Marketing news

• UK government to work with advertising companies to create new laws to tackle online abuse

  19-05-2018 23:12
  UK government will join forces with charities, industries and public to create new laws to strengthen the internet safety in the country.
  The new laws will aim to tackle a range of both legal and illegal harms, from cyberbullying to online child sexual exploitation.
  The government will also work with regulators, platforms and advertising companies to oversee advertising of tradition media and prevent companies from targeting unsuitable advertisements at children both offline and online.
  In
  
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• The BBC's operatic, embroidered World Cup 2018 film: how it was made

  19-05-2018 19:30
  The BBC’s World Cup trailer is an operatic montage of historic and memorable events from football’s biggest tournament, all of which were painstakingly embroidered frame by frame and photographed into a 60-second trailer. The BBC Creative duo behind the spot explained how their idea came to life in The Drum’s latest Anatomy of an Ad.
  Xander Hart and Edward Usher brainstormed ‘History Will Be Made’ off the back of a brief calling for a trailer to capture the global,
  
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• City of Edinburgh Council bans advertising boards to improve pedestrian safety

  19-05-2018 04:39
  City of Edinburgh council has unanimously taken a decision to ban from streets across the city, all the temporary on-street advertising structures, including advertising boards (also known as ‘A’ Boards).
  The decision aims to improve pedestrian safety and accessibility, particularly for those with disabilities such as sight impairments and mobility difficulties.
  According to a survey carried out by Royal National Institute of Blind People (RNIB), a third of blind and partially sighte
  
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