Marketing news

• Accenture faces 'conflict of interest' questions over buying programmatic and auditing media

  24-05-2018 21:30 via campaignlive.com
  Specialist media consulting firms and media agencies have claimed Accenture faces a "clear conflict" of interest over the launch of its programmatic media planning and buying unit.
  
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• Deutsch LA signs on Huge veteran Todd Lefelt as head of user experience

  24-05-2018 21:29
  Deutsch today (May 24) announced the addition of Todd Lefelt to lead the agency’s user experience design department in its Los Angeles office.
  Lefelt, who spent 11 years at Huge, left his post as managing director of its UX practice. Originally based in its New York office, Lefelt had moved to LA to build the agency’s presence on the West Coast, working on clients such as Apple, Fox, Samsung, Target, Hulu, Ikea, and Nike.
  In this new role, Lefelt has been asked to work across the age
  
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• Adidas showcases trainers and technology with House of SolarBoost

  24-05-2018 20:24 via campaignlive.co.uk
  To celebrate the release of the Adidas SolarBoost trainer, the brand is inviting people to head down to its 'House of SolarBoost' for a series of running sessions over different distances.
  
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• One-word answers with Publicis Groupe creative chief Nick Law

  24-05-2018 19:54 via campaignlive.com
  Law shares insights on Marcel and how to fight creative demons.
  
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• Havas launches AI innovation centre in Montréal

  24-05-2018 19:01
  Havas Group is opening an artificial intelligence (AI) centre in Montréal that the holding company says will focus on improving the customer experience.
  According to Havas Group, the centre will employ 60 specialists in AI, data science, customer experience design and programming by the end of 2020. The centre will also include an augmented reality studio.
  The new entity is a joint effort between BETC, Havas New York and Havas Montréal. Havas Group says the centre will combine tech
  
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• Q&A: Decision Tech’s Dominic Baliszewski gives The Drum a run down on the launch of Fullsight, a reporting method for affiliate businesses

  24-05-2018 17:46
  Decision Tech has launched a new service to the affiliate industry, which they contend will revolutionise reporting for affiliate businesses. Here, Dominic Baliszewski fills The Drum Network in on Fullsight, a new tool that puts affiliate sales data in one place for publishers. 
  Can you give a brief company history of Decision Tech? What areas are you working in?
  Decision Tech was founded in 2005 by two brothers and a friend (Michael and Chris Phillips and Alex Tsantikos ) Having worked in
  
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• Watch Mark Zuckerberg and Maurice Levy talk live at VivaTech

  24-05-2018 17:29
  Watch below as Mark Zuckerberg sits down for a fireside chat with Publicis Groupe chairman Maurice Levy to discuss the topics like the role of technology in society, how it can improve people's lives as well as the inherent pitfalls that comes with it, exclusively on The Drum. 
  Before the interview, Levy told The Drum: "I’d like to discuss the Facebook journey and its development.
  "Of course, we will also cover the recent issues that Facebook faced, without focusin
  
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• Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes

  24-05-2018 17:23 via campaignlive.co.uk
  Despite facing heavy criticism over Facebook's management of the Cambridge Analytica crisis, its chief executive Mark Zuckerberg has been putting serious thought into formulating a system of governance for the social platform.
  
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• Former CP+B creative files defamation suit against Diet Madison Avenue

  24-05-2018 17:23 via campaignlive.com
  Ralph Watson also intends to sue CP+B for wrongdoing.
  
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• Time Inc UK unveils rebrand to Ti Media

  24-05-2018 17:22
  Time Inc UK is primed to rebrand to TI Media, a move following its acquisition by private equity firm Epiris LLP in March. 
  Following Meredith Corporation selling the stable, the company will roll out a new brand and logo on Monday 11 June 2018.
  Ti Media, which boasts around 40 magazine titles including NME, Marie Claire UK, Woman and Now, claims to reach 16.4 million people each month. It has had issues protecting against diminishing print circulations and a year ago cut 300 staff mem
  
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• Why Dara Khosrowshahi left Expedia for 'broken' Uber and what he intends to do with it

  24-05-2018 16:25 via campaignlive.co.uk
  "Why would you leave a successful company like Expedia, for a broken troubled one like Uber?" Publicis Groupe chairman, Maurice Levy asked Dara Khosrowshahi on stage at Viva Tech.
  
