Marketing news

• FCB is sending senior copywriter Sarah Latz and her toddler to Cannes this year

  17-05-2018 23:31
  For the second year in a row, FCB is sending young agency talent to Cannes to cover the week-long festival and post about it on social.
  This year, the agency is sending FCB Chicago senior copywriter Sarah Latz along with her two-year-old son Henry. According to FCB, she’ll be the agency’s first-ever ‘Working Parent Cannes Correspondent,’ tasked with covering a range of culture and inclusion topics facing the advertising industry.
  FCB is also sending Yenani Madikwa, who wo
  
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• VML and Nimbletank take home top accolades at The Drum MOMA's 2018

  17-05-2018 23:30
  VML and Nimbletank have swept up the top honours at The Drum Marketing on Mobile Awards (MOMA) 2018.
  Along with winning the Best use of Social Media on Mobile and Most Innovative Use of Mobile, VML has scooped up the Grand Prix for it's work with McDonald's Australia. 
  Snaplications is an instant job application app which allowed young people seeking their first jobs to apply to McDonald's, with just their personality. No CV's or covering letters required. 
  Video of McDo
  
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• Turner wants to ‘retire’ Nielsen model, champions OpenAP format in fan-focused upfront

  17-05-2018 23:24
  Turner president David Levy told the audience at yesterday’s Upfront that it is time to retire the Nielsen model.
  The upfront showcased Turner’s commitment to an ‘omnichannel’ approach to its content, which expands from the linear TV experience to create an integrated hub of experiences through multiple platforms, each solution specifically tailored to the source material. Examples of the omnichannel at work: a podcast, pop-up costume exhibit and immersive web experience
  
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• HPE tames the IT monster with global digital campaign

  17-05-2018 22:58
  Hewlett Packard Enterprises (HPE) sees that IT issues can be a monster, both metaphorically and literally, in a new campaign called 'Tame I.T.'
  The campaign, by Publicis North America, is made to stand out in the tech category with a relatable message for IT customers.
  HPE explained that modern IT environments can be complex and difficult to manage. Legacy systems, constant workarounds and third-party solutions can grow out of control. For IT customers, it can feel like a “monste
  
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• Cupid and privacy concerns; Facebook's F8 updates hit the bullseye

  17-05-2018 22:29
  The surprise news of Facebook's F8 conference at the start of this month was that its next tech development will be in dating. While certainly an ambitious move, taking on the likes of eHarmony and Match.com, let’s not forget its innate strengths in this area.
  Relationship status has long been a core part of the user profile on Facebook. The platform's own figures show that 200 million of us have listed our status as single. GlobalWebIndex's data confirms that the total singleton audience
  
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• Have you cracked the Deadpool Easter egg code?

  17-05-2018 20:51 via campaignlive.com
  Trolli and Periscope's marketing ploy is the gift that keeps on giving.
  
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• Parse.ly bites: What do your readers want?

  17-05-2018 20:14
  Welcome to Parse.ly Bites, a regular series created in partnership with online analytics platform Parse.ly, to help media companies to understand how to better engage and build their audiences. The first entry in the series looked at the continued importance of the homepage. Today, we’re digging into the minds of your readers.
  Flipboard had a great 2017, seeing a 300% boost in views of content on its mobile app last year. That amount of success placed it on a list of five platforms that Pa
  
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• Palms Casino Resort destroys the old and celebrates the new in renovation campaign

  17-05-2018 19:00
  The Palms Casino Resort is taking a crowbar and chainsaw to the past and is paving the way for a new, sparkling renovation in Las Vegas.
  To celebrate, the resort is launching 'From Dust to Gold', an original marketing campaign designed to embrace the demolition of the property’s storied past, and usher in a collection of new venues opening and to build anticipation for the progress unfolding every day.
  In a city that’s constantly reshaping itself, the multifaceted Palms campaign puts
  
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• Creative Director's Choice: Wongdoody's Pam Fujimoto on the evolution of Ikea’s 'Where Life Happens' campaign

  17-05-2018 18:48
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.
  This week, Pam Fujimoto, executive creative director at Wongdoody, and co-founder of in-house consultancy, June Cleaver is Dead, talks about the evolution of the popular global campaign from Ikea, ‘Where Life Happens.’
  Show me entity :: 20165
  I’ve really been liki
  
