Marketing news

• Design firm Elmwood further invests in NYC with addition of Meg Beckum as ECD

  04-06-2018 23:04
  Elmwood, a UK-based design consultancy, has named Meg Beckum its executive creative director for its New York office.
  Beckum previously worked as a creative lead at Sullivan, Interbrand, and AKQA, where she built comprehensive brand programs, integrated campaigns, and immersive customer experiences for a roster of brands that includes American Express, AT&T, Avon, Planned Parenthood, Teach for America, and Verizon.
  She has been tasked with elevating all aspects of the studio’s creative
  
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• Purpose-driven shop School adds Jim Moscou as CSO, promotes Jenny Max, in agency revamp

  04-06-2018 20:45
  Boulder-based purpose-driven independent agency School has announced a retooling of its business model to become a strategic consultancy for brands looking to be more socially responsible.
  The first part of its rebrand was the addition of Jim Moscou as its first chief strategist and the promotion of Jenny Max as its strategy director.
  School, an independent agency in the Project Worldwide family since 2013, had worked with brands such as Hershey's, Beam Su
  
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• Seven lessons we can learn from Roseanne’s firing - and what it reveals about the culture of America

  04-06-2018 19:51
  It took 21 years for Roseanne Barr’s show to make a strong comeback but, it just took one tweet to destroy it. “Roseanne” was the most-watched show on TV, with its premiere garnering 18.2 million viewers. In today’s world, the speed of which negative repercussions materialize based on what someone says or posts on social media is unprecedented. What are seven takeaways from Roseanne-gate?
  Tweet responsibly
  Just like common sense says not to get behind the wheel after
  
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• Quirky Hotwire campaign hides hotel names to lower prices for consumers

  04-06-2018 19:51
  Discount travel website Hotwire is taking a simple, yet quirky, approach to promoting its hotel rooms offered at a big savings for the July 4th holiday. 
  Hotwire announced its biggest sale of the year, addressing the travel woes of millions this Independence Day, which for the first time in six years inconveniently falls on a Wednesday. The 'Hotwire Effect XL Sale' gives travelers the ultimate freedom to book participating four-or-five-star hotels the weekend before, during, or the wee
  
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• Microsoft acquiring GitHub for $7.5bn

  04-06-2018 18:25
  Microsoft is acquiring software development platform GitHub for $7.5bn, the company confirmed on Monday.
  Github is a 10-year-old coding website that's popular among developers who use the platform to share code and collaborate. It's used by 28 million developers and hosts 85 million code repositories worldwide. Companies including Airbnb, PayPal and Spotify have used the platform.
  According to Microsoft, it is the most active organization on GitHub, with more than two million “co
  
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• What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?

  04-06-2018 17:00
  Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed. 
  Although Douyin denied the allegation, the adorable little pink pig with a hair-dryer-shaped head found itself at the centre of the media spotl
  
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• Bidstack on 'natural' pivot from selling DOOH to virtual billboards in video games

  04-06-2018 16:57
  Brands are looking for safe and effective digital spaces to operate in with Facebook and Google taking hits recently, TV supposedly fragmenting and the effectiveness of social and influencers constantly under scrutiny. In this backdrop, Bidstack believes some of the best real estate out there remains untapped – and it is in gaming.
  Not long ago, London-based Bidstack touted itself as the “eBay of digital out of home” advertising. It created a marketplace whe
  
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• Marketers on why the industry must unite to make marketing a more exciting career option

  04-06-2018 16:43
  A concerted, cross industry effort to sell the virtues of marketing to school and university students is required if brands are to avoid a future recruitment problem, according to a panel of senior marketing executives and academic experts.
  A wide-ranging study commissioned by Marketing Week earlier this year found just 3% of undergraduates thought marketing offered them the best career opportunities. Lack of awareness, negative perception and limited understanding of what marketing is were the
  
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• Marketers must unite to make marketing an exciting career option to young people

  04-06-2018 16:43
  A concerted, cross industry effort to sell the virtues of marketing to school and university students is required if brands are to avoid a future recruitment problem, according to a panel of senior marketing executives and academic experts.
  A wide ranging study commissioned by Marketing Week earlier this year found just 3% of undergraduates thought marketing offered them the best career opportunities. Lack of awareness, negative perception and limited understanding of what marketing is were the
  
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• 'Will Marcel replace creatives?': Sadoun faces deluge of questions from Publicis Groupe staff and clients

  04-06-2018 16:38 via campaignlive.co.uk
  Just after the launch of Marcel, Publicis chief executive Arthur Sadoun was bombarded with questions from a packed room of clients, staff and journalists.
  
