Marketing news

• Verizon gives appreciation for the troops in stitched-together mobile salute

  25-05-2018 23:41
  Verizon released a new minute-long video as a tribute to those serving the country and its role connecting them to their families.
  As a part of the wireless carrier’s Military Appreciation Month, Verizon worked with the Wounded Warriors Project to stitch together a montage of military family reunions, all taken through mobile devices. Starting with one set of parents in silent shock as their son returns from a tour, the spot  hops from surprised family to surprised family as their lov
  
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• Jaguar Land Rover to overhaul marketing, PR and sales functions

  25-05-2018 20:58
  Jaguar Land Rover today (25 May) announced a major restructuring of its marketing, sales, service and PR functions in a move the company stated in a statement was “to meet the changing needs of its global customers”.
  Felix Brautigam, chief commercial officer and board member of Jaguar Land Rover is forming a new commercial function with the core functions of customer experience, product marketing, market performance, customer service and planning, addressing the regions of China, Nor
  
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• Exploring the 9 circles of GDPR email hell

  25-05-2018 20:05
  The GDPR is upon us. Once mighty brands are now ejaculating a final flurry of emails into your inbox as either Rome, or taxman Herod’s database of families with children, burns. Opinion varies.
  Europe’s scheme to protect web user data, hair-brained as it may seem, means that brands must show their data has been obtained lawfully. Cue wistfully frenzy, the impending panic has occured. Some publishers have just closed up shop in Europe.
  All is not lost: marketers are fighting the fire.
  
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• ‘A strong leader develops future leaders’: Indie Insights with Jessica Reznick of We’re Magnetic

  25-05-2018 19:32
  Welcome to Independent Insights, a regular series that features interviews with independent agency leaders across the country. This week we’re featuring a Q&A with Jessica Reznick, president of experiential agency, We’re Magnetic.
  We’re Magnetic considers itself more of experiential partner than just an agency, using its multi-faceted team of engineers, project managers, and designers to create activations for brands such as Sony, Nike, Facebook and Netflix, among
  
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• The costs of a broken creative process

  25-05-2018 18:10
  In a competitive pitch market, it is critical that agencies have the correct processes in place to facilitate and nurture their relationships with clients. The Drum, in partnership with OpenText Hightail present to you how we can fix the costs of the broken creative process.
  Outdated principles and technologies are setting them back in achieving these goals and running their business effectively. So, what can agencies be doing better? How can they not only be more efficient, but make t
  
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• Uber CEO: Companies & governments must partner to avoid 'real disruption' around AI & work

  25-05-2018 17:39
  Uber’s chief executive, Dara Khosrowshahi has called on companies to work with governments to ensure that the progress of technological automation does not cause ‘real disruption’ to some parts of society.
  Speaking at VivaTech, Khosrowshahi spoke of the his belief that artificial intelligence (AI) would create jobs but added that the roles it filled would need to see people re-educated in preparation to avoid a skills shortage.
  “We have to take responsibilities with gover
  
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• Food firms may face litigation over neuromarketing to hijack brains

  25-05-2018 17:35
  Exclusive: Obesity experts consider lawsuits over marketing they say could be harmful to childrenLeading obesity experts are considering litigation against the food industry in the light of emerging research suggesting that junk food marketing could hijack a child’s brain.Neuromarketing is of growing interest to food companies. Fast food, soft drinks and snack companies increasingly interact with children through social media and online games. Some are beginning to probe further, gathering
  
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• Food firms could face litigation over neuromarketing to hijack brains

  25-05-2018 17:35
  Exclusive: Obesity experts consider lawsuits over marketing they say could be harmful to childrenLeading obesity experts are considering litigation against the food industry in the light of emerging research suggesting that junk food marketing could hijack a child’s brain.Neuromarketing is of growing interest to food companies. Fast food, soft drinks and snack companies increasingly interact with children through social media and online games. Some are beginning to probe further, gathering
  
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• Ikea introduces Swedish hip-hop to the US with a product video and Spotify playlist

  25-05-2018 17:31
  Ikea Music Lab has announced that it is introducing Swedish hip-hop in America, with the launch at the Boston Calling festival. The retailer made the announcement by announcing a new product – Swedish HIP HÖP.
  CP+B worked with Ikea to create a video that shows people walking out of the store with the HIP HÖP box, asking them how they will enjoy it and where they will put it in their houses. “I know I want it in the bathroom,” says one interviewee, while another debate
  
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• Patrón Tequila targets 'spirits aficionados' with US tour

  25-05-2018 16:01 via campaignlive.co.uk
  Patrón Tequila is touring the US with a series of pop-ups to serve Americans with bespoke cocktails.
  
