Marketing news

• British Media Awards 2018: WINNERS

  16-05-2018 23:51 via campaignlive.co.uk
  The British Media Awards, powered by Campaign, recognise the media owners and companies that are innovating and adapting in every part of the industry - from commercial to editorial, from digital to print, from advertising to subscriptions.
  
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• Conoco gets trippy in telling people that exploring their world is just a tank of gas away

  16-05-2018 22:03
  Conoco may just be a place to fuel up for most people, but in a new campaign, the brand opens up a new, animated world to let people know that they can 'Choose Go' and explore the world around them.
  Gasoline brand Conoco’s new brand campaign is designed to remind people that the world is out there, just a tank of gas away.
  To bring the campaign to life, the company worked with agency Carmichael Lynch plus director Jimmy Marble and some of the internet’s best and strangest animat
  
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• Lachlan Murdoch set to become chairman and CEO of ‘New Fox’

  16-05-2018 21:17
  Lachlan Murdoch, son of media mogul Rupert Murdoch, is set to serve as chairman and chief executive of the ‘New Fox,’ which includes 21st Century Fox assets that the Walt Disney Co. is not buying in its pending $52bn acquisition of the company.
  John Nallen, 21st Century Fox chief financial officer, will become chief operating officer of the ‘New Fox.’ Rupert Murdoch will serve as co-chairman of the new entity, which includes Fox News Channel, Fox Business Network, Fo
  
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• US Creative Work of the Week: Make-A-Wish takes to the streets of Chicago

  16-05-2018 19:19
  In celebration of World Wish Day, Gyro and its client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s 'Hope is Medicine' campaign.​
  The goal was to change public perceptions about how wishes for children work.
  "The wishes are for any children with serious illnesses,” said Doug Kamp, executive creative director at Gyro Chicago.
  The public campaign took place in Pioneer Court in Chicago with people ranging
  
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• FA enlists young fans to announce England's World Cup team

  16-05-2018 18:28
  Several weeks out from the World Cup and the England team has been announced, not by a weathered pundit resting in an armchair but by some of the nation's most passionate fans. 
  With it being 2018, it is no longer a done thing to fire out a well-worded press release to get a point across. As a result, the FA took to social video to unveil the players who made the cut to play in Russia. 
  Wieden+Kennedy London and director Dan Emmerson enlisted young fans from across the country to annou
  
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• Mountain Dew campaign gets inside Kevin Hart’s head

  16-05-2018 18:27
  If you’ve ever wondered what it’s like inside the head of comedian/actor/businessman/constant-brand-promoter Kevin Hart, soft drink Mountain Dew is giving you a peek.
  Today, Mountain Dew unveiled its ‘Give Your Head a Mtn Dew Kickstart’ campaign, featuring hardest-working-man-in-show-biz, Hart. This marks the first time Hart will be seen in a Dew commercial.
  The series of 15-second spots play off what's going through Hart’s head while he's getting pumped u
  
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• Ad of the Day: McDonald's Big Mac brings joy to the robotic monotony of a 2068 workplace

  16-05-2018 18:01
  The Spanish celebration of McDonald's Big Mac’s 50th anniversary stars a lonely worker slogging through a futuristic nine-to-five in 2068 – a time when food may not look the same as now, but burgers still evoke a sense of nostalgia.
  Big Mac 2068 begins with our bespectacled protagonist being awoken by a hologram alarm, before walking to work in the rain protected by a hands-free floating umbrella.
  He goes through the morning battling irritations such as junk mail appearing as an
  
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• What BT's new consumer group mindset means for the BT, EE and Plusnet brands

  16-05-2018 17:58
  BT has brought its BT, EE and Plusnet businesses under a new consumer group built to offer seamless, next-generation broadband, mobile and wifi packages and services.
  As a result of the restructure, the group's mobile, broadband and content strategies have shifted, as have its plans for smart homes, family plans, streaming partnerships and services - all of which has been in the works since BT snapped up EE for £12.5bn in 2015. Leading the news is the development o
  
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• Rajar Q1 2018: Commercial radio doubles lead over BBC as listeners go digital

  16-05-2018 17:24 via campaignlive.co.uk
  Commercial radio's lead over the BBC has doubled to nearly one million average weekly listeners, the latest Rajar figures have shown.
  
