Marketing news

• Visit Seattle encourages people to 'Sea Love' in social Pride Month campaign

  01-06-2018 22:19
  Seattle is sending a message of love and acceptance through social media to celebrate Pride Month and beyond.
  In a world where hate speech, divisiveness and actions that promote exclusion are taking over social media, Seattle is making a bold statement and putting its stake in the ground as a city of inclusion, the first US city to celebrate LGBTQ Pride all year long. Kicking off today (June 1) with the start of Pride Month, Visit Seattle will be collabora
  
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• Defy Media allegedly ignores third party publisher claims for payments following ad exchange closure

  01-06-2018 21:49
  Defy Media, a creator of video content for young adults, has allegedly been denying payment from small, third-party publishers for ads posted on their sites.
  According to a Reddit thread entitled, “How much does Defy Media owe you,” a series of responses claimed that the company, which owns hubs such as Clevver TV, how-to channel AweMe, and TV/movie review site Screen Junkies, owed various publishers: some around $5,000, others in the tens of thousands of dollars.
  Meanwhile, some pub
  
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• Walmart takes on Amazon with Jetblack, its ‘members-only’ shopping service

  01-06-2018 21:33
  Walmart has officially rolled out Jetblack, a $50-a-month shopping service that lets members order purchases via text message and provides same-day or next-day delivery.
  The service, which currently has a waitlist, is available in Manhattan and part of Brooklyn. A closed beta version of Jetblack launched in Manhattan earlier this year.
  Jetblack is the first offering to come from Walmart’s tech incubator, Store No. 8. The incubator is being led by co-founder of Rent the Runway, Jenny Fleiss
  
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• Facebook swiftly loses dominance as teens flock to other social media apps

  01-06-2018 19:29
  It appears as though Facebook’s heyday is officially over: only 51% of teenagers ages 13-17 in the US still use the social platform, down from 71% just three years ago.
  According to a recent survey conducted by Pew Research Center, YouTube, Instagram and Snapchat are now the top three platforms among teens, with Facebook coming in fourth. A whopping 85% of teenagers report using YouTube, while 72% use Facebook-owned Instagram and 69% go on Snapchat. Only 32% of teenagers said they use
  
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• California dreaming featured in new campaign for state’s lottery

  01-06-2018 19:28
  A new campaign for the California Lottery spends its time on dreamers and the little – or big – things people would do if they won the SuperLottoPlus game.
  Created by David&Goliath – in collaboration with Horizon Media, Inc., Casanova//McCann, Time Advertising, Muse Communications and Alcone Marketing Group – the integrated campaign is based on the concept that California is a land of dreamers.
  A 60-second cinemat
  
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• Mark Creighton set to leave his role as COO of Dentsu Aegis

  01-06-2018 19:22
  Mark Creighton is stepping down from his position as chief operating officer of Dentsu Aegis Network UK & Ireland, a role he’s held for two and a half years.
  According to the network, there are currently no plans to replace his role. Creighton joined the network as chief operating officer in 2015 from Mindshare UK, where he served as chief executive.
  Stef Calcraft, executive chairman of Dentsu Aegis Network UK & Ireland, will work with Creighton until he leaves the business at the
  
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• Dear Milwaukee ad community: now is your chance to live up to your namesake

  01-06-2018 18:18
  Dear Milwaukee Ad Community:
  This is your time. You have the opportunity to be fearless, to step into a new space and create significant change.
  The #MeToo and #TimesUpAdvertising movements have surfaced via the dismissal of Laughlin Constable’s CCO, Dan Feitsam, after the public accusation at the recent United Adworkers event.
  You can’t go back. This is real and Milwaukee is not immune. Yes, it happens here. It happens everywhere.
  Your community is full of amazing creative talent, p
  
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• Mark Creighton to leave Dentsu Aegis Network

  01-06-2018 17:14 via campaignlive.co.uk
  Mark Creighton is leaving Dentsu Aegis Network as chief operating officer.
  
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• Should tech firms rename 'A.I.' to make it sound less scary?

  01-06-2018 16:16 via campaignlive.com
  Microsoft's GM of global advertising discusses putting a face on A.I. and marketing it as approachable.
  
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• Microsoft planned to rename 'A.I.' to make it sound less scary

  01-06-2018 16:16 via campaignlive.com
  The tech giant is trying to put a face on A.I. and market it as approachable.
  
