Marketing news

• Global media powers unite in donated ad buys in support of 30th annual Red Nose Day

  21-05-2018 21:46
  Over 35 media outlets have pledged their support for a televised Red Nose Day special, in support of ending global child poverty.
  Among the partners for the NBC-broadcasted show: AT&T Advertising & Analytics, BuzzFeed, DirecTV, Dish Media Sales, Entertainment Weekly, Facebook, Google, The Hollywood Reporter, Hulu, Meredith Digital Network, National Enquirer, NCM, New York magazine, OK!, Outfront Media, Pandora, People, Samsung Ads, Screenvision,t, SoundCloud, Spotify, TiVo, TV Guide, Var
  
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• Pepsi taps country star Dierks Bentley for ‘Generations’ campaign

  21-05-2018 21:02
  Country singer Dierks Bentley is serving as a spokesman for Pepsi Stuff, the brand’s once-popular loyalty program that’s making a comeback this year.
  The initiative is part of Pepsi’s ‘Generations’ campaign that kicked off during Super Bowl LII. Meant to stir up nostalgia, the brand’s Super Bowl spot featured Cindy Crawford, Britney Spears, Michael Jackson and other famous faces that have shilled for the brand over the years.
  Ahead of summer, the cola maker is
  
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• Getty Images to modernize stock photo hunting in deal with AI platform Cortex

  21-05-2018 20:22
  Getty Images has announced a partnership with AI platform Cortex, to create a solution for creatives that recommends the best Getty Images content for social media campaigns.
  The program launched last month and has allowed creatives to better scour the database’s 80m still images and illustrations. This has been possible through the AI’s analysis, which has already allowed over 33,000 brands to predict what color schemes, imagery, and keywords perform best on social media.
  Cortex cur
  
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• Overlooked inventors honored in animation celebrating National Inventors Month

  21-05-2018 19:59
  Chemical company Chemours is bringing a bit more notoriety to some of the world's great inventors who don't have names like Morse and Edison.
  Since the beginning of time, there have been thousands of inventions and inventors that haven’t gotten their due and left out of the history books – inventors who have invented things we use every day, though we never knew their names. With a new campaign for National Inventors Month, Chemours is celebrating the overlooked inventors.
  
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• Remembering the work of Bill Gold, the designer of some of Hollywood’s greatest posters

  21-05-2018 18:28
  Creatives from the advertising world reflect on the legacy of Bill Gold, the man behind many of Hollywood’s most iconic poster designs, who died yesterday (20 May) at the age of 97. 
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  Peter Robertson, creative director, Mother
  Favourite Gold poster: A Clockwork Orange
  When you think of your favourite movie the first thing you think of is the poster – and chances are that poster was designed by Bill Gold – what a legend.
  Bill’s favourite phras
  
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• Remembering the work of Bill Gold, one of Hollywood’s greatest poster designers

  21-05-2018 18:28
  Creatives from the advertising world reflect on the legacy of Bill Gold, the man behind many of Hollywood’s most iconic poster designs, who died yesterday (20 May) at the age of 97. 
  Loading...
  Peter Robertson, creative director, Mother
  Favourite Gold poster: A Clockwork Orange
  When you think of your favourite movie the first thing you think of is the poster – and chances are that poster was designed by Bill Gold – what a legend.
  Bill’s favourite phras
  
  Read more

• Brands in non-EU countries should adopt GDPR rules, study finds

  21-05-2018 18:08 via campaignlive.com
  Publishers are being too slow to adopt consent management platforms, which will cause growing pains for programmatic advertising when the new regulation comes into force.
  
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• Jordan brand recreates 'Wings' poster featuring WNBA's Maya Moore

  21-05-2018 18:01
  Michael Jordan's class​ic​ 'Wings' ​poster was on nearly every basketball fan's wall in the late 80s, and it remains one of the most iconic sports images. Remaking that image with a different player deserves respect, and that's easy to come by with WNBA star Maya Moore.
  The Minnesota Lynx champion is arguably one of the best to play the sport, and a highlight reel accompanies the uncovering of the image. The ​60-second ​Jordan Brand spot from Wieden+K
  
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• Confused.com appoints chief marketing officer after Paul Troy exits

  21-05-2018 17:58
  Confused.com has hired Sam Day as its chief marketing officer, replacing Paul Troy who left earlier this year. 
  Day comes to the company after five-years as director of customer acquisition at insurance firm, RAC. He also brings with him experience from AA, Microsoft and HSBC.
  At Confused.com he will now be tasked with managing brand, acquisition, retention and profit, reporting into chief executive Louise O’Shea.
  He replaces Troy who, after joining in 2015, claime
  