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• British Vogue plots next phase of diversity drive as ethnicity focus courts bigger ad budgets

  16-05-2018 17:01
  British Vogue claimed its revamped approach to diversity has seen revenues rise and attracted a range of previously untapped advertisers, successes its publishing director hopes will continue as the magazine grows its inclusion agenda beyond ethnicity and into age.
  The 100-year-old brand went through a raft of changes last year when Alexandra Schulman, its editor-in-chief of 25 years, was replaced by Edward Enninful: the title’s first black, male, and openly gay editorial chief. He im
  
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• ‘A force to be reckoned with’ Tess Alps honored with the Mackintosh Medal

  16-05-2018 16:53
  Thinkbox chair, Tess Alps has been described as “a force to be reckoned with” and “an amazing advocate” for the marketing services sector, having been announced as the latest recipient of the Mackintosh Medal, which recognizes outstanding services to advertising.
  Alps will be the latest recipient of the medal which has been presented to a number of industry figures including Richard Eyre, former ITV chief executive and chairman of the Internet Advertising Bureau
  
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• What winning at Campaign Big Awards meant to me: Grey's Vicky McGuire for British Heart Foundation

  16-05-2018 16:29 via campaignlive.co.uk
  Grey London's co-chief creative officer Vicky McGuire talks about winning a Campaign Big for "Hard & Fast" on behalf of the British Heart Foundation.
  
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• Dennis Publishing, Radio Times and i take top prizes at British Media Awards 2018

  16-05-2018 16:24 via campaignlive.co.uk
  Dennis Publishing was crowned media company of the year, Radio Times was named media brand of the year and i newspaper won commercial team of the year at the British Media Awards 2018.
  
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• The launch lowdown: Netflix, Nat Geo and the world’s most influential burger – allegedly

  16-05-2018 16:20
  North and South Korea vowed to end the bitter war between them. Abba announced two new songs and a holographic tour. The Chuckle Brothers are returning with a new show called – wait for it – Chuckle Time. April. What a month. What a time to be alive.
  Chuckle Brothers aside, there were loads of launches and relaunches to shout about, from Netflix to The National Geographic, from you, to me, to you.
  Sorry.
  Ex-Red Bull man swaps soapboxes for summitsIn late December 2014, Red Bull&
  
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• Pitch update: Kenco, Sofology, Red Bull, Experian, and more...

  16-05-2018 16:14 via campaignlive.co.uk
  Kenco and Sofology are progressing their ad agency reviews, Manning Gottlieb OMD is set to win the Government's £140m media-buying account, and Leo Burnett takes the lead in the new-business rankings for creative agencies.
  
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• Spanish lager Mahou creates Madrid-themed experiences

  16-05-2018 16:02 via campaignlive.co.uk
  Mahou, the Spanish lager brand, is creating a series of Madrid-themed events over the summer.
  
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• Addressable TV will claw back digital dollars as US advertisers soften to medium says ANA

  16-05-2018 16:00
  US advertisers are poised to invest more in addressable TV this year, which could see spend previously earmarked for digital platforms slow, according to a fresh report the Association of National Advertisers (ANA) and Forrester. 
  As part of the study, which questioned around 130 ANA members (predominantly at the director level), 15% of respondents said they were already incorporating addressable and advanced TV advertising into their media plans.
  A further 20% to 30% noted that they planne
  
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• Former Unilever global VP on teaming up with FC Barcelona and Unicef to fight childhood obesity

  16-05-2018 15:58 via campaignlive.co.uk
  Home appliance brand Beko is serious about talking the world's childhood obesity problem - so much so that it recently removed its logo from the shirts of FC Barcelona players in one of the world's biggest sporting fixtures in order to get social media talking about it.
  
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• Just Eat appoints Dark Horses to launch first World Cup campaign

  16-05-2018 15:56 via campaignlive.co.uk
  Just Eat has hired Dark Horses, the sports marketing agency that is part of Lucky Generals, to create its first ever World Cup campaign.
  