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• The brands striving to serve today’s connected customer

  01-06-2018 16:02
  The post The brands striving to serve today’s connected customer appeared first on Marketing Week.
  
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• Nicole Scherzinger reimagines Dancing in the Street for Qatar Airways World Cup campaign

  01-06-2018 15:29
  Nicole Scherzinger has opened up Qatar Airlines’ campaign for the World Cup with ad where she reimagines classic song 'Dancing in the Streets'.
  The World Cup sponsor looks to show the joy the competition brings to fans around the video with the creative, of course underlining the airline as the force that connects all these travelling fans.
  Akbar Al Baker, chief executive of Qatar Airways, said: “Our latest commercial expresses our excitement in being part of the 2018 Fifa World Cup
  
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• Publishers and advertisers need to speak the same language when it comes to consent

  01-06-2018 13:31
  GDPR is up and running, and some publishers and advertisers have realised that they aren’t prepared for the full impacts of the regulations on their ecosystems. However, they’re not out of the game just yet.
  With GDPR now in force, all websites that deliver personalised advertising need to obtain “unambiguous” consent for themselves and their partners to set cookies that collect consumer data. GDPR requires that sites must clearly present information to consumers about ho
  
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• Reebok, Smirnoff, BrandZ: 5 things that mattered this week and why

  01-06-2018 13:23
  The world’s most valuable brands
  Google, Apple and Amazon – the latter now on one of the fastest trajectories the report has ever seen – top this year’s BrandZ top 100 most valuable brands, with technology and tech-related brands accounting for 92% of the overall ranking.
  It is clear from the results that brands that focus on meeting consumer needs in interesting ways have an advantage over their competitors – particularly when it comes to making people’s live
  
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• Blu lines up agencies to launch marketing for new vaping product

  01-06-2018 13:18 via campaignlive.co.uk
  Blu, the vaping brand owned by Imperial Tobacco, is kicking off marketing for its new product Myblu.
  
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• DriveTribe broadens ad offering after inking deal with Renault

  01-06-2018 13:03
  Renault is the latest advertiser to invest in auto publisher DriveTribe’s fledgling ad offering, which has seen the company forge its first media partnership and commercialise its gaming app, Joyride.
  DriveTribe was launched by former Top Gear trio Jeremy Clarkson, James May and Richard Hammond in 2016 with the vision of creating a community-focused media company that would act as a social feed, a forum and a content publisher. On the platform, there are thousands of differe
  
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• How The Economist's experience marketing brought its content to life

  01-06-2018 12:39 via campaignlive.co.uk
  The Economist has increased its subscriptions globally by 84% year-on-year through experiential marketing.
  
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• YouTube Re:View: Drag Race makeover & carpool karaoke with Adam Levine

  01-06-2018 12:30
  YouTube Re:View
   
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  Welcome to our YouTube Re:View. This week we have a musical marathon for you with the new World Cup theme song, Jennifer Lopez goes black and white and Adam Levine sings along with James Corden to his best Maroon 5 tracks…
   
  YouTuber Tyler Oakley gets Drag Race makeover
  Emmy-winning series, RuPaul's Drag Race is where the ‘kings’ pair up with the ‘queens’ for a full makeover. In this episode, it’s American YouTub
  
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• Real people are emotional & tribal: Join The Drum debate at Cannes Lions

  01-06-2018 12:20
  With technology being at the forefront of people’s minds when it comes to driving successful business decisions, one important element often gets side-lined: the power of feelings.
  The Drum, in association with Gyro and the Financial Times at Cannes, will host a panel discussing the role of feelings and emotions in decision-making and why it is the key ingredient when it comes to forging successful business relationships.
  The panel event, Creative Connections: The business of feelings
  
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• Gyro on emotions in marketing: ‘Real people are tribal and emotional’

  01-06-2018 12:20
  With technology being at the forefront of people’s minds when it comes to driving successful business decisions, one important element often gets side-lined: the power of feelings.
  The Drum, in association with Gyro at Cannes, will host a panel discussing the role of feelings and emotions in decision-making and why it is the key ingredient when it comes to forging successful business relationships.
  The panel event, Creative Connections: The business of feelings & emotions, will take pl
  
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• Tham Khai Meng's look ahead to Cannes Lions: Lunch with Obi Wan Kenobi:

  01-06-2018 12:00
   
  As I write this I can still hear the dying reverberations of a fight that broke out on social media recently. It was an argument between two celebrity models.
   