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• Samsung again takes on Apple in latest campaign for Galaxy S9 phones to show off speed

  17-05-2018 18:26
  Last year, Samsung showed how, over a decade, an iPhone user was really longing for a Galaxy phone in the spot, ‘Growing Up.’ Now, Samsung is building upon the success of that campaign with a new spot, ‘Moving On,’ that again attacks its rival by showing what it sees as superior features, including speed.
  Gearing up for the summer travel season, Samsung asks travelers if their phone is ready for their various trips. In the instance of the woman in the ad, her iPhone prese
  
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• Samsung again takes on Apple in latest campaign for Galaxy 9 phones to show off speed

  17-05-2018 18:26
  Last year, Samsung showed how, over a decade, an iPhone user was really longing for a Galaxy phone in the spot, ‘Growing Up.’ Now, Samsung is building upon the success of that campaign with a new spot, ‘Moving On,’ that again attacks its rival by showing what it sees as superior features, including speed.
  Gearing up for the summer travel season, Samsung asks travelers if their phone is ready for their various trips. In the instance of the woman in the ad, her iPhone prese
  
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• How to direct a cow and a Cornish language script, by Kelly's Ice Cream's creative team

  17-05-2018 18:23
  Kelly’s of Cornwall has released its second ad spoken entirely in the Cornish language – a challenge only compounded this time by an unpredictable seaside location and the starring appearance of a cow.
  The ice cream brand released its first Cornish-language ad in 2016, which was followed on by an educational language campaign fronted by Dawn French this year. The idiosyncratic format has been a success for Kelly’s in a market where it battles with global conglomerates with
  
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• Not hype, not magic: What human-focused AI really means for customer engagement

  17-05-2018 18:09
  The concept of artificial intelligence (AI) has been with us for a long, long time. It has appeared in ancient myths and spilled into popular culture, from Metropolis to Her. Over the past decade, AI has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences.
  In the popular imagination, AI tends to be depicted as a killer robot or comput
  
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• Fragile retail budgets: agencies please handle with care

  17-05-2018 17:47
  The ONS Retail Report told that retail sales fell in the first quarter as a result of the poor weather keeping many shoppers indoors. That slump on top of a difficult Christmas for many is starting to show – recently we're had the loss of staple brands like Toys R Us, and there are big names like Carpetright and Mothercare teetering on the edge. It feels like the 'death of the high street' omens are coming to fruition.
  However, it's not all bad news, March's snow actually helped boost onli
  
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• Ovo Energy: Gender neutral sports sponsorship is a ‘no brainer’

  17-05-2018 17:36
  Ovo Energy has extended its positive change mantra to its sport sponsorship.Ovo Energy’s decision to take a gender neutral approach to sports sponsorship was not a calculated move intended to generate headlines. Far from it, says CEO Chris Houghton, who describes the company’s desire to address the gender pay gap in cycling as a “no brainer”.
  He explains that raising the prize fund for female cyclists taking part in the Women’s Tour (13-17 June) from €35,000 (
  
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• Bumble seeks online dating collaboration with Facebook

  17-05-2018 17:28 via campaignlive.com
  A Q&A with Bumble's VP of marketing Chelsea Cain Maclin.
  
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• YouTube launches its own music streaming service

  17-05-2018 17:27
  YouTube is entering the crowded music streaming market with its own subscription service set to launch later this month.
  Aptly named YouTube Music, the platform will offer listeners two options, following by example of it's soon to be competitors, including an ad-supported, free version or an ad-free experience costing $9.99 per month.
  According to the Google-owned company, the service will include “official songs, albums, thousands of playlists and artist radio, plus YouTube’s treme
  
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• Reviving TV's familiar faces: the marketing behind old favorites like Trading Spaces & Roseanne

  17-05-2018 17:00
  Roseanne, Will & Grace and Full House were some of the biggest hits of the '90s...and are now some of TV's biggest shows today. Old is new again, or so it seems.
  In the current TV landscape, the tried-and-true reboot is officially having its moment in the spotlight, with each network laying claim to revivals of long-lost shows that once brought them ratings galore.
  ABC is riding high on the return of Roseanne, while CBS is preparing to bring back Murphy Brown this fall. NBC just wrapped up t
  
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• Medialink's Manning: ad industry has gone too far down the 'maths route'

  17-05-2018 16:54 via campaignlive.co.uk
  In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to people, not machines, Medialink's senior vice-president, Nick Manning warned at Media360.
  
