Marketing news

• Evening Standard denies taking cash from Uber and Google for ‘favourable’ news coverage

  30-05-2018 23:43
  The Evening Standard (ES) has explicitly denied allegations that it has accepted millions of pounds from brands like Uber in return for “favourable news coverage” styled as editorial. 
  The London title, edited by former chancellor George Osborne, is facing claims it has sold "unbranded news stories" to paying commercial partners, set to appear in the paper as early as June. 
  Open Democracy first reported on the matter, alleging Google and 
  
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• Google rolls out audio ads to DoubleClick Bid Manager

  30-05-2018 22:30
  Audio ads are now available via DoubleClick Bid Manager (DBM) meaning advertisers can now purchase spots on Google Play Music, Spotify, SoundCloud, and TuneIn, with Pandora coming soon, via the platform. 
  The new audio advertising offering comes at a time of growing buyer demand, according to Google, with the company citing research claiming that over 1.2 billion people use music streaming services on a daily basis.
  In a blog post announcing the launch, Jean-Claude Homawoo, product man
  
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• US Creative Work of the Week: Missouri Lottery shrinks adventure destinations

  30-05-2018 19:36
  The Missouri Lottery wanted to promote its big adventure travel prizes, but instead of going big, they took the big and went small.
  Kansas-City based creative agency Barkley shrunk great adventure destinations and put dogs and other pets in costume to cutely recreate these destinations. A crocodile goat, an elephant pig, and a moose mini horse that wouldn't stop eating the set are just a few of the cast of characters in the campaign.
  Barkley constructed miniature sets of the Serengeti Natio
  
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• Uber and Facebook are learning the hard way that saying 'sorry' is costly business

  30-05-2018 19:09
  Uber has spent almost $10m on apology TV ads in the US since May, according to data from TV ad measurement firm iSpot. 
  The analytics company handed data to the Wall Street Journal, which claimed that since airing a network spot last month, fronted by new chief executive Dara Khosrowshahi who promised a "new direction" from the ride-hailing app, the brand's media spend has run into the double-digit millions.
  Facebook, too, has learned the hard way that regainin
  
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• Walmart announces plans to pay for employee college tuition

  30-05-2018 18:54
  Walmart is encouraging its US employees to attend college by offering to foot most of the bill.
  On Wednesday, the massive retailer said it will pay college tuition for workers who want to go back to school. According to Walmart, employees will only be asked to contribute $1 per day to their education.
  There are a few caveats, though. Employees who choose to participate in the educational program must pursue degrees in either business or supply chain management. They also will only be able to cho
  
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• Cineworld celebrates 25 years of unlimited with London movie bus tour

  30-05-2018 18:33
  Cineworld has launched a bus tour of London’s iconic movie spots for its members to celebrate 25 years of its Unlimited card.
  The experience, created by Hill and Knowlton Strategies alongside Cineworld’s in-house marketing team, sees the customised tour bus travel from Hyde Park to Leicester Square to allow film fans to see the iconic points at which cult classics and modern movies were created or based upon.
  The bus is fitted with a small cinema, traditional cinema chairs, popcorn m
  
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• HP data shows that diversity makes good business sense and backs it up with #MoreLikeMe campaign

  30-05-2018 17:53
  For over a year, HP has been holding its agencies accountable to diversity and equality standards and according to new data released by the company, the push is paying off.
  Today (May 30) HP unveiled that ads created by diverse teams perform better. Measuring the impact of HP ads created before and after its 2016 diversity initiative was launched, Brand Monitor showed a six-point increase in purchase intent and HP business drivers in just one year.
  In addition, Marketing Mix Analysis, run by Nie
  
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• ASA asks Google to censor Viagogo ads and content from search results for flouting rules

