Marketing news

• WWF France highlights impact of global warming to millennials through Snap Map

  26-05-2018 14:19
  WWF France is leveraging Snapchat map to create awareness among the millennials about the impacts of global warming.
  To commemorate International Biodiversity Day, WWF France has created a series of snaps showcasing unusual heat in the Arctic on the Snapchat map.
  Snapchat users on clicking the Arctic area will find videos warning them against the danger of climate change on nature and guide them on how they can take action.
  Snap also partnered with UEFA to allow fans to hold the Champions L
  
  Read more

• MI6 breaks out of its 'James Bond image' to recruit applicants from diverse backgrounds

  26-05-2018 10:55
  Britain's secret service MI6, in its first advertisement to search for 'intelligent officers', bursts the bubble of the macho image it has as it urges more people from diverse backgrounds to join.
  The campaign titled 'Secretly, we're just like you' highlights how becoming an MI6 officer is not about keeping one's cool in a shark tank but to understand others and pick up on the silent cues that matter.
  MI6 will further allow children of immigrants to join for the first t
  
  Read more

• Thomas Cook & Calypso Sun to educate people about the importance of applying sunscreen

  26-05-2018 04:53
  Thomas Cook has partnered with sun care brand Calypso Sun to provide free bottles of sunscreen to customers who reserve their sunbed online in order to educate people about the importance of applying sunscreen everyday.
  The joint initiative goes live tomorrow (27 May) for National Sunscreen Day until 3 June. The initiative aims to promote Thomas Cook's 'Choose Your Favourite Sunbed' service which was launched earlier this year.
  Stuart Adamson, director of media and partnerships at Thom
  
  Read more

• UEFA and Snap allow fans to hold the Champions League finals trophy in AR

  26-05-2018 04:11
  UEFA has collaborated with Snap to offer fans an exclusive 3D Bitmoji lens of them holding the winning trophy for the 2018 Champions League final which takes place today between Real Madrid and Liverpool FC in Kiev, Ukraine.
  The augmented reality (AR) lens feature will be available to fans globally from today. The lens features a Snap user's 3D Bitmoji playing keepie-uppie when all of a sudden the UEFA Champions League Cup trophy drops down for the user to catch with the UEFA Champions
  
  Read more

• Advertisement

• Sky Bet invests £1m to educate EFL clubs about responsible gambling

  26-05-2018 03:37
  Sky Bet, as part of its existing deal with the English Football League (EFL), has invested £1m to educate all the EFL clubs about responsible gambling and to conduct an awareness programmes.
  The EFL has signed a five-year agreement with Epic Risk Management who will provide a day’s training on gambling-related harm together with follow up counselling and support that any players require to all the 72 EFL clubs.
  As part of the pro
  
  Read more

• Ad of the Day: KFC's Colonel returns to UK screens in bold post-chicken shortage crisis ad

  26-05-2018 01:00
  KFC has brought Colonel Sanders back on UK TV for the first time in over 40 years, in a tongue-in-cheek spot riffing off the brand's recent chicken logistic issues across the country. 
  The ad, created by longstanding agency Mother, looks to show that the poultry purveyor is back in business after its shops ran out of chicken back in February. And it's doing so by bringing back the spirit of its perseverant founder in a glorious high-octane blaze of herbs and spices.
  "Fear not – t
  
  Read more

Follow @marketing_UKnws on Twitter!