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• Former Google chief Eric Schmidt says Elon Musk is wrong to condemn artificial intelligence development

  25-05-2018 15:59
  One of Google’s former chiefs, Eric Schmidt has said that he believes that Tesla and SpaceX founder Elon Musk is wrong to condemn the development of artificial intelligence (AI) as he believes it will only help make humanity smarter.
  Speaking at VivaTech to Publicis Groupe chairman, Maurice Levy, Schmidt discussed the potential of AI and machine learning for society, although he highlighted that it is not yet ready to be fully trusted by people, but only to assist to help further the
  
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• Former Google chief Eric Schmidt says Elon Musk is wrong to condemn AI development

  25-05-2018 15:59
  One of Google’s former chiefs, Eric Schmidt has said that he believes that Tesla and SpaceX founder Elon Musk is wrong to condemn the development of artificial intelligence (AI) as he believes it will only help make humanity smarter.
  Speaking at VivaTech to Publicis Groupe chairman, Maurice Levy, Schmidt discussed the potential of AI and machine learning for society, although he highlighted that it is not yet ready to be fully trusted by people, but only to assist to help further the
  
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• Jaguar Land Rover names Pargeter as customer experience director in major restructure

  25-05-2018 15:44 via campaignlive.co.uk
  Jaguar Land Rover has announced a significant restructure of its marketing, comms and sales functions that affects the roles of several of its top marketers.
  
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• For Goodness Shakes brand relaunch from Impero

  25-05-2018 15:37
  Health drinks brand For Goodness Shakes has announced a complete brand relaunch and the firm’s first social campaign courtesy of creative agency Impero.
  Entitled ‘Feel the Good’, this is the first work completed by the agency since winning the account in a competitive pitch process last year. Impero has been tasked with repositioning the brand’s products to appeal to a wider audience, as more people are turn to health and fitness products in their day-to-day lives.
  Commen
  
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• How Virgin Holidays has partnered with Next to target families

  25-05-2018 15:22 via campaignlive.co.uk
  Virgin Holidays has partnered with Next to set up a series of stores within 20 of the retailer's outlets.
  
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• Colin Lewis: One word sums up why now is the best time to be a marketer

  25-05-2018 15:17
  Believe it or not – and given all the bad news around marketing in the last few months, many people do not – I believe today is the best time ever to work in marketing. It is time to rethink the idea that the Mad Men era or the 1980s were the golden age. Bleak assessments around the state of marketing are simply wrong.
  I recently had to present to a group of master’s degree students – the exact master’s I had done all those years ago, so I had to think through my ca
  
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• IPA blasts Accenture's move into media buying as a 'direct conflict of interest'

  25-05-2018 14:44
  The IPA has slammed Accenture’s decision to open a media buying arm as representing a “direct conflict of interest”.
  The advertising trade body said it was "troubled" by the consultancy's plans to start offering programmatic media planning and buying, describing the move as "incompatible with its legacy role as a media auditor".
  Accenture unveiled the new 'Programmatic Services' offering on Wednesday, touting it as a way to “help advertisers take back control of
  
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• R/GA creative leader Chloe Gottlieb leaves for Google

  25-05-2018 14:43 via campaignlive.com
  Gottlieb has been at the IPG agency for 16 years.
  
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• Currys PC World promotes big TVs by turning 48-sheet sites into giant cardboard boxes

  25-05-2018 14:14 via campaignlive.co.uk
  Currys PC World is encouraging footie fans to "go big for the big games" with outdoor executions in London made to look like a gigantic version of TV packaging.
  