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• Adidas says it 're-engineered' advertising with ‘Creativity is The Answer’ World Cup drive

  04-06-2018 16:37
  Adidas has rallied an impressive 56 a-list creatives around the World Cup for a bold campaign designed to champion creativity. In assembling this cast in a stadium, the work can be chopped into micro-narratives designed for specific audiences. 
  To give an idea into just how far-reaching the campaign is, Adidas, an official sponsor of the World Cup brought together creators including Leo Messi, Paul Pogba, Dele Alli, Gabriel Jesus, José Mourinho, Luis Suarez, Von Miller
  
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• From digital marketing to marketing in the digital world

  04-06-2018 15:50
  We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just trying to keep up.
  Today’s consumers value meaningful engagement, which can’t be copied or faked. They crave authenticity and social awareness. They are attracted to ethical, responsible, and sustainable businesses. In other words, they’re seeking more of a relationship from the brands they choose to suppo
  
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• Media consumption, UK economy, consumer confidence: 5 killer stats to start your week

  04-06-2018 15:43
  Quarter of media consumption to be mobile this year
  Almost a quarter (24%) of all media consumption across the world will be on mobile this year, up from 5% in 2011. And this figure is expected to climb to 28% by 2020.
  In line with this, time spent reading newspapers has fallen 45% since 2011, while printed magazines have experienced a 56% drop during the same time frame.
  Consumers are also spending less time in front of the television, with viewing time shrinking by 3% between 2011 and 2018.
  Me
  
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• Estée Lauder set to pick Dentsu Aegis Network for EMEA media

  04-06-2018 15:41 via campaignlive.co.uk
  Estee Lauder Company is to appoint Dentsu Aegis Network to handle its media buying across much of Europe, the Middle East and Africa.
  
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• WPP investor pressure to sell Kantar could open door to Sorrell acquisition spree

  04-06-2018 15:30 via campaignlive.co.uk
  Investor pressure is likely to force WPP into selling Kantar, possibly along with other assets - which could open opportunities for Sir Martin Sorrell's new vehicle S4 Capital.
  
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• Sir Martin Sorrell to discuss his leadership experiences at The Drum Arms in Cannes

  04-06-2018 15:26
  Sir Martin Sorrell, the former chief executive of WPP and the new executive chair of S4 Capital, will speak with The Drum’s editor Stephen Lepitak at a fireside chat at The Drum Arms in Cannes this year.
  Sorrell, who has been at the centre of the advertising story of the year, will take questions regarding his experience of growing the world’s largest advertising agency network, his tips on management and leading senior teams and – potentially – his plans for his new
  
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• Lidl launches media-planning agency review

  04-06-2018 15:25 via campaignlive.co.uk
  Lidl is splitting its UK media account and has launched a review for an agency to handle the planning side of the business, putting incumbent Starcom on alert.
  
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• Agency looks to Russia for help hacking Cannes Lions

  04-06-2018 15:25 via campaignlive.com
  "It's basically a sure thing."
  
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• If new business wants more respect, it needs to become more proactive

  04-06-2018 15:13
  There’s recently been discussion that the industry needs to support its new business managers more. As one myself it’s no surprise that I whole-heartedly agree with the sentiment: new business for any industry has a direct impact on a company’s growth, and there is nothing more important than this both culturally and financially.
  However, I can’t help feeling like the role of new business has potentially lost its stature because we, as new business professionals, have let
  
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• Digital agency Dept continues its acquisition spree

  04-06-2018 15:12
  Following the creation of Dept earlier this year, which saw 13 creative agencies joining forces in Europe, the agency has announced two more acquisitions - Yourposition and Factor-a - as it looks to consolidate the business throughout Europe.
  Zurich based Yourposition is the first Swiss agency to join Dept, offering its clients access to expertise in the areas of digital marketing, data analysis and technology, working with clients including Amag, Jumbo, Adecco and Wander.
  Lukas Stuber, founder
  
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• Private equity firm Vista eyes majority stake in Integral Ad Science

  04-06-2018 13:53
  Amid a spate of adtech merger and acquisition (M&A) activity in recent months, Vista Equity Partners has agreed to purchase a majority stake in adtech measurement firm Integral Ad Science (IAS) for an undisclosed sum.
  The Wall Street Journal first unveiled the tie-up, reporting that the deal is expected to close in the third quarter. It quoted IAS chief executive Scott Kroll claiming such a deal will help it scale more effectively by “measuring more types of media” in more market
  
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• Estée Lauder's €30m EMEA media business to move from OMD to Dentsu Aegis

