.co.uk
  Ford, its WPP agency team, and Happy Finish have created a VR experience called "WheelSwap" in which motorists are transported to a cyclist's point-of-view and vice-versa.
  
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• How to be interesting in an industry where no one likes your product

  05-06-2018 16:27
  People actually talk car insurance on social. It’s amazing that something so mundane can be inspiring enough to tweet about. People hate car insurance. It is a necessary evil. The motivation to talk about it on social stems from annoyance and anger.
  But guess what, there is a type of car insurance post that is shared more than the angry tweet or venting forum post: that is funny posts. In particular, witty (slightly sarcastic) memes. Not obvious when your surfing on social, until you look
  
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• Government allows Fox’s Sky takeover – if Murdochs and Sky News are fenced off

  05-06-2018 16:10
  Matt Hancock, the UK culture secretary, has given the go-ahead to 21st Century Fox’s takeover of broadcaster Sky – however there remain concerns about the editorial independence of Sky News.
  The Competition and Markets Authority (CMA) has ruled that Sky News would need to be divested to Disney upon its merger with Fox - or sold to another firm. The CMA's main concern was of the “potential erosion of Sky News' editorial independence, which could in turn lead to a
  
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• Godiva brings on McCann Worldwide for global creative

  05-06-2018 15:58 via campaignlive.com
  The Interpublic Group agency's London office will lead the account.
  
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• Godiva brings on McCann for global creative

  05-06-2018 15:58 via campaignlive.com
  The Interpublic Group agency's London office will lead the account.
  
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• Four trends coming out of China and why they matter

  05-06-2018 15:41
  When I lived in China over a decade ago, infrastructure was terrible despite the rapid economic development. You couldn’t really buy anything online because you were never sure it would arrive. Internet access was a luxury, though thankfully the Great Firewall was more like a Garden Firefence. Shelves were full of IP infringement, shanzhai devices and it was commonly suggested in the Western press that Chinese politics or culture stultified innovation. 
  Fast forward ten years and Alib
  
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• Woven appoint Ian Horsfall as head of delivery

  05-06-2018 15:40
  Woven has announced the appointment of Ian Horsfall as the agency’s new head of delivery.
  Previously digital projects manager at Branded3 and works manager at Jade Print, Horsfall will work closely with client services director, Mark Bower, and be responsible for managing and delivering projects, streamlining processes, and resource planning and allocation.
  Bower said of the appointment: ”We're delighted to welcome Ian as head of delivery. He has incredible digital experience an
  
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• Wagamama turns to ex-101 team at MullenLowe in brand's biggest ATL push yet

  05-06-2018 15:40 via campaignlive.co.uk
  Wagamama, the Asian-inspired restaurant chain, is launching its biggest push to date in above-the-line marketing with a refresh of its "Bowl to soul" brand proposition.
  
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• James Whatley: How do you make brands matter?

  05-06-2018 15:16
  Do you, like Mastercard, decide to only give money to starving children when overpaid international footballers put one over the line?
  Do you, like Lush, stick up for your long-held beliefs and standards and raise awareness about the hardly-heard-about Spy Cops enquiry?
  Or do you, like Poundland, take umbrage at a poorly-performing brand taking your own perfectly fine operation and using it as a benchmark of poor standards - and rightly call it out?
  The answer is yes and no to all the above.
  In
  
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• Lingerie retailer rapped by ASA for sexist ad

  05-06-2018 15:07 via campaignlive.co.uk
  The Advertising Standards Authority has banned a poster ad for Silks, a lingerie retailer based in Glasgow, that depicted the body of a woman wearing lingerie, but not her face.
  
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• What more should Cannes Lions do to crack down on scam ads?

  05-06-2018 15:00 via campaignlive.co.uk
  Each year as the Cannes Lions Festival rolls around so do rumours of scam ads entering the awards or "awards-bait" work that was purely created to win at Cannes.
  
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• Snickers creates escape room experience to launch new variants in US

  05-06-2018 14:40 via campaignlive.co.uk
  Snickers is creating an "intense" pop-up in the US featuring escape room-style games.
  
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• Lucozade launches £6m Love Island partnership in first TV ad from in-house 'TED unit'

  05-06-2018 14:36 via campaignlive.co.uk
  Lucozade Ribena Suntory's Technology, Entertainment and Design team - named in reference to the TED conference series - has created its first TV ad, for Lucozade Zero.
  
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• Messi stars in animated biopic for Gatorade that shows all is possible if you dream big

  05-06-2018 14:00
  Gatorade’s new animated film, ‘Heart of a Lio’ features Lionel Messi in animation, telling his life on the pitch leading up to the World Cup. The film tells the inspirational story of how Messi has faced obstacles his entire life, but has never forgotten a consistent internal mantra: “If you have a dream to chase, nothing can stop you.”
  Messi is one of the world’s most decorated players, coming off another successful season with his club, Barcelona, team as La
  
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• Pick of the week: This Oasis ad offers refreshment in a desert of social justice humbug

  05-06-2018 13:23 via campaignlive.co.uk
  Finally, an ad that exposes cause-related marketing as a shibboleth that has been deployed with cynical regularity by lazy advertisers and agencies.
  
