Marketing news

• SoFi presents woman who paid off student loan debt with parade and party

  22-05-2018 21:37
  As roughly 3.9 million people in the US get ready to strut across a stage at a college or university graduation with a diploma in hand, they may not realize that they can't truly celebrate until they pay off their student loans.
  Many grads will join over 44 million Americans with student debt, totaling $1.5 trillion, according to personal finance company SoFi. It’s no surprise, then, that graduating from debt can feel just as momentous as graduating from school.
  SoFi made that moment
  
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• Audi brings back ‘Think Faster’ AMA series on Reddit

  22-05-2018 20:31
  Reddit is perhaps best known for its ‘Ask Me Anything’ (AMA) sessions, which over the years have featured everyone from Bill Gates to Jerry Seinfeld answering questions from fans.
  Audi recently got in on the AMA action too: last year, the company partnered with Reddit for the launch of ‘Think Faster,’ a branded video series that features celebrities answering questions live while riding at nauseatingly high speeds around a track in one of the automaker’s sports
  
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• How Pilgrims Choice turned cheese lovers' weird dreams into fantastical advertising

  22-05-2018 20:28 via campaignlive.co.uk
  The cheese brand owned by Ornua Foods is making its customers' dreams a reality with its latest ad campaign.
  
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• People on the move featuring Havas London, Just Eat, Accenture and more

  22-05-2018 20:25
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Confused.com 
  Confused.com has hired Sam Day as its chief marketing officer, replacing Paul Troy who left earlier this year.
  Day comes to the company after five years as director of customer acquisition at insurance firm, RAC. He also brings with him experience from AA, Micr
  
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• Turkey of the week: Marks & Spencer's 'Markle & Sparkle' was a royal fail

  22-05-2018 20:17 via campaignlive.co.uk
  Jeremy Lee wasn't royally impressed by M&S' efforts last weekend.
  
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• Creative ripostes Magners ad questioning the quality of James Blunt songs

  22-05-2018 19:00
  The head of marketing at smartlock app Doordeck has gained notoriety after jumping to the defence of musician James Blunt on Twitter in the aftermath of an unprompted insult ad from Magners.
  An unusual back and forth between the brand and musician occurred on Tuesday afternoon (22 May). It was promptly brought to a finish by some homemade creative from Doordeck's Olly Browning.
  Magners initially ran an ad featuring a half-full glass, in the empty
  
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• Upfronts 2018: The four must knows for the TV Industry

  22-05-2018 18:55
  The 2018 Upfronts have officially wrapped. Last week, all of the major networks and TV advertisers came together to talk deals and take stock in the industry. From cord-cutting to artificial intelligence, there was no shortage of narratives. But what were the most important themes for the market? Here are four that popped up again and again and are likely to continue to dominate conversations well into the summer.
   
  Primetime advertising remains competitive
  Historically, the best
  
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• European Parliament wastes its chance to hold Facebook's Zuckerberg accountable

  22-05-2018 18:49 via campaignlive.co.uk
  While the questions the European Parliament put to Facebook chief executive Mark Zuckerberg were on the whole substantially more incisive than the ones asked by the US congress, the event's strange format undermined its effectiveness.
  
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• European Parliament wasted its chance to hold Facebook's Zuckerberg accountable

  22-05-2018 18:49 via campaignlive.co.uk
  While the questions the European Parliament put to Facebook chief executive Mark Zuckerberg were on the whole substantially more incisive than the ones asked by the US congress, the event's strange format undermined its effectiveness.
  