  04-06-2018 13:39
  Denstu Aegis has won the contested EMEA media business for the Estée Lauder Company, estimated to be worth in the region of €30m (£26m), following a competitive pitch, The Drum understands. 
  The account was previously handled by Omnicom's OMD, which won the business in 2016 from now-defunct sister agency M2M, with the review – managed by ID Comms – kicking off in February this year.
  Manning Gottlieb OMD continues to manage the UK media
  
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• The Drum @ Cannes Lions 2018: Augmenting creativity through AI

  04-06-2018 13:30
  From writing pop ballads to mimicking the styles of great painters to assisting in making films — AI has come along way from being just a concept in the science-fiction genre. Join The Drum and Deloitte Digital at Cannes Lion, on the rooftop of The Majestic Hotel, Wednesday 20 June at 12:30pm, bringing together a panel of experts to discuss the impact of AI on creativity and how it is pushing the creative frontiers.
  Experts often wonder how far AI can, or should go, in the creati
  
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• Keeping the human touch in graphic design, according to designer David Carson

  04-06-2018 13:00
  David Carson has created unforgettable covers for the likes of Wallpaper, Beach Cult Culture, Raygun and most recently The Drum, and has worked with brands including Audi, Bose and Samsung. 
  Given nothing more than 'Welcome to Cyberville' as a brief, Carson came back with over twenty cover options for The Drum's magazine editor Thomas O'Neill to chose from. Managing to whittle it down to six, the final decision was left to our readers who selected two different covers for the June issu
  
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• Have our indigenous press publishers really had their chips?

  04-06-2018 12:39
   
  I started my media career in 2000 at The Scotsman Publications. This was back in a simpler, pre-Smartphone, era, when Big Brother was yet to hit our TV screens, turkey twizzlers were still on the school menu and editor-in-chief and political rabble-rouser Andrew Neil held the keys to the kingdom.
  Whether or not you liked the man, his politics or his controversial stewardship of ‘Scotland’s National Newspaper’, the paper regularly sold more than 100,000 copies a day back
  
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• The Drum @ Cannes Lions 2018: Digital Reality - ready or not, here we come

  04-06-2018 12:30
  The technology is coming up faster than many of us realise, giving companies who get an early start a huge advantage These technologies are slipping into every aspect of our lives, be that business, consumer or commercial. But where does the future lie with these technologies and how they shape it? Can VR and AR start to create work with better narratives for brands? 
  Join Deloitte Digital and The Drum at Cannes Lion on The Majestic Hotel's rooftop, Wednesday 20 June at 2pm, stari
  
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• Google to publish an ethical framework to guide its use of AI tech

  04-06-2018 11:34
  Google is seeking to firm up its ethical guidelines for the development of AI with the publication of a new framework designed to shape its advances in the field.
  The decision follows Google’s abrupt withdrawal from a drone contract with the US Department of Defense amidst an internal backlash against the internet giant’s involvement in military projects.
  Google and its parent firm Alphabet have come under sustained criticism for their failure to embrace full transparency in how they
  
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• The Drum @ Cannes Lions 2018: The 6-Second Impact

  04-06-2018 11:30
  Six-second video format? Is that the immediate, urgent future of advertising? Join The Drum on board the FCB yacht at Cannes Lions 2018, to chat with brands and Taboola founder and chief executive officer, Adam Singolda on how advertisers can really make an impact in six seconds.
  From Google to Fox to YouTube and big brand owners— everyone is digging right into 6-second video formats. But what are the business outcomes of this strategy? And how does it shape t
  
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• Ex VCCP Media exec joins budding media agency AIP to usurp networks run on 'old ideas'

  04-06-2018 11:23
  “Old-fashioned structures, rigid processes and established contractual agreements” are making traditional media buying agencies vulnerable to competition from new blood, according to former VCCP Media chief digital officer Sam Fenton-Elstone as he joins new buying entity Anything is Possible (AIP) as chief executive.
  With the likes of creative agency Wieden + Kennedy and digital marketing consultancy Accenture moving into the buying space (albeit with the latter b
  
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• Thomas Cook: ‘I’d be surprised if people really knew what we were doing with their data’

  04-06-2018 11:22
  For a business that thrives on first-party data, the potential aftermath of GDPR will undoubtedly have sent a few shivers up the spines of Thomas Cook’s marketers.
  From email addresses and card details, to home addresses and information about families, the travel company has data from more than 20 million people who it sends on holiday every year.
  But more valuable than that are the 175 million people that use Thomas Cook as a benchmark for cost each year.
  While these “travel intende
  