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• Lidl enlists tough kids to drill the England team ahead of the World Cup

  24-05-2018 16:22
  Lidl has underscored its role as Official Supermarket of the England football team with a fresh marketing campaign called Dream Big.
  The campaign features inquisitive, and sometimes ruthless kids, and helps mark the supermarket's three-year partnership with the England team. Agencies CSM Sport & Entertainment, TBWA\London, Starcom, 360i and GOAT, all helped bring the work together which helps showcase Lidl's support of grassroots football, some three million opportunities for
  
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• Trivago on the value of keeping creative and research in-house

  24-05-2018 16:15
  Having creative and research in-house is a critical part of Trivago’s philosophy and ensures the company remains “agile” in a competitive market, according to the travel firm’s UK boss.
  “It’s our company philosophy to try to get the learning ourselves and we find the best way to do this is keep the creative process and product within the company,” Hannah Wickes, Trivago’s country manager for the UK and Ireland, tells Marketing Week.
  Currently
  
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• Barclaycard prepares for its ‘biggest moment of transformation’

  24-05-2018 16:06
  Barclaycard is preparing for one of the biggest transformations in its history as regulatory change, fintech competition and economic turmoil combine to disrupt the financial services industry.
  Speaking to Marketing Week, Barclaycard’s UK marketing director Alex Naylor, says: “There’s going to be a reinvention of the business model, there needs to be a refreshing of the brand to connect with what people want now and marketing is going through an enormous moment of transformatio
  
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• If consumers aren’t consuming, what are they doing? How experience is disrupting retail.

  24-05-2018 15:41
  Is the high street dead? Not yet. Nor will it be any time soon as retail evolves with the truly irresistible merging of physical and digital. Resulting in the customer journey becoming unprecedentedly connective as new technology allows us to transport brands, products, and services directly into the consumer’s world. Creating more meaningful and memorable experiences.
  For consumers, the future will be less about consuming and more about developing a relationship with a brand based on trus
  
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• Creative Director’s Choice: Basic’s Matt Faulk states why Patagonia Action Works is saving the Earth

  24-05-2018 15:22
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Matt Faulk, chief executive officer and executive creative director at Basic, makes a case for why the Patagonia Action Works website and platform – which supports grassroots activists – is helping to save the planet.
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• Creative Director’s Choice: Basic’s Matt Faulk on why Patagonia Action Works is saving the Earth

  24-05-2018 15:22
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Matt Faulk, chief executive officer and executive creative director at Basic, makes a case for why the Patagonia Action Works website and platform – which supports grassroots activists – is helping to save the planet.
  Show me entity :: 20322
  We live in a world whe
  
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• The hard sell: Viagra makes TV debut in campaign from Y&R London

  24-05-2018 15:12 via campaignlive.co.uk
  The first ever UK TV ad for erectile dysfunction medicine will be shown on Channel 4 tonight when a new ad for Viagra Connect makes its debut.
  
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• Karma Cola's co-founder on rejecting uniform design principles as a challenger brand

  24-05-2018 14:43
  Coca-Cola may strive for aesthetic uniformity across its varied product ranges, but fair trade challenger brand Karma Cola believes in the power of a varied and experimental approach to packaging design – and has a tattooed fan base to show for it.
  It’s a West African water deity named Mami Wata that encircles the bottles and cans of Karma Cola’s hero drink. Illustrated with Mexican features through curving tribal lines she looks down upon the devil below her: she is the K
  
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• Coca-Cola addresses sugar reduction, KFC unveils Colonel-shaped pool floats: International round-up