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• The Drum’s Lifetime Achievement Award winner Keith Weed on why brand success comes down to trust

  25-05-2018 14:09
  Unilever’s chief marketing and communications officer Keith Weed was recently revealed as the recipient of The Drum’s Marketing Awards' Lifetime Achievement Award for 2018. Here, tells us why marketing’s dark days of just being about selling stuff are over and why the CMOs role today is to build trust in their brands.
  It's Weed's belied that there has never been a more exciting time to be in marketing, or a more challenging one. .
  According to a recent report, brands are facing
  
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• GDPR is here, but Google is still in a standoff with publishing trade reps

  25-05-2018 13:56
  GDPR is well and truly here, but a number of publishing trade bodies sat out of talks with Google on Thursday (24 May) – showing that the tech giant is struggling to assuage some publishers over its GDPR policies.
  Trade groups representing media owners on both sides of the Atlantic snubbed Google's invite yesterday. Instead, a cohort of representatives implored the company to issue a written response to questions they posed to Google in an open letter three weeks ago about i
  
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• Stop the discontent with your content

  25-05-2018 13:49
  Audiences are sick and tired of seeing shedloads of the same material over and over again. Fact.
  According to Joe Pulizzi, Founder of Content Marketing Institute, where content marketing is concerned, yes, *shock* - “More is not better. Better is better.”
  They are sick of being forced to gorge at the stodgy all-you-can-eat content buffet when all they really want is digestible copy that exposes them to new concepts and ideas.
  Content is the fuel for all marketing initiatives, and the
  
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• IPA calls out Accenture's 'unacceptable' move into programmatic media

  25-05-2018 13:44 via campaignlive.co.uk
  The IPA has sharply criticised Accenture over a "self-evident conflict of interest" amid the consulting giant's plans to provide programmatic media-buying services.
  
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• Tesco, M&S, Just Eat: 5 things that mattered this week and why

  25-05-2018 13:34
  M&S chief outlines digital-first strategy after profits plummet
  Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over the next four years. Ouch.
  Chief executive Steve Rowe says as a business M&S hasn’t been agile enough – at a press briefing ea
  
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• YouTube Re:View: Christina's comeback, Backstreet Boys & intruders in the night

  25-05-2018 13:32
  YouTube Re:View
   
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  Welcome to our YouTube Re:View. This week, Christina Aguilera and Demi Lovato re-emerge from an oppressed futuristic prison, the Backstreet Boys reappear, and robots jog among us ordinary humans...
   
  Christina Aguilera and Demi Lovato battle repressive forces
  Christina Aguilera and Demi Lovato are truly a force to be reckoned with in this new ‘Fall in Line’ video. Kidnaped as little kids by two masked agents, the powerhouse
  
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• Ad of the Day: Diesel employs the ‘Capsule’ to ensure meetings never last more than 15 minutes

  25-05-2018 13:11
  Diesel has launched it's 'The Capsule' campaign, which surprisingly has nothing to with it's signature clothing. 
  Never one to shy away from pushing the advertising limits, the spot shows a prototypical – and purposefully uncomfortable – meeting room has been designed to keep conference and gathering times to an absolute minimum. 
  Created by Publicis Italy, the idea was inspired from a statistic that quoted  the average office worker spends around 9
  
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• Never Slack with a MarTech Stack

  25-05-2018 13:07
  The journey of digital transformation is nomadic, with no final destination set for technological innovation. Just when modern marketers begin to settle with the right technology, they find themselves packing up and moving on to another device just to keep up with competitors.
  On top of this, adopting the right device each time can feel laborious and futile, wasting precious time and resources which could be spent on more pressing tasks.
  If only there was a guide for marketers, which would help
  
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• Eric Schmidt and Facebook's chief AI scientist believe Elon Musk is wrong about an AI-pocalypse

  25-05-2018 12:54 via campaignlive.co.uk
  Tesla founder and chief executive Elon Musk's belief that AI will doom mankind is just wrong, Eric Schmidt, technical advisor to Google parent Alphabet, has insisted.
  
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• Diet Madison Avenue goes dark on social media

  25-05-2018 11:55 via campaignlive.com
  The anonymous account is being sued for defamation.
  
