Marketing news

• DraftKings to offer sports betting after US Supreme Court overturns ban

  14-05-2018 22:52
  After today’s (May 14) decision by the US Supreme Court to essentially overturn the Professional and Amateur Sports Protection Act (PASPA), DraftKings has announced that the company will enter the sports betting market.
  In a release, DraftKings stated it was well-positioned to capitalize on sports betting, given that it already runs one of the world's largest daily fantasy sports mobile platforms that “includes stringent consumer protections and transparency for nearly 10 millio
  
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• CBS and Nielsen announce plans for dynamic ad insertion in live broadcasts

  14-05-2018 22:48
  CBS and Nielsen are working on a collaboration that will deliver “dynamic ad insertion” during live, linear national broadcast television.
  This means advertisers will be able to better target individual viewers with relevant ads instead of serving all of them the same campaign.
  Gracenote, an entertainment data and technology company acquired by Nielsen in 2016, will use its automatic content recognition software to power DAI.
  The partnership will allow CBS to offer impressions segmen
  
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• Yuengling encourages consumers to ‘Spread Your Wings’ in latest campaign

  14-05-2018 22:23
  Yuengling has launched a campaign that inspires consumers to ‘Spread Your Wings.’
  The campaign and tagline are designed to engage younger consumers, and it is the first campaign driven largely by Yuengling’s sixth generation – Jen, Debbie, Wendy and Sheryl Yuengling.  
  In 1829, the Yuengling brewery, originally named the Eagle Brewery, debuted the iconic eagle on its label, and it has remained a prominent part of brand imagery ever since. The ‘Spread Your
  
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• In the battle for the soul of the industry, creativity is holy water  

  14-05-2018 20:18
  As we enter into this, the season of shiny metal objects, many around the industry, including some agency holding companies, have begun to ponder the underlining existential question of award shows – does creativity matter?
  Now, more than any other time in the industry, I propose it does.
  Creativity is a competitive advantage. The one advantage that can’t be matched by machine.
  As the procurers procure, and the mathematicians measure, we must never forget the power of an idea.
  The po
  
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• Natty Light is committing $2m to student loan payments

  14-05-2018 19:22
  College staple Natural Light – known affectionately as Natty Light – is celebrating graduation season with a monetary gift: the cheap beer brand is giving away $2m to help grads across the country repay their student loans.
  Starting next year, Natty Light will commit $1m to college debt repayments. In the meantime, the Anheuser-Busch brand is asking Twitter to help take that number to $2m with a simple retweet. Each time someone retweets the message below, Natty Light will donat
  
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• ‘#NoFakeNews’: Oath chief Armstrong confirms commitment to company amid WPP rumors

  14-05-2018 18:41
  This morning, Oath chief executive Tim Armstrong announced that he is “totally focused” and engaged on growing assets AOL and Yahoo.
  In a tweet from this morning, Armstrong took photos from his Android during what looked to be teleconference meetings and brainstorm sessions around the Oath offices.
  Totally focused & engaged on building our 1 billion consumer brand ecosystem out and getting @Yahoo @AOL & all brands to growth mode @verizon - w/ awesome talent & challenger m
  
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• Compare the Market ends free meerkat toy giveaway to focus on 2-4-1 movie tickets

  14-05-2018 18:18
  Compare the Market is canning its long-lasting toy promotion to focus on its Meerkat Movies drive, a move which may come as a blow to customers collecting the furry specimens. 
  The price comparison website has had success offering free meerkat mascots to new customers as a means of driving footfall and retention, but after seven years it is retiring the scheme.
  That means members of the public will have a tough time acquiring Aleksandr Orlov and Sergie toys. The brand has been dri
  
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• Andy Roddick and Brooklyn Decker are enamored with lunchmeats in Dietz & Watson campaign

  14-05-2018 18:16
  Following a successful ‘Deli, Deli’ Super Bowl campaign, deli foods provider Dietz & Watson is going the family route with a campaign that's enlisted real-life couple, tennis star Andy Roddick and model Brooklyn Decker.
  The pair are enamored with the meats and cheeses made by the company in several humorous spots by Red Tettemer O’Connell + Partners. The newest national ad campaign, ‘It’s a Family Thing,’ taps into the power of family o
  
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• How Facebook and Instagram gave new life to Guinness’s ‘Made of More’ campaign

  14-05-2018 18:11
  The post How Facebook and Instagram gave new life to Guinness’s ‘Made of More’ campaign appeared first on Marketing Week.
  