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• How brands are tackling the stigma of mental health

  17-05-2018 16:08
  To mark Mental Health Awareness Week (14-20 May) Marketing Week has been exploring what brands are doing to remove the stigma surrounding mental health and support healthier conversations for adults and children.
  This could not be a better time for mental health to rise up the social agenda given suicide is the single biggest killer of men under 45. Issues around depression and anxiety affecting adults often start much younger, with half of all mental health problems manifesting themselves by th
  
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• Signal appoints new outreach manager to boost SEO offering

  17-05-2018 15:45
  Full-service digital and CRM agency Signal has appointed Lauren Cormack as outreach manager, where she will be working to develop Signal’s SEO service.
  The newly created role will see Cormack, previously marketing manager for The Innis & Gunn Brewing Company, report directly to Signal’s head of media technology, Andrew Girdwood.
  Commenting on the appointment, Girdwood said: “We’re delighted to have Lauren join the team. She’s an experienced marketer who wil
  
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• Sign up to our webinar on the key to achieving smarter programmatic marketing

  17-05-2018 15:35
  Programmatic is an essential and powerful component of any marketing budget. However, it often involves many layers of technology that can lead to an opaque ecosystem and thus wasted ad budgets and time. In order to combat this lack of transparency, advertisers have developed multiple approaches to their programmatic buying. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there is a spectrum of ways advertisers are takin
  
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• Agencies face 'meteor-meets-dinosaur' moment, TfL's Macleod warns

  17-05-2018 15:28 via campaignlive.co.uk
  Panellists at Media360 were divided on the future of agencies with some questioning their need to exist at all, but all agreed that change is necessary.
  
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• One-word answers with BT's Zaid Al-Qassab

  17-05-2018 14:40 via campaignlive.co.uk
  The telco chief brand and marketing officer takes his pick between UEFA Champions League football and Netflix sci-fi sensation Stranger Things.
  
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• Ocado signs US deal, Amstel champions male friendship: International round-up

  17-05-2018 14:33
  Ocado’s shares jump after Kroger signing
  Ocado’s shares jumped more than 40% after it signed an exclusive deal with US grocery giant Kroger.
  As part of the deal, Kroger will use Ocado’s technology for grocery and other food distribution activities in the US. In exchange Kroger will pay an undisclosed monthly fee for exclusivity and consultancy, which will offset the total cost of the deal.
  Kroger is also buying a 5% stake in Ocado for £18m.
  The deal will see Kroger m
  
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• BT adds 'magic' touch with new 'Be there' ads

  17-05-2018 14:15 via campaignlive.co.uk
  BT has launched a new campaign aiming to inject a greater sense of "magic" into its "Be there" unified brand platform.
  
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• See and feel your Dominican beach before you travel, thanks to a sandy brochure

  17-05-2018 14:05
  In order for tourists to experience all the beautiful and varied beaches of the Dominican Republic, McCann Santo Domingo worked with a travel agency to craft a color sheet – complete with actual sand from each beach – so travelers can see and feel the variety available to them.
  Tourism is the main source of income for the Dominican Republic, and while the country saw more than 5.5 million tourists in 2017, the majority of them flocked to the same three destinations: Punta Cana, B&aac
  
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• This Morning Live returns with increased content and 'exclusive' experiences

  17-05-2018 14:03 via campaignlive.co.uk
  This Morning Live is taking place for the second year running, bringing the ITV daytime show to life through brand experiences, workshops and meet and greet opportunities.
  
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• Inside JWT's plan to address its 'terrible' gender pay gap & 'boys' club' reputation

  17-05-2018 13:58
  After disclosing an eye-watering median gender pay gap of 44.7%, J Walter Thompson London has accelerated plans to readdress both the salary disparity and its reputation as a “Knightsbridge boys’ club” through a programme dubbed ‘Don’t tell me, show me’.
  Yesterday (16 May) saw creatives from the agency made a very public apology for the figures, which were the worst of all WPP’s agencies. Its mean and median gender pay gaps were reported as 38.8% and 44.
  
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• Ad industry will be dominated by 'cagencies', Accenture Interactive chief predicts

  17-05-2018 13:55 via campaignlive.co.uk
  The advertising industry will see the rise of so-called "cagencies", Accenture Interactive's European chief believes, as traditional ad agencies and consultancies converge and compete for business.
  