  30-05-2018 16:59
  The Advertising Standards Authority (ASA) has requested search engines including Google and Bing remove some listings and PPC ads for controversial ticketing site Viagogo.
  The regulator today judged the site to be misleading consumers by failing to be transparent about fees, wrongfully using the term 'official site' to suggest it was an authorised ticket agent and falsely claiming it could '100% guarantee' entry to events.
  The ASA had previously issued a warning to Viagogo about editing such cla
  
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• People on the move featuring McCann Health, Havas London, Refinery29 and more

  30-05-2018 16:30
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  UPS
  UPS has enlisted former Xerox executive Kevin Warren to the role of chief marketing officer, with a remit to handle all US and international marketing.
  Warren will be tasked with handing product development, pricing, communications, loyalty and PR among other business functions. H
  
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• Why Reebok doesn’t rely on data to understand its consumers

  30-05-2018 16:09
  Eleanor Carter-Silk is not only Reebok UK’s head of sports marketing, she is also an athlete and a former ambassador for the brand – like most of its head office.
  All of its marketers are trained in the areas they work in, and as such, Reebok can afford to be less reliant on data from third parties to understand its consumers.
  “We are our own consumers,” Carter-Silk says. “While we bring in consumers and focus groups, and listen to people by email and in person at e
  
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• Turkey of the week: CGON's 'cheeky chappies' ad strikes a bum note

  30-05-2018 16:06 via campaignlive.co.uk
  Easy job, they said.
  
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• HP on proving the business case for diversity in marketing

  30-05-2018 15:55
  HP is proving the business case for diversity in marketing, with new data showing its diversity schemes are having a positive impact.
  The tech giant has compared the impact of ads created before and after the launch of its 2016 diversity initiative, with Brand Monitor showing a “significant” six-point increase in purchase intent and HP business drivers in just one year. Separate Marketing Mix Analysis, run by Nielsen, captured a 33% increase in revenue per impression.
  Antonio Lucio,
  
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• Buzzoole Labs launch targets collaboration with in-house marketing teams

  30-05-2018 15:37
  Influencer marketing services provider Buzzoole has announced the creation of Buzzoole Labs, a collective of over 5,000 animators, photographers, filmmakers and stylists focused on creating social content.
  Designed as an alternative to the traditional creative agency model, Buzzoole Labs aims to appeal to brands looking to complement their in-house teams with specialist expertise on a project-by-project basis.
  Ian Samuel, CCO at Buzzoole, said, “Buzzoole Labs is the perfect complement to o
  
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• Asics ties up with Disney-Pixar for Incredibles 2 fitness push

  30-05-2018 15:32 via campaignlive.co.uk
  Sports brand Asics has teamed up with The Walt Disney Company for a family-fitness campaign to promote upcoming Pixar film Incredibles 2 and a range of limited-edition running shoes.
  
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• Why Aperol is going bigger than ever in this year's summer activation

  30-05-2018 15:22 via campaignlive.co.uk
  Aperol, the Italian aperitif, is planning to attract 5,000 people over 10 days for its biggest ever experience.
  
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• US Creative Works: featuring AKQA, BETC Sao Paulo, BSSP and more

  30-05-2018 14:30
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our
  
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• Channel 4 reveals shortlist of cities vying for its regional HQ and creative hubs

  30-05-2018 14:11
  Channel 4 has lifted the lid on the cities that may benefit from its 4 All scheme to move London jobs to the UK regions.
  Bristol, Cardiff, Glasgow, Greater Manchester, Leeds, Liverpool and the West Midlands are the areas shortlisted to be the the broadcaster's new 'National HQ' outside London.
  Belfast, Brighton, Newcastle-Gateshead, Nottingham, Sheffield and Stoke-on-Trent meanwhile will battle it to be the home of one of two smaller creative hubs, but will face competition from the cities that
  
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• Reaction to Sir Martin Sorrell's return with S4 Capital