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• Adwatch: Robinsons ad leaves you feeling 'a tad uncomfortable'

  16-05-2018 15:54 via campaignlive.co.uk
  Emily James, the chief strategy officer of Y&R London, thinks Robinsons just about gets away with it in this spot from Saatchi & Saatchi.
  
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• BT tries to ‘shift the dial on trust’ with focus on ‘converged’ future

  16-05-2018 15:46
  Following a bumpy couple of years that have seen the business attract more negative press than positive, BT has laid out plans to mend its relationship with disgruntled customers and turn its notoriously bad customer service around with the launch of its Consumer division.
  The division encompasses BT’s consumer business, as well as EE and Plusnet. The aim is to integrate its broadband, mobile and content offerings to offer “seamless connectivity” both in and out of the home for
  
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• Experian reviews CRM, programmatic and paid search

  16-05-2018 15:36 via campaignlive.co.uk
  Experian, the data company, is reviewing its CRM account.
  
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• Major Players urges candidates not to divulge current salaries

  16-05-2018 15:26 via campaignlive.co.uk
  The recruitment company Major Players is launching a campaign to encourage women not to reveal their current or previous salaries in a bid to close the gender pay gap.
  
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• How diversity sparked a commercial and creative rebirth at Vogue

  16-05-2018 15:07 via campaignlive.co.uk
  Vanessa Kingori, publishing director at Vogue, has revealed the brand has seen a 25% increase in digital engagement and a 1000% increase in revenues from experiential event, following the appointment of Edward Enninful as editor-in-chief.
  
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• Turkey of the week: Skippy's peanut butter ad is in bad taste

  16-05-2018 14:58 via campaignlive.co.uk
  Omar Oakes reckons peanut butter brand Skippy's new ad is cheap and nasty.
  
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• US Creative Works: featuring MullenLowe, Laughlin Constable, Gyro and more

  16-05-2018 14:00
  Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
  Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
  To submit work for our
  
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• People on the move featuring Conde Nast Britain, Ogilvy, Dentsu Aegis Network and more

  16-05-2018 14:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  MCI Group
  MCI Group has launched MCI Experience with Max Fellows at the helm.
  Previously head of client services at experiential agency Clive, Fellows has been appointed as director of client services, to work with existing and potential clients.
  Ogilvy UK
  Ogilvy UK has appointed Vaug
  
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• Pick of the week: Ecover's 'Rubbish cafe' was a meaningful experience

  16-05-2018 13:01 via campaignlive.co.uk
  Ecover's "Rubbish café" activation, where consumers could pay for a meal with a piece of recyclable plastic, was more than your typical brand experience.
  
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• Calling all creatives: The Drum opens nominations for 50 under 30 US

  16-05-2018 13:00
  The Drum has officially opened nominations for its second annual 50 under 30 in the US, a list that honors young women who use creativity every day to innovate, solve problems and create impactful work.
  Nominations are open to women working in all corners of the industry — marketing, advertising, tech, design, digital or media. We’re looking to spotlight women who are pushing the boundaries of creativity and paving the way for the next generation of creatives.
  Last year, The Drum&rsq
  
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• 'We are bigger now and we deserve to be scrutinised’: Grab’s Goh on buying out Uber in southeast Asia

  16-05-2018 12:15
  When news emerged that American ride-hailing giant Uber was planning to sell its business in southeast Asia to Singapore-based ride-hailing firm Grab, it sent a seismic wave rippling through the region.
  As Grab negotiated with Uber away from the public eye, internally, none of its staff could believe that the deal was happening. However, they kept their trust in their co-founder and chief executive officer Anthony Tan.
  This is according to Cheryl Goh, vice president of marketing Grab, the first
  
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• Jacksons Fencing targets personlisation with new site

  16-05-2018 12:08
  Jacksons Fencing, a leading UK manufacturer of metal and wooden garden fencing, gates and accessories, has relaunched its website by moving to Sitecore 8.2, courtesy of Sagittarius.
  The digital agency will work on Jackson’s CRO strategy and allow trade and direct online customers to calculate the amount of fencing, decking, gates and accessories needed, casing from over 1,300 products online.  Using Sitecore 8.2 with u-commerce integration, the site has implemented tools including exp
  
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• Utilita creates giant tree installation for festival activation

  16-05-2018 11:50 via campaignlive.co.uk
  Utilita, the energy company, is building a giant tree installation to engage with young people and families at festivals.
  