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• Movers and shakers: Just Eat, Accenture, Confused.com, Bauer, Amplify, Shortlist and more

  22-05-2018 18:34 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Mark Ritson: Luxury brands should take a stand against the grey market

  22-05-2018 18:23
  At first sight it looks very close to insanity: Richemont, the Swiss luxury goods group which owns some of the most prestigious watch brands on the planet, has ‘destroyed’ €481m-worth (£421m) if its own watches. The company, which owns a stable of luxury brands including Cartier, IWC, Jaeger-LeCoultre and Panerai, admitted it has been buying back its watches across Europe and Asia.
  What on earth is going on? Well, it’s a complication built from the strange mix of a C
  
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• HSBC’s $400m global media business moves to Omnicom's PHD in blow to WPP

  22-05-2018 18:11
  HSBC’s global media business, worth an estimated $400m (£298m), has moved out of WPP’s Mindshare in a blow to the network still reeling from the sudden exit of chief executive Sir Martin Sorrell.
  Omnicom’s PHD has won the business following a review, managed by ID Comms, which began in January.
  In a statement, HSBC said: “We have selected PHD as our preferred media planning and buying supplier as they demonstrated strong strategic skills and advanced digital tr
  
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• Facebook user experience may worsen in bid to be more secure, says Zuckerberg

  22-05-2018 17:53 via campaignlive.com
  The social media giant announced it is introducing a "clear history" setting at a European Parliament grilling.
  
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• Tesco blames high cost of online advertising as it shuts Tesco Direct website

  22-05-2018 17:52
  Tesco is closing its non-food website Tesco Direct following a detailed review that concluded there is “no route to profitability” for the loss-making business, which was launched in 2006 to take on Amazon.
  Tesco says the online operation faced a number of significant challenges, including high costs for fulfilment and online marketing, that have prevented it from delivering a sustainable offer as a standalone non-food business. Its full-year 2018 results shows that while food s
  
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• Adidas retains Uefa partnership until 2021

  22-05-2018 17:32
  Adidas has announced it will continue to support Uefa by continuing to help to deliver the Champions League, Super Cup, Youth League and Futsal Champions League until 2021.
  The sportswear brand, also a lead sponsor of the Fifa World Cup in Russia, has served Uefa as the Official Match Ball Supplier since 2001.
  Claus-Peter Mayer, vice president of sports marketing football at Adidas, said: "As the number one football brand in the world, we have built up a longstanding partnership with U
  
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• Campaign Diary: recorder-playing adman tries luck on Britain's Got Talent; Mark Given wins 'cheese twists' bet

  22-05-2018 17:22 via campaignlive.co.uk
  An eagle-eyed viewer spotted one young Abbott Mead Vickers BBDO creative making an appearance on Britain's Got Talent, while the Sainsbury's marketing chief uses Media360 as a platform for his favourite snack.
  
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• We’re on the verge of a creative resurgence, and GDPR has led us there

  22-05-2018 16:56
  Let’s face it, as an industry we love a bit of a moan, to the point that sometimes we are the prophets of our own doom.
  Whether it’s ‘digital’, ‘big data’ or ‘AI’ being mulled over in bars from Soho to Shoreditch, over in the last 10 years we’ve all grumbled into our artisan gin and Fever-Tree tonics about how the industry is never going to be the same again. (Let’s not even get started on the fourth horseman of the marketing apoca
  
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• Will creative agencies and consultancies merge to create 'cagencies'?

  22-05-2018 16:28 via campaignlive.co.uk
  Last week, the ad industry was given a new portmeanteau to play with - "cagencies" - as Accenture Interactive predicted that big ad agencies and consultancies would end up coming together.
  
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• Marketoonist on being agile

  22-05-2018 16:18
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on being agile appeared first on Marketing Week.
  