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• How GDC3 helps you grow your agency and avoid the usual pitfalls along the way

  04-06-2018 10:50
  I’ve been working with several independent agencies on their business strategies and it’s striking how common their challenges are, particularly around how to grow from less than 50 staff to something larger. Leadership are so caught up in delivering great product it seems it’s easy to neglect what achieves longer term growth. GDC3 is a simple framework I use to focus on five key areas: Growth, Delivery and the three C’s: Culture, Clients and Capability.
  Culture – T
  
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• Only half of consumers can identify a single charitable brand

  04-06-2018 10:47
  A sharp drop in the number of consumers are able to identify a single brand which they associate with good causes has been observed in a new survey, with the proportion dropping from two-thirds last year to just half this year - highlighting a disconnect between good deeds and wider recognition.
  Charitable causes have long offered an avenue for brands to both aid wider society and win over new consumers but that link could now be fraying with those who do dip into their pockets now struggli
  
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• What RTB House plans to do with its new AI Marketing Lab

  04-06-2018 10:41
  Adtech firm RTB House launched its AI Marketing Lab in May as part of its plans to expand its research and development across broader marketing areas. 
  Explaining to The Drum why RTB House is launching Lab this year, Robert Dyczkowski, chief executive officer of RTB House says the lab represents larger investments for the company and an opportunity to develop game-changing solutions for the industry, as the adtech industry for the combined UK and US markets is estimated at US$34.3bn an
  
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• BBC Athletics launch new idents to push summer sports

  04-06-2018 10:41
  Production company Chief has launched a new title sequence and visual identity for BBC Athletics to promote a variety of athletic sports spanning the summer months.
  The MediaCity UK based firm was appointed to the BBC following a creative pitch, and tasked with producing titles aimed at promoting a ‘fresh, youthful and energetic mood.’ The sequence was produced using a variety of scenes from BBC archive footage, which were then given a visual treatment using a mix of 2-and 3D animati
  
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• The future lies in biometrics

  04-06-2018 10:40
  Biometrics - the identification of a person through certain unique characteristics (finger prints, iris scans, facial recognition, etc) - are increasingly shaping our relationship with digital technology. These are characteristics unique to each individual, even twins. Once restricted for use in high security military compounds, this unique data is becoming more and more commonplace in our everyday lives. Fingerprints and facial recognition are used to unlock not just phone home screens but also
  
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• Creative Works EMEA featuring JWT Casablanca, WCRS, BBH London and more

  04-06-2018 10:30
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• Ad of the Day: New Zealand AIDS Foundation encourages kiwi men to drop their load to end HIV

  04-06-2018 10:19
  Ending HIV, a community-focused behaviour change programme run by the New Zealand AIDS Foundation (NZAF), has launched a campaign encouraging gay man to drop their load.
  The campaign aims to communicate the message that people living with HIV, who have an undetectable viral load for more than six months, cannot transmit HIV to sexual partners – even if condoms are not used.
  The ad aims to support the global U=U movement, which declares that Undetectable = Untransmittable. An undetecta
  
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• 'What do bath bombs have to do with undercover police?' Lush #SpyCops' campaign under fire

  04-06-2018 09:55 via campaignlive.co.uk
  The new "#SpyCops" campaign from soap retailer Lush has been accused of being anti-police.
  
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• Guardian Labs and eBay collaborate to empower entrepreneurs through 'Do Your Thing' campaign

  04-06-2018 09:51
  Guardian Labs and eBay have joined forces, with the aim to explain to entrepreneurs how to grow and expand business online through a branded content campaign.
  The campaign, titled 'Do Your Thing', was developed in partnership with MediaCom. It has launched The eBay Doers scheme to offer 15 entrepreneurs the chance to win a ten week mentoring programme with some of eBay’s business figures. Winners will also receive a business building package, including a product photo shoot, as well as add
  
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• Ocean Outdoor pushes further into Scotland after acquiring Forrest Media

  04-06-2018 09:32
  Ocean Outdoor has significantly expanded its national reach with the acquisition of Glasgow-based Forrest Media, handing it new markets across Scotland at a stroke.
  Augmenting its existing presence in England the out-of-home specialist will use the acquisition to further its ‘Digital Cities for Digital Citizens’ growth and consolidation campaign spearheaded by Ocelot Partners, the acquisitions vehicle which itself bought out Ocean in March.
  Ocean chief executive officer, Tim Ble
  
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• SmarTone experiments with programmatic OOH campaign in Hong Kong's train stations

  04-06-2018 09:17
  SmarTone has launched a programmatic out-of-home campaign in train stations (MTR) in Hong Kong through local free-to-air broadcaster Television Broadcasts Limited (TVB)’s OTT platform, myTV Super.
  According to the Hong Kong-based telecom, this campaign is the first of its kind in the country to tap into myTV Super’s data management platform, which allow brands to reach consumers within the proximity of a MTR station.
  With the help of Ominicom and Google data, SmarTone launched T
  
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• Ocean Outdoor expands further north with Forrest Media acquisition

  04-06-2018 09:05 via campaignlive.co.uk
  Ocean Outdoor has acquired Forrest Media, the leading Scottish outdoor media owner, as it expands its footprint north of the border.
  