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• VaynerMedia names McCann studio exec Aaron Kovan its first chief production officer

  21-05-2018 17:18
  VaynerMedia has announced the hiring of Aaron Kovan, former executive vice president and head of integrated production at McCann Worldgroup, as its first-ever chief production officer.
  Kovan left his post after four years in charge of McCann’s m:united production practice, and had spent time in production roles at GSD&M and Crispin Porter and Bogusky. As VaynerMedia’s chief production officer, Aaron has oversight over production there, as well as its studio, VaynerProduction
  
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• Just Eat’s Barnaby Dawe steps down as CMO

  21-05-2018 16:24
  Barnaby Dawe, Just Eat’s global CMO, is leaving the takeaway company after three years, during which time he is credited with “transforming” the brand and its approach to marketing.
  Dawe joined Just Eat in 2015, and one of his first jobs was to oversee a rebrand, which helped the business expand into different “food occasions” and convince consumers to think about getting a take-away at times other than dinner.
  He was also responsible for signing a multi-year s
  
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• Campaign Diary Extra: from Sorrell to Dags, adland and media stars out in force for Royal Wedding

  21-05-2018 16:11 via campaignlive.co.uk
  It may have been a Royal Wedding, but like any good party there was a smattering of you-know-whos from the pantheon of UK advertising and media heroes.
  
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• Ad effectiveness, data protection, customer service: 5 killer stats to start your week

  21-05-2018 15:50
  1. €1tn of European retail sales to be digitally impacted by 2021
  More than half (55%) of European retail sales – worth about €1tn (£875bn) – will either take place online or be digitally-influenced offline sales by 2021.
  Consumers’ use of mobile and tablet devices to purchase goods is driving this change.
  Smartphones and tablets are expected to influence €620bn (£525bn) of retail sales in 2022, up from €306bn (£268bn) in 2017. This will ac
  
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• The Muppets create marketing mayhem around Barclaycard Entertainment

  21-05-2018 15:40
  Barclaycard has enlisted The Muppets to shout about the financial brand's unique entertainment perks.
  The work, featuring Sgt. Floyd Pepper, Animal, Kermit the Frog, Miss Piggy, Fozzie Bear and the Great Gonzo introduces the benefits of being a Barclaycard card holder, primarily ticket offers and perks for over 3,500 live events a year.
  Alex Naylor, UK managing director at Barclaycard, said: "With the experience economy booming, there is no better time to help customers get m
  
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• Carabao trolls Southern Rail with commuter helicopter from Brighton to London

  21-05-2018 15:39 via campaignlive.co.uk
  Energy drink brand Carabao will this week offer select commuters a journey to work worthy of the Wolf of Wall Street when it flies a helicopter from Brighton to London for three days this week.
  
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• Driving systemic change requires bold action

  21-05-2018 15:31 via campaignlive.com
  Measurement is a game changer, says HP's global chief marketing and communication officer.
  
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• IPA publishes code of best practice in wake of #MeToo and Top 5 emails

  21-05-2018 15:15 via campaignlive.co.uk
  The IPA has today published its Code of Practice on Dignity at Work a set of principles on anti-harassment and bullying, designed to ensure all members adopt the highest possible level of best practice.
  
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• Social media: should we really be questioning its value for brands?

  21-05-2018 14:59
  In light of the recent decision by Wetherspoons to delete their social media accounts, the true value of time and resources spent on social is up for debate – but should it be?
  Most organisations believe social media has a role to play in their marketing communications, but, equally, most would struggle to explain exactly what that role is. There’s little doubt that social media takes up a significant amount of consumer time and attention but without understanding the influence and q
  
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• The end of the (ad agency) world as we know it?

  21-05-2018 14:36
  As the advertising and media sector adjusts to a landscape without Sir Martin Sorrell as the face of WPP, speculation turns to both the future of the world’s biggest media agency and the repercussions of the ad mogul’s resignation on the wider industry. Pivotal to these discussions is whether the constituent agencies themselves are also outdated. 
  But even before the announcement of Sorrell’s departure, the fluctuating fortunes of these organisations have been well documen
  
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• Ad of the Day: Uber shows how mobiles distract drivers - by having a goalkeeper use his

  21-05-2018 14:24
  Uber Brazil distracted an active goalkeeper with a mobile phone as a means of raising awareness around dangerous driving.
  The stunt from creative shop Tech ran during a clash between Brazilian sides Atletico Paranaense and Atlético Mineiro. Goalkeeper Aderbar dos Santos Neto surprised fans by pulling out his phone and got disctracted before the match, alerting fans and the Brazillian press.
  One day later, after the man-between-the-sticks was criticised, the group
  
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• Emotion-reading AI company used by Cola-Cola and Mars raises £12m in funding

  21-05-2018 14:22 via campaignlive.co.uk
  Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their marketing, has raised $16.2m (£12m) in funding.
  