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• New Balance causes a stir ahead of World Cup with Russian-inspired Otruska launch

  14-05-2018 18:02
  New Balance is looking to cement itself as a major player in the football space by running a new range launch in Russia ahead of the World Cup next month.
  While Adidas is on board as an official sponsor of the tournament, New Balance and its global creative agency Zak looked to win the hearts of Russians ahead of the tournament.
  Otruska, its first lifestyle footwear and apparel limited edition collection, looks to silo the products into two different schools of thought: speed or creativity. Two
  
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• Prince Harry and the Duke of Cambridge back #MentalHealthMinute

  14-05-2018 16:12 via campaignlive.co.uk
  The Duke of Cambridge and Prince Harry have joined stars including Lady Gaga, Dame Judi Dench and Dame Jessica Ennis-Hill, as part of a minute-long radio broadcast to raise awareness of mental health issues.
  
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• McDonald’s promotes new customer experience in marketing push

  14-05-2018 16:11
  McDonald’s has launched a new campaign that highlights how its new customer experience is making its customers’ lives easier as it looks to more widely promote new services such as table service and mobile ordering.
  The campaign, created by Leon Burnett features three adverts – Hands Full, Grownup and It Must Be – each of which focuses on a different McDonald’s service.
  Hands Full sees two new parents struggle with everyday tasks such as taking a pram down stairs an
  
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• S.Pellegrino to host Italian-themed supper clubs across London

  14-05-2018 15:17 via campaignlive.co.uk
  S.Pellegrino, the water brand, is running a series of supper clubs across London again.
  
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• Dr Sue Black on TechMums, Twitter, data security and artificial intelligence

  14-05-2018 15:07
  Despite her rising profile internationally as a strong and hugely popular female voice in the technology sector, Dr Sue Black OBE is very modest for someone who has achieved a great deal of personal triumph while exploring what is important to herself.
  “It’s a lot easier doing stuff you love than working in a job where you are not in control, yeah I work hard but at the same time it’s a lot easier being charge of myself,” she explains when asked about the numerous project
  
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• Ad stereotypes, ad skipping & retail sales fall: 5 killer stats to start your week

  14-05-2018 15:03
  1. Advertisers negatively stereotyping people with mental health disorders
  More than a fifth (22%) of the UK population feel that those with mental health problems are negatively stereotyped in advertising, rising to 60% among those with mental health conditions.
  Some 37% of those with mental health problems cite social media as a source of pressure about their identity, and 68% say social media has caused them stress or anxiety. This is compared to 17% and 35% respectively among the UK populati
  
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• Why smart home technology is leaving Brits baffled

  14-05-2018 14:50
  Nearly 650 shops and restaurants, run by a handful of major chains, have shut since the start of 2018 or are at risk of closure with Maplin and Toys R Us sites accounting for half that total, according to a recent analysis by BBC 5 live's Wake Up to Money.  The week preceding this article the BBC published another piece entitled ‘6 shops defying the high street downturn.' So what is really happening? That there is always opportunity for retailers they’re just not optimising it.
  
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• Time Inc MD blames Look magazine closure on digital consumption

  14-05-2018 14:08
  Time Inc UK has shuttered glossy high street fashion and celebrity weekly magazine Look.
  Its final issue will go on sale 29 May. It comes as the company looks at assets sales and closures to make up for a sales deficit in print. There were 300 job cuts planned last year to alleviate these expenses.
  Justine Southall, Time Inc UK’s managing director, fashion & beauty, said: “When Look launched in 2007, it was a publishing phenomenon and sold more than 300,000 co
  
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• One Championship plans to keep UFC at bay with newly launched mobile app

  14-05-2018 12:56
  Singapore-based mixed martial arts competition One Championship has rolled out a mobile app from which it will broadcast for free the marquee 'One: Unstoppable Dreams' bouts on 18 May from the Singapore Indoor stadium.
  The One Championship app will be available globally for free to download on Android and iOS and will feature One Championship's live events, digital content and statistical information on players.
  Chatri Sityodtong, chairman and chief executive of One Championship stated how he ai
  
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• Time Inc shuts down Look magazine

  14-05-2018 12:54 via campaignlive.co.uk
  Time Inc is closing down Look, the weekly women's magazine title, after 11 years in print.
  