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• Nissan on driving ‘deeper engagement’ through its Formula E sponsorship

  22-05-2018 16:16
  Nissan’s Formula E racing car for the new season.Formula E has risen in popularity worldwide ever since the first electric racing cars took to the track in Beijing for the championship’s maiden season in 2014. Over the past four years a host of brands have explored the benefits of getting involved early in this emerging sport including Audi, Virgin Racing, Panasonic and now Nissan.
  Last October, the Japanese car manufacturer said it would be setting up its own team for the fifth sea
  
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• Channel 4 launches first foreign language poster campaign

  22-05-2018 15:59
  Channel 4 has released a poster campaign in the Asian languages of Urdu and Mirpuri to promote the second series of its drama Ackley Bridge.
  It’s the first time the broadcaster has created a national outdoor campaign featuring a language that isn’t English.
  Two iterations of the posters feature the strapline ‘Divided We Stand’ translated into Urdu and Mirpuri – dialects that feature prominently in Ackley Bridge. Another is written in English.
  The two-week media plan
  
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• PHD to scoop HSBC's $400m global media account

  22-05-2018 15:53 via campaignlive.co.uk
  Omnicom's PHD has won HSBC's estimated $400m (£298m) global media planning and buying account.
  
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• Publicis London recruits quartet of strategy directors

  22-05-2018 15:52 via campaignlive.co.uk
  Publicis London has bolstered its strategy department with the recruitment of a quartet of senior hires from agencies including Ogilvy, The & Partnership and Mullen Lowe.
  
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• Movers and shakers: Publicis, Just Eat, Grey, Karmarama, Jaguar Land Rover, MC&C and more

  22-05-2018 15:52 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Kimberly-Clark names Giusy Buonfantino chief marketing officer

  22-05-2018 15:46
  Giuseppina Buonfantino is stepping into the top marketing role at Kimberly-Clark as she is appointed chief marketing officer.
  She takes over from Scott Usitalo, who has been in the role at the toiletries brand since 2016. 
  Buonfantino previously served as president of Kimberly-Clark's baby and child care business in North America, where she led innovation, manufacturing and marketing of brands including Huggies, Pull-Ups and GoodNites. She joined Kimberly-Clark in 2011 as vice president of
  
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• WPP's Blackett: opportunity for creative industries is to make people feel they belong post-Brexit

  22-05-2018 15:38 via campaignlive.co.uk
  Karen Blackett, UK country manager at WPP and chairwoman at MediaCom, has said the opportunity for the creative industries is to make people feel like they belong in a post-Brexit world.
  
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• UK Top Shazamed ads: BT and O2 soar into this week's chart

  22-05-2018 14:45
  BT with its ‘Moments’ ad, sampling Madness' 'It Must be Love' has taken fifth place in this week's The Drum's Shazam chart. The short clip transforms the London skyline with paper airplanes flown around various locations, helping people to be present for lifes most important moments.
  The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.
  Another new entry is O2 Pr
  
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• Channel 4 CEO laments its 'unacceptable' gender pay gap

  22-05-2018 14:44 via campaignlive.co.uk
  Alex Mahon, chief executive of Channel 4, has described the broadcaster's gender pay gap as "unacceptable'.
  
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• Adobe bolsters Experience Cloud with $1.68bn agreement to acquire Magento Commerce

  22-05-2018 14:31
  Adobe has announced it is to purchase Magento Commerce Cloud in a deal valued at $1.68bn in a transaction that will amount to its second significant transaction of 2018 following the closure of its Sayspring acquisition.
  Post the closure of the deal, Magento Commerce Cloud will be integrated into the Adobe Experience Cloud with the goal of delivering a single platform that serves both B2B and B2C brands.
  The newly acquired platform will bring together digital commerce, order manag
  
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• House of Fraser hunts new ad agency - but what will it need after its annus horribilis?