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• Chambord seeks creative shop to mastermind multi-channel campaign

  21-05-2018 14:03 via campaignlive.co.uk
  Chambord, the French black raspberry liqueur brand, has launched a review of its creative account ahead of an upcoming through-the-line advertising campaign.
  
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• Virgin wants to ‘raise the bar’ with group-wide review of creative output

  21-05-2018 13:50
  Virgin is embarking on a group-wide review of its advertising output to “raise the creative bar” across over 60 of its different brands. This doesn’t mean agencies will face the chop, but they will be under a microscope as brand director Lisa Thomas looks at how the company will “push its creative voice” over the coming years.
  The news comes a little over two years after Thomas moved from agency side to the top marketing job at Virgin. She’s already overh
  
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• The Drum @ Cannes Lions 2018: Le Drum Arms pub, a luxury yacht, lots of talks & big reveals

  21-05-2018 13:18
  The Drum returns to Cannes Lions International Festival of Creativity to bring you content, connections and conversations. From uncovering the paradox of purpose, to understanding the impact of new technologies, to looking into the future of creativity and indeed industries like TV and adtech, our series of stimulating debates will bring together compelling speakers and ideas. And one very special guest – due to be revealed shortly.
  Join us on a board the FCB yacht, to chat with brands and
  
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• The Drum @ Cannes Lions 2018: Drum Arms pub, a luxury yacht, lots of talks & big reveals

  21-05-2018 13:18
  The Drum returns to Cannes Lions International Festival of Creativity to bring you content, connections and conversations. From uncovering the paradox of purpose, to understanding the impact of new technologies, to looking into the future of creativity and indeed industries like TV and adtech, our series of stimulating debates will bring together compelling speakers and ideas. And one very special guest – due to be revealed shortly.
  Join us on a board the FCB yacht, to chat with brands and
  
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• Just Eat CMO Barnaby Dawe leaves after three years

  21-05-2018 13:13
  Just Eat's global chief marketing officer has left the company after three years at the helm.
  Barnaby Dawe most notably led Just Eat's rebrand in a bid to bolster its global reach and its connection with consumers. In the background the company has been experimenting with new tech like augmented reality, voice, chatbots and prime-time sponsorships like The X Factor. 
  A Just Eat spokesperson confirmed the move: "We can confirm that Barnaby Dawe has decided to st
  
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• The Drum @Cannes Lions 2018: Le DrumArms pub, a luxury yacht, lots of talks & big reveals

  21-05-2018 12:54
  The Drum returns to Cannes Lions International Festival of Creativity to bring you content, connections and conversations. From uncovering the paradox of purpose, to understanding the impact of new technologies, to looking into the future of creativity and indeed industries like TV and adtech, our series of stimulating debates will bring together compelling speakers and ideas. And one very special guest – due to be revealed shortly.
  Join us on a board the FCB yacht, to chat with brands and
  
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• Creative Works EMEA featuring Buzzman, AMV BBDO, 4Creative, TBWA\Helsinki and more

  21-05-2018 12:25
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• Kia Motors gives Peter Pan a future-focused update

  21-05-2018 12:21
  Kia Motors has given Peter Pan a future-focused update in a short online film to showcase the brand’s vision and new technologies.
  The film, which is called Peter Returns, provides a glimpse of the new technologies currently being developed by Kia. It is part of a global campaign under the brand’s new ‘Boundless for All’ positioning.
  The three-minute film is set in a future version of Neverland and follows Peter, Wendy and Tinkerbell as they rush to save the world from Ca
  
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• Google Assistant's lead engineer to speak at Campaign Tech Awards

  21-05-2018 11:44 via campaignlive.co.uk
  Campaign Tech Awards is proud to announce that the night's keynote speaker will be Behshad Behzadi, a distinguished engineer with Google and leader of the team focused on Google Assistant.
  
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• 'Diversity isn't about sticking a woman of colour on a panel or committee'

  21-05-2018 11:36 via campaignlive.co.uk
  Film director Gurinder Chadha has urged the creative industries to make space for more authentic and honest voices and experiences to be heard in film.
  