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• Sam Smith releases new Caravaggio-inspired video

  14-05-2018 12:31
  Manchester based video production company Chief has unveiled the latest music video, Pray, for pop star Sam Smith.
  Directed by Joe Connor, the Caravaggio inspired video is the latest work for Chief following on from a successful collaboration with the singer on the single One Last Song at the end of 2017. The latest video was shot in Lake Como over a two week period and features rapper Logic alongside Smith. 
  Connor said: "My starting point was an abstract take on Poe’s Masque of the
  
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• World Cup broadcaster TyC Sports cans contentious ad scolding Russian LGBT law

  14-05-2018 12:26
  Argentinian broadcaster TyC Sports has pulled a controversial ad ahead of the World Cup which had sought to berate Russia's laws banning "gay propaganda," but wound up being described as "homophobic" itself. 
  The firm took a swing at the country's national LGBT policy in a risqué video that was meant to condemn the World Cup host ahead of the tournament in June, but has since pulled the spot. 
  The film made light of Russian legislation which means that indivi
  
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• WPP chairman faces investor revolt over unpublished Martin Sorrell report

  14-05-2018 12:14
  Roberto Quarta should be ousted for handling of chief executive’s exit, says Glass LewisThe WPP chairman, Roberto Quarta, faces a shareholder revolt over the departure of the former chief executive Sir Martin Sorrell, after influential advisory group Glass Lewis recommended that investors vote against his re-election at the advertising giant’s annual meeting next month.In a report to investors, Glass Lewis said it had “severe reservations” about issues including the failu
  
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• Account-based marketing – another buzzword or something real?

  14-05-2018 12:00
  One way to sell a new type of marketing software is to proclaim that marketing has completely changed, popularise a different model, and show how – conveniently – your platform is a way to be successful in the new paradigm. Is account-based marketing any different?
  For B2C marketers who might be unfamiliar with the modern B2B tech software world, there is one important thing to understand before I answer that question.
  First, the traditional marketing department has been destroyed mo
  
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• WPP chairman Quarta should be ousted over Sorrell report, advisory group tells shareholders

  14-05-2018 11:52 via campaignlive.co.uk
  Roberto Quarta faces a potential shareholder revolt at next month's AGM after advisory group Glass Lewis recommended that shareholders vote against his re-election.
  
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• Spamming people with GDPR emails is Virgin Holidays’ last resort to getting consent

  14-05-2018 11:45
  As the 25 May deadline for GDPR draws closer, inboxes are being flooded with frantic emails requesting people give consent for companies to keep contacting them. But for Virgin Holidays, this is a last resort.
  The travel firm is taking an arguably relaxed approach to the arduous task of getting its vast customer base to give all the right permissions to use their data moving forward.
  Other companies are panic-stricken that in doing so they will lose swathes of customer contacts. However, Virgin
  
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• Marketers urged to find their feelings to forge better business relations

  14-05-2018 11:28
  A new report compiled by B2B ad agency Gyro in partnership with the Financial Times emphasises the importance of feelings for marketers seeking to drive business decisions.
  The Business Feeling index was compiled from a survey of 315 FT readers at director level and above, establishing that this group is striving for confident optimism as an antidote to wider global uncertainty. This mindset is classed as a combination of company culture, strong communication and proof of expertise for decision
  
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• Creative Works EMEA featuring Lola Mullenlowe, Dinosaur, ITV Creative and more

  14-05-2018 10:30
  Welcome to The Drum Creative Works, supported by Workfront.
  As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
  For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
  For voting updates and more follow The Drum Creativ
  
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• Fewer than 10% of Twitter users actively call out fake news

  14-05-2018 10:22
  The impact of fake news may have been underestimated according to a study conducted by the University of Buffalo which found that the vast majority of Twitter users left their critical faculties at the door when viewing false tweets.
  A review of 20,000 tweets relating incidents like the Boston Marathon Bombing and Hurricane Sandy found that the number of tweeters who took the time to question the wild rumours and speculation that they were reading varied from as little 1% to a maximum of 9%
  
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• UK government hands £140m media account to Omnicom calling time on Dentsu Aegis

  14-05-2018 10:00
  The UK government has appointed Manning Gottlieb OMD to handle its £140m media account, The Drum has learned, ending its relationship with Dentsu Aegis Network agency Carat following a statutory review.
  Now, the Omnicom-owned agency will be tasked with helping the government navigate the challenges posed by ad misplacement and data protection as well as ensuring there's value in media placements purchased with taxpayer's cash. 
  The Drum understands agencies we
  
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• Australian advertising bodies AANA and ASB to merge boards