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• Microsoft joins growing Silicon Valley consensus with crypto-currency ad ban

  16-05-2018 11:43
  Microsoft has joined a growing groundswell of technology firms to ban cryptocurrency related advertising on its own turf by outlawing such content from its Bing search engine amidst growing fear of fraud and scams.
  Following hot on the heels of similar decisions by Facebook, Google and Twitter the ban has been justified on the grounds that crypto-currencies such as Bitcoin remain unregulated, exposing those who trade in them to greater risk of foul play.
  Explaining its move Microsoft said: &ldqu
  
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• Garrett Ilg, Adobe's president of EMEA on the affect of tech on creativity, AI & brand in-housing

  16-05-2018 11:13
  With technology and innovation moving at a pace that is difficult for the advertising industry to keep up with, The Drum speaks to Adobe's president of EMEA, Garrett Ilg on a number of trends affecting marketers and creatives in today's world, including his take on brand in-housing, artificial intelligence and personalized solutions. 
  What do marketers need most from the platforms and tools they adopt?
  I am continuously with marketers and big brands across Europe, and I alway
  
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• Brand World Cup: what lessons can businesses learn from football?

  16-05-2018 11:10
  With the FIFA Football World Cup less than a month away, the fever is fast catching up. And as we approach the excitement of the tournament, it is time perhaps to explore the power of sport and the lessons that can be taken from the pitch to the office.
  We all know the health benefits of participation in sport but how often have we actually thought about the benefits it can bring to the workplace? Business leaders understandably see sport as a great extra-curricular activity because it encourage
  
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• Pukka ordered to cease branding its tea as ‘detox’ by ASA

  16-05-2018 11:02
  Tea brand Pukka has come unstuck in the latest round of Advertising Standards Authority rulings after being ordered to stop branding its beverages as ‘detox’.
  Under EU regulations such labeling is not permitted and must be removed from all future marketing, following complaints from two people.
  The contentious word currently constitutes the product branding but from 2022 onwards Pukka will have to come up with an alternative name as the EU closes this loophole too.
  The ASA wrote: &ld
  
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• 'Don't just be creative be courageous'

  16-05-2018 11:00 via campaignlive.co.uk
  Jude Kelly, the artistic director of the Southbank Centre and the founder of Wow, has urged creatives to be more courages and have a 'compulsion for change'.
  
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• DAZN’s game plan: inside the UK streaming service’s $1bn raid on the US sports TV market

  16-05-2018 11:00
  DAZN may be less than three years old and little known in its UK homeland, but don’t let that fool you when its chief exec says it’s on course to become “the largest and most significant sports broadcaster in the world”. The streaming service that styles itself as a “Netflix for sports” doesn’t just talk a good game, it puts its money where its mouth is. A billion dollars, to be precise.
  The London-based firm stunned the sports world last week when it an
  
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• Mars’s US brand director succeeds Michele Oliver as top UK marketer

  16-05-2018 10:45
  Mars has appointed US brand director Kerry Cavanaugh to the top marketing role in the UK, taking over from Michele Oliver.
  Oliver was promoted last month to global corporate brand and purpose director as Mars looks to expand the work Oliver did in the UK on improving the diversity and inclusiveness of its advertising. Cavanaugh will join as marketing director, chocolate.
  READ MORE: Mars promotes Michele Oliver to global brand purpose role
  Cavanaugh was previously senior brand director in the US,
  
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• Struggling STV 2 to be taken off air in online shift

  16-05-2018 10:28
  STV is to pull the plug on its STV 2 channel, formed from a merger of numerous local city-based channels, after agreeing commercial terms to sell its assets to That’s Media.
  The withdrawal marks a broader shift toward online content at the broadcaster which has just published its three-year growth plan that sets out how it intends to draw over a third of profits from beyond linear TV advertising by 2020.
  STV chief executive Simon Pitts, said: “As a result of the challenging economics
  
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• BT plans 'new brand narrative' through converged broadband and mobile services

  16-05-2018 10:20 via campaignlive.co.uk
  BT has launched its new Consumer division, with plans to create converged product bundles for BT, EE and Plusnet customers.
  