  30-05-2018 13:48
  As expected, Sir Martin Sorrell will return to the industry, although perhaps most people didn’t expect him to do so quite so quickly, less than two months after exiting his post at his beloved WPP.
  His return as executive chairman of S4 Capital, which has just completed £51m of equity funding (most of which has been invested by Sorrell himself) will see him likely go head-to-head with his former business, of which he is a shareholder, as he aims to build a multi-national communicati
  
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• Ad of the Day: Powerade showcases cinematic ‘power’ in leadup to World Cup

  30-05-2018 13:16
  Sports drink Powerade continues it’s 'That’s Some Kind of Power' TV campaign with a soccer-themed commercial leading up to this year’s Fifa World Cup. This time, it plays out like a work of classic cinema.
  Like the previous campaign aimed for the NCAA crowd for March Madness, this spot was created by Wieden+Kennedy and focuses on a bodega owner with a very vivid imagination. This time around, looking back on his youth, the man says that if he had “that kind of power,&rdqu
  
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• YouTube Re:View : The Drum Takeover

  30-05-2018 12:53
   
  Loading...
  Getting some air, Atlas? 
  It’s a short video of a robot walking through a park and jumping over a log independently. Why would you not want to watch that? 
  Video of Getting some air, Atlas? 
  Loading...
  (View Count - 6,535,571)*
  Laurel Vs Yanny
  So it’s been a slow news week apparently as pretty much every media outlet has decided to jump on the viral fascination over whether Oliver Hardy once said ‘Laurel’ or ‘Yanny’ &ndas
  
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• Three strategies for dealing with post-GDPR disruption to digital marketing

  30-05-2018 12:44
  GDPR compliance has been top priority for businesses ahead of the recent deadline - and rightly so. However, the majority of businesses have yet to realise that they could be facing further disruption to their digital marketing in the form of increased competition in the pay-per-click (PPC) markets.
  There are a number of ways businesses generate new business leads online. These can be split into two categories:
  Affiliates, brokers, email and third-party databases;
  Direct marketing such as PPC, S
  
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• Does Publicis Groupe's reliance on Microsoft for Marcel show that agency groups can't deliver digital transformation at scale?

  30-05-2018 12:34 via campaignlive.co.uk
  Marcel is relying on Microsoft technology extensively, which seems to contrary to the original promise.
  
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• The European Tour Foundation launches with help from Underscore

  30-05-2018 12:11
  The European Tour - one of the golfing world’s most recognisable brands - has teamed up with creative agency Underscore to launch the sports charity brand the European Tour Foundation.
  The European Tour has used its recognisable brand over recent years to support a range of charities, including cancer charity Maggie’s Centre in Scotland. The launch of the newly created Foundation aims to create a greater, global philanthropic strategy.
  London based Under
  
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• Uefa Europa League reveals ‘edgier’ brand identity

  30-05-2018 12:06
  The Uefa Europa League has revealed a distinctive new brand identity designed to project an ‘edgier’ image for the sporting tournament.
  Derived from the Europa League trophy’s triangular, hammered metal sides, the new look retains the existing logo and colours but has put them within an ‘energy wave’ to evoke the individual journeys of European clubs. 
  With the redesign, Uefa said it's aiming to show a clear bond between players and fans as well as th
  
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• Marketing firm Didit makes bid to buy Gawker

  30-05-2018 11:59
  Marketing firm Didit has made a $1.1m bid for the defunct gossip website Gawker which is going to a bankruptcy auction.
  If its bid prevails, Didit will relaunch the site as "Gawker for Good", publishing "positive" stories and donating half of all advertising and sponsorship revenue to non-profits chosen by readers and content creators.
  The original Gawker closed in August 2016 after a Hulk Hogan legal case secretly funded by tech billionaire Peter Theil brought it to financial ruin.
  Under L
  
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• Las Vegas tourism board creates VR experience with graffiti artist Insa

  30-05-2018 11:41 via campaignlive.co.uk
  The Las Vegas tourism board is creating a virtual reality experience to encourage Londoners to book a trip to the US city.
  