  14-05-2018 09:51
  The Australian Association of National Advertisers (AANA) and the Advertising Standards Bureau (ASB) will merge boards in a bid to achieve “better governance oversight”.
  The move, which was agreed in a joint board meeting, will see the creation of a single board for the two bodies which will incorporate advertisers, members of the advertising industry and the wider community. The board will be elected in November.
  Matt Tapper, chair of the AANA, said the aim of the merger is to help
  
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• Diageo and Taste Festivals partner for food and drink experiences

  14-05-2018 09:39 via campaignlive.co.uk
  Diageo, the drinks company that owns Johnnie Walker and Tanqueray, has signed a global partnership with Taste Festivals to create food and drink experiences.
  
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• Chip Shop-style ‘Trivago’ ad promises customers more bang for their buck

  14-05-2018 09:33
  A spoof ‘Trivago’ ad showcasing the full spectrum of hotel room experiences in grainy mobile phone footage has become a hit on YouTube as people check in to see one couple’s steamy night of passion, next door to a bored man gazing out at the street.
  The contrasting nights out made for great satire as the 10-second clip, shot by a mystery voyeur across the street, was cheekily re-appropriated with Trivago branding alongside the slogan ‘Same room. Different prices’.
  N
  
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• Australian Red Cross is urging partners of pregnant women to become blood donors

  14-05-2018 09:16
  The Australian Red Cross Blood Service is encouraging the partners of pregnant women to show their support by giving blood.
  The ‘She Gives Birth, You Give Blood’ campaign, aims to generate awareness of the need for regular blood donors by shining a light on the one in five women who will need a blood transfusion during their pregnancy.
  Currently, just one in 30 Australians donates blood, according to Jude Leon, head of integrated marketing communications at The Australian Red Cross B
  
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• Manning Gottlieb OMD set to land UK government's £140m media account

  14-05-2018 09:01 via campaignlive.co.uk
  Manning Gottlieb OMD is poised to land the UK government's estimated £140m media-buying account.
  
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• YouTube, Asda, Barclaycard: Everything that matters this morning

  14-05-2018 08:50
  YouTube readies launch of music streaming service to rival Apple
  YouTube is set to launch a new music streaming business as it looks to take on the might of Apple, Amazon and Spotify.
  The subscription service, which is set to launch next week on 22 May, will replace Google Play Music.
  It will first launch in the US, Australia, New Zealand, Mexico and South Korea before being rolled out in the UK and 13 other countries.
  A subscription for YouTube Music Premium will cost $9.99 (about £7.40)
  
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• Spotify, New Look, Waitrose: Everything that matters this morning

  14-05-2018 08:50
  Spotify launches biggest marketing campaign to date
  Spotify has launched its biggest marketing campaign to date as the music streaming service aims to “double down” on its commitment to its freemium model.
  The new campaign, which follows the launch of its entirely reimagined Spotify for Free experience, is titled ‘Love What You Love’ and features two activations – one of which the company has put its spin on action and horror film trailers.
  The second part of t
  
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• Mothercare, M&S, Facebook: Everything that matters this morning

  14-05-2018 08:50
  Ministers cut fixed-odds betting stakes to £2
  The government is cutting the stake fixed-odds betting terminals (FOBTs) as it looks to “reduce harm among the most vulnerable”. Players will now only be allowed to stake a maximum of £2, down from £100 previously.
  The machines have been a point of focus for anti-gambling campaigners, who claim FOBTs easily cause addiction and cause harm to people’s mental, social and financial wellbeing. However, betting firms ha
  
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• Facebook, Waitrose, Bauer: Everything that matters this morning

  14-05-2018 08:50
  Facebook suspends 200 apps from its platform
  Following the Cambridge Analytica scandal, Facebook has suspended 200 apps from using its platform.
  In a blog post, the company’s vice president of product partnerships, Ime Archibong, said Facebook is investigating all the apps that had access to large amounts of information before it changed the platform policies in 2014 – significantly reducing the data apps could access.
  “We have large teams of internal and external experts
  
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• Aldi, Santander, WPP: Everything that matters this morning

  14-05-2018 08:50
  Aldi partners with ITV to broadcast first fully signed ad break
  Aldi has partnered with ITV to broadcast the first ever ad break done only with sign language to mark Deaf Awareness Week, which runs from 14 to 20 May.
  Aldi’s ad, part of its ‘Like Brands’ campaign, sees Oscar winner and deaf actress Maisie Sly and her mum (who is also deaf) star in the ad about fish fingers. Created by McCann UK, it is already on air but on later today will feature in a fully signed ad break duri
  
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• China leading the world for luxury digital advertising

  14-05-2018 08:39 via campaignlive.co.uk
  TOP OF THE CHARTS: Asia's biggest economy the most advanced digital market for luxury advertising, according to latest Zenith study.
  