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• Fired CP+B CCO files $10m defamation lawsuit against 'Diet Madison Avenue' Instagram account

  25-05-2018 11:45
  The former chief creative officer at Crispin Porter & Bogusky  plans to subpoena Instagram in a defamation suit filed against the anonymous Diet Madison Avenue (DMA) account, which has since shut down.
  Ralph Watson has begun a civil case for defamation after being publicly named as an alleged abuser of women. He is demanding $10m in compensation, in addition to other costs and damages. 
  The lawsuit suggests the DMA account is run by at least
  
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• Q&A: Fash Mash founders discuss how retailers can survive the digital revolution

  25-05-2018 11:25
   Isobar UK's Alex Hamilton spoke to FashMash founders Rosanna Falconer and Rachel Arthur about the impact the digital revolution is having on retail and how the store will have to evolve to survive.
  It’s not so long ago that any transactional exchange between customer and retailer happened in a brick and mortar store. The internet changed all that. 
  Nowadays, consumers can choose from a host of different channels to engage with and buy from a brand. One consequence of this s
  
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• Colonel Sanders makes a bold comeback in KFC's first campaign after chicken crisis

  25-05-2018 10:40 via campaignlive.co.uk
  KFC has brought brand icon Colonel Harland Sanders back to UK TV for the first time in over 40 years, in a major ad campaign marking the end of its chicken shortage crisis.
  
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• Lindsay Pattison: We need a radically more human approach to leadership

  25-05-2018 10:34
  Change is happening all around as – as consumers we experience it every day, and as professionals in our industry it consumes our conversations.
  Beyond the trends we tend to focus on – technology, consumer behaviour, agency transformation - the most profound change we are facing as an industry is our talent. Today, in marketing, Gen Y and Gen Z make up the majority of the workforce. Whilst these groups are too large to be put simply into brackets, certainly they hold different work v
  
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• Chicago Times, New York Daily News and LA Times laid low in Europe by GDPR

  25-05-2018 10:31
  Readers attempting to log onto the websites of a number of US-based publications are being thwarted this morning, with many presented instead with an error message as engineers scrabbled to find a way to make their platforms GDPR-compliant.
  Caught seemingly unaware of the much-heralded implementation of tougher data protection rules the Chicago Times, New York Daily News and LA Times were among a number of US-based titles to be left floundering.
  European LA Times readers are being presented with
  
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• The DADI Awards 2018 are open for entries with judges from BBC Worldwide, TSB, Canon and more

  25-05-2018 10:30
  The Drum Awards for the Digital Industries (DADIs) are back for 2018 and you can now enter your best work which will be judged by industry experts from Huge, TSB, Virgin Trains East Coast, BBC Worldwide, AKQA, Universal Music UK, Karmarama, British Airways, Canon Europe and more.
  These awards have been recognising and rewarding the very best in digital for the past 12 years. This year the judges want to see those who have pushed the limits and created innovative work.
  Virgin Trains East Coast&rs
  
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• The DADI Awards 2018 are open for entries with judges from BBC Worldwide, AKQA, 360i and more

  25-05-2018 10:30
  The Drum Awards for the Digital Industries (DADIs) are back for 2018 and you can now enter your best work which will be judged by industry experts from Huge, TSB, Virgin Trains East Coast, BBC Worldwide, AKQA, Universal Music UK, Karmarama, British Airways and more.
  These awards have been recognising and rewarding the very best in digital for the past 12 years. This year the judges want to see those who have pushed the limits and created innovative work.
  Virgin Trains East Coast’s head of
  
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• Facebook's new independent appeal process ambition revealed by Mark Zuckerberg

  25-05-2018 10:06
  Mark Zuckerberg has revealed that he plans to implement a new appeals process for those who see their messages censored on Facebook.
  On the eve of Europe's GDPR regulation coming into force yesterday (24 May), Zuckerberg was in Paris speaking to Publicis Groupe chairman Maurice Levy at the company’s technology conference VivaTech, where he discussed privacy issues on the platform.
  He said that Facebook had been working to ensure t
  
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• GDPR dawns as 28% of Britons remain oblivious to new data protection rules

  25-05-2018 09:59
  Long-awaited General Data Protection Regulation comes into effect from today, a fact confirmed by the swamping of email inboxes with GDPR-related subscription requests, sowing a mixture of fear, confusion and obliviousness.
  To mark the occasion WPP owned digital agency SYZYGY has carried out its own survey to establish that this frenetic activity has passed over the heads of 28% of Britons, a figure which rises to 42% of 18-24 year olds.
  At the other end of the spectrum 52% of UK adults hol
  
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• J2O introduces cockney alpaca mascot Mojo in first campaign from VCCP

  25-05-2018 09:55 via campaignlive.co.uk
  A new alpaca character from J2O dishes out pearls of wisdom to a BBQ chef in the first campaign from VCCP since it was appointed to a trio of brands by Britvic last summer.
  