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• 'The hunger games' - Mastercard slated for 'goals-for-meals' campaign

  04-06-2018 08:50 via campaignlive.co.uk
  Mastercard has been heavily criticised for a campaign that promises to donate 10,000 meals to children in Latin America and the Caribbean every time football stars Lionel Messi or Neymar Jr score until 2020.
  
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• BMW embraces its daring side with edgy strategy to target young drivers in Australia

  04-06-2018 08:32
  BMW is employing an 'edgy' strategy in a bid to engage with young people as the premium brand looks to attract a new generation of customers.
  The shift in strategy accompanied the launch of BMW’s X2 model, which also saw the brand partner with youth media brand Vice to host a series of escape room events.  
  BMW Group Australia general manager of marketing Tony Sesto told The Drum, the aim was to create something different in a bid to connect with a new audience for the brand.
  &ld
  
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• Kipling rebrands as it looks to do ‘fewer things, but bigger’

  04-06-2018 08:28
  Kipling will roll out the full 360-rebrand in July.After 30 years in fashion Kipling is undergoing a 360-degree rebrand that will see the handbag and accessories label streamline its collection and downsize its signature monkey keychains as it looks to attract a younger customer.
  Known for its lightweight fabric bags in a variety of sizes, shapes and colours, Kipling is hoping to give its customer base a boost by targeting the millennial market, developing its relationship with existing consume
  
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• Starbucks, Apple, Mothercare: Everything that matters this morning

  04-06-2018 08:22
  Starbucks boss quits coffee chain after 36 years
  Starbucks executive chairman Howard Schultz is leaving the US coffee giant after 36 years.
  Schultz officially retired as chief executive in December, but will now step down from the Starbucks board, which he has led since 1985, on 26 June.
  His resignation comes a week after Starbucks closed more than 8,000 of its US coffee shops so staff could receive racial bias training after two black men were wrongfully arrested in April for trespassing in a P
  
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• Sky, Coca-Cola, Sorrell: Everything that matters this morning

  04-06-2018 08:22
  Rivals cleared to buy Sky leading way for bidding war
  The government has cleared two rival bids for Sky sparking the prospect of a multibillion-pound bidding war over the media company.
  Matt Hancock, the culture secretary said yesterday that he would approve 21st Century Fox’s £18.5 billion bid for Sky if it sold Sky News to Disney, or another third party, and could ensure at least ten years of funding.
  He also approved a proposed £22 billion takeover of Sky by Comcast, th
  
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• Instagram, House of Fraser, World Cup ad spend: Everything that matters this morning

  04-06-2018 08:22
  World Cup to boost global ad spend by $2.4bn
  The World Cup, which is set to get under way in Russia in a week’s time, will add $2.4bn to global ad spend this year, according to Zenith. In the UK, it will account for an extra £40m, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences and reductions by advertisers looking to avoid this competitive period.
  Zenith says the opportunities lie both in the size of the audience – typically 3
  
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• BT, Tesco, Fiat: Everything that matters this morning

  04-06-2018 08:22
  BT boss Gavin Patterson to step down this year
  BT’s chief executive Gavin Patterson will step down later this year after five years in the role and more than 14 years at the telecoms giant.
  Jan du Plessis, chairman of BT, thanked Patterson for his contribution but says the company needs a change in leadership.
  “The board is fully supportive of the strategy recently set out by Gavin and his team,” he adds.
  “The broader reaction to our recent results announcement has though
  
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• Amazon, Vauxhall, British Gas: Everything that matters this morning

  04-06-2018 08:22
  Vauxhall champions British roots in new campaign
  Vauxhall is celebrating its British roots through its latest campaign which champions its Astra model’s heritage and credentials.
  Titled the ‘True Brit’, the campaign makes reference to the home of the Vauxhall Astra Sports Tourer, Ellesmere Port which has been making successive versions of the British-built car for more than four decades.
  According to the car manufacturer, the campaign embodies Vauxhall’s new “confid
  
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