  22-05-2018 14:20
  House of Fraser has dropped its ad agency 18 Feet & Rising less than a month after it announced a round of store closures as part of its company voluntary arrangement (CVA) insolvency process. With its future hanging in the balance, the retailer’s next choice of agency will likely signify a commitment to either digital, brand, or both.
  When the news of House of Fraser’s CVA broke in early May, 18 Feet & Rising was confident its relationship with the retailer would survive uns
  
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• Susan G. Komen & the Ad Council launch campaign to educate black women about breast cancer risk

  22-05-2018 14:14
  Black women in the US are 40% more likely to die from breast cancer than white women, according to Cancer; Facts & Figures for African-Americans 2016-2018, American Cancer Society. To address the unacceptable disparity in breast cancer mortality rates, breast cancer organization Susan G. Komen and the Ad Council, have introduced ‘Know Your Girls,’ a national campaign to educate and inspire black women to understand their risk for breast cancer and take charge of their breast
  
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• US trade bodies move to restore voters' trust in online advertising with PoliticalAd icon

  22-05-2018 14:00
  Amid ongoing controversy over online political advertising, the Digital Advertising Alliance (DAA) has unveiled an initiative to improve transparency in the space, including a PoliticalAd icon aimed at helping voters better understand the provenance of such messaging.
  The initiative launched today (May 22), building upon the DAA's YourAdChoices program, with the PoliticalAd icon (see image below) hyperlinking to the political advertiser’s name, contact information, contribution or expendit
  
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• How brands can weave social media into the customer journey

  22-05-2018 13:35
  The post How brands can weave social media into the customer journey appeared first on Marketing Week.
  
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• IPA unveils 'dignity' code of practice to help agencies eradicate sexual harassment at work

  22-05-2018 12:29
  The Institute of Practitioners in Advertising (IPA) has published a code of best practice for member agencies around bullying and harassment. In it, it has emphasised the actions marketers need to take to eradicate inappropriate behaviour in the office – including "sexual banter" and the objectification of both women and men. 
  Coming on the back of the widespread #MeToo and #TimesUp equality movements, the Code of Conduct for Dignity at Work comprises a template po
  
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• Let's leave it to the droids to do the optimising. We'll do the dreaming

  22-05-2018 11:58 via campaignlive.co.uk
  Science fiction films and TV shows like Westworld have provoked a debate on the dangers of AI, but it poses no threat to the creativity of the human mind, argues M&C Saatchi chief strategy officer Raquel Chicourel.
  
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• Media360: how can the industry 'reimagine advertising'?

  22-05-2018 11:45 via campaignlive.co.uk
  Campaign's Media360 event in Brighton brought together many of the greatest minds across the media landscape last week.
  
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• Ad of the day: Apple puts some Seoul into iPhone X ads with Animoji Karaoke

  22-05-2018 11:07
  Apple has launched a special ad for its iPhone X phone in South Korea, using the Animoji Karaoke feature to add a kitsch look to a song by indie band Hyukoh.
  The ad will be debuted at Seoul Jazz Festival, after the band has performed, while those not attending will see the ad on TV, YouTube or via social channels.
   
   
  The fun animated video messaging feature Animoji is new to the most recent iPhone launches. Since the iPhone X launched, Apple has been releasing Animoji videos around va
  
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• Copywriters: are you running to fat?

  22-05-2018 10:31
  Muscles.
  They’re essential.
  For fitness, yes.
  But for copywriting, too.
  Writers need to stretch theirs.
  Otherwise we get lazy and fat.
  I don’t mean we literally get fat.
  But our writing starts piling on the pounds.
  Where once it was lithe,  now it is sluggish.
  Where once it fizzed with energy, now it merely slouches.
  Where once it persuaded people, now it sends them to sleep.
  This is often a big problem for older and more experienced writers.
  (And yes, I know that 'older' a
  
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• Car insurance consumers turn to social media to show their anger, says new report

  22-05-2018 10:19
  New research from analytics firm Brandwatch indicates that consumers turn to social media to vent their frustration when it comes to car insurance costs, renewal hikes and confusing policies.
  The research showed that while cost is a big driver of frustration, so too is the confusion around policies, with 33% find completing quotes confusing, 25% don’t understand why some insurance is cheaper and 21% get muddled about renewals.
  The full report looks further at the buying cycle and the trigg
  
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• House of Fraser calls ad review after splitting with 18 Feet & Rising

  22-05-2018 10:18 via campaignlive.co.uk
  House of Fraser has launched a review its £10m advertising account after splitting with incumbent 18 Feet & Rising.
  