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• Facebook and YouTube labelled 'high' risk for sex, violence and suicide by the NSPCC

  21-05-2018 11:25
  Facebook and YouTube have been singled out for the ignominious title as the worst offenders for propagating sex, violence and suicide to children in a league table compiled by the NSPCC – matched only by the excesses found within the videogame Grand Theft Auto.
  The children’s charity singled out the digital channels as chief culprits when it comes to exposing under-age internet users to inappropriate content such as bullying and trolling, prompting it to slap both firms dow
  
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• Powerball invites Australians to play by their own rules in new campaign

  21-05-2018 10:58
  Powerball is urging Australians to play by their own rules in a new campaign for the lottery.
  The brand campaign, which was created by Y&R Brisbane, sees people enjoying a Great Gatsby-style party, ‘The Power Ball’, where anything goes. The party-goers are all Powerball winners from different walks of life who are celebrating their win in unique ways.  
  The ad aims to showcase how winning the lottery can change a person’s life and allow them to follow their dreams
  
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• GoCompare addresses staff imbalance with all-female shortlists and anonymised CVs

  21-05-2018 10:39
  Price comparison portal GoCompare is taking a stand in efforts to attain gender parity through a suite of measures designed to bring in more female staff; including all-female shortlists, anonymised CV’s and the introduction of software capable of identifying job advert bias.
  GoCompare is currently recruiting for the post of chief marketing officer for which it has instructed recruiters to compile a female-only shortlist to guarantee a woman fills the role.
  In tandem with this, the website
  
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• Just Eat's Barnaby Dawe departs as CMO

  21-05-2018 10:36 via campaignlive.co.uk
  Just Eat's global chief marketing officer Barnaby Dawe is leaving the company as part of a restructure of the business that will see the creation of a new chief customer officer role.
  
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• Seth Godin on responsible news output, measuring empathy and content marketing

  21-05-2018 10:16
  Author and teacher of the marketing community, Seth Godin recently agreed to take questions from readers of The Drum to help them with their marketing needs and conundrums. Here are a few of the questions that were selected, and his responses. 
  Paul Fabretti, comms director, Microsoft
  'To what extent can, or should, social platforms be regulated with respect to the distribution of need. With Facebook's size significantly impacting the distribution of news, and Twitter so
  
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• Australian Government proposes digital levy on giants like Google, Facebook and Uber

  21-05-2018 10:15
  An Australian Government plan to introduce a digital levy on global digital companies including Google, Facebook and Uber is gaining support from senators.
  The digital economy tax proposal would reportedly operate like a sales tax, with digital companies to pay a “GST-style levy” on advertising. The levy could see brands and advertisers charged more to cover the increased tax costs.
  Australian senators have expressed support for the proposed digital levy and agreed to support the fed
  
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• STV technology chief joins broadcaster exodus

  21-05-2018 10:09
  STV’s chief technology and platforms officer Alistair Brown has given notice of his intention to quit at the end of June, joining STV productions chief Alan Clements and former CEO Rob Woodward (subsequently replaced by Simon Pitts) in heading for the exit door in recent times. 
  Brown’s departure was prompted by the formation of a new digital business, a juncture which persuaded Brown to leave rather than put his name in the hat for a new role of managing director. This followed
  
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• Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media

  21-05-2018 09:37 via campaignlive.co.uk
  Denstu Aegis Network boss Jerry Buhlmann has admitted that Accenture and Deloitte "are having an impact" on the ad industry - but not in media planning and buying.
  
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• Facebook chief Mark Zuckerberg agrees to ‘fireside chat’ at VivaTech

  21-05-2018 09:37
  Publicis Groupe has succeeded where the House of Commons failed by securing an audience with Facebook founder Mark Zuckerberg in Paris this Thursday at Viva Technology.
  Zuckerberg will be grilled by Publicis chairman Maurice Levy during a ‘fireside chat’ at the gathering, fresh from having attended president Macron’s Tech for Good summit at E’lysee Palace the day before - part of a charm offensive to lure more tech professionals to France.
  Up for discussion will be a rang
  
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• Brand safety for sustainable societies: the end goal

  21-05-2018 09:21
  Concerns marketers hold over the reputational risks to their brands in digital media and the challenges societies face as people use digital platforms for criminal and disruptive behaviours are two sides of the same coin. Being brand safe should mean much more than delivering ads in contextually brand-safe, viewable and fraud-free environments. The way a company advertises its brands is increasingly considered a reflection of company values. This is why brand safety should be part of the broader
  
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• Fever-Tree and Caorunn to stage immersive experiences at gin festival

  21-05-2018 08:53 via campaignlive.co.uk
  Fever-Tree is staging its Gin School and Caorunn is creating a Highland-themed space at this year's Junipalooza, a celebration of gin.
  