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• Is it time to leave the career path and get 'Brexit-ready'?

  05-06-2018 13:11
  In December last year, I wrote about the redundancy trap and that the career path is no more.
  After a huge amount of M&A last year, we started 2018 with a few things hindering the pick up of senior jobs in the industry. First of all we saw companies pulling out from the UK: Drawbridge and Verve withdrew from Europe and Videology filed for bankruptcy. And part of this is because of something we have known will happen for the past two years: GDPR.
  Are you GDPR ready?
  When writin
  
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• Channel 4's All 4 platform signs 900 hours of VOD content from Vice

  05-06-2018 13:05
  Channel 4 has bolstered its video on demand offering, All 4. with the addition of 900 hours of content created by Vice.
  A Vice branded hub will appear on All 4 later this year, hosting news, current affairs, lifestyle and cultural programming. It will also comprise newly produced content.
  It marks the first time All 4 has hosted content from another broadcaster. The VOD proposition will additionally gain exposure through Vice’s marketing channels.
  Alex Mahon, chief executive at Channe
  
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• Havas polishes off first ad for Finish, 'Let It Shine'

  05-06-2018 13:00
  Havas London has revealed its new direction for the Finish brand after winning the account back from Wieden + Kennedy in 2017.
  The campaign, called Let It Shine, talks up the cleansing power of Finish Quantum dishwasher tablets, scored by traditional gospel song This Little Light of Mine. As is often the case, the lyrics have been adapted to reflect the product's positive traits.
  The work rolled out Tuesday 5 June across TV, online and at point-of-sale. It will run
  
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• Put your MarTech vendor in the hot seat

  05-06-2018 12:52
  Last year we saw the return of Blade Runner, the neo-noir science fiction classic, centred on a man versus machine dichotomy.
  The battle between man and machine has been a pop-culture favourite for quite some time. Yet, is it hard to believe that, now, in our own reality far removed from fictional realms - man and machine are allies?
  Over recent years, the landscape of marketing technology vendors has thickened, opening up opportunities for marketers to strengthen their marketing capabilities, a
  
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• Direct Line's Mark Evans named as chairman of Advertising Association Front Foot campaign

  05-06-2018 12:42 via campaignlive.co.uk
  The Advertising Association has announced that Mark Evans, marketing director at Direct Line Group, will succeed Britvic's Matt Barwell as chairman of Front Foot, the AA's campaign for advertising.
  
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• Why Cannes named Spotify, not a person, for top media honours this year

  05-06-2018 12:35 via campaignlive.co.uk
  Cannes Lions has switched its media person of the year award to that of media brand at the request of Daniel Ek, Spotify's co-founder and chief executive.
  
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• Paddy Power bear baits the public with England flag graffiti World Cup stunt

  05-06-2018 12:05
  Paddy Power is whipping up a blizzard with its World Cup creative after "live" footage of a Russian polar bear being emblazoned with an England flag appeared on LiveLeak.
  Paddy Power has taken responsibility for the stunt with a full-on newspaper wrap in the Metro, citing it as a means of England one-upping the Russians who are hosting the tournament.
  Predictably, news of Paddy Power's exploits spread in the media and courted controversy across social media, with some calling the stunt
  
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• Ad of the Day: Vimto speaks to the rebels and the weirdos in flamboyant meditation spoof

  05-06-2018 11:57
  Vimto’s latest campaign brings its ‘Refreshingly Different’ slogan to life for the teenage market with a cast of creepy twin sisters, twerking office workers and moonwalking supermarket shoppers.
  The TVC opens with a soothing voice akin to meditation tapes and films, encouraging the reader to close their eyes and relax.
  Soothing classical music then begins to play, but it’s the viewers who don’t follow the rules that are rewarded with surreal, colourful vignettes fe
  
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• House of Suntory backs 'immersive' pop-up bar to create love for Toki whisky

  05-06-2018 11:51 via campaignlive.co.uk
  The House of Suntory, the Japanese whisky brand, is creating a pop-up bar to promote its newest varient Toki.
  
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• Channel 4 warns HFSS ban could drive adspend to Facebook and YouTube

  05-06-2018 11:48 via campaignlive.co.uk
  Channel 4 has warned the UK might be "sleep-walking" into a pre-9pm ban on high fat, salt and sugar TV advertising that could backfire by driving more money into Facebook and YouTube.
  