  24-05-2018 14:37
  
  Coca-Cola ‘listens to consumers’ and addresses sugar reduction
  Soft drinks giant Coca-Cola has launched an ad campaign in Australia to address the fact it is reducing sugar across its portfolio.
  The company has pledged to cut down on the amount of sugar in its drinks, prompted by changing consumer preferences and calls for the implementation of a sugar tax.
  Australian health advocates are calling for the nation, which is one of the fattest on earth, to follow in the UK&rsqu
  
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• Satya Nadella aims to make Microsoft the most ubiquitous AI platform for businesses

  24-05-2018 14:05 via campaignlive.co.uk
  Microsoft's new sense of purpose is to democratise elite AI-technology, its chief executive Satya Nadella told Viva Tech 2018.
  
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• Renault is using artificial intelligence to run its influencer marketing campaigns

  24-05-2018 13:21
  Renault is letting machine learning power the decisions it makes about influencer marketing. 
  The automaker is testing an AI social listening tool in a number of European markets which allows it to easily segment audiences and identify influencers they trust. 
  It's part of a wider shift by the brand to move away from mass reach and towards one-to-one communication on social, a strategy being led by Francois-Xavier Pierrel, corporate director of data, CRM and social.
  Pierrel was po
  
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• Boiler Room unveils 4:3, a platform it's dubbed the Netfilx of the underground

  24-05-2018 13:07
  Global music streaming site Boiler Room has expanded beyond its roots to take a deep dive into other cultural movements with the launch of a new streaming service called 4:3 (pronounced 'for free').
  The self-styled "Netflix of the underground" will look to champion underground art movements across music, art, fashion, film and culture by curating and commissioning relevant content that brands can integrate with.
  On board for the launch (29 May) are guest curators Elijah Wood, Ryui
  
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• Campaign newscast: what winning HSBC's global media means for PHD, Accenture's move into programmatic; and Mark Zuckerberg's trip to Europe

  24-05-2018 12:01 via campaignlive.co.uk
  PHD's global chief executive Mike Cooper and Mother London's joint head of strategy Chris Gallery join Campaign's global editor-in-chief Claire Beale and news editor Omar Oakes for this week's newscast.
  
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• Business on the Move: HSBC, Adidas, Virgin, KFC and more

  24-05-2018 12:00
  Welcome to The Drum's Business on the Move column, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Global accounts
  HSBC has moved its $400m global media account from WPP's Mindshare to Omnicom's PHD. The account switched following a review, managed by IC Comms, which began back in January.
  Adidas has retained its Uefa partnership until 2021. The sports and lifestyle brand will continue to support the organisation, helping to deliver the t
  
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• Pepsi overtakes Coke as world's most effective brand in Effie Index

  24-05-2018 11:55 via campaignlive.co.uk
  Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.
  
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• Pepsi overtakes Coke as most world's effective brand in Effie Index

  24-05-2018 11:55 via campaignlive.co.uk
  Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's top brand Vodafone.
  
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• How Airbnb and Little Roots are reviving London's grassroots music scene

  24-05-2018 11:45 via campaignlive.co.uk
  Community-driven music platform Little Concert has teamed up with Airbnb to launch a series of Airbnb Concerts in London, part of the Mayor of London's Sounds Like London campaign.
  
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• How Airbnb and Little Concert are reviving London's grassroots music scene

  24-05-2018 11:45 via campaignlive.co.uk
  Community-driven music platform Little Concert has teamed up with Airbnb to launch a series of Airbnb Concerts in London, part of the Mayor of London's Sounds Like London campaign.
  