  Nothing particularly unusual about that, you might think. It happens all the time. Yes, but this was unreal. Because both models were artificial digital creations. The more famous of the two, Lil Miquela, is a Spanish – Brazilian American social media ‘influencer’. She has over a million followers on In
  
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• Visa shrugs off Russia concerns as it re-records World Cup campaign ads

  01-06-2018 11:42
  Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
  Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
  Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
  
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• Visa shrugs off Russia concerns as it re-records World Cup ads

  01-06-2018 11:42
  Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
  Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
  Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
  
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• Visa shrugs off Russia concerns as it puts World Cup campaign on hold

  01-06-2018 11:42
  Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
  Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
  Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
  
  Read more

• Visa shrugs off Russia concerns as it delays World Cup campaign roll out

  01-06-2018 11:42
  Visa has shrugged off concerns about the 2018 FIFA World Cup’s host nation, claiming people simply “use these events as a platform to express opinions”.
  Instead, the global payments giant and long-standing top-tier FIFA partner, will focus on associating itself with the celebration of sport and promoting acceptance though its largest ever global activation.
  Speaking to Marketing Week, senior vice-president of marketing for Europe, Adrian Farina, says once the tournament starts
  
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• Ad of the Day: Sands' animation deftly captures the pain and isolation felt after baby loss

  01-06-2018 11:24
  Sands, the stillbirth and neonatal death charity, has launched a campaign urging the public to break the silence around baby loss, leading with a poignant animated film exploring the daily life of a bereaved parent.
  The 90-second short follows a grieving mother navigating life after the loss of her child. Illustrated alongside her partner in black and white, she gets up in the morning, walks to the office and carries on with her work – but is largely ignored by her friends and colleag
  
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• Why Kodak used a consumer experience to shake up 'outdated' B2B marketing

  01-06-2018 11:11 via campaignlive.co.uk
  Approaching a business-to-business event with a consumer-style experience helped Kodak turn its fortunes around.
  
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• Alibaba prepares for next wave of e-commerce with 100 billion yuan investment into smart logistics

  01-06-2018 11:09
  Alibaba is preparing for the next wave of e-commerce by investing more than 100 billion yuan to build the technical backbone for a smart logistics network.
  The network, which will be handled by its logistic subsidiary Cainiao Network, is aimed at improving delivery reach and efficiency, as well as driving down logistics costs for the e-commerce giant which handles around one million B2C parcels that go through customs clearance every day.
  The investment was announced by Alibaba founder Jack Ma,
  
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• Mobile ad fraudsters has evolved, so why hasn't detection?

  01-06-2018 10:15
  Now that apps are where the money is at for advertisers, it is time to talk about the elephant in the room - mobile ad fraud.
  Indeed, a new, more sophisticated wave of duplicitous behaviour on mobile has once again thrust the issue into the spotlight, prompting a shakeout in adland.
  According to a recent research study from Juniper Research, advertisers will lose an estimated $19bn to online ad fraud in 2018, or $51m per day. What is worse is these transgressions have successfully permeated
  
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• Why Virgin Media is sticking with Usain Bolt

  01-06-2018 08:00
  Virgin’s brand director may be advocating for a creative review across the business’ portfolio, but Virgin Media is confident its recipe of Usain Bolt, BBH and primetime TV advertising will see it rise above the competitive telecoms marketplace.
  Virgin Media’s latest campaign is dubbed 'Switch to Super', which stars Olympic athletic champion Usain Bolt for the sixth year running. Yet rather than showcase his speed in a literal sense, Virgin has him dressed up in a range of supe
  
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• Why Virgin Media is sticking with Bolt

  01-06-2018 08:00
  Virgin’s brand director may be advocating for a creative review across the business’ portfolio, but Virgin Media is confident its recipe of Usain Bolt, BBH and primetime TV advertising will see it rise above the competitive telecoms marketplace.
  Virgin Media’s latest campaign is dubbed 'Switch to Super', which stars Olympic athletic champion Usain Bolt for the sixth year running. Yet rather than showcase his speed in a literal sense, Virgin has him dressed up in a range of supe
  
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• Thomas Barta: Watch out for the swing to short-termism

  01-06-2018 08:00
  Which is your favourite Marks & Spencer shirt? Perhaps you don’t know because you don’t own one.
  Retail is detail, and the retail landscape is changing dramatically. Marks & Spencer (M&S), like many peers, is feeling the squeeze from both fast-fashion chains like Zara and online shops. M&S stores aren’t exactly inspirational and are in dire need of an upgrade. A former icon of British style and quality, M&S may do OK as a food brand, but for fashion? Yo
  
