Marketing news

• Buffalo Wild Wings apologizes for racist comments posted on Twitter

  02-06-2018 14:19
  Buffalo Wild Wings has apologized after its Twitter account was hacked and posted racist comments.
  Highly offensive tweets were sent, including mentions of the young British girl Madeleine McCann who vanished from Portugal over a decade ago and film producer Tariq Nasheed, and involved racial slurs and profanity. 
  Buffalo Wild Wings in a tweet said: "Well, we were hacked.  And it wasn’t funny.  We apologize for the awful posts, which obviously did not come from us."
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• Hulu to drive content growth following organisational restructure

  02-06-2018 13:25
  Streaming video platform Hulu has appointed Dan Phillips as chief technology officer and Jaya Kolhatkar as chief data officer as part of the strategic reorganisation to drive content growth.
  The new structure has also eliminated the chief content officer role and is now conducting search for the role of head of content partnerships group.
  In his new role, Phillips will realign company's technical and product strategy while Kolhatkar will be responsible for elevating Hulu’s custom
  
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• 'The worst marketing I've ever seen' - Mastercard's World Cup children's meals campaign stirs debate

  02-06-2018 11:58
  MasterCard has scored a potential own goal in its attempt at portraying itself as a purveyor of social good as its social media campaign to provide thousands of meals to children missed the target with some on social media.
  In an attempt at creating empathy with football fans, the credit-card brand has announced that for every goal scored in the World Cup and any further completion over the next two years by Lionel Messi or Neymar, it will provide 10,000 meals to starving children.
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• Lush faces heavy backlash on social media for its #SPYCOP campaign

  02-06-2018 08:34
  Cosmetic company Lush has defend its campaign which focuses on the 'spy cops' after it came under heavy criticism on social media platforms.
  The campaign has attempted to highlight how undercover police officers had infiltrated the lives, homes, and beds of activists since 1968. 
  Lush on its Twitter account wrote: "Their roles were to infiltrate political groups and collect ‘intelligence’ about planned demonstrations and the individuals involved." 
  Undercover police o
  
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• Apple set to explore digital advertising once again

  02-06-2018 07:14
  Apple is reportedly set to foray into the advertising business again by creating an 'Apple Network', according to The Wall Street Journal.
  The company is said to plan to distribute ads across its collective app and then would share the revenue with the apps displaying the ads. Apple has already met Snap and Pinterest, the report said, citing anonymous sources.
  Apple also earlier began displaying search ads in the US iOS App Store following a successful beta trial.
  It had launched an adverti
  
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• Mobile video consumption on smartphone to grow by 16% in the UK

  02-06-2018 06:11
  Mobile video time in the UK is expected to grow by more than 16%  as smartphones sales increase and  platforms such as Snapchat and Instagram expand their user bases.
  According to eMarketer's UK Digital Video and TV forecast report, adults in the UK will further spend under an hour on digital videos with almost two-thirds of this time spent on mobile.
  Meanwhile, by the end of next year adults will spend almost 32 minutes watching video on a smartphone.
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