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• Ramadan is ending soon, but there's still time for brands to reach out to Muslim consumers in Asia

  30-05-2018 11:36
  With less than a month to go before the end of Ramadan, marketers still have a chance to reach Muslim consumers in Asia Pacific if they have yet to do so.
  Based on 2017 research by adtech firm Criteo, shoppers in Southeast Asia started buying products a few weeks before Ramadan, with sales continuing to escalate throughout the month. This increase happened across all retail sub-verticals. For example, in Indonesia, ‘Toys and Games’ (91%) and ‘Home and Living’ (39%) saw th
  
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• The Void co-founder: 'The secret to storytelling in VR? Don't'

  30-05-2018 11:27
  Despite its popularity among creative technologists and marketers alike, attempting to tell a story through a virtual reality experience serves only to undermine the power of the medium, according to the co-founder of hyper-reality venture The Void.
  Curtis Hickman, a former magician and designer of tricks for the likes of David Copperfield, created The Void experience alongside Ken Bretschneider and James Jensen. Their goal was to produce an experience that “took VR and pushed it as far as
  
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• Taxi rides for book crits: Behind the idea that got two young creatives noticed by ad agencies

  30-05-2018 11:26 via campaignlive.co.uk
  Campaign gets a lift from the young creative team who came up with a unique idea to break into the advertising industry.
  
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• Campaign Diary: Adland provides celebrity dad contender; John Ayling seeks new generation of media legends

  30-05-2018 10:42 via campaignlive.co.uk
  A heartwarming sees one of adland's own nominated for a different kind of award, while the media industry provides a 90th minibus to disadvantaged kids.
  
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• Time Out Market to launch in Montréal under management agreement

  30-05-2018 10:37 via campaignlive.co.uk
  Time Out Group is expanding its Markets arm to Montréal, Canada.
  
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• Roseanne Barr blames racist tweets on sedative as networks blacklist ABC show

  30-05-2018 10:14
  Comedian Roseanne Barr has publicly apologised for a racist tweet that labelled a former adviser to president Barack Obama as an ‘ape’ – a reference which prompted broadcaster ABC to cancel her eponymous show.
  Claiming to have been under the influence of a sedative at the time of the outburst on Monday (29 May) Barr repeatedly apologised unreservedly for referring to Jarrett as a ‘child’ of the ‘Muslim Brotherhood’ and ‘Planet of the Apes&rsqu
  
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• PubMatic forms targeted programmatic marketplace with Publicis in Asia Pacific

  30-05-2018 09:51
  PubMatic and Publicis Media have collaborated to form a targeted programmatic private marketplace for marketers in Asia Pacific.
  With the upcoming Fifa World Cup 2018 in mind, the partnership is aimed at marketers who are keen to tap into sports audience segments across PubMatic’s Asia and global publishers, as well as have access to Publicis’ premium inventory and data solutions.
  Both companies claim that having a targeted PMP will address many of the limitations traditional PMPs&nb
  
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• Wieden + Kennedy execs depart to form digital creative agency of their own

  30-05-2018 09:35
  A pair of Wieden + Kennedy executives, each with five years’ experience of running its design and engineering group The Lodge, have jumped ship in order to start afresh at the helm of their own digital creative agency.
  Portland-based Paulo Ribeiro and Nilesh Ashra are the founding partners of Two Things, which aims to channel the pairs extensive experience in emerging technologies such as AI and robotics within a far more modest operation, giving them the ability to outflank larger busines
  
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• Sorrell denies prostitute allegation

  30-05-2018 09:25 via campaignlive.co.uk
  WPP's unpublished investigation into its former chief executive Sir Martin Sorrell's conduct examined whether he used company funds to pay a prostitute, according to reports.
  
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• Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

  30-05-2018 09:25 via campaignlive.co.uk
  Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".
  
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• What should agencies do to remain relevant at a time of eroding brand trust and increased in-housing?