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• McDonald's: data is needed to fuel the symbiosis of long- and short-term branding

  17-05-2018 13:24 via campaignlive.co.uk
  McDonald's regards both short- and long-term branding as equally valuable to the brand but finding the right balance has been a long journey, the brand's vice-president of marketing and food development told Media360.
  
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• How agencies can improve their Twitter presence

  17-05-2018 13:20
  Let's be honest, the average agency Twitter page is pale and stale. More often than not, the timelines lack colour and creativity and the copy just doesn’t hit the right note, leaving a lot to be desired.  
  With ever-increasing competition in the agency market, it’s important that you utilise all touchpoints to build your brand and create an outstanding impression.  
  We’ve trawled through many an agency Twitter, noting what we love and admire from the best o
  
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• ITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban plan

  17-05-2018 13:08 via campaignlive.co.uk
  ITV's chief executive Carolyn McCall has criticised a possible ban on advertising foods high in fat, salt and sugar on TV before the 9pm watershed - but said commercial broadcasters must prove they are "allies" in the fight against obesity.
  
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• De Bonis quits Havas London for Accenture role

  17-05-2018 12:39 via campaignlive.co.uk
  Lisa De Bonis, the executive digital director at Havas London, has quit the agency to join Accenture.
  
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• Pizza Hut Delivery appoint Navigate to manage digital channels

  17-05-2018 12:36
  Pizza Hut Delivery has appointed Navigate Digital to manage its strategic planning and buying across all digital channels in the UK.
  The account, which moves from Starcom Worldwide, will see the agency develop a ‘digital first’ performance-led strategy focusing primarily on social media, paid search and affiliate marketing. The strategy consolidates on the increasing use of digital media used by customers to research and order fast food. 
  Beverley D’Cruz Pizza Hut Delivery
  
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• Deutsche Telekom, GSK and O2 agree: to resolve trust, paying media agencies as a percentage of spend has to stop

  17-05-2018 12:15
  Deutsche Telekom no longer pays its media suppliers as a percentage of its ad spend, instead adopting a rate card model to know exactly who, from its agencies, is acting on its behalf. It claimed the approach is repairing the trust that’s been eroded in the past few years and is one being applauded by fellow ad behemoths GlaxoSmithKline (GSK) and O2.
  Deutsche Telekom introduced the new payment model earlier this year as part of a massive overhaul of its estimated £600m pan-
  
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• Report: A Paradigm Shift of Digital Measurement

  17-05-2018 12:08
  The industry appears to be entering a new age of transparency and the pressure is mounting for brands and publishers to create more open, transparent and accountable strategies.
  This push for transparency led by Procter & Gamble, Unilever and JP Morgan means that advertisers are no longer accepting closed ecosystems. The upcoming General Data Protection Regulation (GDPR) will also empower consumers to take control of their own data.
  As we progress towards this new era, how can brands and adv
  
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• New report: how marketers can use GDPR to their advantage

  17-05-2018 12:07
  The General Data Protection Regulation (GDPR) and the notion of transparency should be a convenient opportunity to gain a competitive edge, rather than be viewed as a threat to marketers, according to a new report.  
  The report, A Paradigm Shift of Digital Measurement, in association with AudienceProject, finds that by building their own ecosystems and being clear and open about how data is collected, stored and deployed, companies can position themselves as front-runners in an industr
  
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• McDonald's signs on as JC Decaux's first client in Singapore since winning bus shelters OOH pitch

  17-05-2018 12:01
  McDonald’s has partnered with JCDecaux in Singapore to target consumers with out-of-home advertisements using the OOH media company’s six-sheet advertising faces panel.
  400 of these panels will be located at bus shelters in residential estates around Singapore and will highlight McDonald’s products like ‘Grab & Go breakfast’, ‘Happy Sharing Box’, ‘McDelivery’ and ‘Extra Value Meal’ to audiences.
  The partnership with McDon
  
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• Business on the Move: Wilkinson Sword, Purplebricks, WPP, and more

  17-05-2018 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency wins
  Male grooming brand Wilkinson Sword has appointed Splendid Communications as the strategic social and content agency. Following a competitive four-way pitch, Splendid will work to evolve the way the brand engages customers.
  The UK government has handed its £140m media account to Manning Gottlieb OMD, ending its relationship wit
  
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• Starbucks appoints Havas Helia to handle EMEA customer engagement task

  17-05-2018 11:54 via campaignlive.co.uk
  Starbucks has appointed Havas Helia as its first European-wide customer engagement agency, following a competitive pitch.
  