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• Why The Guardian believes its app can convert avid readers into paying subscribers

  24-05-2018 11:10
  The Guardian is developing a two-tier digital model aimed at driving thousands of its most avid readers who currently do not pay for its journalism towards an enhanced and increasingly distinct service for which they will pay a monthly fee.
  The strategy, set out to The Drum by Caspar Llewellyn Smith, editor of The Guardian’s digital platforms, will enable the publisher to continue its tradition of open publishing, and will rely on offering a superior user experience, rather than putting an
  
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• KFC awards media account to creative agency W+K

  24-05-2018 11:05
  In a surprise move, KFC has awarded its US media account to Wieden + Kennedy, its creative agency of three years.
  The move displaces Spark Foundry, the Publicis agency which had been handling the media account since 2017.
  It forms part of a concerted effort by KFC to combine creative, media, digital, data and analytics under one integrated agency.
  “In addition to its current advertising and creative scope of work for KFC US, the scope of Wieden + Kennedy’s new assignment will in
  
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• Standard Chartered extends Liverpool FC sponsorship to 2022/23

  24-05-2018 10:37
  Standard Chartered is banking on Liverpool Football Club for a further four seasons after agreeing to an extension of its existing sponsorship arrangement through to 2022/23 for an undisclosed sum.
  Standard Chartered first signed with the club back in 2010, initially for a three year term, however the pair have proved inseparable ever since following a succession of extensions.
  Billy Hogan, managing director and chief commercial officer of Liverpool Football Club, said: “Our conn
  
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• Stylist to flood London with 'living statues' of female role models

  24-05-2018 10:32 via campaignlive.co.uk
  Stylist magazine wants to flood London with "living statues" of female role models in a stunt to highlight the continued bias that women face.
  
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• Samsung toys with consumers with TV ‘blackout’ campaign

  24-05-2018 10:17
  Samsung is to adopt an unconventional advertising approach for its newest range of QLED televisions by scrapping the type of glossy high definition gushing which typifies TV advertising in favour of a burst of static and a black screen.
  Purposefully designed to strike fear into the hearts of viewers the 20-second long commercial will see your television apparently switch off for a heart stopping five seconds, before springing back to life.
  The trick ads will begin appearing on screens from tomor
  
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• Samsung toys with consumers with TV ‘blackout’ ad

  24-05-2018 10:17
  Samsung is to adopt an unconventional advertising approach for its newest range of QLED televisions by scrapping the type of glossy high definition gushing which typifies TV advertising in favour of a burst of static and a black screen.
  The ad was purposefully designed by PR and creative agency Taylor Herring to strike fear into the hearts of viewers. The 20-second long commercial saw the TV apparently switch off for a heart stopping five seconds, before springing back to life.
  The trick ads wil
  
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• Deadline extension: you now have until 6 June to enter Campaign's New Thinking Awards

  24-05-2018 10:10 via campaignlive.co.uk
  Campaign has extended the deadline for the Marketing New Thinking Awards, our celebration of the very best innovative work driving the industry agenda.
  
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• How Burt's Bees aims to get the nation sowing seeds

  24-05-2018 09:56 via campaignlive.co.uk
  Health and beauty brand Burt's Bees is creating a wall of seeds for its relaunched honey bee health campaign, "#BringBackTheBees", to highlight the plight of bees disappearing around the world.
  
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• Cineworld launches unlimited movie tour

  24-05-2018 09:52 via campaignlive.co.uk
  UK cinema chain Cineworld is staging a tour onboard a double decker bus, bringing London's most iconic film locations to life and replicating its 'Unlimited' customer experience.
  
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• Samsung follows up washing machine ad with campaign featuring... nothing

  24-05-2018 09:50 via campaignlive.co.uk
  After last year's TV ad showed a three-minute uninterrupted washing machine cycle (and subsequently a feature-length version) the electronics giant's new activation features a large-scale #TVblackout of screens.
  