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• Inside Kopparberg's 'Outside is Ours': a kite flying break from its underground Swedish roots

  14-05-2018 08:30
  Kopparberg hopes its latest campaign platform – a sun-kissed depiction of the outdoor festival life – will mark a graduation from niche Swedish cider into an aspirational, mainstream global brand.
  Launching today (14 May), ‘Outside is Ours’ will run on TV, out of home, cinema, digital and social throughout the summer. The flagship film was created by the brand’s long-term agency, 18 Feet & Rising and centres around a gathering of cultural tribes and sculptu
  
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• 10 questions with... Vivienne McLaren, head of marketing, Ideagen

  14-05-2018 08:09
   The media and marketing sector is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions are answered by Ideagen's head of marketing, and the chair of Scottish Women's Football, Vivienne McLaren. 
  What was your first ever job?  
  Carrying two buckets of tasty treats to se
  
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• 10 questions with... Vivienne MacLaren, head of marketing, Ideagen

  14-05-2018 08:09
   The media and marketing sector is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions are answered by Ideagen's head of marketing, and the chair of Scottish Women's Football, Vivienne MacLaren. 
  What was your first ever job?  
  Carrying two buckets of tasty treats to s
  
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• Publicis Media to move all UK agencies to White City complex

  14-05-2018 08:05 via campaignlive.co.uk
  Publicis Media is to move all six of its UK agencies and more than 2,000 staff into one office on the site of the former BBC Television Centre in West London.
  
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• How brands are stepping up to improve children’s mental health

  14-05-2018 08:00
  Vlogger Scola explains what it felt like to have her identity stolen online for the BBC’s Own It.So much work has been done over the past year to remove the stigma surrounding mental health, encouraging us all to speak more openly about our struggles and prioritise wellbeing.
  Yet while the taboos are being broken down from an adult perspective, for children the challenge of communicating their feelings about their mental health is starting at an increasingly young age.
  One in 10 children
  
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• Unilever's chief marketing & comms officer, Keith Weed to receive The Drum's Lifetime Achievement Award

  14-05-2018 07:13
  Unilever’s chief marketing and communications officer, Keith Weed is to receive the Lifetime Achievement Award at this year’s The Drum Marketing Awards.
  Weed, who has held his current post of running the marketing for the Unilever brand for eight years, has also led its sustainability strategy through its many brands, such as Tide, Ben and Jerry’s, Lynx, Dove and Wall’s.
  Before leading the communications of the Unilever brand itself, Weed held a number of senior roles int
  
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• Sereena Abbassi, head of culture and inclusion for the M&C Saatchi: 'We're aware that there is a dominant archetype'

  14-05-2018 07:10
  In the marketing sector there has been little escaping the growing need to create a diverse workforce that reflects society. As part of this drive, BAME 20/20: Meet the Changemakers was created in order to shine a light on those from ethnic minority backgrounds succeeding in business.
  The latest subject of the interview series documenting its ambassadors is Sereena Abbassi, head of culture & inclusion for the M&C Saatchi Group.
  Q. How do you see the issue of diversity across the marketin
  
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• Adidas deepen ties with China's Ministry of Education for FC Bayern Munich youth training camp

  14-05-2018 06:21
  Adidas has deepened its ties with China’s Ministry of Education (MOE) with a new initiative to send young Chinese football players to training camps at FC Bayern Munich.
  Ten of China’s most talented young football players will attend a three-day training camp at the headquarters of German football club before representing China in FC Bayern Youth Cup.
  The initiative is part of the brand’s grassroots school football partnership with the government, which was formed in 2015 in a
  
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• False economies: why getting more for less isn’t always good

  14-05-2018 05:23
  We don’t need to use over simplified analogies about the mythical money tree or over-spending on one’s credit card to understand that budgets, return on investment and value for money are being scrutinised now more than ever.
  Prantik Mazumdar’s great article last year about the volume of agencies operating in Singapore putting pressure on costs highlighted how we have created a buyer’s market that is being disproportionately exploited. Not to say that agencies haven&rsquo
  
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