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• Acquisitions pay off for Future as revenues jump 25%

  17-05-2018 11:36
  Specialist media publisher Future has reported a ‘strong’ set of results for the sic month period to 31 March after a 25% increase in group revenue to £51.1m.
  This arrived on the back of 62% growth within its media division revenues which jumped 62% to hit £26.2m, which when broken down revealed revenues of £7.6m from organic ecommerce (+76%); £11.3m from digital display revenues (+33%) and an impressive 142% increase from events revenue fuelled by its acquisi
  
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• Adidas on failing fast and creating a ‘kick-ass’ customer experience

  17-05-2018 11:31
  Adidas’s casual sportswear line Adidas Originals has a brand ethos of fail fast, ‘fess up and be realistic about what you can actually fix. That is according to its global director of digital and retail marketing, Swave Szymczyk, who returned to Adidas last summer to make sure the German brand is creating a “kick-ass experience” for its customers built on the big ‘t’ word: trust.
  What that translates to in reality is testing a lot of things quickly to fig
  
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• Oracle snaps up Datascience.com to form a unified machine learning platform

  17-05-2018 11:12
  Oracle is to add datascience.com to its own cloud services after reaching an agreement to purchase the platform, which specialises in centralising data science tools, projects and infrastructure within a single workspace.
  This will enable Oracle customers to fully utilise machine learning, organising their work more efficiently while simultaneously improving access to data and computing resources.
  DataScience.com is employed by the likes of Amgen, Rio Tinto and Sonos to improve productivity, sla
  
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• How to deliver a unified shopping experience

  17-05-2018 11:01
  The post How to deliver a unified shopping experience appeared first on Marketing Week.
  
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• WFA announces global media charter, diversity guide and additions to global leadership team in Tokyo

  17-05-2018 11:00
  The World Federation of Advertisers (WFA) have made a raft of announcements at their Global Marketer Week in Tokyo, Japan this week, which was held alongside Advertising Week.
  One of the announcement was the launch of its ‘Global Media Charter’, which aims to create a cleaner digital marketing ecosystem with eight ‘Principles for Partnership’. It is supported by top brands like with Procter & Gamble, Unilever, Mastercard and Diageo.
  WFA hopes the Charter will be follo
  
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• WFA announces diversity guide and additions to leadership team in addition to global media charter

  17-05-2018 11:00
  The World Federation of Advertisers (WFA) have made more announcements at their Global Marketer Week in Tokyo, Japan this week, which was held alongside Advertising Week.
  In additon to its Global Media Charter, It announced the release of ‘Guide to Progressive Gender Portrayals in Advertising’, which aims to challenge brand marketers to stop producing stereotypical ads and introduce a more progressive portrayal of both sexes in ads.
  The global trade association is keen to u
  
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• Behind the Wall Street Journal paywall that decides when readers are ready to subscribe

  17-05-2018 11:00
  For the last four years, The Wall Street Journal has been building a paywall that adapts to reader behaviour and decides how many free (sample) articles they should get access to. This adaptive paywall is designed to drive subscribers and communicate the value of joining the Dow Jones family.
  The Wall Street Journal's paywall houses a machine-learning algorithm that measures reader activity across 60 variables including visit frequency, recency, depth, favoured
  
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• How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years

  17-05-2018 10:49 via campaignlive.co.uk
  When global chief marketing officer for Just Eat, Barnaby Dawe, joined in the start-up in 2015 the food delivery's marketing was like "the wild west".
  
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• Advertisers unite to demand digital ad ecosystem reform

  17-05-2018 10:46
  The World Federation of Advertisers has published its Global Media Charter, a written call to arms designed to engender reform of the digital ad ecosystem to the benefit of both brands and consumers.
  Setting out eight ‘Principles for Partnership’, the document seeks to build on concerns raised by Procter & Gamble, Unilever and others on the issues of transparency, brand safety, ad fraud and viewability by creating a mandatory framework that all agencies, ad tech firms and media p
  
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