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• Happy GDPR Day. Charities, your big challenge starts now

  25-05-2018 09:55
  It’s the May 25 and we're guessing there are four little letters you probably never want to hear again, let alone read about. You’ve likely lived and breathed GDPR for the past six months. Sorry to break it to you, but dropping the GDPR ball now is the last thing anyone should be doing - especially charities.
  Today is just the start of the consent process - not the end of it. 
  GDPR will (quite rightly) mean that every individual is more aware of their data rights, and they
  
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• PlayStation commits to the Uefa Champions League for a further three years

  25-05-2018 09:29
  PlayStation has opted to extend its association with the Uefa Champions League for a further three years, ensuring that the Sony Interactive Entertainment brand will be given prominent positioning on the field through to 2021.
  Sony has been a sponsor of the European tournament since 1997 and is far from a passive partner, harnessing its own PlayStation Network and digital media channels to bring football-related content and competitions to fans.
  This will include customised PlayStation
  
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• P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

  25-05-2018 09:21 via campaignlive.co.uk
  Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a month, instead of the three-times a month it previously assumed.
  
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• How one mobile adtech player wants to bring transparency to location data post-GDPR

  25-05-2018 09:15
  Where other location-based mobile platforms have bowed out of Europe, Location Services (formerly Proxama) has unveiled a fully GDPR-compliant tool to help marketers draw better value from their location-based buys.
  Location Services launched the feature, Verify, earlier this week, but said the timing was purely coincidental.
  However, with Verve pulling out of the market entirely, Kargo reducing its headcount and cross-device ID firm Drawbridge parting ways with its media business ahead of the r
  
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• Despite GDPR, consumers still don’t understand how brands use their data

  25-05-2018 08:30
  With GDPR coming into effect today (25 May), new research shared exclusively with Marketing Week finds there is a growing gap in consumers’ understanding of how organisations use their data.
  The survey, conducted by OnePoll for the Chartered Institute of Marketing (CIM), finds 48% of consumers do not understand where and how organisations typically use their personal data. That is up from 31% when the research was last conducted two years ago.
  Just 7% feel they have a good understanding of
  
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• Keith Weed: Buckle up marketers, the pace of change is only going to get faster

  25-05-2018 08:07
  
  I often say I’ve seen more change in the past five years as chief marketing and communications officer of Unilever than I did in the 25 years I was in business before that, and it’s not a statement I make just for dramatic effect. As the author and consultant Shelly Palmer has said, the pace of change will never be this slow again.
  The connected world and ubiquity of technology have revolutionised the consumer journey, involving a complex, multiple-device process, w
  
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• Mobike cycles into India by signing a deal with two cities

  25-05-2018 05:05
  Chinese bicycle sharing company Mobike has continued its international expansion strategy by launching its services in India in two cities - Bhubaneswar and Pune
  Mobike has partnered with Bhubaneswar Development Authority (BDA) for the eco-friendly ‘Public Cycle-Sharing System’ in the city whereby 2,000 cycles with global positioning system (GPS) will be made available in the first phase before the Hockey World Cup, scheduled to be held in Bhubaneswar from 28 November to 16
  
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• Vitamin Stree ad shows how a patriarchal society has adversely affected men's psych

  25-05-2018 04:25
  Social content YouTube channel Vitamin Stree, created by Supari Studio, in its series 'Gender Conditioning' explains how patriarchy negatively affects men.
  The video titled 'How to be a man?' talks about how men while growing up are subjected to statements like “be a man", "boys don’t cry", "don’t be a girl” in not just real life but reel (TV, movies, songs etc.) life as well.
  This coerces them from a very young age to believe that masculinity is more important than
  
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