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• One marketer on the value of bringing an ‘FMCG mindset’ to healthcare and utilities

  05-06-2018 11:28
  Soviet politics and Eastern European studies don’t exactly ring marketing bells, but you only need to take one glance at Belinda Moore’s CV to see she’s not one to follow the conventional path to the top.
  Instead, her career has been a never-ending quest for “a blank sheet of paper” – a fresh challenge. Once found, Moore likes to make her mark, only to continue her search for the next blank sheet.
  Moore’s CV screams variety, creativity, adventure and end
  
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• Northern papers unite to demand action against train cancellations

  05-06-2018 11:17
  Regional newspapers from across the North of England have set aside their differences for an historic show of front page unity, drawn together by shared misery of ongoing rail disruption.
  Fed up with constant ‘chaos’ on local transport networks towns and cities are uniting across the region to express frustration in a joint call for action to end the ‘nightmare’ of cancellations, delays and reductions in service.
  Among those taking part are the Yorkshire Post, which
  
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• Marketoonist on shopper vision

  05-06-2018 11:04
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on shopper vision appeared first on Marketing Week.
  
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• Ale brand Wainwright appoints Media Bounty

  05-06-2018 11:01
  Ale brand Wainwright has appointed creative social media agency, Media Bounty, to launch an integrated campaign to promote the alcoholic beverage.
  The 'Find Your Mountain’ campaign, inspired by author and fellwalker Alfred Wainwright, aims to inspire consumers to embrace nature and the great outdoors and set themselves new goals for themselves and family members. London based Media Bounty will support the launch through a social media campaign that will include content creation, influ
  
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• Love Island breaks ITV2 overnights ratings record

  05-06-2018 10:50 via campaignlive.co.uk
  ITV2's reality show Love Island pulled in an average of 2.9 million viewers for the launch of the fourth series, more than double that of last year's first episode.
  
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• Mastercard drops 'goal-for-meals' campaign after backlash

  05-06-2018 10:41 via campaignlive.co.uk
  Mastercard has abandoned its 'goal-for-meals' campaign with football stars Lionel Messi and Neymar Jr after it faced fierce criticism.
  
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• Why Mars Petcare is tackling the loneliness epidemic

  05-06-2018 10:39 via campaignlive.co.uk
  The changes in how people see their pets is opening big opportunities for brands in the sector, Mars Petcare's new marketing director Chris Rodi told Campaign.
  
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• Privacy scandals prompt ICO pledge to reform political ads on platforms like Facebook

  05-06-2018 10:29
  The Information Commissioner’s Office, the independent body tasked with promoting transparency by public bodies and data privacy for individuals, is to launch a crackdown on online political advertising in the wake of the Cambridge Analytica data scandal.
  Chief data regulator Elizabeth Denham is leading the charge with a promise "change the behaviour and compliance of all of the actors in the political campaigning space."
  Addressing a hearing of the European Parliament Denham said: “
  
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• Copa90 names Mailman as media partner in China to leverage football's growing popularity in the country

  05-06-2018 10:15
  Copa90 has signed a media partnership with Chinese sports digital consultancy Mailman to leverage the growing football market and distribute content to Chinese audience through platforms like Weibo and Miaopai.
  Shanghai-based Mailman will further manage the key influencers to drive the Copa90 engagement and original content, which will also be published across Copa90 social media.
  Andrew Collins, chief executive and founder of Mailman said: “We&rsquo
  
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• Finish creates singalong ad in first work since moving account back to Havas

  05-06-2018 10:09 via campaignlive.co.uk
  Finish, the dishwasher cleaning brand owned by RB, has released its latest ad featuring a singalong to "This Little Light of Mine".
  
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• Walkers and AMV BBDO: six of the best ads from the last 20 years

  05-06-2018 10:08 via campaignlive.co.uk
  2018 marks 70 years since Leicester butcher Henry Walker first started selling the potato crisps that bore his name - but it is also another significant anniversary for the brand.
  
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• Starbucks co-founder Howard Schultz to stand down

  05-06-2018 10:00
  Starbucks executive chairman Howard Schultz has announced his intention to stand down from the coffee juggernaut he helped create, fueling speculation that he could be poised to announce a 2020 US presidential bid on a Democratic ticket.
  Schultz has helmed the coffee chain for almost four decades but will now hand over the reigns to chief executive Kevin Johnson, who faces an onerous to-do list dominated by slower growth in a saturated US market and fierce competition from direct rivals suc
  
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• GDPR bites for Johnston Press as group revenues slide 9%

  05-06-2018 09:29
  Johnston Press has become one of the first media organisations to take a GDPR-related hit after the group cited the impact of more onerous European privacy restrictions as a contributory factor to a decline in digital ad revenues.
  Overall revenues fell 9% over the first half of the year on the back of this weak performance, casting a cloud over today’s AGM at which shareholders were already set to fret over future paper costs and an ‘extremely challenging’ publishing sector.
  In
  
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