Marketing news

• Facebook calls time on 'trending' feature

  03-06-2018 13:35
  Facebook has announced plans to cull its ‘trending’ feature claiming it has become less useful to users over time.  
  Introduced in 2014, trending was designed to help people find news and interesting topics on Facebook quickly, but has run into trouble over the years, notably in 2016 after allegations the trending team suppressed conservative news. 
  Announcing the news via a blog post, Alex Hardiman, Facebook’s head of news products, said: “So we’re explor
  
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• Poundland bites back after Thameslink Twitter dig

  03-06-2018 12:54
  Poundland threatened legal action against Thameslink after the rail firm compared its poor service to chocolate from the discount chain. 
  Responding to a passenger tweet, Thameslink said it appreciated its service was “less Ferrero Rocher and more Poundland cooking chocolate”, leading Poundland retail director Austin Cooke to spring into action. 
  Tweeting Charles Horton, chief executive of Thameslink’s parent firm Govia Thameslink Railway (GTR), Cooke stated Poun
  
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• UK government adds plans to ban sweets at supermarket checkouts to childhood obesity fight

  03-06-2018 12:19
  New government plans to tackle childhood obesity could see sweets at supermarket checkouts and two-for-one deals on junk food banned. 
  Reports suggest health secretary Jeremy Hunt is keen to introduce a watershed, similar to the one for showing sex and violence, on advertising products high in salt or sugar with ministers considering banning cartoons such as Tony the Tiger and the Milky Bar Kid from promoting junk food. 
  Also in the firing line are energy drinks and unlimited refills o
  
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• TfL looks to tackle London's air pollution problem

  03-06-2018 11:29
   
  Transport for London (TfL) has unveiled a new campaign as it looks to tackle London’s air pollution problem. 
  Looking to drive awareness of the poor quality of London’s air - the capital reached its annual air quality limit in less than a month this year - the campaign focuses on those who are affected most, London’s children. 
  Created by VCCP, the campaign features an emotive film which tells the story of a school playtime through a visual metaphor for air pol
  
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• Tesco and Aldi hit by pastry product recall over metal fears

  03-06-2018 10:58
  Supermarkets Tesco, Aldi and Nisa have been affected by a product recall after fear pastry products from brands including Walls and Millers could contain metal. 
  According to reports, a total of 59 products made by Addo Food Group, including supermarket own-brands, have been recalled with Tesco being worst hit. 
  “The products affected are own-branded products produced for Aldi, Nisa and Tesco and branded products under the Walls and Millers brands,” said the Food Standards
  
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