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• Havas study identifies memorability as key for brands coveting campaign success

  24-05-2018 09:44
  A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking campaign success – but only if it is remembered 60 days or more following a viewing.
  In a congested market in which 49% of consumers feel ‘overwhelmed’ by brand messaging memorability was the key factor in attaining staying power, with the magic 60-day window cited as the point at which consumers finally spring into action.
  The data was derived from focus groups and polling of
  
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• Meet Marcel: Publicis Groupe unveils its much anticipated artificial intelligence platform

  24-05-2018 09:30
  “When you are challenged, it’s the right time to be bold.”
  When Arthur Sadoun announced last June that one of his first intentions as the new chief executive of Publicis Groupe was to build an artificial intelligence platform to help source internally the best people to work on its client briefs, it’s fair to say there was much skepticism around the industry. At the time, many missed the point entirely, choosing to focus on the decision to fund the platform by removing sp
  
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• Meet Marcel: Publicis Groupe unveils its much anticipated AI platform

  24-05-2018 09:30
  “When you are challenged, it’s the right time to be bold.”
  When Arthur Sadoun announced last June that one of his first intentions as the new chief executive of Publicis Groupe was to build an artificial intelligence platform to help source the best people to work on its client briefs internally, it’s fair to say there was much skepticism around the industry.
  At the time many missed the point entirely, choosing to focus on the decision to fund the platform by removin
  
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• Entries open and new category for Media Week Awards 2018

  24-05-2018 09:24 via campaignlive.co.uk
  Entries have opened for the Media Week Awards 2018, including a new, prestigious award for Media Leader of the Year.
  
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• Baileys picks VML as global digital agency

  24-05-2018 09:14 via campaignlive.co.uk
  Diageo's popular cream liqueur brand Baileys has appointed VML London as its global digital agency of record following a competitive pitch.
  
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• Ad of the Day: EasyJet and Europcar create mockumentary about flying cars for hire

  24-05-2018 09:00
  In a new series of adverts from EasyJet and Europcar, one might think that the future of flying cars for hire is here – unless, of course, you aren’t paying attention.
  EasyJet and Europcar are taking customers on a journey to an alternate future in a new series of films in which hire cars can take to the skies – shot from the perspective of both companies’ helpful employees, who prove through the three-spot mockumentary, that flying cars for hire will not actually be avai
  
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• Pitch update: GambleAware, Red Bull, Amex, House of Fraser, and more...

  24-05-2018 08:15 via campaignlive.co.uk
  Three agencies will contest the GambleAware advertising pitch, Mindshare is defending the global American Express media business having just lost HSBC, while Goodstuff Communications has moved up the media new-business rankings.
  
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• Meet the $30bn brand trying to ‘consumerise’ B2B

  24-05-2018 08:00
  Still from the 3M Wonder campaign.Have you heard of 3M? It may not be the most familiar name, but the business claims you are never more than three metres away from one of its products. A $30bn business spanning 46 technology platforms with more than 91,000 employees across 200 countries, 3M might just be one of the biggest organisations you’ve never heard of.
  The consumer facing ‘personal life’ group, most famous for Post-Its and Scotch Tape, represents 15% of 3M’s busi
  
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• From farm to lab: exploring the future of food

  24-05-2018 07:42
  We currently live in incredibly exciting but increasingly complex times when it comes to food. Not only in our complicated relationship with the food we eat and the challenges we have in deciding how much is enough, but also in the concerns and possibilities in where our future meals could come from and the wider role and purpose of food in our society.  
  According to Maslow’s hierarchy of needs, food is the ultimate goal for all species of life. Our human desires and experience
  
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• Mediacorp works with tertiary institutions in Singapore to nurture aspiring content creators

  24-05-2018 06:15
  As part of its efforts to grow and nurture content creators in Singapore, Mediacorp has created a programme which will see its staff work with students in tertiary institutions around the country.
  The programme, called ‘Young Creators Project’, began in June 2017 and provided funding support, mentorship by industry experts, as well as access to production resources such as filming equipment, studio facilities and props to interested students who are keen to create content.
  Students w
  
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• A guide for agencies in the new era of performance marketing

  24-05-2018 06:03
  Did you know that the very earliest advertising agency probably dates back to 1786, London? In those early days, an advertising agent’s job was simply to act on behalf of the client as a media buyer. By about 1870, agencies were expanding their services to include creative production. Much has changed, yet, you’ll see that the traditional ad agency and today’s digital agencies are guided by the same overarching goal: getting the client’s message out to the right audience.
  
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