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• How Noddle is helping millennials to get on the property ladder

  22-05-2018 10:06 via campaignlive.co.uk
  Noddle.co.uk, the credit report provider, is hosting a pop-up breakfast to help millennials improve their finances and increase their chances of owning a home.
  
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• British MPs want answers as Mark Zuckerberg visits Brussels for questioning

  22-05-2018 09:58
  British MPs snubbed by Facebook founder Mark Zuckerberg, who politely declined to answer their questions on the improper use of personal data, are having to resort to requesting that their Brussels counterparts perform the questioning for them with a live stream session having been organised for today (22 May.)
  Zuckerberg was ordered to volunteer evidence in the Cambridge Analytica case under pain of a formal summons the next time he enters the UK but opted to send chief technology officer Mike
  
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• Adland must call out 'dinosaur managers' in order to embrace flexible working

  22-05-2018 09:47 via campaignlive.co.uk
  The creative industries need to challenge stereotypes, set targets and call out bad behaviours and "dinosaur managers" if they are to embrace the opportunity afforded by flexible working.
  
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• Amex poised to review global media with 20-year incumbent Mindshare on alert

  22-05-2018 09:39 via campaignlive.co.uk
  American Express is poised to review its global media agency arrangements, putting 20-year incumbent Mindshare on alert.
  
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• Sassy Cidre to open floral-inspired pop-up

  22-05-2018 09:37 via campaignlive.co.uk
  French premium cider brand Sassy Cidre is staging a pop-up at the St Pancras Renaissance hotel in London.
  
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• Andy Warhol's Interview Magazine closes

  22-05-2018 09:34
  Arts and lifestyle bible, Interview magazine has published its final edition, ending a continuous run of art, music, fashion and entertainment news that first began in 1969 under the direction of founder Andy Warhol.
  Self-styled as the crystal ball of pop, Interview will simultaneously cease both web and print operations with immediate effect, after staff were informed at an emergency meeting that the company had been forced to file for Chapter 7 bankruptcy.
  News of the forced closure duly leake
  
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• Tanqueray No Ten to host series of gin and tea masterclasses

  22-05-2018 09:22 via campaignlive.co.uk
  Gin brand Tanqueray No Ten is showcasing how to flavour gin with a contemporary flash infusion technique at a series of masterclasses in London.
  
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• Huawei is the most respected brand in China, while Alibaba, Baidu and Tencent fail to make the top 10

  22-05-2018 09:19
  Huawei has been ranked the most reputable corporate local brand in China, while companies from the United States dominate the rankings for foreign brands.
  This is according to a new study jointly-conducted by Racepoint Global and Reputation Institute, which found that Huawei outperforms local and foreign counterparts including Apple in terms of transparency and open communication.
  “Respondents in the study perceived Huawei as “genuine for what it says and stands for,” “st
  
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• If only publishers followed the ASA's mantra

  22-05-2018 08:50
  There’s a sense premium publishers have lost the plot, piling ad on ad onto pages swimming in low-rent clickbait. For readers it’s an increasingly poor experience. We suggest publishers would do better to focus on gaining reader time and attention with quality content.
  At first glance it’s not immediately apparent that the Advertising Standards Authority mantra – ‘legal, honest, decent and truthful’ – is relevant to today’s premium publishing world
  
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• Creative Work of the Week APAC: Nike produces stunning and immersive campaign for basketball in China

  22-05-2018 08:25
  The winner of this week's creative work of the week in Asia Pacific is Nike, which  launched its ‘The Road to HBL’ campaign in China as part of the lead up to its High School Basketball League (Nike HBL)’s Greater China invitational finals.
  Fans will be able to experience the training regime, including team bonding, pep talks and match excitement from the point of view of a young player, creating their own personalised basketball diary and shareable team poster.
  
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