Marketing news

• Amazon forced to respond to Echo privacy concerns after Alexa records intimate conversation

  28-05-2018 12:23
  Amazon has been forced to issue a statement explaining a malfunction that caused Alexa to record a customer's private conversation and send it to a contact. 
  A woman in Portland, identified only as Danielle, told KIRO 7, a Washington state TV station, that her Echo had recorded a conversation between herself and her husband and shared it with one of the latter's employees in Seattle. 
  Raising questions about whether the Echo was tuned to always listen in to customers, Danielle sai
  
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• Gordon's touts its 'Instagrammable' pink gin in first TV spot

  28-05-2018 11:30
  Gordon's Gin is touting the aesthetic qualities that makes in new Pink Distilled Gin so camera read in a playful spot marking the product's first ever TV ad. 
  The campaign builds upon the 'Shall We...?' initiative which dodged a craft-esque proposition to instead focus on the simple pleasure of a gin and tonic.  
  In the latest short 20-second spot, the Diageo-owned gin giant builds on an observation that consumers love photographing their food drinks and sharing on platforms
  
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• Ex-Xerox exec Kevin Warren joins UPS as CMO

  28-05-2018 11:21
  UPS has enlisted former Xerox executive Kevin Warren to the role of chief marketing officer, with a remit to handle all US and international marketing.
  Warren will be tasked with handing product development, pricing, communications, loyalty and PR among other business functions. ​He will report to UPS chairman and chief executive David Abney and join the UPS management committee.
  The marketer replaces Teresa Finley, UPS' former chief marketing and business services
  
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• GDPR, inflation, retail sales: 5 killer stats to start your week

  28-05-2018 10:00
  1. Consumers still don’t understand how brands use their data
  With GDPR now in effect, 48% of consumers still don’t understand where and how organisations use their personal data, up from 31% when the research was last conducted two years ago.
  Just 7% feel they have a good understanding of how companies use their data, with 45% saying they “somewhat understand”. But less than a fifth (18%) believe businesses treat people’s personal data in an honest and transparent
  
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• Wavemaker's Naveen Khemka named as MediaCom CEO for South Asia

  28-05-2018 09:09
  MediaCom has appointed Navin Khemka as chief executive officer (CEO) for South Asia to strengthen the presence of GroupM and WPP in India.
  Khemka, who is currently the managing partner (North and East) and new business development lead for the GroupM agency Wavemaker India, will take over the role from Debraj Tripathy.
  Mark Heap, CEO MediaCom APAC, said:  "In Navin, we have a leader with stellar raw talent
  
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• Olympic champion Joseph Schooling revisits days of struggle in Hugo Boss ad

  28-05-2018 04:43
  Hugo Boss ambassador Joseph Schooling reveals the struggles and sacrifices he had to endure in order to become Singapore's first gold medalist in the Olympics (in swimming).
  The film, created by Iris Singapore, features Schooling narrating his life, starting from the time when he had to leave home (Singapore) at a young age to train in Austin, US in order to fulfill his dream of becoming a professional athlete.
  Ed Cheong, executive creative director, Iris Singapore said: “Having to sp
  
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• 100% brand safe and viewable: marketers eager for programmatic TV in Asia Pacific

  28-05-2018 02:00
  Singapore, as well as Southeast Asia’s, switch to digital television by the end of 2018 represents a chance for marketers to tap into the potential of programmatic advertising on television.
  Digital broadcasting in Singapore began in December 2013 when state-owned broadcaster Mediacorp converted all seven of its free-to-air TV channels to the digital format. However, it has continued to broadcast in the analogue format, which will end by January 1, 2019, with neighbours Malaysia and Indone
  
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• 100% brand safe and viewable, marketers are excited for programmatic advertising on TV in Asia Pacific

  28-05-2018 02:00
  Singapore, as well as Southeast Asia’s, switch to digital television by the end of 2018 represents a chance for marketers to tap into the potential of programmatic advertising on television.
  Digital broadcasting in Singapore began in December 2013 when state-owned broadcaster Mediacorp converted all seven of its free-to-air TV channels to the digital format. However, it has continued to broadcast in the analogue format, which will end by January 1, 2019, with neighbours Malaysia and Indone
  
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