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• 'Lets get this shit sorted and have some fun'

  16-05-2018 10:09 via campaignlive.co.uk
  Employees need to demand diversity from their organisations and creative businesses need to regain the confidence in what they do by moving a way from a business model based on charging for time.
  
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• CMO Council warns marketers are mired in decade-long rut

  16-05-2018 10:08
  A new report conducted by the CMO Council and Sendwithus has shone a light on the deficiencies under which many marketers still labour when attempting to maximise their revenues, with 77% admitting that they weren’t fully realising the revenue potential of customers (a further 10% weren’t even sure how to answer).
  This compares badly to the 76% who admitted the same deficiency in a similar poll 10 years ago leading the CMO Council to declare the industry to be mired in a ‘decad
  
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• Former Paddy Power marketer: CMOs spending big to sponsor World Cup 'should be shot'

  16-05-2018 10:00
  Fifa boasts an almost full stable of sponsors ahead of World Cup 2018 despite these official partnerships costing as much as £100m annually. Ken Robertson, ambush marketing expert and former head of mischief at bookmaker Paddy Power believes that any CMO considering this investment "should be shot".
  Russia will be ripe for ambush marketing, be it on the ground, or on social media from brands who have deemed not to invest in troubled football body Fifa's tournament. But
  
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• Is the ad industry's eastward migration in London coming to an end?

  16-05-2018 09:55 via campaignlive.co.uk
  Publicis Media's plan to move all six of its agencies to site of the former BBC Television Centre in White City, West London, raised a few industry eyebrows this week.
  
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• Paddy Power Betfair opens Fan Duel merger talks

  16-05-2018 09:36
  Paddy Power Betfair has bowed to fervent media speculation and confirmed that talks are underway with fantasy sports website FanDuel with regard to a potential merger of its US operations and forge a new sports betting giant.
  Needless to say negotiations remain at an early stage with no guarantee that both sides will be able to agree on terms that are amenable to both, nor indeed how quickly any potential tie-up might be realised should the merger sail through.
  Fan Duel specialises in fantasy sp
  
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• IPG Mediabrands launches new digital agency

  16-05-2018 09:30 via campaignlive.co.uk
  Reprise relaunches as digital performance agency, incorporating Ansible and Society.
  
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• Amstel Russia turns the stock pub phrase 'hold my beer' into a saga of enduring friendship

  16-05-2018 08:45
  Amstel’s latest spot for the Russian market is a testimony to friendships formed over a pint or two, and the lengths one mate will go to when devoutly keeping a promise to hold another’s beer.
  In the film, two modern day blokes meet at a pub in an unspecified cutesy European location. One asks the other to hold his beer while he heads to the bathroom, however a misstep leads the toilet-goer onto a boat and off to sea.
  Months pass and the seasons change, yet the accidental seaman&rsqu
  
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• The B2B struggle: Why are marketers still under pressure to prove their value?

  16-05-2018 08:00
  The UK’s business to business (B2B) marketers are slowly managing to impress on their leadership the importance of marketing to overall company health, but there remains a great deal of work to do. That was the finding of exclusive research conducted by Marketing Week and sponsored by Omobono, a creative and marketing technology company for the B2B sector.
  Nearly two-fifths of the UK’s B2B marketers (39%) feel marketing is seen as very important by their organisation and a furth
  
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• Unsung Heroes - the solution architect: Fay Koo, Dataxu

  16-05-2018 06:00
  The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.
  As they are seldom in the spotlight for their contribution to the success of campaigns, and this is their time to shine.
  If you think of someone who deserves this recognition, please get in touch with Shawn Lim and nominate them. You can read the most recent feature, which looks at the role of the receptionist, here.
  As a solutions architect
  
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