  30-05-2018 08:36
  With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is taking place in the relationship between advertisers and agencies.
  At its root is an erosion of trust. Prompted by concerns in transparency and brand safety, advertisers are increasingly looking to seize control over programmatic spend.
  As a result, legacy agencies are facing a major challenge to transform the structures that underpin their existing approach.
  The changing relationship
  Evidence of the n
  
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• Vodafone trumps Vivo to become the buzziest and most viewed brand during IPL

  30-05-2018 08:22
  Vodafone powered ahead of Vivo and Jio to become Indian Premier league (IPL) most buzziest, viewed and liked brand on social media.
  According to Wavemaker Mesh, Vodafone's 'FANtastic Breaks' contest - where 10 cricket trivia questions were posted on Facebook in every IPL match and lucky winners got an iPhone every match - helped the brand with massive online transactions.
  Vivo, despite being IPL's title sponsor, ranked second as it gauged social media buzz from its hashtag #vivoipl and #Per
  
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• L’Oreal experiments with new marketing model to bring men’s grooming brand to Europe

  30-05-2018 08:00
  L’Oreal is bringing its men’s grooming brand Baxter of California from the US to Europe, and in the process is experimenting with a new marketing model for the group. 
  The Baxter brand was founded in 1965 and acquired by L’Oreal in 2013. Unusually, rather than being managed independently - and reporting into the CEO - responsibility for the brand was given to the chief marketing officer for L'Oreal USA, latterly Marie Gulin-Merle, but since her departure in February G
  
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• Unsung Heroes - the programmatic trader: Azriel Chan, Omnicom New Zealand

  30-05-2018 05:31
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
  As they are seldom in the spotlight for their contribution to the success of campaigns, and this is their time to shine.
  Easily mistaken as a programmer when describing his job to people, Azriel Chan, who works as a senior programmatic strategist at  Omnicom New Zealand, says his job is more than 'programming things', as he helps t
  
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• Creative Works APAC featuring Apple, Pink Dot, Cummins & Partners, Iris and more

  30-05-2018 05:08
  Welcome to The Drum's APAC Creative Works.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
  We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 5 June.
  For project information, credits and more hover
  
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• Don Broco album artwork escapes ASA ban despite concerns it could offend Christians

  30-05-2018 01:00
  Artwork promoting Don Broco's latest album, which appears to depict the outline of the Virgin Mary with the face of a snarling dog, has escaped a ban from the advertising watchdog following complaints it could "seriously offend" Christians. 
  The poster for the English rock band's Technology album provoked two complaints to the Advertising Standards Authority (ASA) who raised the issue with the group's record label Sony Music.
  Sony ignored the ASA, but the watchdog nonetheless decided that t
  
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• ASA takes tough line on gambling sites skewed towards children

  30-05-2018 01:00
  Two separate betting shops have been rapped by the Advertising Standards Authority (ASA) this week for targeting children. 
  Progress Play, which owns m88.com, and TGP Europe, which runs www.fun88.co.uk, have both been hit with bans for promoting animated games in ways that were likely to make them appeal "strongly to under-18s". 
  Both companies incurred complaints from campaign group Fairer Gambling which questioned whether the graphical content of the shops' ads would m
  
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• Dentsu Aegis Network and Index Exchange ink ‘people-based marketing’ tie-up

  30-05-2018 00:59
  Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology.
  The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1 arm rather than broadly-defined audience segments using a number of demand-side platforms. 
  The tie-up means advertisers wil
  
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• The price of racism: ABC’s cancellation of Roseanne could cost network near $60m

  30-05-2018 00:14
  The abrupt cancellation of ABC comedy revival Roseanne could potentially cost the network upwards of $60m in fall ad revenue, according to estimates from Kantar Media.
  The comedy, once a top ratings show and source of reliably large ad dollars, was brought to an abrupt halt after the eponymous star tweeted a racist and Islamophobic comment regarding former chief advisor to President Obama Valerie Jarrett. Reaction to her comments leading up to the show's cancellation was swift –
  
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