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• Forrester CMO explains how CMOs should approach GDPR and evolve their roles

  21-05-2018 08:49
  As the deadline for GDPR looms, chief marketing officers (CMOs) should assume that GDPR and any other regulations that will be introduced in the future, will become the global law of the land.
  While the headline issues are centered on data privacy currently after the Facebook-Cambridge Analytica scandal, the ‘big fish’ under the water is data governance, which is extraordinarily technical, hard, and sometimes downright political, according to Victor Milligan, chief marketing off
  
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• Volvo, Amazon, Samsung: Everything that matters this morning

  21-05-2018 08:45
  Volvo first car company in UK to offer test drives through Amazon Prime
  A collaboration between Amazon and Volvo means motorists in the UK can now book test drives through Amazon’s delivery service for the first time.
  The Prime Now test drive initiative, which will run for a limited time, allows customers to book a time that works for them, with the car delivered to their home or workplace by a trained expert.
  If the customer is interested in purchasing the car following the test drive, th
  
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• Sky, Sainsburys, M&S: Everything that matters this morning: Everything that matters this morning

  21-05-2018 08:45
  Government makes way for Comcasts takeover bid of Sky
  American company Comcast is unlikely to face a regulatory review of its £22bn takeover bid for Sky — removing a huge hurdle in the group’s plan to acquire the media group.
  Culture Secretary Matt Hancock says he is “not minded” to refer the bid to the media regulator Competition and Markets Authority (CMA). Hancock says he did not believe that the proposed merger raised any public interest concerns “which wo
  
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• Sky, Sainsbury’s, M&S: Everything that matters this morning: Everything that matters this morning

  21-05-2018 08:45
  Government paves way for Comcast’s Sky takeover bid
  American company Comcast is unlikely to face a regulatory review of its £22bn takeover bid for Sky — removing a huge hurdle in the group’s plan to acquire the media group.
  Culture Secretary Matt Hancock says he is “not minded” to refer the bid to the Competition and Markets Authority (CMA). Hancock says he did not believe the proposed merger raises any public interest concerns “which would meet the thre
  
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• Sainsbury’s, Britvic, Nestle: Everything that matters this morning

  21-05-2018 08:45
  Sainsbury’s won’t back down over pay disputeSainsbury’s won’t back down over a pay dispute which could reportedly see workers out of pocket more £3,000 a year.
  Reports suggest some of the chain’s 13,000 staff will be affected if the company’s wage restructure goes ahead.
  It is understood Sainsbury’s could face legal action from the union ‘Unite’ after it reportedly announced it would go ahead with plans to slash paid breaks, annual bon
  
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• Sainsbury’s, Britvic, Nestlé: Everything that matters this morning

  21-05-2018 08:45
  Sainsbury’s won’t back down over pay dispute
  Sainsbury’s won’t back down over a pay dispute which could see workers out of pocket by £400 a year.
  Reports suggest some of the chain’s 13,000 staff will be affected if the company’s wage restructure goes ahead.
  Sainsbury’s has invested £110m in pay-rises for 93% of its 130,000 shop workers, resulting in a pay increase of 9.3%.
  But Sainsbury’s could face legal action from the union &lsq
  
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• Ryanair, Marks & Spencer, Coop: Everything that matters this morning

  21-05-2018 08:45
  Ryanair profits surge 10% despite turbulent year
  Ryanair profits rose by 10% to €1.45bn in the full year to 31 March 2018, despite the budget airline experiencing one of its most turbulent years to date.
  Revenue rose by 8% to €7.151bn as the number of passengers swelled by 9% to 130 million, helping Ryanair reach 95% capacity. The growth in revenue comes even after the airline reduced fares by 3%, to an average cost of €39.40.
  In a statement CEO Michael O’Leary described the
  
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• Ryanair, Marks & Spencer, Co-op: Everything that matters this morning

  21-05-2018 08:45
  Ryanair profits surge 10% despite turbulent year
  Ryanair profits rose by 10% to €1.45bn in the full year to 31 March 2018, despite the budget airline experiencing one of its most turbulent years to date.
  Revenue rose by 8% to €7.151bn as the number of passengers swelled by 9% to 130 million, helping Ryanair reach 95% capacity. The growth in revenue comes even after the airline reduced fares by 3%, to an average cost of €39.40.
  In a statement CEO Michael O’Leary described the
  
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