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• Alibaba teams with sporting goods retailer Intersport to launch ‘New Retail Megastore’

  01-06-2018 06:50
  Alibaba has partnered with sporting goods retailer Intersport to launch a ‘New Retail Megastore’ as it continues its expansion into bricks-and-mortar stores.
  The Tmall x Intersport Megastore, which will be located in Beijing’s Qianmen district, will leverage Tmall’s new retail infrastructure including customer insights, supply chain management, retail technologies, smart logistics and electronic payments to provide customers with a seamless online to offline experience.
  T
  
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• Forsman & Bodenfors launch international expansion with Singapore office

  01-06-2018 06:07
  Swedish advertising agency Forsman & Bodenfors is set to launch an office in Singapore as part of the company’s international expansion.
  The Singapore office will be the agency’s first outside of Sweden and comes off the back of Forsman & Bodenfors work with clients such as P&G’s SKII. The agency created the award-winning “Marriage Market Takeover” campaign and the powerful  follow-up campaign ‘Expiry Date’.
  Forsman & Bodenfors has a
  
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• Tencent Music and Entertainment hires three US banks as it readies for IPO

  01-06-2018 05:39
  Tencent Music and Entertainment (TME) has appointed Goldman Sachs, Morgan Stanley and Bank of America Merrill Lynch to lead its highly anticipated IPO, according to The Financial Times.
  The much-anticipated IPO, which media reports estimate will value the TME at more than $30bn, will see the music division of digital giant Tencent list in New York.
  TME is China’s largest music-streaming company and was established after merging with CMC in 2016. 
  It also owns minority shares in Spotif
  
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• Amazon blocks Australian shoppers from international sites and redirects to local site

  01-06-2018 04:58
  Australian consumers will be blocked from accessing Amazon’s international sites from July 1 and redirected to the e-commerce giant’s local site.
  The move is the result of changes to the Australian Goods and Services Tax (GST) law, which requires retailers to add the 10% GST to products sold on international sites that are shipped to Australia.
  While Australian consumers pay GST on all domestic products they were previously only required to pay the tax on overseas goods worth more th
  
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• DOOH and the future of commuter storytelling: what is the next phase?

  01-06-2018 03:00
  The digitisation of out of home (OOH) continues at breakneck speed, providing huge opportunities to brands for reaching a hyper-connected urban audience. Digital out-of-home (DOOH) is transforming the way marketers communicate with consumers on-the-go, not just with the availability of data but also a creative potential. And as commuters spend lengthier times in the back of cabs – how can marketers use the DOOH experience to capitalize on this opportunity?
  Most passengers pass the time by
  
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• Republic of Media and Carat UK win big at The Drum Digital Trading Awards 2018

  01-06-2018 02:00
  Republic of Media and The7stars have swept The Drum Digital Trading Awards 2018 and taking home 10 awards between them.
  For its work with The Scottish Government, Republic of Media has won the Grand Prix, Best Video Campaign and Best Paid Social Media Campaign.
  The campaign served to inform of the severe penalties people will face for sharing intimate images or video of someone without their permission.
  Judge and commercial innovation director, Clear Channel UK, Cadi Jones said that the team mad
  
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• Smirnoff wants to ‘trigger conversations’ as it launches nightlife inclusivity campaign

  01-06-2018 01:01
  Smirnoff is looking to promote inclusivity on the bar and club scene, as part of a year-long partnership with publisher LADbible Group.
  ‘Free to Be’ will see the two brands produce a series of hard-hitting documentaries and videos that attempt to make difficult topics around race, disability, LGBT+ and other issues more accessible.
  The first video, ‘Night Shift’, launches today (1 June) and showcases real ‘nightlife heroes’, including a female bouncer, transge
  
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• Smirnoff teams up with Lad Bible for long-term 'Free to Be' nightlife diversity push

  01-06-2018 01:00
  Smirnoff has inked a year-long partnership with Lad Bible as the vodka brand continues to hone in on diversity initiatives skewed towards younger audiences. 
  The Diageo-owned company will collaborate with the social publisher on a project dubbed 'Free to Be'. The drive looks to inspire positive changes in UK nightlife and drinking culture by creating a more inclusive environment for everyone regardless of their gender, sexuality or otherwise.
  Coming on the back of research from the pub
  
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